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Artificial Intelligence, here to stay?

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artificial intelligence, machine learning, future of ai, ai robots, Automation, ai 2017, artificial intelligence 2017, technology, artificial intelligence future, artificial intelligence is here to stay, what is artificial intelligence, what is an artificial intelligence system, Marketing of AI, Is Automation the ideal way forward

Artificial Intelligence is slowly beginning to seep into people’s lives but with its enhanced ‘deep learning’ techniques, can we extensively use it to cater to our most basic of needs? To make it do something that we actually desire?

While last year was just an introduction of AI to raise awareness, this year we might all see an increase in automation of many products. The autonomous era is almost upon us. We might soon live in a world wherein the world’s greatest mind might no longer refer to a human being but a silicon-based agent.

Is Automation the ideal way forward?

A few years back, not many were that enthusiastic about AI enabled chatbots and other such computerized customer services. But times are changing as more number of people, not only the younger generation but, from all age groups are interested in AI drove products and their untapped potential.

Marketing of AI

Sharing of personal data with the AI is another major concern.

Effective levels of personalization are achieved in AI only when personal data is fed into it for it to cater to our needs and wants. But how safe and secure is our data? Although the thought of automation excites us, the fear of our data being stolen, the prospect of men and women who will eventually be replaced by machines, cyber threats, invasion of privacy and other such negative scenarios creates this aversion towards AI. Hence, marketers must strive to convince the uninitiated, the boons of AI far outweigh the banes, if we are to wholeheartedly accept automation as our new way of life.  

AI should be welcomed, not shut out

With all the cloudiness surrounding the possibilities of AI, there is no denying that it will change the way we live in the future.

If you still need more convincing, here are three possible fields where AI application serves for the betterment of mankind:

  1. Transportation – self-driven cars are already being rolled out and gaining popularity.
  2. Speech Recognition – Modes of conversation will be enhanced
  3. Research – Turbocharging scientific and medical research

Using AI, various fields stand to gain more than losing. Customer needs will be satisfied to an almost maximum level. Isn’t that like the ultimate goal?  

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OneStack Secures $2 Million to Digitize Cooperative Banking in India

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OneStack, a Gurugram-based fintech startup, has raised $2 million in a pre-Series A funding round led by GrowX, Stride Ventures, 9Unicorns, and Venture Catalyst. The funding aims to accelerate the digitization of cooperative banks and credit societies across India, with the company setting an ambitious target of modernizing over 1,000 institutions by the end of 2025.

Driving Digital Transformation

Founded in 2019 by Amit Kapoor and Vishal Gupta, OneStack offers innovative solutions such as OneCBS (Core Banking Solution), a cloud-based platform designed to streamline operations, enhance customer experiences, and enable data-driven decision-making for cooperative banks. Additionally, it is introducing SoundBox, a merchant ecosystem solution that facilitates seamless digital payment services.

Currently serving over 200 cooperative banks, OneStack plans to expand its reach into South and East India while establishing nationwide offices and growing its team. This funding will also support the deployment of advanced technologies like UPI Switch and Bharat BillPay systems to empower banks with branded digital payment services.

Impact on Financial Inclusion

OneStack’s efforts align with India’s Digital Bharat initiative, aiming to bridge the technology gap for underserved financial institutions. By digitizing cooperative banks, which serve nearly 50% of India’s bankable population, the startup is driving financial inclusion for millions. “This funding propels our growth journey at an accelerated pace,” said Amit Kapoor, Founder and CEO. “We are empowering cooperative banks to compete in this digital epoch.”

With this milestone funding, OneStack is poised to transform India’s cooperative banking landscape while fostering innovation and financial accessibility nationwide.

 

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Artificial Intelligence

Social Media Platforms Push for AI Labeling to Counter Deepfake Risks

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Social media platforms are intensifying efforts to combat the misuse of deepfake technology by advocating for mandatory AI labeling and clearer definitions of synthetic content. Deepfakes, created using advanced artificial intelligence, pose significant threats by enabling the spread of misinformation, particularly in areas like elections, politics, and personal privacy.

Meta’s New Approach

Meta has announced expanded policies to label AI-generated content across Facebook and Instagram. Starting May 2025, “Made with AI” labels will be applied to synthetic media, with additional warnings for high-risk content that could deceive the public. Meta also requires political advertisers to disclose the use of AI in ads related to elections or social issues, aiming to address concerns ahead of key elections in India, the U.S., and Europe.

Industry-Wide Efforts

Other platforms like TikTok and Google have introduced similar rules, requiring deepfake content to be labeled clearly. TikTok has banned deepfakes involving private figures and minors, while the EU has urged platforms to label AI-generated media under its Digital Services Act guidelines.

Challenges Ahead

Despite these measures, detecting all AI-generated content remains difficult due to technological limitations. Experts warn that labeling alone may not fully prevent misinformation campaigns, especially as generative AI tools become more accessible.

Election Implications

With major elections scheduled in 2025, experts fear deepfakes could exacerbate misinformation campaigns, influencing voter perceptions. Social media platforms are under pressure to refine their policies and technologies to ensure transparency while safeguarding free speech.

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Transforming India’s AI Landscape: OpenAI and Meta’s Collaborative Talks with Reliance Industries

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Transforming India's AI Landscape: OpenAI and Meta's Collaborative Talks with Reliance Industries

OpenAI and Meta Platforms are reportedly in discussions with India’s Reliance Industries to explore potential partnerships aimed at enhancing their artificial intelligence (AI) offerings in the country. This development underscores India’s growing significance in the global AI landscape.

Key Aspects of the Discussions

  • Partnership with Reliance Jio: One of the main focuses is a potential collaboration between Reliance Jio and OpenAI to facilitate the distribution of ChatGPT in India. This could enable wider access to advanced AI tools for businesses and consumers, leveraging Reliance’s extensive telecommunications network.
  • Subscription Price Reduction: OpenAI is considering reducing the subscription cost for ChatGPT from $20 to a more affordable price, potentially just a few dollars. While it is unclear if this has been discussed with Reliance, such a move could significantly broaden access to AI services for various user demographics, including enterprises and students.
  • Infrastructure Development: Reliance has expressed interest in hosting OpenAI’s models locally, ensuring that customer data remains within India. This aligns with data sovereignty regulations and addresses growing concerns about data privacy. A planned three-gigawatt data center in Jamnagar, Gujarat, is expected to serve as a major hub for these AI operations.

Market Implications

These potential partnerships reflect a broader trend among international tech firms aiming to democratize access to AI technologies in India. If successful, they could reshape India’s AI ecosystem and accelerate adoption across various sectors. As negotiations continue, stakeholders are closely monitoring how these alliances may impact India’s technological landscape and its position as a leader in AI innovation.

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