Connect with us

Stories

The Story Of Bose – A Company Which Changed Sound Forever

Published

on

The Story Of Bose - A Company Which Changed Sound Forever

We live in a world where it feels like we are missing a part of us when we forget our earphones or headphones.  Portable sound systems and sound systems in particular have become an integral part of our lives and contribute to enhancing our quality of life.  From taking calls to listening to music a sound system is a must have accessory and Bose  reinvented how sound is perceived with their high quality sound systems and accessories.  Bose is one of the largest manufacturers in the audio industry space along with JBL and Sennheiser.  Let us look at the story of how Bose came to be what it is today.

Beginnings:

Bose was founded by Amar Bose in 1964 in Massachusetts, U.S.A. He began his career as an academic engineer at MIT in the late 1950s, licensing power conversion and amplification technology to the U.S. military and government agencies such as NASA.   Amar Bose had an interest in speaker systems and was piqued when he purchased an audio system ,in 1956 and was disappointed by its performance.  Amar Bose began thinking about a good quality sound system along with his thesis advisor and professor Y.W. Lee.  They fit a human -shaped mannequin with microphones where a person’s ears would be and placed it in different positions around the concert hall.  The idea was to record what live music would sound like to a person.  The purpose of the company was to develop speaker systems which used multiple speakers aimed at the surrounding walls to reflect the sound and replicate the sound of a concert hall.

The first product Bose engineered was the Bose 2201 in 1966.  The design was unusual and unconventional and consisted of 22 speakers, with many of them facing away from the listener.  The 2201 was designed to be located in the corner of a room, using reflections off the walls to increase the apparent size of the room.   This was a failure and was discontinued after four years on the market.  This led Amar to the conclusion that the audio system measurement techniques of his time were not effective ways to evaluate the goal of natural sound reproduction.  Amar instead argued the best way of measuring the audio quality is the listeners perception.  

ALSO READ: Maggi: The Story Of The Simple Noodles Which Became An Iconic Indian Snack

Growth

In 1968, the company introduced the Bose 901 stereo speaker system, which used eight mid-range drivers pointing towards the wall behind the speaker, and a ninth driver towards the listener. The purpose of this design was to achieve a dominance of reflected over direct sound in home listening spaces.  The Bose 901 Stereo system was an immediate commercial success.  The Bose 901 model name was a mainstay of the Bose line up for many years, being produced from 1968 until 2016.  

Bose being a privately owned company gave Amar Bose the freedom to sink profits into research.  This contributed to some wonders which now might seem normal like the noise cancelling headphones and audio systems in cars.  The first noise canceling headphones took $50 million and more than a decade of work.  The technology not only led to the successful Quiet Comfort line of consumer noise canceling headphones, and a special line for pilots and NFL coaches.  Bose also installed the first audio system custom built for the interior of a production car, the 1983 Cadillac Seville.

Bose is now a mainstay in the audio industry as it has a presence in almost every imaginable part of our lives which require the use of an audio system.  In 2011,the then chairman and primary stockholder Amar Bose donated the majority of the firm’s non voting shares to his former employer and alma mater, the Massachusetts Institute of Technology.   

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneur Stories

CCI Approves Merger Between Reliance and Disney

Published

on

CCI Approves Merger Between Reliance and Disney

Competition Commission of India (CCI) has granted approval for the merger between Reliance Industries Limited (RIL) and The Walt Disney Company’s Indian media assets, valued at approximately ₹70,000 crore (or $8.5 billion). This significant development was announced on August 28, 2024, and is set to create the largest entertainment
conglomerate in India, encompassing 120 television channels and two streaming services.

The merger involves RIL, Viacom18 Media Private Limited, Digital18 Media Limited, Star India Private Limited, and Star Television Productions Limited. Following the deal, Reliance will hold a 63.16% stake in the new joint venture, while Disney will retain 36.84%. The CCI’s approval comes after previous concerns regarding the merged
entity’s potential dominance in cricket broadcasting rights, which could adversely affect competition and advertisers in the market.

The CCI noted that the approval is contingent upon the compliance with certain “voluntary modifications,” although specific details of these modifications have not yet been disclosed. The merger is expected to be completed by the end of 2024 or early 2025, with Nita Ambani appointed as the Chairperson and Uday Shankar as Vice
Chairperson of the joint venture.

This merger positions the new entity to compete vigorously against major players such as Sony, Netflix, and Amazon, leveraging a vast content library and extensive distribution capabilities. The merger agreement also includes provisions for Disney’s films and productions to be distributed in India through the new joint venture, which is anticipated to significantly enhance its market presence and operational efficiency in the competitive entertainment landscape.

Continue Reading

Entrepreneur Stories

Inside T-Hub: India’s Launchpad for Innovation and Entrepreneurship

Published

on

By

Aerial view of T Hub Hyderabad

Imagine a building that’s not just a structure but a buzzing ecosystem. A space where startups, corporations, universities, and investors come together to create the future. This isn’t science fiction; it’s T-Hub, India’s largest innovation hub, and it’s rewriting the rules of entrepreneurship.

T-Hub isn’t just about workspaces. It’s a launchpad for ambitious dreams. They’ve empowered over 2,000 startups, turning ideas into thriving businesses. Think funding woes? T-Hub’s got your back, connecting entrepreneurs with angel investors and government grants. Need a mentor to guide you through the rough patches? T-Hub boasts a network of 2,000 mentors ready to share their wisdom.

T-Hub’s vision extends beyond startups. Here’s a glimpse into what makes T-Hub special:

  • From Seed to Scale: Whether you’re a budding entrepreneur with a bright idea or a scaling startup ready to take on the world, T-Hub has programs to support you. From the “seed-accelerator stage” Lab32 program to the “early-stage technology startups” RubriX program, T-Hub provides the tools and guidance needed to thrive.
  • Corporate Muscle: Innovation isn’t just for startups. T-Hub bridges the gap between startups and established corporations like Facebook, Uber, and Boeing. This collaboration allows startups to tap into corporate expertise and resources, while corporations benefit from the agility and fresh perspectives that startups bring.
  • Funding Powerhouse: T-Hub is more than just an idea incubator; it is also a reality maker. Through initiatives like T-Angel and the Digital India Scaleup Program, T-Hub connects startups with high-net-worth individuals, angel investors, and government funding sources.
  • Global Ambitions: Thinking Beyond Borders? T-Hub has you covered. With partnerships across the globe, from the UK government to La Trobe University, T-Hub helps Indian startups access international markets and provides foreign startups with a foothold in India.

And it doesn’t stop there. T-Hub 2.0, their new colossal campus, is a testament to their ambition. This behemoth is not just the world’s largest technology incubator; it’s a microcosm of innovation itself. Universities find a home here, churning out future tech leaders. Foreign partnerships open doors to international markets for Indian startups. It’s a melting pot of ideas, cultures, and expertise, all focused on creating a brighter tomorrow.

T-Hub’s story is far from over. They’re aiming to empower a staggering 20,000 startups in the next five years. With their focus on internationalization and capacity building, they’re poised to become a global hub for innovation. So, if you’re an entrepreneur with a dream, T-Hub might just be the launchpad that takes you to the stars.

Continue Reading

Emerging Startup Stories

Discover Kheyti, The Startup Changing The Lives of Farmers In India

Published

on

By

Kheyti, India Farmers Lives, Startup Stories, Latest Business News 2023, Entrepreneur Inspiring Stories, Agri Tech Startup Kheyti, Kheyti Founders, India Agriculture, Agriculture Farming, Kheyti Scheme, Small holders Farmers,Smart farmers, Smart Greenhouse For Indian Farmers, Indian Startup Kheyti, Kheyti Startup,Saumya, Kaushik Kappagantula, Sathya Raghu, Greenhouse in a Box, Small Farmers in India

Farming has been an integral part of India’s history and culture for ages. It’s been the foundation of the Indian economy, supporting millions of people with food and jobs. Crops and agriculture hold immense importance in Indian society, not just in terms of money, but also in terms of culture, community, and spirituality.

Farming is a way of life for many people in India, but it can be a difficult and unpredictable business and farmers face a number of challenges, from erratic weather patterns to low market prices for their crops. Kheyti is a social enterprise founded in 2015 by Saumya, Kaushik Kappagantula, and Sathya Raghu. The organisation provides sustainable solutions to small farmers in India, helping them overcome challenges and improve their lives.

Kheyti’s flagship product is the “Greenhouse-in-a-Box,” a low-cost modular greenhouse that allows farmers to grow high-value crops year-round, even in unfavourable weather conditions. operates on a subscription-based model, where farmers can purchase a “Greenhouse-in-a-Box” kit or sign up for crop advisory services on a monthly or annual basis. Kheyti.com also earns revenue by connecting farmers with markets and buyers, taking a small commission on sales. They work to keep the costs low by partnering with local manufacturers to produce their products and leveraging tech to provide personalised crop advisory services at scale.

They also provide crop advisory services to farmers, offering personalised advice on crop selection, planting, and management. In total, The company has helped over 6,000 small farmers increase their incomes by an average of 300%. You call them small farmers, Kheyti calls them Smart farmers!

While there are other companies in India that offer similar solutions to small farmers, Kheyti stands out for its focus on sustainability, innovation, and community involvement. It works closely with farmers to develop tailored solutions that meet their needs while focusing on sustainable farming practices. Through its efforts, Kheyti has improved soil health, reduced water usage, and increased yields of various crops.

Looking ahead, Kheyti plans to expand its reach to more farmers in India and beyond and aims to continue developing new products and services that can help small farmers overcome the challenges they face. With its commitment to sustainability and innovation, The visionaries at Kheyti claim it has the potential to transform the agricultural sector and contribute to a more equitable future for all.

Imagine the joy and hope Kheyti brings to struggling farmers in India. With Kheyti’s help, over 6,000 small farmers have transformed their lives, becoming Smart farmers who handle challenges and succeed. With sustainable solutions, Kheyti is not only revolutionising agriculture but also spreading hope for a brighter future.

 

Continue Reading
Advertisement

Recent Posts

Advertisement