Even though Uber is looked at as one of the key ride sharing facilities being offered in almost all the countries in world, not many know about Lyft. With a revenue of over $ 700 million as of the 2016 financial year, Lyft secured the second position for itself in this particular section, standing neck to neck with Uber. With an extremely impressive marketing strategy and a plan that surprised everyone since the moment of its launch, Lyft has seen major growth from its inception to date.
The origin of Lyft
Lyft was initially known as a Zimride and was founded by Logan Green and John Zimmer in the year 2007. The two met through a common friend, when John Zimmer posted on the said friend’s wall, saying he was looking for opportunities in the ride sharing business for long trips. Logan Green’s interest was immediately aroused and he knew he could not sleep till he contacted Logan.
When the two started working together, the first thing they did was to create a business model for Lyft. Green and Logan decided Lyft would be the go to service for people looking at sharing rides when they were travelling out of town. People would hire drivers to use their cars to transport them to their destination and after the drive was completed, riders would automatically be debited for their journey. 80% of the money would go to the person doing the driving while the rest was allocated for Lyft.
Initially, Logan and Zimmer introduced Lyft as a subsidiary of Zimride, without giving it a complete identity. However, looking at the rising popularity of a car service as this, the two founders dropped Zimride altogether and Lyft was the only service they marketed in the year 2013.
The reason for Lyft’s popularity
One of the major reasons Lyft became so immensely popular was that not only did the founders create a new ride sharing format, they also encouraged community building. Drivers were asked to put fuzzy mustaches on the front of their cars while riders were encouraged to sit in the front with the drivers. This method was not used by Uber so far and because of this unique ride sharing concept, Lyft took off with unexpected popularity.
Growing everyday, Lyft became so popular that by the year 2017, the service announced it would be adding a further 100 cities of the United States to its continuously growing roster. In an industry that was for so long dominated by classic styles and clean cuts, Lyft made a splash with its shiny cars and bright logos.
From changing the way people drove around to turning ride sharing into a community affair rather than just another app like Uber, Lyft has created a niche for itself in this sector. Despite facing several regulations and restrictions just like its contemporaries, Lyft has managed to grow through the years and turned into a billion dollar company not through luck but through its no nonsense and purely business attitude!
While the bright pink mustache may have disappeared from Lyft’s logo, it still plays an integral part in the journey of this innovative ride sharing service. From introducing female drivers for the first time in this field to becoming a unique community, Lyft has really lifted the way people share rides!
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Larry Page is a visionary technology entrepreneur and co-founder of Google, one of the world’s most influential companies. Born in 1973 in Michigan, Page grew up surrounded by computer technology, which inspired his passion for innovation from an early age. He studied computer engineering at the University of Michigan and later pursued his PhD at Stanford University, where he developed the revolutionary PageRank algorithm with Sergey Brin. This technology fundamentally changed the way search engines rank websites, making Google the most accurate and popular search engine globally.
The journey of Larry Page and Google began in 1998 when they officially launched the search engine from a small garage. Leveraging their unique algorithm, Google quickly surpassed competitors due to its ability to deliver highly relevant search results, transforming internet search forever. Under Larry Page’s leadership as CEO, Google expanded beyond search to launch groundbreaking products including YouTube, Gmail, and Google Maps, turning it into a global tech powerhouse that shapes how we access and interact with information online.
Larry Page later became the CEO of Google’s parent company, Alphabet Inc., driving innovation and investment in next-generation technologies such as artificial intelligence, autonomous vehicles, and healthcare solutions. His visionary leadership and commitment to technological advancement have cemented his legacy as one of the most influential figures in the tech industry. Today, Larry Page remains a key influencer in shaping the future of technology and digital innovation worldwide.
Bharti Airtel has launched the innovative “Airtel-Perplexity Blueprint,” partnering with Perplexity to provide over 360 million customers free access to Perplexity Pro for a year—a benefit valued at ₹17,000 ($200). This collaboration enables Airtel users across mobile, broadband, and digital TV to harness advanced capabilities in generative AI, including leading AI models like GPT 4.1, Claude, and Gemini, along with up to 300 Pro searches daily, image generation, document analysis, and personalized planning services. The move is seen as a milestone for telecom innovation and the democratization of AI in India, making powerful research and productivity tools accessible to a massive user base.
This strategic partnership positions Airtel as an “AI-first” telecom provider, allowing it to gain key insights into user interactions with artificial intelligence and adapt its networks for growing digital demands. For Perplexity, the tie-up grants exclusive access to India’s vast telecom audience, rapidly propelling the app to the No. 1 spot on the Indian App Store, surpassing global competitors like ChatGPT and Google Gemini. Airtel customers can activate their complimentary subscription seamlessly through the Airtel Thanks App, under the Rewards and OTTs section, reinforcing Airtel’s commitment to digital customer empowerment.
The broader Indian startup ecosystem reflects both breakthrough innovation and hard-earned lessons, illustrated by the recent shutdown of Ohm Mobility, an EV financing startup. Despite multiple pivots and industry-leading investors, Ohm Mobility struggled to achieve a sustainable business model—a reminder of the challenges in market fit and adaptability. As AI adoption accelerates and startup realities evolve, industry leaders like Airtel and Perplexity are setting new standards, while others, like Ohm Mobility, offer valuable insights on resilience and the importance of business model flexibility in India’s dynamic tech landscape.
Tesla has ramped up its India expansion by leasing a 24,565 sq ft warehouse at Lodha Logistics Park in Mumbai’s Kurla West. The five-year lease, registered on May 16, 2025, involves a total rent of over ₹24 crore, starting at ₹37.53 lakh per month with a 5% annual escalation. The facility includes two ground-floor units and 20 parking spots, with rent payments commencing June 1, 2025.
This warehouse will function as a key service center and garage for Tesla’s India operations, excluding bodywork and spray painting. The move supports Tesla’s preparations for its official market debut, expected in late 2025 or early 2026.
Tesla’s India rollout includes offices in Pune, flagship showrooms in Mumbai’s Bandra Kurla Complex (BKC) and Delhi-NCR, and co-working spaces in Mumbai. The new warehouse lease highlights Tesla’s commitment to building a robust infrastructure for sales, service, and delivery of electric vehicles and energy products across India.
While manufacturing plans are not yet confirmed, Tesla is reportedly exploring sites in Maharashtra for a potential assembly unit. The Mumbai warehouse lease marks a significant step in Tesla’s strategy to establish a strong presence in one of the world’s fastest-growing EV markets.
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June 8, 2025 at 11:31 am
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