Connect with us

Stories

Marketing Campaigns Which Failed

Published

on

Marketing Campaigns Which Failed,Startup Stories,Marketing Campaigns,Failed Marketing Campaigns,Top Failed Marketing Campaigns,Marketing Campaigns 2019,Biggest Campaign Fails,Famous Brands Failed,Famous Failed Marketing Campaigns,Failed Campaigns

A good marketing campaign makes a company look smart.  However, over the years, there have been some campaigns produced by famous brands which did not sit well with people.  Here are four such examples, where the idea behind the marketing campaigns by famous brands failed miserably.

Marketing campaigns which failed

1) Pepsi “Jump In” campaign

 

Pepsi’s 2017 marketing campaign featuring reality star Kendall Jenner is considered one of the biggest campaign failures by the brand.  The campaign depicted Kendall Jenner trying to keep the Black Lives Matters protest under control by offering a can of Pepsi.  The message behind the advertisement did not sit well with many people worldwide.  The campaign received major backlash on social media and was pulled down just after one day of its release.  The brand had to apologize for the campaign and PepsiCo’s president Brad Jakeman resigned from his position and described the campaign as “the most gut wrenching experience” of his career.

2) Audi “Chinese Wedding” commercial

 

A campaign by Audi China about second hand cars sparked outrage due to its controversial content.  The advertisement tried to channel the idea of checking out a car before purchasing it.  Unfortunately, this was depicted by a mother in law checking out her future daughter in law by pinching her lips and pulling her nose.  The campaign followed the tag line “An important decision must be made carefully.”  The campaign saw a public outcry because of its comparison of women to cars.  The backlash caused Audi’s China division to publish an apology on their WeChat account.

3) Dove “Body Positive Packaging” campaign 

 

Dove’s long running real beauty campaign is popular among many and is well received.  However, its 2017 body positive packaging campaign became a failure. Dove released a limited edition packaging in England, which tried to represent the diversity of female bodies. The Company released only 7 bottles from which women could choose one based on their body shape.  The packaging compared women’s figures to abstract, shapeless bottles of soap. The campaign’s message behind the packaging and the limited representation of body types came across wrong and became a punchline on social media. 

4) McDonald’s “UK TV Spot” commercial

 

The UK McDonald’s ran a commercial where a young boy talks about his late father and how they shared a love for McDonald’s Filet-O-Fish sandwiches.  McDonald’s received criticism for the campaign as people blamed the Company for exploiting grief to sell sandwiches. The backlash resulted in the commercial being pulled down permanently from all media sources.

 

If you think we missed any other failed marketing campaigns by any famous brand, comment below and let us know.

 

Continue Reading
Advertisement
1 Comment

1 Comment

  1. HVAC Jacksonville FL

    October 1, 2025 at 7:31 pm

    Thanks for expressing your ideas with this blog. In addition, a fantasy regarding the lenders intentions if talking about foreclosures is that the standard bank will not take my repayments. There is a fair bit of time which the bank requires payments occasionally. If you are also deep inside the hole, they are going to commonly desire that you pay the particular payment completely. However, that doesn’t mean that they will have any sort of repayments at all. Should you and the bank can find a way to work something out, a foreclosure course of action may end. However, if you ever continue to neglect payments in the new plan, the foreclosures process can pick up where it left off.

Leave a Reply

Your email address will not be published. Required fields are marked *

Videos

Larry Page: The Visionary Co-Founder Behind Google’s Global Success

Published

on

Larry Page

Larry Page is a visionary technology entrepreneur and co-founder of Google, one of the world’s most influential companies. Born in 1973 in Michigan, Page grew up surrounded by computer technology, which inspired his passion for innovation from an early age. He studied computer engineering at the University of Michigan and later pursued his PhD at Stanford University, where he developed the revolutionary PageRank algorithm with Sergey Brin. This technology fundamentally changed the way search engines rank websites, making Google the most accurate and popular search engine globally.

The journey of Larry Page and Google began in 1998 when they officially launched the search engine from a small garage. Leveraging their unique algorithm, Google quickly surpassed competitors due to its ability to deliver highly relevant search results, transforming internet search forever. Under Larry Page’s leadership as CEO, Google expanded beyond search to launch groundbreaking products including YouTube, Gmail, and Google Maps, turning it into a global tech powerhouse that shapes how we access and interact with information online.

Larry Page later became the CEO of Google’s parent company, Alphabet Inc., driving innovation and investment in next-generation technologies such as artificial intelligence, autonomous vehicles, and healthcare solutions. His visionary leadership and commitment to technological advancement have cemented his legacy as one of the most influential figures in the tech industry. Today, Larry Page remains a key influencer in shaping the future of technology and digital innovation worldwide.

Continue Reading

Entrepreneur Stories

India’s Tech Story: Airtel Spreads AI Access, Ohm Mobility Lessons

Published

on

Airtel AI

Bharti Airtel has launched the innovative “Airtel-Perplexity Blueprint,” partnering with Perplexity to provide over 360 million customers free access to Perplexity Pro for a year—a benefit valued at ₹17,000 ($200). This collaboration enables Airtel users across mobile, broadband, and digital TV to harness advanced capabilities in generative AI, including leading AI models like GPT 4.1, Claude, and Gemini, along with up to 300 Pro searches daily, image generation, document analysis, and personalized planning services. The move is seen as a milestone for telecom innovation and the democratization of AI in India, making powerful research and productivity tools accessible to a massive user base.

This strategic partnership positions Airtel as an “AI-first” telecom provider, allowing it to gain key insights into user interactions with artificial intelligence and adapt its networks for growing digital demands. For Perplexity, the tie-up grants exclusive access to India’s vast telecom audience, rapidly propelling the app to the No. 1 spot on the Indian App Store, surpassing global competitors like ChatGPT and Google Gemini. Airtel customers can activate their complimentary subscription seamlessly through the Airtel Thanks App, under the Rewards and OTTs section, reinforcing Airtel’s commitment to digital customer empowerment.

The broader Indian startup ecosystem reflects both breakthrough innovation and hard-earned lessons, illustrated by the recent shutdown of Ohm Mobility, an EV financing startup. Despite multiple pivots and industry-leading investors, Ohm Mobility struggled to achieve a sustainable business model—a reminder of the challenges in market fit and adaptability. As AI adoption accelerates and startup realities evolve, industry leaders like Airtel and Perplexity are setting new standards, while others, like Ohm Mobility, offer valuable insights on resilience and the importance of business model flexibility in India’s dynamic tech landscape.

Continue Reading

Entrepreneur Stories

Tesla Secures Mumbai Facility as Key Step in India Market Entry

Published

on

Tesla StartupStories

Tesla has ramped up its India expansion by leasing a 24,565 sq ft warehouse at Lodha Logistics Park in Mumbai’s Kurla West. The five-year lease, registered on May 16, 2025, involves a total rent of over ₹24 crore, starting at ₹37.53 lakh per month with a 5% annual escalation. The facility includes two ground-floor units and 20 parking spots, with rent payments commencing June 1, 2025.

This warehouse will function as a key service center and garage for Tesla’s India operations, excluding bodywork and spray painting. The move supports Tesla’s preparations for its official market debut, expected in late 2025 or early 2026.

Tesla’s India rollout includes offices in Pune, flagship showrooms in Mumbai’s Bandra Kurla Complex (BKC) and Delhi-NCR, and co-working spaces in Mumbai. The new warehouse lease highlights Tesla’s commitment to building a robust infrastructure for sales, service, and delivery of electric vehicles and energy products across India.

While manufacturing plans are not yet confirmed, Tesla is reportedly exploring sites in Maharashtra for a potential assembly unit. The Mumbai warehouse lease marks a significant step in Tesla’s strategy to establish a strong presence in one of the world’s fastest-growing EV markets.

Continue Reading
Advertisement

Recent Posts

Advertisement