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Know How Technology Has Affected Cyber Security!



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We have experienced a great renaissance in technology from the past decade. Everything has both sides, good and bad depending on how the users receive it or how they use it, right?

The same issue is with technology, as technology is increasing to peaks, the rate of crimes online or cyber crimes is also increasing parallelly. Many get addicted to the usage of technology these days and because of some flaws in technology, the number of cyber crimes is also increasing.

What is this Cyber Security?

Protecting computers, data, networks and other online programs from illegal access is called cyber security. Nowadays, it is really a daunting problem to protect from cyber attacks. Here are some factors how technology has affected cyber security:

1) Security Breache

The primary stage of cyber attacks for breaking any network is called a security breach. The risk may be very high or low depending on the intensity of the breach. Breach hacker can get access to the important data and can misuse it. In general, these sort of attacks is monitored by some software or firewalls.

2) Social Media Breach

Accessing of personal information from social media networks and using it for unfair means like posting something anti-social, is spam messaging.

3) Botnets

Botnets or simply called as zombie army are a group of computers used for transferring of the viruses on the internet without any personal action by the owner. By this hackers can steal personal data, online activity details etc.

4) Malware 

Viruses, trojans, and worms used by hackers for a direct attack on a computer to steal data are called malware. It may enter a computer from an email attachment and spreads it forward. It is always recommended to check for an “HTTPS” connection in the address bar of the browser. Because S indicates secure.

5) Spamming 

Sending of malicious messages in bulk, which are irrelevant to an individual through mail or other communication channels is called spamming. Many promoters choose this because there is no investment required for spamming.

6) Spear Phishing

The trail introduced from a trusted or known sender to a target individual for stealing confidential or personal information is called spear phishing. Spear Phishing is targeting a particular individual or an organization for stealing confidential data.

7) MIM Attacks

MIM meaning ‘man in the middle’ is a type of attack in which attackers record or store a conversation between two individuals manipulating them to think they are on a secure private connection. The person in conversation doesn’t even know that the attacker has the whole access of their conversation.

The solution to Cyber Crime

We don’t have total solutions to be protected from cyber attacks but can take some necessary measures to stay secure on the internet.

What Organizations should do?

They should use all available network and cyber security applications to stay secure and get rid of cyber attacks. They should also get Secure Sockets Layer on their web server and applications so that anyone who accesses would get a secure connection.

What Individual should do?

The person should visit only secured and trusted websites and should not respond to any spam emails requesting for personal data or banking details.

Conclusion: The internet is a huge ocean and no one is secure in it.

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Mercedes Hits the Brakes on EVs: Profit Woes Lead to Focus on Gas-Powered Cars



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Luxury carmaker Mercedes-Benz is experiencing a shift in gears, prioritizing gasoline-powered vehicles over its previously ambitious electric vehicle (EV) strategy. This comes after disappointing sales figures and shrinking profit margins for their electric offerings.

The Dream Runs out of Charge:

Mercedes, a leader in the luxury car market, had set a goal to be fully electric by 2030. However, sluggish sales of their electric vehicles, particularly the high-end EQS and EQE sedans, have forced a recalibration of their plans. The company’s profit margin dipped to a concerning 9% in the first quarter of 2024, falling below their long-term target range.

Why the Slow Charge?

Several factors are contributing to the lackluster performance of Mercedes’ EVs:

  •  Price Point Pinch: The high price tag of Mercedes’ electric cars, ranging from $70,000 to $120,000, limits their appeal compared to more affordable electric options. 
  •  Competition Heats Up: Other luxury carmakers like Tesla and BMW are offering strong competition, with some even surpassing Mercedes in EV sales growth. 
  •  Infrastructure Concerns: Gaps in charging infrastructure and anxieties about range remain significant deterrents for potential EV buyers.

Back to the Drawing Board:

In response to these challenges, Mercedes CEO Ola Källenius announced a revised strategy. The company will:

  •  Extend Focus on Combustion Engines:  Production of gasoline-powered and hybrid vehicles will continue well into the 2030s, catering to customer demand.
  •  Rethink EV Strategy: Mercedes will analyze consumer preferences and market trends to refine their electric car offerings. This may involve focusing on more affordable models or improving features to enhance range and charging efficiency.

The Road Ahead

The shift by Mercedes highlights the complexities of the automotive industry’s transition to electric vehicles. It underscores the need for car manufacturers to balance ambitious environmental goals with the realities of consumer behavior and market competition.

Is this a Permanent Pause?

While Mercedes is putting the brakes on its all-electric vision, it doesn’t necessarily signal a complete retreat from EVs. The company may leverage this time to strengthen its electric offerings and ensure they are competitive in the rapidly evolving market. Only time will tell if Mercedes can reclaim its position as a leader in the electric vehicle race.

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Reddit Soars After Strong Earnings and Upbeat Outlook



Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

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Artificial Intelligence

The AI Video Revolution: How Sora is Reshaping Marketing



Sora, an AI-powered video generation tool by OpenAI, has sent ripples of excitement through the marketing world. Its potential to create high-quality videos from simple descriptions is a game-changer, impacting how brands connect with audiences. 

Here’s how Sora is elevating engagement:

  • Hyper-realistic storytelling:  Sora can craft visually stunning videos in seconds. This lets marketers ditch expensive productions and create content that resonates deeply with viewers. Imagine a travel company whisking audiences away to exotic locales through captivating, AI-generated videos.
  • Personalized marketing on steroids:  Imagine video ads that speak directly to you, not a generic audience. Sora can personalize video content based on user data, creating a more impactful connection. A fitness app could use Sora to generate videos featuring exercises you enjoy, making the marketing message relevant and engaging.
  • Experimentation playground:  Sora empowers marketers to experiment freely.  Since creating video content becomes faster and cheaper, brands can test new concepts and narratives without breaking the bank. This fosters a culture of creativity and allows marketers to discover what truly clicks with their audience.

Of course, there are challenges. Integrating Sora seamlessly into existing workflows and maintaining the human touch in storytelling are aspects that require development. But Sora’s potential to revolutionize marketing by creating  engaging, personalized content at scale is undeniable.

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