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Best Coca-Cola Marketing Campaigns

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Coca-Cola has been a dominating name in the soft drink industry for the last century.  One of the factors behind the brand’s popularity is its incredible, effective and innovative marketing campaigns.  Let us look at some of the most memorable and successful marketing campaigns done by Coca-Cola.

Best marketing campaigns by Coca-Cola

1) Christmas campaign, 1930

Often credited for popularising the modern image of Santa Claus, Coca-Cola introduced the red and white santa image first in 1931, as a part of its winter advertisement.  Created by artist Haddon Sundblom, the image was used by the Company as a brilliant marketing tool and it became so successful, children started leaving bottles of Coke for Santa Claus, on Christmas night. 

2) Hilltop, 1971

 

Hilltop is one of the biggest groundbreaking television commercials by Coca-Cola till date and is considered the world’s most famous ad by many.  The advertisement featured a group of young people from different ethnicities singing I’d Like to Teach the World to Sing (In Perfect Harmony) on a hilltop in Italy.  The advertisement was an instant hit and the song became synonymous with Coca-Cola.

3) Always Coca-Cola, 1993

 

In 1993, Coca-Cola decided to experiment with the then fairly recent technology, computer animation.  This resulted in the creation of Coca-Cola polar bears, which are featured frequently in the Company’s various advertisements since then.  The campaign featured 27 different advertisements which appealed to a wide range of customers. Out of the 27 commercials, the ‘Northern Lights’ advertisement became the most popular and polar bears became mascots of the Company.

4) Share a Coke, 2014

 

One of the best performing campaigns in recent times, Coca-Cola’s ‘Share a Coke’ campaign was introduced in the summer of 2014.  The Company used 250 most common millennial names to market its products and the campaign quickly gained international recognition.  Over 500,000 photos with the tag #ShareaCoke were shared online within a year.

5) Taste the Feeling, 2016

 

The ‘Taste the Feeling’ campaign was an update to Coca-Cola’s previous “Open happiness” tagline.  The campaign featured 10 TV commercials and showed the feeling which surrounds drinking a bottle of Coke.  The campaign featured the song Taste The Feeling, sung by late Swedish DJ Avicii and Australian singer Conrad Sewell.

 

By putting more emphasis on the brand instead of its products, Coca-Cola has become one of the most successful companies in the world, with a net worth of $ 227.4 billion.

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Entrepreneur Stories

Meta’s Upcoming AR Glasses: A Sneak Peek

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Meta is developing its first true AR glasses, set to launch in 2027. Before the public release, employees will test the device starting in 2024. The company is also releasing new generations of Ray-Ban smart glasses in 2023 and 2025 with enhanced features like a “viewfinder” display.

Specifications and Features

The AR glasses are expected to feature OLED displays and Qualcomm Snapdragon chipsets, offering sophisticated AR and AI capabilities. They will enable users to interact with virtual objects and project high-quality holograms of avatars onto the real world.

Design and Competition

Meta aims for a sleek design, potentially building on its Ray-Ban partnerships. The AR glasses market is competitive, with Apple and Google also investing heavily. Meta seeks to make its AR glasses a game-changer by offering a unique user experience.

Future Plans

In addition to AR glasses, Meta is expanding its VR offerings with new headsets like the Quest 3 and exploring other wearable technologies. The company is focused on reducing costs to make the AR glasses more consumer-friendly by launch.

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Entrepreneur Stories

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

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