Technology
Know Why Automation Is The Latest Buzzword In Marketing
Published
8 years agoon
Have you ever thought how emails related to your internet search are delivered to your personal email id? It is all possible because of automation and artificial intelligence. In the present day scenario, companies mostly in the customer segment are analyzing what the customer is searching for and approach him with a related pointed marketing strategy.
What is this Marketing Automation?
It is software that automates marketing on multiple platforms such as website content, social media, and emails for you. The clear and final goal of any marketing strategy is to increase sales. For that, firstly we should drive visitors to a website, generate leads and convert leads into successful sales.
The functions of the Marketing Automation are:
1) Analysis of customers
2) Development of marketing campaigns
3) Organizing the appropriate data of customers
4) Reaching the target or potential customers
5) Generate leads and converting them to sales
6) Following up with the customers after the sale
Automation is trending in marketing nowadays. All companies are applying this strategy to approach the right customer. Automation enhances the company’s marketing values probably increases ease the sales. It can be applied in every sector and using it will be profitable. It contributes extra features to both offline and online marketing in multiple ways. Using automation, you can analyze data and adapt to any change fast accordingly. You can also run a continuous test to check your strategy.
It is crucial for companies to have marketing automation technology because it allows streamlining marketing goals and tasks. A software can be used to implement Marketing Automation Technology and that takes care of scheduled tasks like social media, emailing to the potential and existing customers.
Marketing should not end after the sale, don’t neglect your customer base. The automation technique may help better to reach the exact customer or potential customer and help in increasing the conversion rate from leads to sales.
Not every marketing strategy succeed. It has the capability to target audience. Marketing automation surely reduces the cost for marketing and improve lead conversions, but implementing the right things which work for your company. You should align marketing automation with creative content because sending mindless messages won’t work.
Create great content to your customers so that they get much interested and attached to your company. Don’t set an auto-controlled campaign, because you should analyze the performance and update it regularly. Don’t start with a huge campaign, in the beginning, start with a small marketing campaign and then build it. Always managing a personalized and dynamic campaign will be better.
It is also important for organizations to craft the right message in right time. The marketing emails may fall in spam folder if emails are not sent from a secure server or organizations mail. Automation technique is not just to give an impression to customers when they visit or view the website of a post they should feel the real experience.
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Artificial Intelligence
Meta Introduces Pocket-Sized Llama AI Models for Smartphones and Tablets!
Published
3 days agoon
October 27, 2024Meta has launched a groundbreaking innovation with its quantized Llama AI models, designed to run directly on smartphones and tablets. By applying an advanced technique called quantization, Meta has successfully reduced the memory and size requirements of these AI models, enabling them to operate efficiently on mobile devices powered by Qualcomm and MediaTek ARM CPUs. This development allows flagship devices from brands like Samsung, Xiaomi, OnePlus, Vivo, and Google Pixel to harness the power of AI directly on-device.
Key Features of the Quantized Llama Models
In contrast to Apple’s “not first, but best” approach, which has delayed the rollout of Apple Intelligence for iPhones, Meta’s quantized Llama models are the first “lightweight” AI models from the company. They offer “increased speed and a reduced memory footprint.” The models, specifically Llama 3.2 1B and 3B, maintain the same quality and safety standards as their full-sized counterparts but are optimized to run 2 to 4 times faster while reducing model size by 56% and memory usage by 41% compared to the original models in the BF16 format. These performance gains were validated in trials on the OnePlus 12, where the compact models achieved impressive speed and efficiency improvements.
Technical Innovations Behind Size Reduction
Meta employed two primary methods to achieve this size reduction:
- Quantization-Aware Training with LoRA Adaptors (QLoRA): This technique preserves model accuracy while reducing size.
- SpinQuant: A novel method that minimizes model size post-training, ensuring adaptability across various devices.
Testing on devices like the OnePlus 12 and Samsung Galaxy S-series phones demonstrated substantial improvements, with data processing speeds improving by 2.5 times and response times averaging a 4.2 times improvement.
Implications of On-Device AI Processing
This on-device AI approach signifies a major shift for Meta, enabling real-time AI processing on mobile devices without relying on cloud servers. This strategy enhances user privacy by keeping data processing local, significantly reducing latency, and allowing smoother AI experiences without constant internet connectivity. Such an approach is particularly impactful for users in regions with limited network infrastructure, expanding access to AI-powered features for a broader audience.
Opportunities for Developers
With support for Qualcomm and MediaTek chips, Meta’s move opens new possibilities for developers who can now integrate these efficient AI models into diverse applications on mobile platforms. This democratization of AI makes it more accessible, flexible, and practical for everyday users worldwide, paving the way for a richer mobile AI ecosystem.
Competitive Landscape
Meta’s introduction of pocket-sized Llama AI models positions it strategically against competitors like Google and Apple, who have traditionally relied on cloud-based solutions. By focusing on local processing capabilities, Meta not only enhances performance but also addresses growing concerns about data privacy associated with cloud computing.
Future Prospects
As mobile devices increasingly incorporate advanced AI capabilities, Meta’s quantized Llama models could set a new standard in the industry. The ability to run powerful AI applications directly on smartphones and tablets may lead to innovative uses across various sectors, including healthcare, education, and entertainment.
Conclusion
Meta’s launch of pocket-sized Llama AI models represents a significant advancement in mobile technology, enabling powerful AI functionalities directly on personal devices. By leveraging quantization techniques to create efficient models that prioritize user privacy and performance, Meta is poised to revolutionize how consumers interact with AI.
As this technology becomes more widely adopted, it will be interesting to see how it influences mobile applications and user experiences in the coming years. The collaboration with hardware manufacturers like Qualcomm and MediaTek further solidifies Meta’s commitment to enhancing accessibility and democratizing AI technology for users around the globe.
Artificial Intelligence
Zoho and NVIDIA Partner to Develop Custom Business-Specific LLMs!
Published
3 days agoon
October 27, 2024Zoho Corporation has teamed up with NVIDIA to advance the development of large language models (LLMs) specifically tailored for business applications. This collaboration involves integrating NVIDIA’s AI-accelerated computing platform, including the NeMo framework, into Zoho’s Software as a Service (SaaS) offerings. The partnership was announced at the NVIDIA AI Summit in Mumbai on October 24, 2024, and aims to create business-specific LLMs that are accessible to Zoho’s global customer base of over 700,000 users across Zoho.com and ManageEngine.
Investment and Commitment
With an initial investment of USD 10 million in NVIDIA’s AI technology and GPUs, Zoho has pledged an additional USD 10 million for further development in the coming year. This financial commitment underscores Zoho’s dedication to enhancing its AI capabilities and creating innovative solutions for its users.
Focus on Business Applications
Ramprakash Ramamoorthy, Zoho’s Director of AI, emphasized the necessity for LLMs designed with business applications in mind, contrasting them with existing models that often prioritize consumer-focused features. By leveraging NVIDIA’s platform, Zoho aims to develop AI models that integrate seamlessly with its extensive tech stack, optimizing AI’s context-driven capabilities for effective, business-specific insights.
Privacy and Data Security
Privacy is a central priority in Zoho’s AI model development. The company has established rigorous compliance protocols to protect user data while enhancing return on investment for its clients. This commitment to privacy ensures that businesses can utilize AI tools without compromising sensitive information.
Multi-Modal AI Strategy
Zoho has long been an adopter of AI technologies, incorporating artificial intelligence across over 100 products within its ManageEngine and Zoho divisions. Through a multi-modal AI strategy, Zoho provides users with contextual insights that support informed business decision-making. The company is not only developing large language models but also small and medium-sized language models to address various use cases, offering flexibility, cost-efficiency, and scalability tailored to diverse business requirements.
Technical Advancements
Zoho’s LLMs are specifically designed without customer data training, ensuring robust privacy protections. The collaboration with NVIDIA allows Zoho to utilize advanced technologies such as:
- NVIDIA Hopper GPUs: Enhancing the performance of AI model training and inference.
- NeMo Framework: A powerful tool for building and training neural network models efficiently.
Vishal Dhupar, Managing Director for NVIDIA Asia South, noted that this partnership accelerates the development of diverse AI models by leveraging NVIDIA’s cutting-edge technology.
Performance Improvements
Zoho is also utilizing NVIDIA TensorRT-LLM, achieving a notable 60% increase in throughput and a 35% reduction in latency compared to previous frameworks. Further optimization on NVIDIA’s infrastructure allows Zoho to expedite workloads like speech-to-text, positioning its LLM offerings to deliver cutting-edge, AI-driven solutions across industries.
Conclusion
The partnership between Zoho and NVIDIA represents a significant step forward in the development of tailored AI solutions for businesses. By focusing on creating custom LLMs that prioritize privacy and contextual relevance, both companies aim to empower organizations with advanced tools that enhance productivity and decision-making.
As this collaboration unfolds, it will be interesting to observe how these innovations impact the broader landscape of enterprise software and artificial intelligence. With a strong commitment to privacy and performance, Zoho is well-positioned to lead in the rapidly evolving field of business-specific AI applications.
Artificial Intelligence
Qualcomm and Alphabet Join Forces for Automotive AI; Mercedes-Benz Signs Chip Deal!
Published
6 days agoon
October 24, 2024Qualcomm has announced a partnership with Alphabet’s Google to develop a combination of chips and software aimed at helping automakers build AI-powered voice assistants. The collaboration will leverage both Qualcomm’s hardware and Google’s software to allow automakers to create their own customized AI assistants, utilizing cutting-edge technology from both companies.
Expanding into Automotive Solutions
Qualcomm, well-known for its chips that power Android smartphones, has been expanding into the automotive sector, providing solutions for dashboards and self-driving systems, which are already being used by companies like General Motors. As part of this new initiative, Qualcomm and Google are working together to integrate Google’s Android Automotive OS with Qualcomm’s chips, ensuring seamless performance in vehicles.
Understanding Android Automotive OS
While most consumers are familiar with systems like Android Auto and Apple CarPlay that mirror apps from a phone to a car’s dashboard, Android Automotive OS operates behind the scenes, running a vehicle’s computing systems. With this new collaboration, automakers will be able to use Qualcomm’s hardware and Google’s AI capabilities to develop unique voice assistants that work independently of a driver’s phone.
Streamlining Collaboration
“Traditionally, we have worked side-by-side but approached customers separately,” said Nakul Duggal, Qualcomm’s automotive division head. “Now, we are rethinking that approach to eliminate confusion and streamline the process.” This unified strategy aims to simplify the development process for automakers looking to implement advanced technologies in their vehicles.
New Chip Introductions
Additionally, Qualcomm introduced two new chips: the Snapdragon Cockpit Elite, designed for powering car dashboards, and the Snapdragon Ride Elite, aimed at enhancing self-driving features. These advancements reflect Qualcomm’s commitment to leading the automotive technology space.
Partnership with Mercedes-Benz
Mercedes-Benz has confirmed plans to integrate Qualcomm’s Snapdragon Cockpit Elite chip into its upcoming vehicles. While specific models and timelines have yet to be disclosed, this partnership highlights the growing trend of automakers seeking advanced technology solutions to enhance user experience and vehicle performance.
Significance of the Partnership
This partnership marks a significant step forward in the automotive sector’s transition toward smarter, AI-driven systems. By combining Qualcomm’s expertise in hardware with Google’s software capabilities, the collaboration aims to deliver innovative solutions that enhance vehicle functionality and user interaction.
Broader Industry Impact
As the automotive industry increasingly embraces AI technologies, collaborations like this one are essential for driving innovation. The integration of advanced voice assistants can improve driver safety and convenience by enabling hands-free controls and personalized experiences.
Conclusion
Qualcomm’s partnership with Alphabet represents a strategic move to capitalize on the growing demand for intelligent automotive solutions. With major players like Mercedes-Benz on board, this initiative is set to reshape how consumers interact with their vehicles.
As more automakers adopt these technologies, we can expect a future where cars are not only smarter but also more responsive to individual user needs. This collaboration underscores the importance of integrating cutting-edge technology into everyday experiences, paving the way for a new era of automotive innovation.
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