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Pinterest: The Founding Story

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Pinterest The Founding Story,startup stories,Featured,Startup News India,Pinterest Startup Story,Pinterest founding story,what is Pinterest,social media platform Pinterest full story,Pinterest founders Evan Sharp Ben Silbermann and Paul Sciarra,pinterest ceo Ben Silbermann,The Story of Pinterest

Evan Sharp, Ben Silbermann and Paul Sciarra, the founders of Pinterest weren’t child prodigies. They weren’t being chased down the Wall Street by investors. They weren’t being hounded by potential take over bids. In fact, when they started out, no one really liked them. Raised by doctors, Ben Silbermann figured he would follow the same path as his parents. He even went on to study medicine at Yale Univeristy. However, he realised very soon that medicine wasn’t his passion or dream.

Pinterest officially came to be in the year 2010. Three months after, the online image sharing platform only had around 3,000 registered accounts. In the world of social media boom, the 3,000 users wasn’t a commendable number. However, Silbermann capitalized on these users and focused on a model which helped Pinterest grow into the phenomenon it is today.

In a lot of ways, Pinterest was the exact opposite of Facebook, Twitter and Snapchat, everything which was hot at the time. Unlike these platforms, Pinterest focused on curating only images and not on real time content. One of the major reasons this image platform became such a huge success was that in the beginning, the users would hold regular meetings with their limited users. While this in itself was an unusual practice, what helped the platform grow was the online network’s ability to absorb the changes given by their users.

Pinterest also started a new campaign called Pin It Forward. According to this, users could create a pinboard and get more invites by getting friends to create pinboards. One of the major reasons for Pinterest’s outstanding leap to success is the company’s constant work at connecting with its users. They spoke to them on a regular basis and this connect helped form a strong bond even eight years after the platform launched.

What started off as a hobby for Ben Silberman, turned into a full time occupation for more than a 100 million users around the world. While Pinterest’s growth was rocky in the beginning, the company took off with a bang and according to several trade analysts, the online image sharing and buying platform is on its way to surpass existing giants like Facebook, Twitter, Snapchat and Instagram!

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Entrepreneur Stories

India’s Tech Story: Airtel Spreads AI Access, Ohm Mobility Lessons

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Airtel AI

Bharti Airtel has launched the innovative “Airtel-Perplexity Blueprint,” partnering with Perplexity to provide over 360 million customers free access to Perplexity Pro for a year—a benefit valued at ₹17,000 ($200). This collaboration enables Airtel users across mobile, broadband, and digital TV to harness advanced capabilities in generative AI, including leading AI models like GPT 4.1, Claude, and Gemini, along with up to 300 Pro searches daily, image generation, document analysis, and personalized planning services. The move is seen as a milestone for telecom innovation and the democratization of AI in India, making powerful research and productivity tools accessible to a massive user base.

This strategic partnership positions Airtel as an “AI-first” telecom provider, allowing it to gain key insights into user interactions with artificial intelligence and adapt its networks for growing digital demands. For Perplexity, the tie-up grants exclusive access to India’s vast telecom audience, rapidly propelling the app to the No. 1 spot on the Indian App Store, surpassing global competitors like ChatGPT and Google Gemini. Airtel customers can activate their complimentary subscription seamlessly through the Airtel Thanks App, under the Rewards and OTTs section, reinforcing Airtel’s commitment to digital customer empowerment.

The broader Indian startup ecosystem reflects both breakthrough innovation and hard-earned lessons, illustrated by the recent shutdown of Ohm Mobility, an EV financing startup. Despite multiple pivots and industry-leading investors, Ohm Mobility struggled to achieve a sustainable business model—a reminder of the challenges in market fit and adaptability. As AI adoption accelerates and startup realities evolve, industry leaders like Airtel and Perplexity are setting new standards, while others, like Ohm Mobility, offer valuable insights on resilience and the importance of business model flexibility in India’s dynamic tech landscape.

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Tesla Secures Mumbai Facility as Key Step in India Market Entry

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Tesla has ramped up its India expansion by leasing a 24,565 sq ft warehouse at Lodha Logistics Park in Mumbai’s Kurla West. The five-year lease, registered on May 16, 2025, involves a total rent of over ₹24 crore, starting at ₹37.53 lakh per month with a 5% annual escalation. The facility includes two ground-floor units and 20 parking spots, with rent payments commencing June 1, 2025.

This warehouse will function as a key service center and garage for Tesla’s India operations, excluding bodywork and spray painting. The move supports Tesla’s preparations for its official market debut, expected in late 2025 or early 2026.

Tesla’s India rollout includes offices in Pune, flagship showrooms in Mumbai’s Bandra Kurla Complex (BKC) and Delhi-NCR, and co-working spaces in Mumbai. The new warehouse lease highlights Tesla’s commitment to building a robust infrastructure for sales, service, and delivery of electric vehicles and energy products across India.

While manufacturing plans are not yet confirmed, Tesla is reportedly exploring sites in Maharashtra for a potential assembly unit. The Mumbai warehouse lease marks a significant step in Tesla’s strategy to establish a strong presence in one of the world’s fastest-growing EV markets.

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Razorpay Partners with MeitY Startup Hub to Accelerate Deeptech Innovation in Tier II and III Cities

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Razorpay

MeitY Startup Hub (MSH), under the Ministry of Electronics and Information Technology, has partnered with fintech leader Razorpay to support the growth of deeptech and emerging tech startups across India, with a special focus on those in Tier II and III cities. Through this collaboration, early-stage startups will gain access to Razorpay’s fintech infrastructure, mentorship, and resources via the Razorpay Rize program.

Startups in areas like AI, blockchain, robotics, and IoT will benefit from streamlined company incorporation support, expert mentorship, product credits, and guidance for applying to global accelerators such as Y Combinator. Selected founders will also join the exclusive Rize Community, connecting with peer networks and attending masterclasses.

MSH CEO Panneerselvam Madanagopal emphasized that this partnership will help founders scale faster by providing vital support in mentorship, capital access, and digital infrastructure. As India’s startup ecosystem surpasses 159,000 DPIIT-recognised startups, this initiative aims to give deeptech entrepreneurs the tools and networks needed to innovate for India and expand globally.

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