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Micromax Founding Story: From The Beginning To Now

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While a lot has been said about Micromax’s climb to success, not a lot has been said about the journey. Within two years of being formed, Micromax became one of the largest distributors of mobile handsets in the Country. The Company started off with four founders: Rajesh Agarwal, Vikas Jain, Rahul Sharma and Sumeet Kumar. Ever since its inception, Micromax’s philosophy has been simple, to be the best at what they do and never settle for repetition.

Fresh out of college and full of enthusiasm, the founders knew the year 1999 was time to capitalize on the dot.com boom happening in the Country at the time.  All they could think of was software and how the world could change with the technology boom! Making modest beginnings as an M2M partner for Nokia (under a partnership with the Micromax Software,) the founders were introduced to the concept of fixed wireless terminals from a Finnish executive of the mobile company. This soon went on to power payphones in India which used SIM cards in areas with no landline connectivity.

They started supplying this technology everywhere and soon, M2M became the second largest company in the world! However, Nokia sold the business shortly and this left Sharma and Co., in a fix. Very soon they realised the big game changer was in creating handsets and not just in selling hardware or partnering with payphones. The scene changed quickly with the entry of Micromax smartphones in March 2008. The new kids shook up the market! In India, about 100 to 120 million handsets are sold annually, 80 million handsets are imported and the size of the handset business is valued at Rs 27,000 crores. In two years, Micromax increased its market share from 0.59 % in 2008 to about 5 % in 2010.

So how did Micromax break through a world which was dominated by Sony and Nokia? By being unique in every aspect, of course! The company’s policy was to identify with all factions of society. Micromax broke from the norms by introducing products that fit well with the rural consumer need. The handset manufacturer was the first to launch many innovative products such as handsets with 30 days battery backup, dual SIM/dual standby, handsets that could switch between networks (GSM to CDMA and vice versa,) QWERTY keypads and universal remote controls.

Through the years, Micromax established itself as the one stop shop for smartphones made available to people across different strata of the society. Today, a majority of Micromax phones boast this feature, even as competitors struggle to match its pace.

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Entrepreneur Stories

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

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Bengaluru’s Hypergro.ai Raises Rs 7 Crore to Enhance AI-Powered Advertising Solutions

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Hypergro.ai, a Bengaluru-based marketing technology startup, has raised Rs 7 crore in seed funding led by Silverneedle Ventures, with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors. Founded in 2022 by Rituraj Biswas, Neha Soman, Abhijeet Kumar, and Arijit Mukhopadhyay, the company aims to revolutionize digital marketing by addressing challenges like high Customer Acquisition Costs (CAC) and low Return on Ad Spend (ROAS).

 

The startup leverages AI to create hyper-personalized video ads using user-generated content (UGC). The fresh capital will be used to enhance Hypergro.ai’s AI capabilities, expand operations, and build a specialized team focusing on data analysis, predictive algorithms, and automation.

 

Since its inception, Hypergro.ai has collaborated with over 70 brands, including several from Shark Tank India. The company’s innovative approach has led to its selection for Google’s Startups Accelerator: AI First (India) program in July 2024, providing access to critical training, mentorship, and state-of-the-art AI tools.

 

Hypergro.ai’s platform now supports a community of over 300,000 creators across India and has partnered with more than 100 brands, significantly enhancing its AI model’s accuracy and improving revenue generation for clients. As it continues to expand and refine its AI-powered marketing solutions, Hypergro.ai is set to transform the digital advertising landscape, offering businesses more effective and efficient customer acquisition and engagement strategies.

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