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Know Why Automation Is The Latest Buzzword In Marketing

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Have you ever thought how emails related to your internet search are delivered to your personal email id? It is all possible because of automation and artificial intelligence. In the present day scenario, companies mostly in the customer segment are analyzing what the customer is searching for and approach him with a related pointed marketing strategy.

What is this Marketing Automation?

It is software that automates marketing on multiple platforms such as website content, social media, and emails for you. The clear and final goal of any marketing strategy is to increase sales. For that, firstly we should drive visitors to a website, generate leads and convert leads into successful sales.

The functions of the Marketing Automation are:

1) Analysis of customers

2) Development of marketing campaigns

3) Organizing the appropriate data of customers

4) Reaching the target or potential customers

5) Generate leads and converting them to sales

6) Following up with the customers after the sale

Automation is trending in marketing nowadays. All companies are applying this strategy to approach the right customer. Automation enhances the company’s marketing values probably increases ease the sales. It can be applied in every sector and using it will be profitable. It contributes extra features to both offline and online marketing in multiple ways. Using automation, you can analyze data and adapt to any change fast accordingly. You can also run a continuous test to check your strategy.

It is crucial for companies to have marketing automation technology because it allows streamlining marketing goals and tasks. A software can be used to implement Marketing Automation Technology and that takes care of scheduled tasks like social media, emailing to the potential and existing customers.

Marketing should not end after the sale, don’t neglect your customer base. The automation technique may help better to reach the exact customer or potential customer and help in increasing the conversion rate from leads to sales.

Not every marketing strategy succeed. It has the capability to target audience. Marketing automation surely reduces the cost for marketing and improve lead conversions, but implementing the right things which work for your company. You should align marketing automation with creative content because sending mindless messages won’t work.

Create great content to your customers so that they get much interested and attached to your company. Don’t set an auto-controlled campaign, because you should analyze the performance and update it regularly. Don’t start with a huge campaign, in the beginning, start with a small marketing campaign and then build it. Always managing a personalized and dynamic campaign will be better.

It is also important for organizations to craft the right message in right time. The marketing emails may fall in spam folder if emails are not sent from a secure server or organizations mail. Automation technique is not just to give an impression to customers when they visit or view the website of a post they should feel the real experience.

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Entrepreneur Stories

Meta’s Upcoming AR Glasses: A Sneak Peek

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Meta is developing its first true AR glasses, set to launch in 2027. Before the public release, employees will test the device starting in 2024. The company is also releasing new generations of Ray-Ban smart glasses in 2023 and 2025 with enhanced features like a “viewfinder” display.

Specifications and Features

The AR glasses are expected to feature OLED displays and Qualcomm Snapdragon chipsets, offering sophisticated AR and AI capabilities. They will enable users to interact with virtual objects and project high-quality holograms of avatars onto the real world.

Design and Competition

Meta aims for a sleek design, potentially building on its Ray-Ban partnerships. The AR glasses market is competitive, with Apple and Google also investing heavily. Meta seeks to make its AR glasses a game-changer by offering a unique user experience.

Future Plans

In addition to AR glasses, Meta is expanding its VR offerings with new headsets like the Quest 3 and exploring other wearable technologies. The company is focused on reducing costs to make the AR glasses more consumer-friendly by launch.

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OneStack Secures $2 Million to Digitize Cooperative Banking in India

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OneStack, a Gurugram-based fintech startup, has raised $2 million in a pre-Series A funding round led by GrowX, Stride Ventures, 9Unicorns, and Venture Catalyst. The funding aims to accelerate the digitization of cooperative banks and credit societies across India, with the company setting an ambitious target of modernizing over 1,000 institutions by the end of 2025.

Driving Digital Transformation

Founded in 2019 by Amit Kapoor and Vishal Gupta, OneStack offers innovative solutions such as OneCBS (Core Banking Solution), a cloud-based platform designed to streamline operations, enhance customer experiences, and enable data-driven decision-making for cooperative banks. Additionally, it is introducing SoundBox, a merchant ecosystem solution that facilitates seamless digital payment services.

Currently serving over 200 cooperative banks, OneStack plans to expand its reach into South and East India while establishing nationwide offices and growing its team. This funding will also support the deployment of advanced technologies like UPI Switch and Bharat BillPay systems to empower banks with branded digital payment services.

Impact on Financial Inclusion

OneStack’s efforts align with India’s Digital Bharat initiative, aiming to bridge the technology gap for underserved financial institutions. By digitizing cooperative banks, which serve nearly 50% of India’s bankable population, the startup is driving financial inclusion for millions. “This funding propels our growth journey at an accelerated pace,” said Amit Kapoor, Founder and CEO. “We are empowering cooperative banks to compete in this digital epoch.”

With this milestone funding, OneStack is poised to transform India’s cooperative banking landscape while fostering innovation and financial accessibility nationwide.

 

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Artificial Intelligence

Social Media Platforms Push for AI Labeling to Counter Deepfake Risks

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Social media platforms are intensifying efforts to combat the misuse of deepfake technology by advocating for mandatory AI labeling and clearer definitions of synthetic content. Deepfakes, created using advanced artificial intelligence, pose significant threats by enabling the spread of misinformation, particularly in areas like elections, politics, and personal privacy.

Meta’s New Approach

Meta has announced expanded policies to label AI-generated content across Facebook and Instagram. Starting May 2025, “Made with AI” labels will be applied to synthetic media, with additional warnings for high-risk content that could deceive the public. Meta also requires political advertisers to disclose the use of AI in ads related to elections or social issues, aiming to address concerns ahead of key elections in India, the U.S., and Europe.

Industry-Wide Efforts

Other platforms like TikTok and Google have introduced similar rules, requiring deepfake content to be labeled clearly. TikTok has banned deepfakes involving private figures and minors, while the EU has urged platforms to label AI-generated media under its Digital Services Act guidelines.

Challenges Ahead

Despite these measures, detecting all AI-generated content remains difficult due to technological limitations. Experts warn that labeling alone may not fully prevent misinformation campaigns, especially as generative AI tools become more accessible.

Election Implications

With major elections scheduled in 2025, experts fear deepfakes could exacerbate misinformation campaigns, influencing voter perceptions. Social media platforms are under pressure to refine their policies and technologies to ensure transparency while safeguarding free speech.

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