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Maggi: The Story Of The Simple Noodles Which Became An Iconic Indian Snack

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Maggi: The Story Of The Simple Noodles Which Became An Iconic Indian Snack

If you are an Indian there is no chance that you would have missed seeing the simple Maggi masala noodles on Indian streets.  The bright yellow packaging is hard to miss when visiting any grocery store or supermarket.  Maggi is undoubtedly the king of Indian snacks and wildly popular with youngsters across the country for its quick cook time and ease of preparation.  Many a student or bachelor must have definitely whipped themselves up a quick bowl of warm Maggi noodles because they were feeling lazy or just simply craving for a bowl of goodness.  However, this iconic brand has a long history starting with its introduction to Indian markets to the current day where it is available almost everywhere.

Beginnings:

The Maggi brand was originally born in Switzerland in 1886 by Julius Maggi when the government tasked him with making a food product that is not just fast to cook but also delicious to taste.  After a few experiments, Julius came up with a pea and bean soup which was simple and quick to cook.  After further experimentation Julius figured out that a cheap but delicious food product would be helpful for industry workers and that was when he came up with the idea of soups, sauces and flours prepared from pulses.  In the year 1897 Maggi GmBH was founded in Singen, Germany.  Nestle group later acquired Maggi in 1947.  Maggi products are extremely popular in India, Bangladesh, Malaysia, Pakistan and many other countries in the Middle East.

ALSO READ: How These Indian Startups Are Adopting Hydroponics To Harvest Fresh Produce

Brand Spread in India

The introduction of the humble Maggi noodles dates back a few decades to the early 1980s when the Indian Cricket team won its first World Cup in 1983.  Maggi was introduced as a brand and it was marketed as a food that could be cooked in two minutes.  The ‘2 minute noodles’ became a catchphrase that is synonymous with Maggi noodles in India.  Nestle’s relationship with India goes back to 1912  when it launched in the country as The Nestle Anglo-Swiss Condensed Milk Company while India was still under colonial rule. 

Nestle used to originally manufacture Milkmaid, a sweetened and condensed milk. After the Indian independence in 1947, Nestle realised that they were sitting on a potential gold mine and formed its Indian subsidiary in 1961 and opened its first factory in Moga, Punjab when it recognised the newly formed Indian government’s emphasis on local production.  The choice of the location was also government-dictated and steered by the socialist idealism of India’s first Prime Minister Jawaharlal Nehru, who wanted Nestle to develop the milk economy of Punjab.

The two minute noodles advertising campaign became a hit with mothers and children as the ads focused on the motherly love to cook up delicious food for their children.  The message was one of liberation for women as the noodles were very easy to cook and tasty to eat which meant a very little effort on the part of the mothers.  This made Maggi very attractive among the women in India.

Maggi quickly spread like wildfire and was able to command 90% of the quick noodles market it had created within its first 25 years of launch.  When the brand launched the Me and Meri Maggi campaign (Me and My Maggi,) in its silver jubilee year in 2008, inviting people to send in their personal Maggi stories, its advertising agency Publicis Capital was deluged with more than 30,000 entries.  Even today people can hum the Maggi Maggi song which comes in the television advertisements.  India today is the biggest market for Maggi noodles in the world, despite the serious challenge mounted on the brand by rival Top Ramen. 

ALSO READ: How One Indian Startup Is Tackling The Problem Of Floral Waste

Maggi, along with the buffet of complementary products – soup mixes, sauces and cup noodles – contributes more than 20% of Nestle India’s revenue, clocked around 15 billion rupees in annual sales in 2015.

Ecosystem

Today Maggi has spawned a slew of entrepreneurs who have set up their own businesses to sell the noodles in various kinds and forms like the soupy noodles, schezwan noodles, cheesy noodles, fried noodles and a long list of other delicacies.  It is easy to find a store selling hot cooked Maggi in any corner of India be it the Himalayan ranges, the Indian Ghats, the Indian shores and any remote location.  Maggi has managed to transcend economic divide as it is enjoyed by people from all classes.  

Maggi has managed to dig its roots deep in the Indian culture and is an integral part of the Indian gastronomy scene.  Maggi managed to become an Indian ‘staple food’ after wheat and rice.  There is no doubt that the popularity of Maggi will only continue to grow in the future.  Let us know when you had your favourite bowl of Maggi noodles!

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Entrepreneur Stories

Flipkart Partners with NCERT to Boost Textbook Accessibility

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Flipkart has joined hands with the National Council of Educational Research and Training (NCERT) to enhance the accessibility of NCERT textbooks for students across India, particularly those in Tier 2 and Tier 3 cities. This strategic partnership aims to bridge the gap in access to quality education by leveraging Flipkart’s extensive reach and logistics network.

Key Benefits of the Partnership

  • Enhanced Accessibility: With this collaboration, students in remote areas can now order NCERT textbooks online and have them delivered directly to their doorstep. This initiative is particularly beneficial for families in regions where physical bookstores may be limited or non-existent.
  • Affordability: Flipkart’s platform will offer competitive prices on NCERT textbooks, making them more affordable for students and parents. Discounts and promotions may also be available, further reducing the financial burden on families.
  • Convenience: The partnership provides a seamless online shopping experience for parents and students alike. With an easy-to-navigate platform, users can quickly find and purchase the textbooks they need without the hassle of traveling to physical stores.

Alignment with Government Initiatives

This initiative aligns with the Indian government’s vision of promoting digital learning and making education more inclusive. By providing easy access to essential textbooks, Flipkart and NCERT are working together to empower students and contribute to the nation’s educational growth. This partnership supports the government’s broader goals of enhancing educational resources through technology and ensuring that quality learning materials are available to all students, regardless of their location.

Additional Context

The partnership comes at a time when there is a growing emphasis on digital education in India, especially following the disruptions caused by the COVID-19 pandemic. The shift towards online learning has highlighted the need for accessible educational resources. By collaborating with NCERT, Flipkart is not only expanding its product offerings but also playing a vital role in supporting educational equity across the country.

Authorized Sellers

Flipkart will work with authorized sellers designated by NCERT to ensure that students can easily purchase authentic NCERT textbooks through its platform. This collaboration guarantees that all textbooks are genuine and meet the quality standards set by NCERT.

Conclusion

The partnership between Flipkart and NCERT represents a significant step towards improving textbook accessibility for students in India. By leveraging technology and e-commerce capabilities, this collaboration aims to make quality educational resources more widely available, particularly in underserved regions. As both organizations work together to enhance educational outcomes, they are contributing to a more equitable learning environment that empowers students across the nation.

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Emerging Startup Stories

WhatsApp’s Bharat Yatra: Empowering Small Businesses Across India!

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WhatsApp's Bharat Yatra: Empowering Small Businesses Across India!

WhatsApp has embarked on a nationwide initiative called Bharat Yatra to empower small and medium businesses (SMBs) across India. This innovative mobile bus tour aims to provide hands-on training and support to help businesses leverage the power of digital technology, particularly through the WhatsApp Business app.

Key Focus Areas

  • Digital Skill Enhancement: The Bharat Yatra program is designed to equip SMBs with essential digital skills necessary to thrive in the digital age. This includes training on how to effectively navigate the digital landscape and utilize online tools for business growth.
  • WhatsApp Business App Training: Participants will learn how to use the WhatsApp Business app to connect with customers, share product catalogs, and manage inquiries efficiently. This training is crucial for businesses looking to enhance customer engagement and streamline communication.
  • Latest Features and Updates: The tour will highlight the latest features of WhatsApp Business, including Meta Verified, which enhances business credibility, and custom messaging options that allow for personalized communication with customers.
  • AI Integration: Businesses will also be introduced to the potential of Meta AI integration, which can streamline customer engagement processes and boost overall productivity. This aspect of the training aims to familiarize SMBs with advanced tools that can enhance their operational efficiency.

Tour Details

The Bharat Yatra will kick off its journey in Delhi-NCR, visiting bustling markets such as Laxmi Nagar, Rajouri Garden, and Nehru Place. Over the coming months, the bus will cover key business hubs in cities like Gurugram, Noida, Agra, Lucknow, Indore, Ahmedabad, and others. Each stop will feature interactive demos, expert guidance, and personalized support tailored to the unique needs of local businesses.

Impact on the Indian Economy

By engaging directly with businesses across major cities, WhatsApp aims to create a tangible impact on the Indian economy. The initiative aligns with WhatsApp’s broader goal of supporting small businesses and fostering digital growth in India. According to Ravi Garg, Director of Business Messaging at Meta India, “Small businesses are the backbone of India’s economy, and with the right digital tools, they have the power to supercharge the country’s digital transformation.”

Conclusion

As the Bharat Yatra continues its journey across India, it is expected to empower thousands of SMBs, contributing significantly to India’s economic development and digital transformation. By providing essential training and resources, WhatsApp is not only enhancing business capabilities but also reinforcing its commitment to fostering a robust small business ecosystem in India. This initiative builds on previous efforts such as WhatsApp Se Vyapaar, which aimed to upskill millions of traders, further demonstrating WhatsApp’s dedication to supporting India’s entrepreneurial landscape.

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Entrepreneur Stories

OpenAI Expands ChatGPT Advanced Voice Mode to Web Users!

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OpenAI Expands ChatGPT Advanced Voice Mode to Web Users!

OpenAI has introduced its Advanced Voice mode for ChatGPT on the web, extending the feature that was previously available only on iOS and Android apps. This announcement, made via a post on X (formerly Twitter), signifies a significant expansion of the conversational capabilities of ChatGPT to desktop users.

Enhancing User Interaction

The Advanced Voice mode aims to make interactions with ChatGPT more natural and conversational. The feature is being rolled out this week to subscribers of ChatGPT Plus, Enterprise, Teams, and Edu. Free-tier users will have to wait a few weeks to access the feature as part of a limited monthly preview.

How to Use Advanced Voice Mode on the Web

Activating the voice feature on the web is straightforward. Users simply need to click the Voice icon in the prompt window’s bottom-right corner and grant their browser permission to access their microphone. Once activated, a blue orb at the center of the screen indicates that voice chat is active.

The voice feature offers nine output voices with unique tones and personalities. OpenAI has introduced five new voices—Arbor, Maple, Sol, Spruce, and Vale—in addition to existing options like Breeze, Juniper, Cove, and Ember. These voices are designed to create a lifelike and engaging dialogue experience, each with distinct emotional tones and the ability to emphasize certain words for more natural interaction.

For instance:

  • Arbor is described as “easygoing and versatile.”
  • Ember conveys a “confident and optimistic” tone.

This nature-inspired naming reflects OpenAI’s focus on making AI interactions feel smoother and more relatable.

Usage Limits for Subscribers

While paying users gain early access to this feature, there are daily usage limits in place. Plus and Teams subscribers will receive notifications when they have 15 minutes of voice usage left for the day. Free users will receive limited monthly access to test the feature.

Kevin Weil, OpenAI’s Chief Product Officer, noted that these measures are necessary to manage resource availability as the feature scales up.

A Controversial Missing Voice

One notable absence is the previously available “Sky” voice, which was removed following legal and ethical controversies. Critics alleged that Sky bore a striking resemblance to Hollywood actress Scarlett Johansson’s voice, leading to backlash and a lawsuit against OpenAI. Johansson’s legal representatives claimed that the company lacked permission to use a voice that closely mimicked her own. In response, OpenAI suspended this feature in May 2024.

OpenAI stated that any resemblance was unintentional, but internal comments referencing the film Her, where Johansson voiced an AI assistant, added fuel to the controversy. The company has since refrained from including voices that could lead to similar disputes.

What’s Next for Advanced Voice Mode

With this introduction of Advanced Voice mode on the web, OpenAI is taking another step toward making AI interactions feel more personal and accessible. The feature promises to transform user experiences by combining natural dialogue capabilities with versatile voice options.

As the rollout continues, OpenAI is expected to refine this feature further, eventually extending it to all ChatGPT users while addressing concerns around voice replication and ethical usage.

Future Enhancements

OpenAI plans ongoing improvements based on user feedback and technological advancements. The goal is not only to enhance user experience but also to ensure compliance with legal standards regarding voice replication.

In summary, with Advanced Voice mode now available on web platforms, OpenAI reinforces its commitment to creating engaging AI experiences that cater to diverse user preferences while navigating complex ethical landscapes associated with voice technology.

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