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Marketing Campaigns Which Failed

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A good marketing campaign makes a company look smart.  However, over the years, there have been some campaigns produced by famous brands which did not sit well with people.  Here are four such examples, where the idea behind the marketing campaigns by famous brands failed miserably.

Marketing campaigns which failed

1) Pepsi “Jump In” campaign

 

Pepsi’s 2017 marketing campaign featuring reality star Kendall Jenner is considered one of the biggest campaign failures by the brand.  The campaign depicted Kendall Jenner trying to keep the Black Lives Matters protest under control by offering a can of Pepsi.  The message behind the advertisement did not sit well with many people worldwide.  The campaign received major backlash on social media and was pulled down just after one day of its release.  The brand had to apologize for the campaign and PepsiCo’s president Brad Jakeman resigned from his position and described the campaign as “the most gut wrenching experience” of his career.

2) Audi “Chinese Wedding” commercial

 

A campaign by Audi China about second hand cars sparked outrage due to its controversial content.  The advertisement tried to channel the idea of checking out a car before purchasing it.  Unfortunately, this was depicted by a mother in law checking out her future daughter in law by pinching her lips and pulling her nose.  The campaign followed the tag line “An important decision must be made carefully.”  The campaign saw a public outcry because of its comparison of women to cars.  The backlash caused Audi’s China division to publish an apology on their WeChat account.

3) Dove “Body Positive Packaging” campaign 

 

Dove’s long running real beauty campaign is popular among many and is well received.  However, its 2017 body positive packaging campaign became a failure. Dove released a limited edition packaging in England, which tried to represent the diversity of female bodies. The Company released only 7 bottles from which women could choose one based on their body shape.  The packaging compared women’s figures to abstract, shapeless bottles of soap. The campaign’s message behind the packaging and the limited representation of body types came across wrong and became a punchline on social media. 

4) McDonald’s “UK TV Spot” commercial

 

The UK McDonald’s ran a commercial where a young boy talks about his late father and how they shared a love for McDonald’s Filet-O-Fish sandwiches.  McDonald’s received criticism for the campaign as people blamed the Company for exploiting grief to sell sandwiches. The backlash resulted in the commercial being pulled down permanently from all media sources.

 

If you think we missed any other failed marketing campaigns by any famous brand, comment below and let us know.

 

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Entrepreneur Stories

Mahindra Group Launches Dedicated AI Division to Drive Innovation and Efficiency Across Its Business Portfolio!

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The Mahindra Group has taken a significant step forward in its digital transformation journey by launching a dedicated Artificial Intelligence (AI) division. This initiative, spearheaded by Bhuwan Lodha, aims to harness the power of AI across the conglomerate’s diverse business sectors, streamlining operations and enhancing overall efficiency.

Centralizing AI Efforts

The newly established AI division is designed to centralize all AI-related activities within the Mahindra Group. By consolidating these efforts, the group seeks to implement a more coherent and effective strategy for utilizing AI technologies across its various enterprises. Lodha, who previously served as the digital chief for Mahindra’s automotive sector, emphasized that the growing importance of AI over the past two years necessitated this focused approach. He noted that many companies had been experimenting with AI on a smaller scale, but now there is a concerted effort to bring these initiatives into mainstream operations.

Tailored Solutions for Diverse Sectors

The AI division is committed to developing tailored solutions that cater specifically to the needs of Mahindra’s diverse business units, which include automotive, real estate, and hospitality. The division will not only create proprietary solutions but will also seek out innovative technologies from startups and academic institutions globally. This collaborative approach aims to ensure that each sector benefits from cutting-edge advancements in AI.

Collaboration with Tech Mahindra

While the new division will not have the same capacity to hire domain specialists as Tech Mahindra, the group’s IT services arm, it plans to closely collaborate with Tech M to leverage their expertise. This partnership will facilitate the development and deployment of advanced AI solutions tailored to enhance operational efficiency across Mahindra’s various businesses.

Building Talent and Career Opportunities

One of the key goals of the AI division is to consolidate talent within the Mahindra Group. By creating a dedicated career path for professionals specializing in AI, the division aims to attract and retain skilled workers who can contribute meaningfully across multiple sectors. Lodha highlighted that this initiative would not only provide exciting career opportunities but also foster a culture of innovation within the organization.

Generative AI Implementation

Mahindra & Mahindra (M&M), a prominent entity within the group, has already begun implementing generative AI technologies in its operations. The company has automated maintenance processes for robots and heavy machinery on factory floors, significantly reducing downtime and improving productivity. Additionally, generative AI is being utilized to enhance customer service through advanced chatbots, which streamline interactions and save time for customer service agents.

Strategic Partnership with Google Cloud

In a complementary move, Tech Mahindra recently announced a strategic partnership with Google Cloud aimed at accelerating generative AI adoption across Mahindra’s businesses. This collaboration will leverage Google Cloud’s advanced AI technologies to develop applications that enhance critical business functions such as engineering, supply chain management, and customer service. By integrating these technologies, Mahindra aims to optimize operations and improve customer experiences significantly.

Conclusion

The establishment of a dedicated AI division within the Mahindra Group underscores its commitment to embracing technological innovation as a driver of business success. By centralizing its AI initiatives and fostering collaboration with industry leaders like Tech Mahindra and Google Cloud, the group is well-positioned to unlock new growth opportunities across its diverse portfolio. As this division evolves, it will be interesting to observe how it transforms operations within Mahindra and sets new benchmarks in various industries.

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Entrepreneur Stories

CCI Approves Merger Between Reliance and Disney

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CCI Approves Merger Between Reliance and Disney

Competition Commission of India (CCI) has granted approval for the merger between Reliance Industries Limited (RIL) and The Walt Disney Company’s Indian media assets, valued at approximately ₹70,000 crore (or $8.5 billion). This significant development was announced on August 28, 2024, and is set to create the largest entertainment
conglomerate in India, encompassing 120 television channels and two streaming services.

The merger involves RIL, Viacom18 Media Private Limited, Digital18 Media Limited, Star India Private Limited, and Star Television Productions Limited. Following the deal, Reliance will hold a 63.16% stake in the new joint venture, while Disney will retain 36.84%. The CCI’s approval comes after previous concerns regarding the merged
entity’s potential dominance in cricket broadcasting rights, which could adversely affect competition and advertisers in the market.

The CCI noted that the approval is contingent upon the compliance with certain “voluntary modifications,” although specific details of these modifications have not yet been disclosed. The merger is expected to be completed by the end of 2024 or early 2025, with Nita Ambani appointed as the Chairperson and Uday Shankar as Vice
Chairperson of the joint venture.

This merger positions the new entity to compete vigorously against major players such as Sony, Netflix, and Amazon, leveraging a vast content library and extensive distribution capabilities. The merger agreement also includes provisions for Disney’s films and productions to be distributed in India through the new joint venture, which is anticipated to significantly enhance its market presence and operational efficiency in the competitive entertainment landscape.

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Entrepreneur Stories

Inside T-Hub: India’s Launchpad for Innovation and Entrepreneurship

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Aerial view of T Hub Hyderabad

Imagine a building that’s not just a structure but a buzzing ecosystem. A space where startups, corporations, universities, and investors come together to create the future. This isn’t science fiction; it’s T-Hub, India’s largest innovation hub, and it’s rewriting the rules of entrepreneurship.

T-Hub isn’t just about workspaces. It’s a launchpad for ambitious dreams. They’ve empowered over 2,000 startups, turning ideas into thriving businesses. Think funding woes? T-Hub’s got your back, connecting entrepreneurs with angel investors and government grants. Need a mentor to guide you through the rough patches? T-Hub boasts a network of 2,000 mentors ready to share their wisdom.

T-Hub’s vision extends beyond startups. Here’s a glimpse into what makes T-Hub special:

  • From Seed to Scale: Whether you’re a budding entrepreneur with a bright idea or a scaling startup ready to take on the world, T-Hub has programs to support you. From the “seed-accelerator stage” Lab32 program to the “early-stage technology startups” RubriX program, T-Hub provides the tools and guidance needed to thrive.
  • Corporate Muscle: Innovation isn’t just for startups. T-Hub bridges the gap between startups and established corporations like Facebook, Uber, and Boeing. This collaboration allows startups to tap into corporate expertise and resources, while corporations benefit from the agility and fresh perspectives that startups bring.
  • Funding Powerhouse: T-Hub is more than just an idea incubator; it is also a reality maker. Through initiatives like T-Angel and the Digital India Scaleup Program, T-Hub connects startups with high-net-worth individuals, angel investors, and government funding sources.
  • Global Ambitions: Thinking Beyond Borders? T-Hub has you covered. With partnerships across the globe, from the UK government to La Trobe University, T-Hub helps Indian startups access international markets and provides foreign startups with a foothold in India.

And it doesn’t stop there. T-Hub 2.0, their new colossal campus, is a testament to their ambition. This behemoth is not just the world’s largest technology incubator; it’s a microcosm of innovation itself. Universities find a home here, churning out future tech leaders. Foreign partnerships open doors to international markets for Indian startups. It’s a melting pot of ideas, cultures, and expertise, all focused on creating a brighter tomorrow.

T-Hub’s story is far from over. They’re aiming to empower a staggering 20,000 startups in the next five years. With their focus on internationalization and capacity building, they’re poised to become a global hub for innovation. So, if you’re an entrepreneur with a dream, T-Hub might just be the launchpad that takes you to the stars.

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