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Lahori Eyes Rs 400 Crore Funding Round to Triple Valuation, Targets Rs 2,700 Crore!
Chandigarh-based beverage company Lahori, known for its regional non-alcoholic carbonated drinks, is in advanced talks with multiple investors to secure a Rs 400 crore funding round. This investment could boost its valuation to around Rs 2,700 crore, a significant increase from its previous valuation of Rs 900 crore two years ago, according to sources close to the deal.
Funding Structure and Potential Investors
The funding is expected to involve both primary and secondary transactions, with potential investors including the Abu Dhabi Investment Authority and Motilal Oswal Financial Services. Belgian investment firm Verlinvest, which is Lahori’s first institutional investor holding a 21.2% stake, may partially exit through this transaction. Verlinvest initially invested $15 million in Lahori’s Series A round.
Company Background and Growth Plans
Founded in 2017 by cousins Saurabh Munjal, Saurabh Bhutna, and Nikhil Doda, Lahori currently operates two manufacturing plants located in Punjab and Gujarat. The new funding aims to expand Lahori’s production capacity from 5 million to over 8 million bottles per day, as they prepare to establish another plant in Uttar Pradesh.
The company’s flagship product, Lahori Zeera—a cumin-flavored carbonated beverage—has gained popularity across northern India, alongside their lemon-based drink, Shikanji. The brand’s CEO, Munjal, reported that Lahori generated Rs 312 crore in revenue for the 2023-24 fiscal year and is targeting Rs 500 crore for the current year.
Market Context
Lahori’s expansion comes amid strong growth in India’s non-alcoholic beverage market, which the Indian Beverage Association projects will reach Rs 1.5 lakh crore by 2030, up from approximately Rs 67,000 crore today. This growth is driven by increasing consumer demand for diverse beverage options and healthier alternatives.
Competitive Landscape
The Indian beverage sector is becoming increasingly competitive, with numerous brands vying for market share. Lahori aims to differentiate itself by focusing on unique flavors and regional preferences while expanding its distribution network. The company’s strategy includes leveraging its existing presence in North India while exploring opportunities in other regions.
Financial Performance and Future Outlook
Despite the growing interest in quick-commerce platforms, Lahori’s offline sales account for 99% of its revenue, with North India contributing nearly 75% of total sales. The upcoming funding round will be crucial for scaling operations and enhancing market penetration.
Strategic Goals
With the planned investment, Lahori aims not only to increase production capacity but also to enhance marketing efforts to build brand recognition across India. The focus on expanding into new markets aligns with broader trends in consumer behavior favoring local brands that offer authentic regional flavors.
Conclusion
Lahori’s pursuit of a Rs 400 crore funding round represents a strategic move to triple its valuation and solidify its position within the rapidly growing non-alcoholic beverage market in India. By targeting unique product offerings and expanding production capabilities, Lahori is well-positioned to capitalize on emerging trends in consumer preferences.
As the company navigates this funding round and prepares for future growth, it will be interesting to observe how effectively it can leverage investor support to achieve its ambitious targets while maintaining its commitment to quality and regional authenticity.
Delhi NCR-based gaming startup Zupee has acquired Mumbai-based microdrama platform Vertical TV in a deal valued under INR 40 Cr. This move strengthens Zupee Studio, its short-video arm launched in September 2025, by integrating Vertical TV’s expertise in bite-sized dramas like romance and thrillers.
Facing challenges from India’s 2025 real-money gaming ban, Zupee valued at $1 Bn after raising $120 Mn has pivoted to non-gaming content, including recent layoffs of 40% of its workforce. The acquisition builds on its November 2025 purchase of Australian AI firm Nucanon for interactive storytelling, targeting its 200 Mn+ users with engaging, mobile-first formats.
This deal underscores the rising microdrama trend in India, helping Zupee diversify amid regulatory pressures and compete in the short-video space dominated by quick, shareable content for on-the-go audiences.
T.N. Seshan’s name stands tall in India’s history as the man who transformed the nation’s electoral system with extraordinary courage and integrity. Born in 1932 in Kerala, Seshan grew up with values of discipline, education, and service to the nation — virtues that shaped his illustrious journey. From his early brilliance at Madras Christian College to his advanced studies in public administration at Harvard University, Seshan’s path reflected rare determination and intellect. Joining the Indian Administrative Service in 1955, he built a reputation as a no‑nonsense officer committed to efficiency and honesty, serving in key roles such as Secretary of Defense and overseeing vital national programs.
As the Chief Election Commissioner of India in 1990, T.N. Seshan sparked a new era of electoral integrity. In a system once marred by corruption, violence, and malpractice, Seshan brought order, fear, and respect through his groundbreaking reforms. He introduced voter ID cards, imposed strict spending limits on campaigns, and insisted on transparency at every level of the election process. Despite criticism from political circles that labeled him dictatorial, his relentless pursuit of fairness empowered every citizen to vote fearlessly. Under his leadership, the Election Commission became a symbol of strength and integrity in Indian democracy.
Seshan’s passing in November 2019 marked the end of an era, but his message continues to resonate across generations. Leaders from every corner of the country mourned the loss of the man who restored faith in free and fair elections. His enduring legacy reminds us that true leadership lies not in wielding power, but in serving people with honesty, courage, and conviction. T.N. Seshan’s life remains a timeless inspiration a reminder that democracy thrives only when its citizens are vigilant, responsible, and fearless.
Leaving behind a high-paying job at JPMorgan, an Indian entrepreneur embraced a 70% salary cut to pursue true purpose and passion in the startup world. Disenchanted with what he described as a “robotic” corporate routine, he sought meaningful work that made a real impact. This pivotal decision marked the beginning of his new journey, one focused on value creation rather than titles and corporate perks.
Powered by resilience and fresh perspective, the entrepreneur launched his own startup, prioritizing innovation and hands-on solutions. The road was challenging, but his vision resonated with the market: the startup quickly gained traction and raised $6 million—an impressive acknowledgement of its potential in a competitive landscape. Every hard lesson from early setbacks and bootstrapping paid off in real customer growth and investor confidence.
Today, his journey stands as an inspiring example for professionals seeking authentic success outside the corporate grind. By trading comfort for creative freedom, he grew a venture that solves important problems, generates jobs, and builds wealth beyond just salary. For ambitious founders, his story highlights the power of risk-taking, adaptability, and relentless focus on impact in India’s thriving startup ecosystem.
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