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Artificial Intelligence, here to stay?

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artificial intelligence, machine learning, future of ai, ai robots, Automation, ai 2017, artificial intelligence 2017, technology, artificial intelligence future, artificial intelligence is here to stay, what is artificial intelligence, what is an artificial intelligence system, Marketing of AI, Is Automation the ideal way forward

Artificial Intelligence is slowly beginning to seep into people’s lives but with its enhanced ‘deep learning’ techniques, can we extensively use it to cater to our most basic of needs? To make it do something that we actually desire?

While last year was just an introduction of AI to raise awareness, this year we might all see an increase in automation of many products. The autonomous era is almost upon us. We might soon live in a world wherein the world’s greatest mind might no longer refer to a human being but a silicon-based agent.

Is Automation the ideal way forward?

A few years back, not many were that enthusiastic about AI enabled chatbots and other such computerized customer services. But times are changing as more number of people, not only the younger generation but, from all age groups are interested in AI drove products and their untapped potential.

Marketing of AI

Sharing of personal data with the AI is another major concern.

Effective levels of personalization are achieved in AI only when personal data is fed into it for it to cater to our needs and wants. But how safe and secure is our data? Although the thought of automation excites us, the fear of our data being stolen, the prospect of men and women who will eventually be replaced by machines, cyber threats, invasion of privacy and other such negative scenarios creates this aversion towards AI. Hence, marketers must strive to convince the uninitiated, the boons of AI far outweigh the banes, if we are to wholeheartedly accept automation as our new way of life.  

AI should be welcomed, not shut out

With all the cloudiness surrounding the possibilities of AI, there is no denying that it will change the way we live in the future.

If you still need more convincing, here are three possible fields where AI application serves for the betterment of mankind:

  1. Transportation – self-driven cars are already being rolled out and gaining popularity.
  2. Speech Recognition – Modes of conversation will be enhanced
  3. Research – Turbocharging scientific and medical research

Using AI, various fields stand to gain more than losing. Customer needs will be satisfied to an almost maximum level. Isn’t that like the ultimate goal?  

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Jio Unveils Cloud PC Service to Bring Affordable Computing to Indian Households

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Startup Stories
  • Jio Platforms has launched JioPC, a cloud-based virtual desktop service that transforms any television connected to a Jio Set Top Box into a fully functional computer.
  • Users simply connect a keyboard and mouse to access a desktop-like environment, complete with web browsing, productivity tools, and educational apps—all without needing a physical PC or extra hardware.
  • The service is device-agnostic and works with all consumer PC brands, making advanced computing accessible and affordable for millions across India.

JioPC is designed to support a wide range of activities, from professional work to online learning and creative projects. By leveraging Jio’s robust cloud infrastructure, users can run even compute-intensive AI applications directly from their TV screens. The platform also ensures data security and reliability, as all files and settings are safely stored in the cloud, protecting users from data loss even if their device is reset or replaced.

With JioPC, Jio aims to democratize digital access and bring high-performance computing to Indian households at a fraction of the traditional cost. The service supports popular productivity suites like LibreOffice and Microsoft Office online, and Jio is offering a free trial to encourage users to experience the benefits firsthand. This innovative move is set to reshape how people in India work, learn, and connect in the digital age.

 

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Technology

WhatsApp Introduces Ads in Updates Tab, Keeps Chats Ad-Free

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Whatsapp-Ads

Meta has officially begun rolling out ads on WhatsApp, ending over a decade of an ad-free experience since its acquisition in 2014. The advertisements will appear only in the Updates tab, specifically within the Status feature, which lets users share photos, videos, and text updates that disappear after 24 hours—similar to Instagram Stories.

Where Ads Will Appear

  • Ads will be visible exclusively in the Status section of the Updates tab, keeping personal and group chats ad-free.
  • Businesses can use these ads to encourage users to interact via WhatsApp messaging.
  • Meta is also introducing paid channel subscriptions and promoted channels within the Updates tab, allowing users to access premium content and discover new channels more easily.

Privacy and Targeting

Meta has emphasized that private messages, calls, and group chats will remain end-to-end encrypted and free from advertising. Ads will be personalized using limited, non-sensitive data such as location, language, followed channels, and ad interactions. Users can further manage ad preferences if they link WhatsApp to Meta’s Accounts Center.

User and Business Impact

The move marks a major shift for WhatsApp, which has long resisted advertising to preserve a clean messaging experience. While some users have criticized the change, Meta sees this as a significant opportunity to monetize WhatsApp’s 3 billion users and over 200 million businesses on the platform.

In summary, WhatsApp’s new ads will be confined to the Updates tab, ensuring personal messaging remains private and uninterrupted, while opening new monetization avenues for Meta and businesses.

 

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WhatsApp on iPad: The Long-Awaited Native Experience

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What's App StartupStories

After years of anticipation, WhatsApp has officially launched a dedicated app for the iPad, finally giving users a seamless and optimized messaging experience on Apple’s popular tablet. Previously, iPad users had to rely on the web version, which lacked many features and was not designed for the larger screen. Now, with the arrival of WhatsApp for iPad, users can enjoy all the core messaging and calling features in a native, iPadOS-optimized environment.

How to Get Started with WhatsApp on iPad

Setting up WhatsApp on your iPad is straightforward. Simply download the app from the App Store, open it, and scan the displayed QR code using your smartphone’s WhatsApp app to link your account. This process mirrors the setup for WhatsApp Web and Desktop, ensuring your chats, calls, and media stay in sync across devices. The iPad app supports all key features, including individual and group chats, Communities, Channels, and both audio and video calls for up to 32 participants.

Enhanced Features and Multitasking

WhatsApp for iPad is designed to take full advantage of the tablet’s capabilities. It features a two-column layout, with recent chats on the left and active conversations on the right, making multitasking easier and more intuitive. The app supports iPadOS multitasking features such as Split View, Slide Over, and Stage Manager (on compatible models), allowing users to keep WhatsApp open while using other apps. Additionally, it works seamlessly with accessories like the Magic Keyboard and Apple Pencil, boosting productivity and creativity.

Privacy and Security

All messages, calls, and media remain protected with WhatsApp’s industry-leading end-to-end encryption, ensuring privacy and security across all linked devices. The iPad app also includes privacy features like chat lock, giving users peace of mind even if they share their device with others.

Conclusion

The launch of WhatsApp on iPad marks a significant milestone for Meta and its users. With a native, feature-rich app designed for the iPad’s larger screen and advanced multitasking capabilities, WhatsApp is now more accessible and convenient than ever for iPad owners worldwide. This move also signals Meta’s commitment to expanding its ecosystem, with rumors suggesting Instagram may be next in line for a dedicated iPad app. For now, WhatsApp on iPad stands as a welcome upgrade, enhancing how millions stay connected.

 

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