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The Rise And Unforeseen Fall of Snapchat

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In 2011, when Snapchat was launched, users thought a photo sharing revolution was in the offing. It became the app of the moment, letting users live in the moment, with no permanent record of the pictures, unless one took a screenshot and made extra efforts to store the image. However, things didn’t work the way they were supposed to, neither for Snapchat nor for the users. A couple of years post its iconic launch, Snapchat started failing miserably. While Instagram was gaining momentum, Snapchat’s users started declining and experienced a massive downfall, becoming a cautionary tale rather than a revolutionary story. The question on everyone’s mind here is, what really happened to Snapchat to make it fail so miserably?

The rise of Snapchat 

A mere 3 years after its launch, Snapchat’s rise was exponential, to say the least. The photo sharing app quickly got over a 100 million users in its first few years and between 2015 and 2016, Snapchat had more than doubled its users, falling a little shy of 300 million on a daily basis. With numbers increasing faster than any other social media platform at the time, Snapchat’s rise to success made it obvious this was not just a fad, but a lasting movement.

What made the rise so impressive was that Evan Spiegel, the CEO of Snapchat and his team even started monetizing the app in creative ways. From acting as a platform that made the concept of influencers popular to convincing brands and celebrities alike that vertical videos were the next big thing, Snapchat was on the path to becoming a brand new trendsetter. To make sharing on this app all the more exciting, Snapchat introduced geofilters and started playing around with celebrity stories and creative placement of banners, monetization through this app was at an all time high. Users were happy, advertisers were happy and the core Snapchat team was ecstatic. Everything was falling in place perfectly.

The rise to fall of Snapchat 

Spiegel, as a CEO, was extremely effective. He knew what his core audience wanted and knew how to deliver the right things at the right time. Unfortunately, he didn’t have the resolve to see the bigger picture. One of the primary things which went wrong for Snapchat was they didn’t see the growth was necessary because it needed to be more than what people were doing. Spiegel refused to see beyond the data and to think beyond what was already there.

At the time Snapchat started falling, Facebook and Instagram were doing wonders. Facebook had switched their profile to timelines even before users wanted it and Instagram was upping its filter game every day. In fact, when Instagram launched its new “stories” feature (very similar to Snapchat’s existing format) in 2016, the move was in sync with Snapchat’s immediate fall.

What came as the final kick in Snapchat’s rear end was when Instagram its stories game by letting users add hashtags, geofilters, screen bursts and GIFs! Snapchat is failing to keep up the pace with the growing trends. Its revenues in the third quarter in the last fiscal have fallen by 18 %, with its users falling, instead of increasing. Every other social media app that has aped this app’s USP (Facebook and Instagram) is doing exceptionally well, essentially leaving this particular app in the dust.

Despite its very obvious decline into major disarray, Snapchat is trying to make a much needed change. Spiegel and his team are finally trying to create an interface usable not just by the younger generation, but by people above the age of 35 as well. Where is Snapchat’s future? Is it in the hands of really annoyed influencers (Rihanna, Chris Brown, Kylie Jenner) or will the team of Snapchat finally realise where the true future of Snapchat lies? What do you think is going to be Snapchat’s future? Comment and let us know!

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PixelSky Capital Unveils INR 400 Crore Secondaries Fund

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Bengaluru-based investment bank IndigoEdge, in partnership with entrepreneur Hitesh Ahuja, has launched PixelSky Capital, a secondaries fund targeting INR 400 crore. The fund will invest in eight late-stage tech and consumer companies expected to go public within three to four years, with cheque sizes of INR 40–50 crore each. PixelSky has already invested in beauty retailer Purplle and aims to close a second deal by June 2025.

 

The fund focuses on secondary transactions, allowing existing shareholders to sell stakes to new investors, providing liquidity ahead of IPOs. Founders have committed INR 10–15 crore, with additional capital coming from domestic family offices and startup founders. Final close is expected by March 2026.

 

Led by Hitesh Ahuja, who sold his foodtech startup Yumlane in 2023, and IndigoEdge cofounder Zerin Rahiman, PixelSky marks IndigoEdge’s expansion from advisory and proprietary investments into fund management. The firm has facilitated over 150 transactions worth around $3 billion and invested INR 25–30 crore as a limited partner in multiple VC funds. PixelSky is currently evaluating about 20 companies before finalizing its portfolio

 

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Meta’s Upcoming AR Glasses: A Sneak Peek

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Meta is developing its first true AR glasses, set to launch in 2027. Before the public release, employees will test the device starting in 2024. The company is also releasing new generations of Ray-Ban smart glasses in 2023 and 2025 with enhanced features like a “viewfinder” display.

Specifications and Features

The AR glasses are expected to feature OLED displays and Qualcomm Snapdragon chipsets, offering sophisticated AR and AI capabilities. They will enable users to interact with virtual objects and project high-quality holograms of avatars onto the real world.

Design and Competition

Meta aims for a sleek design, potentially building on its Ray-Ban partnerships. The AR glasses market is competitive, with Apple and Google also investing heavily. Meta seeks to make its AR glasses a game-changer by offering a unique user experience.

Future Plans

In addition to AR glasses, Meta is expanding its VR offerings with new headsets like the Quest 3 and exploring other wearable technologies. The company is focused on reducing costs to make the AR glasses more consumer-friendly by launch.

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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