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Know Why Automation Is The Latest Buzzword In Marketing

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Have you ever thought how emails related to your internet search are delivered to your personal email id? It is all possible because of automation and artificial intelligence. In the present day scenario, companies mostly in the customer segment are analyzing what the customer is searching for and approach him with a related pointed marketing strategy.

What is this Marketing Automation?

It is software that automates marketing on multiple platforms such as website content, social media, and emails for you. The clear and final goal of any marketing strategy is to increase sales. For that, firstly we should drive visitors to a website, generate leads and convert leads into successful sales.

The functions of the Marketing Automation are:

1) Analysis of customers

2) Development of marketing campaigns

3) Organizing the appropriate data of customers

4) Reaching the target or potential customers

5) Generate leads and converting them to sales

6) Following up with the customers after the sale

Automation is trending in marketing nowadays. All companies are applying this strategy to approach the right customer. Automation enhances the company’s marketing values probably increases ease the sales. It can be applied in every sector and using it will be profitable. It contributes extra features to both offline and online marketing in multiple ways. Using automation, you can analyze data and adapt to any change fast accordingly. You can also run a continuous test to check your strategy.

It is crucial for companies to have marketing automation technology because it allows streamlining marketing goals and tasks. A software can be used to implement Marketing Automation Technology and that takes care of scheduled tasks like social media, emailing to the potential and existing customers.

Marketing should not end after the sale, don’t neglect your customer base. The automation technique may help better to reach the exact customer or potential customer and help in increasing the conversion rate from leads to sales.

Not every marketing strategy succeed. It has the capability to target audience. Marketing automation surely reduces the cost for marketing and improve lead conversions, but implementing the right things which work for your company. You should align marketing automation with creative content because sending mindless messages won’t work.

Create great content to your customers so that they get much interested and attached to your company. Don’t set an auto-controlled campaign, because you should analyze the performance and update it regularly. Don’t start with a huge campaign, in the beginning, start with a small marketing campaign and then build it. Always managing a personalized and dynamic campaign will be better.

It is also important for organizations to craft the right message in right time. The marketing emails may fall in spam folder if emails are not sent from a secure server or organizations mail. Automation technique is not just to give an impression to customers when they visit or view the website of a post they should feel the real experience.

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Technology

Stellantis to Launch Leapmotor EVs in India by 2025

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Stellantis

Stellantis has announced plans to introduce electric vehicles (EVs) from its Chinese joint venture partner Leapmotor in India, marking a key step in expanding its EV presence in one of the world’s fastest-growing automotive markets. The launch is expected to begin with assembly of completely knocked down (CKD) kits at Stellantis’ existing facility in Ranjangaon, Maharashtra, with potential for greater localization depending on market response.

Leapmotor International, a joint venture where Stellantis holds a 51% stake, has exclusive rights to export, sell, and manufacture Leapmotor EVs outside China. The initial India lineup will include the T03 compact hatchback, positioned to compete with the Tata Tiago EV, and the C10 midsize SUV, targeting rivals like the Hyundai Creta Electric and MG Windsor. Stellantis aims to introduce six Leapmotor EV models in India by 2027.

Leapmotor delivered nearly 300,000 vehicles globally in 2024, doubling its year-on-year sales. The brand is known for its in-house development of electric motors, AI chips, and advanced driver-assistance systems (ADAS).

Shailesh Hazela, CEO and MD of Stellantis India, highlighted the company’s commitment to the Indian market and its focus on bringing premium, innovative EVs to upwardly mobile Indian consumers. While the exact launch timeline remains unconfirmed, Stellantis is targeting a debut by the end of 2025.

This move adds to the growing competition in India’s EV segment alongside brands like Vinfast and Tesla, as automakers race to capture market share in the country’s rapidly evolving electric mobility landscape.

 

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Technology

CARS24 Acquires Team-BHP to Enhance Automotive Community and Technology

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Cars24

CARS24, a leading online used-car marketplace, has acquired Team-BHP, India’s most trusted and active automotive forum, to deepen its connection with car enthusiasts and improve its technological capabilities. The acquisition will focus on strengthening Team-BHP’s product, technology, and AI features to deliver a better experience for its large community of automotive buyers and enthusiasts.

Team-BHP is renowned for detailed reviews and passionate discussions, making it a valuable platform for car buyers and sellers. By integrating Team-BHP’s expertise with CARS24’s marketplace, the combined platform aims to offer richer insights, improved market intelligence, and more personalized services to users exploring the used-car market.

This move follows earlier collaborations between the two companies, including a comprehensive report on India’s used car market trends in 2025, highlighting growing SUV demand and the dominance of pre-owned cars over new sales.

Overall, this acquisition positions CARS24 not just as a transaction platform but as a knowledge hub, combining community-driven insights with advanced technology to better serve India’s expanding used car market

 

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Entrepreneur Stories

Meta’s Upcoming AR Glasses: A Sneak Peek

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Meta is developing its first true AR glasses, set to launch in 2027. Before the public release, employees will test the device starting in 2024. The company is also releasing new generations of Ray-Ban smart glasses in 2023 and 2025 with enhanced features like a “viewfinder” display.

Specifications and Features

The AR glasses are expected to feature OLED displays and Qualcomm Snapdragon chipsets, offering sophisticated AR and AI capabilities. They will enable users to interact with virtual objects and project high-quality holograms of avatars onto the real world.

Design and Competition

Meta aims for a sleek design, potentially building on its Ray-Ban partnerships. The AR glasses market is competitive, with Apple and Google also investing heavily. Meta seeks to make its AR glasses a game-changer by offering a unique user experience.

Future Plans

In addition to AR glasses, Meta is expanding its VR offerings with new headsets like the Quest 3 and exploring other wearable technologies. The company is focused on reducing costs to make the AR glasses more consumer-friendly by launch.

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