Zoho Corporation has won the Indian Web Browser Development Challenge (IWBDC), an initiative by the Ministry of Electronics and Information Technology (MeitY) aimed at promoting digital independence. Announced on March 20, 2025, the challenge sought to develop a secure, indigenous web browser as part of the ‘Aatmanirbhar Bharat’ initiative.

Challenge Overview

The IWBDC encouraged the creation of a homegrown web browser that complies with India’s data protection laws. Out of 434 registered teams, only eight reached the final stage, which involved three evaluation phases: ideation, prototype development, and productization.

Winners and Recognition

Zoho’s web browser, named Ulaa, won the top prize of ₹1 crore for its advanced security features and privacy-focused design. The name “Ulaa,” meaning “journey” in Tamil, signifies its mission to enhance online browsing experiences. Team PING and Team Ajna secured second and third places, winning ₹75 lakh and ₹50 lakh respectively. A special mention was awarded to “Jio Vishwakarma” for their innovative cross-platform design.

Union Minister Ashwini Vaishnaw praised the challenge as a significant step toward establishing an indigenous digital ecosystem in India, emphasizing the importance of self-reliance in technology.

Importance of an Indigenous Browser

The development of an Indian web browser is crucial for ensuring data security and compliance with national regulations. It aims to keep user data within India’s borders and reduce reliance on foreign technology.

Future Prospects

The new browser is designed to be compatible with major operating systems like iOS, Windows, and Android, ensuring accessibility for a wide range of users. This initiative reflects India’s growing technological capabilities and highlights the potential for innovation from smaller cities beyond traditional tech hubs.

Zoho’s success with Ulaa marks a pivotal moment in India’s journey toward digital self-reliance, as the government continues to support domestic innovation and empower local talent in shaping the future of technology.

Amazon is undergoing a major transformation of its Alexa devices and services to strengthen its position in the smart home and AI assistant markets. By introducing new features like Alexa+, integrating generative AI, and overhauling backend systems, the company aims to redefine the Alexa ecosystem while addressing challenges in cost efficiency and user experience.

Alexa+: A Smarter, Personalized Assistant

In February 2025, Amazon launched Alexa+, an upgraded version of its virtual assistant. Featuring advanced AI capabilities like contextual memory, Alexa+ delivers personalized experiences such as tailored recommendations and automated routines. It is available for free to Amazon Prime members or $19.99 per month for non-members, introducing a subscription-based revenue model while expanding Alexa’s reach into millions of households.

Backend Overhaul: Unified Alexa Device Software

Amazon is transitioning its Alexa devices away from Android-based systems through a project called “Unified Alexa Device Software.” This shift aims to streamline operations, reduce costs by nearly 50%, and enhance performance across devices. The unification will also bridge feature gaps between Amazon’s devices and third-party voice assistants, ensuring a consistent user experience.

Generative AI Integration

Generative AI is now central to Alexa’s evolution. New AI models enable more nuanced conversations, seamless task execution, and integration with APIs for real-world utility. For instance, users can program complex routines entirely by voice, such as scheduling bedtime announcements or adjusting smart home settings.

Challenges and Future Outlook

While these advancements promise innovation, Amazon faces hurdles like privacy concerns and user skepticism about always-on listening devices. Additionally, real-world performance will determine the success of these features. Despite these challenges, Amazon’s strategic investments in AI and backend unification position it to remain competitive in the smart home market.

By enhancing personalization, streamlining operations, and leveraging generative AI, Amazon aims to make Alexa an indispensable part of daily life while addressing past limitations. This transformation underscores its commitment to innovation in an increasingly competitive landscape.

Snapchat has introduced Sponsored Snaps in India, a new ad format that allows brands to send full-screen vertical video ads directly into users’ chat inboxes. Reliance Retail’s AJIO is the first Indian brand to adopt this format, leveraging Snapchat’s reach among Gen Z and Millennials for immersive storytelling and call-to-action campaigns.

What Are Sponsored Snaps?

Sponsored Snaps appear as unread messages in the Chat tab, offering users the option to open, reply, or click on embedded links. If left unopened, these ads disappear automatically. Introduced in the U.S. in October 2024, this format is designed to maximize engagement and visibility while maintaining user privacy by avoiding push notifications.

AJIO’s Role

AJIO is using Sponsored Snaps to promote its latest fashion collections. Arpan Biswas, Chief Marketing Officer at AJIO, highlighted the format’s ability to connect organically with digital-first consumers and foster deeper engagement with Snapchat’s active community.

Strategic Importance for Snapchat

India, with over 200 million monthly active users, is a key market for Snapchat’s growth. Neha Jolly Sawhney, Head of Ad Monetization for Snap India, emphasized that Sponsored Snaps align with Gen Z’s preference for visually rich content and offer brands an immersive way to interact with mobile-first audiences.

Future Prospects

Snapchat plans to enhance Sponsored Snaps with AI-driven features like personalized recommendations and direct transactions. This launch positions Snapchat as a strong competitor in India’s digital advertising space, challenging giants like Google and Meta.