In 2011, when Snapchat was launched, users thought a photo sharing revolution was in the offing. It became the app of the moment, letting users live in the moment, with no permanent record of the pictures, unless one took a screenshot and made extra efforts to store the image. However, things didn’t work the way they were supposed to, neither for Snapchat nor for the users. A couple of years post its iconic launch, Snapchat started failing miserably. While Instagram was gaining momentum, Snapchat’s users started declining and experienced a massive downfall, becoming a cautionary tale rather than a revolutionary story. The question on everyone’s mind here is, what really happened to Snapchat to make it fail so miserably?
The rise of Snapchat
A mere 3 years after its launch, Snapchat’s rise was exponential, to say the least. The photo sharing app quickly got over a 100 million users in its first few years and between 2015 and 2016, Snapchat had more than doubled its users, falling a little shy of 300 million on a daily basis. With numbers increasing faster than any other social media platform at the time, Snapchat’s rise to success made it obvious this was not just a fad, but a lasting movement.
What made the rise so impressive was that Evan Spiegel, the CEO of Snapchat and his team even started monetizing the app in creative ways. From acting as a platform that made the concept of influencers popular to convincing brands and celebrities alike that vertical videos were the next big thing, Snapchat was on the path to becoming a brand new trendsetter. To make sharing on this app all the more exciting, Snapchat introduced geofilters and started playing around with celebrity stories and creative placement of banners, monetization through this app was at an all time high. Users were happy, advertisers were happy and the core Snapchat team was ecstatic. Everything was falling in place perfectly.
The rise to fall of Snapchat
Spiegel, as a CEO, was extremely effective. He knew what his core audience wanted and knew how to deliver the right things at the right time. Unfortunately, he didn’t have the resolve to see the bigger picture. One of the primary things which went wrong for Snapchat was they didn’t see the growth was necessary because it needed to be more than what people were doing. Spiegel refused to see beyond the data and to think beyond what was already there.
At the time Snapchat started falling, Facebook and Instagram were doing wonders. Facebook had switched their profile to timelines even before users wanted it and Instagram was upping its filter game every day. In fact, when Instagram launched its new “stories” feature (very similar to Snapchat’s existing format) in 2016, the move was in sync with Snapchat’s immediate fall.
What came as the final kick in Snapchat’s rear end was when Instagram its stories game by letting users add hashtags, geofilters, screen bursts and GIFs! Snapchat is failing to keep up the pace with the growing trends. Its revenues in the third quarter in the last fiscal have fallen by 18 %, with its users falling, instead of increasing. Every other social media app that has aped this app’s USP (Facebook and Instagram) is doing exceptionally well, essentially leaving this particular app in the dust.
Despite its very obvious decline into major disarray, Snapchat is trying to make a much needed change. Spiegel and his team are finally trying to create an interface usable not just by the younger generation, but by people above the age of 35 as well. Where is Snapchat’s future? Is it in the hands of really annoyed influencers (Rihanna, Chris Brown, Kylie Jenner) or will the team of Snapchat finally realise where the true future of Snapchat lies? What do you think is going to be Snapchat’s future? Comment and let us know!
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Larry Page is a visionary technology entrepreneur and co-founder of Google, one of the world’s most influential companies. Born in 1973 in Michigan, Page grew up surrounded by computer technology, which inspired his passion for innovation from an early age. He studied computer engineering at the University of Michigan and later pursued his PhD at Stanford University, where he developed the revolutionary PageRank algorithm with Sergey Brin. This technology fundamentally changed the way search engines rank websites, making Google the most accurate and popular search engine globally.
The journey of Larry Page and Google began in 1998 when they officially launched the search engine from a small garage. Leveraging their unique algorithm, Google quickly surpassed competitors due to its ability to deliver highly relevant search results, transforming internet search forever. Under Larry Page’s leadership as CEO, Google expanded beyond search to launch groundbreaking products including YouTube, Gmail, and Google Maps, turning it into a global tech powerhouse that shapes how we access and interact with information online.
Larry Page later became the CEO of Google’s parent company, Alphabet Inc., driving innovation and investment in next-generation technologies such as artificial intelligence, autonomous vehicles, and healthcare solutions. His visionary leadership and commitment to technological advancement have cemented his legacy as one of the most influential figures in the tech industry. Today, Larry Page remains a key influencer in shaping the future of technology and digital innovation worldwide.
Bharti Airtel has launched the innovative “Airtel-Perplexity Blueprint,” partnering with Perplexity to provide over 360 million customers free access to Perplexity Pro for a year—a benefit valued at ₹17,000 ($200). This collaboration enables Airtel users across mobile, broadband, and digital TV to harness advanced capabilities in generative AI, including leading AI models like GPT 4.1, Claude, and Gemini, along with up to 300 Pro searches daily, image generation, document analysis, and personalized planning services. The move is seen as a milestone for telecom innovation and the democratization of AI in India, making powerful research and productivity tools accessible to a massive user base.
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The broader Indian startup ecosystem reflects both breakthrough innovation and hard-earned lessons, illustrated by the recent shutdown of Ohm Mobility, an EV financing startup. Despite multiple pivots and industry-leading investors, Ohm Mobility struggled to achieve a sustainable business model—a reminder of the challenges in market fit and adaptability. As AI adoption accelerates and startup realities evolve, industry leaders like Airtel and Perplexity are setting new standards, while others, like Ohm Mobility, offer valuable insights on resilience and the importance of business model flexibility in India’s dynamic tech landscape.
Tesla has ramped up its India expansion by leasing a 24,565 sq ft warehouse at Lodha Logistics Park in Mumbai’s Kurla West. The five-year lease, registered on May 16, 2025, involves a total rent of over ₹24 crore, starting at ₹37.53 lakh per month with a 5% annual escalation. The facility includes two ground-floor units and 20 parking spots, with rent payments commencing June 1, 2025.
This warehouse will function as a key service center and garage for Tesla’s India operations, excluding bodywork and spray painting. The move supports Tesla’s preparations for its official market debut, expected in late 2025 or early 2026.
Tesla’s India rollout includes offices in Pune, flagship showrooms in Mumbai’s Bandra Kurla Complex (BKC) and Delhi-NCR, and co-working spaces in Mumbai. The new warehouse lease highlights Tesla’s commitment to building a robust infrastructure for sales, service, and delivery of electric vehicles and energy products across India.
While manufacturing plans are not yet confirmed, Tesla is reportedly exploring sites in Maharashtra for a potential assembly unit. The Mumbai warehouse lease marks a significant step in Tesla’s strategy to establish a strong presence in one of the world’s fastest-growing EV markets.
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