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Pinterest: The Founding Story

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Pinterest The Founding Story,startup stories,Featured,Startup News India,Pinterest Startup Story,Pinterest founding story,what is Pinterest,social media platform Pinterest full story,Pinterest founders Evan Sharp Ben Silbermann and Paul Sciarra,pinterest ceo Ben Silbermann,The Story of Pinterest

Evan Sharp, Ben Silbermann and Paul Sciarra, the founders of Pinterest weren’t child prodigies. They weren’t being chased down the Wall Street by investors. They weren’t being hounded by potential take over bids. In fact, when they started out, no one really liked them. Raised by doctors, Ben Silbermann figured he would follow the same path as his parents. He even went on to study medicine at Yale Univeristy. However, he realised very soon that medicine wasn’t his passion or dream.

Pinterest officially came to be in the year 2010. Three months after, the online image sharing platform only had around 3,000 registered accounts. In the world of social media boom, the 3,000 users wasn’t a commendable number. However, Silbermann capitalized on these users and focused on a model which helped Pinterest grow into the phenomenon it is today.

In a lot of ways, Pinterest was the exact opposite of Facebook, Twitter and Snapchat, everything which was hot at the time. Unlike these platforms, Pinterest focused on curating only images and not on real time content. One of the major reasons this image platform became such a huge success was that in the beginning, the users would hold regular meetings with their limited users. While this in itself was an unusual practice, what helped the platform grow was the online network’s ability to absorb the changes given by their users.

Pinterest also started a new campaign called Pin It Forward. According to this, users could create a pinboard and get more invites by getting friends to create pinboards. One of the major reasons for Pinterest’s outstanding leap to success is the company’s constant work at connecting with its users. They spoke to them on a regular basis and this connect helped form a strong bond even eight years after the platform launched.

What started off as a hobby for Ben Silberman, turned into a full time occupation for more than a 100 million users around the world. While Pinterest’s growth was rocky in the beginning, the company took off with a bang and according to several trade analysts, the online image sharing and buying platform is on its way to surpass existing giants like Facebook, Twitter, Snapchat and Instagram!

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

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Bengaluru’s Hypergro.ai Raises Rs 7 Crore to Enhance AI-Powered Advertising Solutions

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Hypergro.ai, a Bengaluru-based marketing technology startup, has raised Rs 7 crore in seed funding led by Silverneedle Ventures, with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors. Founded in 2022 by Rituraj Biswas, Neha Soman, Abhijeet Kumar, and Arijit Mukhopadhyay, the company aims to revolutionize digital marketing by addressing challenges like high Customer Acquisition Costs (CAC) and low Return on Ad Spend (ROAS).

 

The startup leverages AI to create hyper-personalized video ads using user-generated content (UGC). The fresh capital will be used to enhance Hypergro.ai’s AI capabilities, expand operations, and build a specialized team focusing on data analysis, predictive algorithms, and automation.

 

Since its inception, Hypergro.ai has collaborated with over 70 brands, including several from Shark Tank India. The company’s innovative approach has led to its selection for Google’s Startups Accelerator: AI First (India) program in July 2024, providing access to critical training, mentorship, and state-of-the-art AI tools.

 

Hypergro.ai’s platform now supports a community of over 300,000 creators across India and has partnered with more than 100 brands, significantly enhancing its AI model’s accuracy and improving revenue generation for clients. As it continues to expand and refine its AI-powered marketing solutions, Hypergro.ai is set to transform the digital advertising landscape, offering businesses more effective and efficient customer acquisition and engagement strategies.

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