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Marketing Campaigns Which Failed

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A good marketing campaign makes a company look smart.  However, over the years, there have been some campaigns produced by famous brands which did not sit well with people.  Here are four such examples, where the idea behind the marketing campaigns by famous brands failed miserably.

Marketing campaigns which failed

1) Pepsi “Jump In” campaign

 

Pepsi’s 2017 marketing campaign featuring reality star Kendall Jenner is considered one of the biggest campaign failures by the brand.  The campaign depicted Kendall Jenner trying to keep the Black Lives Matters protest under control by offering a can of Pepsi.  The message behind the advertisement did not sit well with many people worldwide.  The campaign received major backlash on social media and was pulled down just after one day of its release.  The brand had to apologize for the campaign and PepsiCo’s president Brad Jakeman resigned from his position and described the campaign as “the most gut wrenching experience” of his career.

2) Audi “Chinese Wedding” commercial

 

A campaign by Audi China about second hand cars sparked outrage due to its controversial content.  The advertisement tried to channel the idea of checking out a car before purchasing it.  Unfortunately, this was depicted by a mother in law checking out her future daughter in law by pinching her lips and pulling her nose.  The campaign followed the tag line “An important decision must be made carefully.”  The campaign saw a public outcry because of its comparison of women to cars.  The backlash caused Audi’s China division to publish an apology on their WeChat account.

3) Dove “Body Positive Packaging” campaign 

 

Dove’s long running real beauty campaign is popular among many and is well received.  However, its 2017 body positive packaging campaign became a failure. Dove released a limited edition packaging in England, which tried to represent the diversity of female bodies. The Company released only 7 bottles from which women could choose one based on their body shape.  The packaging compared women’s figures to abstract, shapeless bottles of soap. The campaign’s message behind the packaging and the limited representation of body types came across wrong and became a punchline on social media. 

4) McDonald’s “UK TV Spot” commercial

 

The UK McDonald’s ran a commercial where a young boy talks about his late father and how they shared a love for McDonald’s Filet-O-Fish sandwiches.  McDonald’s received criticism for the campaign as people blamed the Company for exploiting grief to sell sandwiches. The backlash resulted in the commercial being pulled down permanently from all media sources.

 

If you think we missed any other failed marketing campaigns by any famous brand, comment below and let us know.

 

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Entrepreneur Stories

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

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Fractal Invests $20 Million in Asper.ai to Accelerate AI Solutions for Consumer Goods

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Fractal Invests $20 Million in Asper.ai to Accelerate AI Solutions for Consumer Goods

Fractal, a leading SaaS unicorn, has announced a strategic investment of $20 million in Asper.ai, an AI-driven platform focused on the consumer goods and manufacturing sectors. This funding, revealed on March 19, 2025, aims to accelerate Asper’s growth by enhancing product development and expanding its enterprise customer base.

Investment Highlights

Pranay Agrawal, Co-Founder and CEO of Fractal, expressed excitement about the partnership, noting Asper’s impressive growth over the past three years. He stated that this investment will unlock new opportunities for enterprise customers and drive further innovation within Asper.

Asper.ai’s Objectives

Mohit Agarwal, Co-Founder and CEO of Asper.ai, emphasized the need for consumer goods leaders to have a strategic ally that can adapt to their operations and transform data into actionable insights. The investment will support Asper in building its autonomous growth AI platform and attracting top talent.

Future Plans

Anuj Kaushik, Co-Founder and Chief Commercial Officer of Asper.ai, highlighted the positive market response to their offerings. With Fractal’s investment, Asper.ai plans to enhance its AI capabilities across key areas like demand forecasting and revenue growth management.

Conclusion

Fractal’s $20 million investment marks a significant step in advancing AI solutions within the consumer goods sector. The collaboration between Fractal and Asper.ai is set to redefine how businesses leverage AI for growth and efficiency in a competitive landscape.

 

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