Technology
Artificial Intelligence, here to stay?
Artificial Intelligence is slowly beginning to seep into people’s lives but with its enhanced ‘deep learning’ techniques, can we extensively use it to cater to our most basic of needs? To make it do something that we actually desire?
While last year was just an introduction of AI to raise awareness, this year we might all see an increase in automation of many products. The autonomous era is almost upon us. We might soon live in a world wherein the world’s greatest mind might no longer refer to a human being but a silicon-based agent.
Is Automation the ideal way forward?
A few years back, not many were that enthusiastic about AI enabled chatbots and other such computerized customer services. But times are changing as more number of people, not only the younger generation but, from all age groups are interested in AI drove products and their untapped potential.
Marketing of AI
Sharing of personal data with the AI is another major concern.
Effective levels of personalization are achieved in AI only when personal data is fed into it for it to cater to our needs and wants. But how safe and secure is our data? Although the thought of automation excites us, the fear of our data being stolen, the prospect of men and women who will eventually be replaced by machines, cyber threats, invasion of privacy and other such negative scenarios creates this aversion towards AI. Hence, marketers must strive to convince the uninitiated, the boons of AI far outweigh the banes, if we are to wholeheartedly accept automation as our new way of life.
AI should be welcomed, not shut out
With all the cloudiness surrounding the possibilities of AI, there is no denying that it will change the way we live in the future.
If you still need more convincing, here are three possible fields where AI application serves for the betterment of mankind:
- Transportation – self-driven cars are already being rolled out and gaining popularity.
- Speech Recognition – Modes of conversation will be enhanced
- Research – Turbocharging scientific and medical research
Using AI, various fields stand to gain more than losing. Customer needs will be satisfied to an almost maximum level. Isn’t that like the ultimate goal?
Google has launched the Google Startup Hub Hyderabad, a major step in strengthening India’s dynamic startup ecosystem. This new initiative aims to empower entrepreneurs, innovators, and developers by giving them access to Google’s global expertise, mentoring programs, and advanced cloud technology. The hub reflects Google’s mission to fuel India’s digital transformation and promote innovation through the Google for Startups program.
Located in the heart of one of India’s top tech cities, the Google Startup Hub in Hyderabad will host mentorship sessions, training workshops, and networking events designed for early-stage startups. Founders will receive Google Cloud credits, expert guidance in AI, product development, and business scaling, and opportunities to collaborate with Google’s global mentors and investors. This ecosystem aims to help Indian startups grow faster and compete globally.
With Hyderabad already home to tech giants like Google, Microsoft, and Amazon, the launch of the Google Startup Hub Hyderabad further cements the city’s position as a leading innovation and technology hub in India. Backed by a strong talent pool and robust infrastructure, this hub is set to become a growth engine for next-generation startups, driving innovation from India to global markets.
- Jio Platforms has launched JioPC, a cloud-based virtual desktop service that transforms any television connected to a Jio Set Top Box into a fully functional computer.
- Users simply connect a keyboard and mouse to access a desktop-like environment, complete with web browsing, productivity tools, and educational apps—all without needing a physical PC or extra hardware.
- The service is device-agnostic and works with all consumer PC brands, making advanced computing accessible and affordable for millions across India.
JioPC is designed to support a wide range of activities, from professional work to online learning and creative projects. By leveraging Jio’s robust cloud infrastructure, users can run even compute-intensive AI applications directly from their TV screens. The platform also ensures data security and reliability, as all files and settings are safely stored in the cloud, protecting users from data loss even if their device is reset or replaced.
With JioPC, Jio aims to democratize digital access and bring high-performance computing to Indian households at a fraction of the traditional cost. The service supports popular productivity suites like LibreOffice and Microsoft Office online, and Jio is offering a free trial to encourage users to experience the benefits firsthand. This innovative move is set to reshape how people in India work, learn, and connect in the digital age.
Meta has officially begun rolling out ads on WhatsApp, ending over a decade of an ad-free experience since its acquisition in 2014. The advertisements will appear only in the Updates tab, specifically within the Status feature, which lets users share photos, videos, and text updates that disappear after 24 hours—similar to Instagram Stories.
Where Ads Will Appear
- Ads will be visible exclusively in the Status section of the Updates tab, keeping personal and group chats ad-free.
- Businesses can use these ads to encourage users to interact via WhatsApp messaging.
- Meta is also introducing paid channel subscriptions and promoted channels within the Updates tab, allowing users to access premium content and discover new channels more easily.
Privacy and Targeting
Meta has emphasized that private messages, calls, and group chats will remain end-to-end encrypted and free from advertising. Ads will be personalized using limited, non-sensitive data such as location, language, followed channels, and ad interactions. Users can further manage ad preferences if they link WhatsApp to Meta’s Accounts Center.
User and Business Impact
The move marks a major shift for WhatsApp, which has long resisted advertising to preserve a clean messaging experience. While some users have criticized the change, Meta sees this as a significant opportunity to monetize WhatsApp’s 3 billion users and over 200 million businesses on the platform.
In summary, WhatsApp’s new ads will be confined to the Updates tab, ensuring personal messaging remains private and uninterrupted, while opening new monetization avenues for Meta and businesses.
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