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Know Why Automation Is The Latest Buzzword In Marketing

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Have you ever thought how emails related to your internet search are delivered to your personal email id? It is all possible because of automation and artificial intelligence. In the present day scenario, companies mostly in the customer segment are analyzing what the customer is searching for and approach him with a related pointed marketing strategy.

What is this Marketing Automation?

It is software that automates marketing on multiple platforms such as website content, social media, and emails for you. The clear and final goal of any marketing strategy is to increase sales. For that, firstly we should drive visitors to a website, generate leads and convert leads into successful sales.

The functions of the Marketing Automation are:

1) Analysis of customers

2) Development of marketing campaigns

3) Organizing the appropriate data of customers

4) Reaching the target or potential customers

5) Generate leads and converting them to sales

6) Following up with the customers after the sale

Automation is trending in marketing nowadays. All companies are applying this strategy to approach the right customer. Automation enhances the company’s marketing values probably increases ease the sales. It can be applied in every sector and using it will be profitable. It contributes extra features to both offline and online marketing in multiple ways. Using automation, you can analyze data and adapt to any change fast accordingly. You can also run a continuous test to check your strategy.

It is crucial for companies to have marketing automation technology because it allows streamlining marketing goals and tasks. A software can be used to implement Marketing Automation Technology and that takes care of scheduled tasks like social media, emailing to the potential and existing customers.

Marketing should not end after the sale, don’t neglect your customer base. The automation technique may help better to reach the exact customer or potential customer and help in increasing the conversion rate from leads to sales.

Not every marketing strategy succeed. It has the capability to target audience. Marketing automation surely reduces the cost for marketing and improve lead conversions, but implementing the right things which work for your company. You should align marketing automation with creative content because sending mindless messages won’t work.

Create great content to your customers so that they get much interested and attached to your company. Don’t set an auto-controlled campaign, because you should analyze the performance and update it regularly. Don’t start with a huge campaign, in the beginning, start with a small marketing campaign and then build it. Always managing a personalized and dynamic campaign will be better.

It is also important for organizations to craft the right message in right time. The marketing emails may fall in spam folder if emails are not sent from a secure server or organizations mail. Automation technique is not just to give an impression to customers when they visit or view the website of a post they should feel the real experience.

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Technology

WhatsApp Introduces Ads in Updates Tab, Keeps Chats Ad-Free

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Whatsapp-Ads

Meta has officially begun rolling out ads on WhatsApp, ending over a decade of an ad-free experience since its acquisition in 2014. The advertisements will appear only in the Updates tab, specifically within the Status feature, which lets users share photos, videos, and text updates that disappear after 24 hours—similar to Instagram Stories.

Where Ads Will Appear

  • Ads will be visible exclusively in the Status section of the Updates tab, keeping personal and group chats ad-free.
  • Businesses can use these ads to encourage users to interact via WhatsApp messaging.
  • Meta is also introducing paid channel subscriptions and promoted channels within the Updates tab, allowing users to access premium content and discover new channels more easily.

Privacy and Targeting

Meta has emphasized that private messages, calls, and group chats will remain end-to-end encrypted and free from advertising. Ads will be personalized using limited, non-sensitive data such as location, language, followed channels, and ad interactions. Users can further manage ad preferences if they link WhatsApp to Meta’s Accounts Center.

User and Business Impact

The move marks a major shift for WhatsApp, which has long resisted advertising to preserve a clean messaging experience. While some users have criticized the change, Meta sees this as a significant opportunity to monetize WhatsApp’s 3 billion users and over 200 million businesses on the platform.

In summary, WhatsApp’s new ads will be confined to the Updates tab, ensuring personal messaging remains private and uninterrupted, while opening new monetization avenues for Meta and businesses.

 

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Technology

WhatsApp on iPad: The Long-Awaited Native Experience

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What's App StartupStories

After years of anticipation, WhatsApp has officially launched a dedicated app for the iPad, finally giving users a seamless and optimized messaging experience on Apple’s popular tablet. Previously, iPad users had to rely on the web version, which lacked many features and was not designed for the larger screen. Now, with the arrival of WhatsApp for iPad, users can enjoy all the core messaging and calling features in a native, iPadOS-optimized environment.

How to Get Started with WhatsApp on iPad

Setting up WhatsApp on your iPad is straightforward. Simply download the app from the App Store, open it, and scan the displayed QR code using your smartphone’s WhatsApp app to link your account. This process mirrors the setup for WhatsApp Web and Desktop, ensuring your chats, calls, and media stay in sync across devices. The iPad app supports all key features, including individual and group chats, Communities, Channels, and both audio and video calls for up to 32 participants.

Enhanced Features and Multitasking

WhatsApp for iPad is designed to take full advantage of the tablet’s capabilities. It features a two-column layout, with recent chats on the left and active conversations on the right, making multitasking easier and more intuitive. The app supports iPadOS multitasking features such as Split View, Slide Over, and Stage Manager (on compatible models), allowing users to keep WhatsApp open while using other apps. Additionally, it works seamlessly with accessories like the Magic Keyboard and Apple Pencil, boosting productivity and creativity.

Privacy and Security

All messages, calls, and media remain protected with WhatsApp’s industry-leading end-to-end encryption, ensuring privacy and security across all linked devices. The iPad app also includes privacy features like chat lock, giving users peace of mind even if they share their device with others.

Conclusion

The launch of WhatsApp on iPad marks a significant milestone for Meta and its users. With a native, feature-rich app designed for the iPad’s larger screen and advanced multitasking capabilities, WhatsApp is now more accessible and convenient than ever for iPad owners worldwide. This move also signals Meta’s commitment to expanding its ecosystem, with rumors suggesting Instagram may be next in line for a dedicated iPad app. For now, WhatsApp on iPad stands as a welcome upgrade, enhancing how millions stay connected.

 

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Artificial Intelligence

Adopt AI Secures $6 Million to Power No-Code AI Agents for Business Automation

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Adopt AI

Adopt AI, a San Jose and Bengaluru-based agentic AI startup, has raised $6 million in seed funding led by Elevation Capital, with participation from Foster Ventures, Powerhouse Ventures, Darkmode Ventures, and angel investors. The funding will be used to expand the company’s engineering and product teams and to scale enterprise deployments of its automation platform.

 

Founded by Deepak Anchala, Rahul Bhattacharya, and Anirudh Badam, Adopt AI offers a platform that lets businesses automate workflows and execute complex actions using natural language commands, without needing to rebuild existing systems. Its core products include a no-code Agent Builder, which allows companies to quickly create and deploy AI-driven conversational interfaces, and Agentic Experience, which replaces traditional user interfaces with text-based commands.

The startup’s technology is aimed at SaaS and B2C companies in sectors like banking and healthcare, helping them rapidly integrate intelligent agent capabilities into their applications. Adopt AI’s team includes engineers from Microsoft and Google, with Chief AI Officer Anirudh Badam bringing over a decade of AI experience from Microsoft.

The company has also launched an Early Access Program to let businesses pilot its automation solution and collaborate on new use cases.

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