Connect with us
SS

Technology

Artificial Intelligence, here to stay?

Published

on

artificial intelligence, machine learning, future of ai, ai robots, Automation, ai 2017, artificial intelligence 2017, technology, artificial intelligence future, artificial intelligence is here to stay, what is artificial intelligence, what is an artificial intelligence system, Marketing of AI, Is Automation the ideal way forward


Artificial Intelligence is slowly beginning to seep into people’s lives but with its enhanced ‘deep learning’ techniques, can we extensively use it to cater to our most basic of needs? To make it do something that we actually desire?

While last year was just an introduction of AI to raise awareness, this year we might all see an increase in automation of many products. The autonomous era is almost upon us. We might soon live in a world wherein the world’s greatest mind might no longer refer to a human being but a silicon-based agent.

Is Automation the ideal way forward?

A few years back, not many were that enthusiastic about AI enabled chatbots and other such computerized customer services. But times are changing as more number of people, not only the younger generation but, from all age groups are interested in AI drove products and their untapped potential.

Marketing of AI

Sharing of personal data with the AI is another major concern.

Effective levels of personalization are achieved in AI only when personal data is fed into it for it to cater to our needs and wants. But how safe and secure is our data? Although the thought of automation excites us, the fear of our data being stolen, the prospect of men and women who will eventually be replaced by machines, cyber threats, invasion of privacy and other such negative scenarios creates this aversion towards AI. Hence, marketers must strive to convince the uninitiated, the boons of AI far outweigh the banes, if we are to wholeheartedly accept automation as our new way of life.  

AI should be welcomed, not shut out

With all the cloudiness surrounding the possibilities of AI, there is no denying that it will change the way we live in the future.

If you still need more convincing, here are three possible fields where AI application serves for the betterment of mankind:

  1. Transportation – self-driven cars are already being rolled out and gaining popularity.
  2. Speech Recognition – Modes of conversation will be enhanced
  3. Research – Turbocharging scientific and medical research

Using AI, various fields stand to gain more than losing. Customer needs will be satisfied to an almost maximum level. Isn’t that like the ultimate goal?  

Latest News

Mercedes Hits the Brakes on EVs: Profit Woes Lead to Focus on Gas-Powered Cars

Published

on

StartupStories - Mercedes

Luxury carmaker Mercedes-Benz is experiencing a shift in gears, prioritizing gasoline-powered vehicles over its previously ambitious electric vehicle (EV) strategy. This comes after disappointing sales figures and shrinking profit margins for their electric offerings.

The Dream Runs out of Charge:

Mercedes, a leader in the luxury car market, had set a goal to be fully electric by 2030. However, sluggish sales of their electric vehicles, particularly the high-end EQS and EQE sedans, have forced a recalibration of their plans. The company’s profit margin dipped to a concerning 9% in the first quarter of 2024, falling below their long-term target range.

Why the Slow Charge?

Several factors are contributing to the lackluster performance of Mercedes’ EVs:

  •  Price Point Pinch: The high price tag of Mercedes’ electric cars, ranging from $70,000 to $120,000, limits their appeal compared to more affordable electric options. 
  •  Competition Heats Up: Other luxury carmakers like Tesla and BMW are offering strong competition, with some even surpassing Mercedes in EV sales growth. 
  •  Infrastructure Concerns: Gaps in charging infrastructure and anxieties about range remain significant deterrents for potential EV buyers.

Back to the Drawing Board:

In response to these challenges, Mercedes CEO Ola Källenius announced a revised strategy. The company will:

  •  Extend Focus on Combustion Engines:  Production of gasoline-powered and hybrid vehicles will continue well into the 2030s, catering to customer demand.
  •  Rethink EV Strategy: Mercedes will analyze consumer preferences and market trends to refine their electric car offerings. This may involve focusing on more affordable models or improving features to enhance range and charging efficiency.

The Road Ahead

The shift by Mercedes highlights the complexities of the automotive industry’s transition to electric vehicles. It underscores the need for car manufacturers to balance ambitious environmental goals with the realities of consumer behavior and market competition.

Is this a Permanent Pause?

While Mercedes is putting the brakes on its all-electric vision, it doesn’t necessarily signal a complete retreat from EVs. The company may leverage this time to strengthen its electric offerings and ensure they are competitive in the rapidly evolving market. Only time will tell if Mercedes can reclaim its position as a leader in the electric vehicle race.

Continue Reading

Artificial Intelligence

Reddit Soars After Strong Earnings and Upbeat Outlook

Published

on

Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

Continue Reading

Artificial Intelligence

The AI Video Revolution: How Sora is Reshaping Marketing

Published

on

Sora, an AI-powered video generation tool by OpenAI, has sent ripples of excitement through the marketing world. Its potential to create high-quality videos from simple descriptions is a game-changer, impacting how brands connect with audiences. 

Here’s how Sora is elevating engagement:

  • Hyper-realistic storytelling:  Sora can craft visually stunning videos in seconds. This lets marketers ditch expensive productions and create content that resonates deeply with viewers. Imagine a travel company whisking audiences away to exotic locales through captivating, AI-generated videos.
  • Personalized marketing on steroids:  Imagine video ads that speak directly to you, not a generic audience. Sora can personalize video content based on user data, creating a more impactful connection. A fitness app could use Sora to generate videos featuring exercises you enjoy, making the marketing message relevant and engaging.
  • Experimentation playground:  Sora empowers marketers to experiment freely.  Since creating video content becomes faster and cheaper, brands can test new concepts and narratives without breaking the bank. This fosters a culture of creativity and allows marketers to discover what truly clicks with their audience.

Of course, there are challenges. Integrating Sora seamlessly into existing workflows and maintaining the human touch in storytelling are aspects that require development. But Sora’s potential to revolutionize marketing by creating  engaging, personalized content at scale is undeniable.

Continue Reading
Advertisement

Recent Posts

Advertisement