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How To Build Your Brand Without Using Social Media

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How To Build Your Brand,Build Brand Without Using Social Media,Startup Stories,2019 Best Social Media Tips,Promoting Your Brand Without Social Media,Improve Branding Without Using Social Media,Improve Your Brand Visuals,Promote Your Brand,Build Brand Without Social Media

With the digitization of nearly every field, it has become part and parcel of branding now to make the most of social media. However, digital marketing isn’t the only way to push your brand forward. In fact, in most cases, it has the opposite impact on your brand’s image. The more tactics you use to promote your brand, the better results you get. This is why, today, we bring to you tools which help your brand grow without you having to focus on digital marketing entirely!

1. Develop a thorough understanding of your target audience

Picture credits: cornerstoneead.com

Before you get your brand introduced to the rest of the world, it is important to get a sense of who your target audience is. In order to really get an insight into your key demographic, get a clear understanding of what the customer would want from you. By getting to know your customers’ wants and preferences, you can get a clear picture about how to promote your brand as well. The minute you tap into the preferences, you can figure out how to make people want to buy things from you.

2. Improve your brand’s visuals

Picture credits: sproutsocial.com

According to studies, the more visually appealing your brand’s visuals are, the stronger the recall. Your logo is the most important aspect of your brand. Why? Because apart from the brand’s name, the first thing which catches the attention of a potential customer is your logo. With your logo forming the essence of your identity, it is vital you spend as much time and effort possible on perfecting the way you want it to look. It only takes 10 seconds for your logo to stay embedded in your audience’s memory, so whatever it takes, do not skimp on the finer details!

3. Concentrate on your website

Picture credits: zoho.com

Just like it is important to have a visually strong logo, it is important to have a great website. Your homepage should be the page which, without being too cluttered, shows all the relevant information. From pictures of your products, to videos about how to use the products to your advantage, your website should have all the necessary information ready for users to access the moment they land on your home page. Moreover, just like how you use social media for running contests and spreading the word, you can do the same on your brand’s website. Make your website interactive and to the point, with the user’s ease as your primary focus.

4. Have customer service as your major goal

Picture credits: inc42.com

For any brand to be recognised, customer satisfaction should always be the key focus. Without your customers, there really is no point of having a brand. Focus on how to make your customers want to keep coming back to you and on how they will tell their friends about you. Have message icons on your brand’s website and keep a steady conversation flowing between your brand and the people who have questions. Display your contact information at easily viewable places so that when it comes to communication, you don’t have any fallouts. Good customer service is an essential brand building tool as it not only helps in building your customer’s trust, it also increases the loyalty factor!

When you work on your brand, you are putting all your heart and soul into the project. When it comes to promoting yourself on the world of the internet without using social media, you need to be extremely careful. If you think we missed out on any other ways to promote your brand without using social media, comment and let us know!

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Entrepreneur Stories

India’s Tech Story: Airtel Spreads AI Access, Ohm Mobility Lessons

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Airtel AI

Bharti Airtel has launched the innovative “Airtel-Perplexity Blueprint,” partnering with Perplexity to provide over 360 million customers free access to Perplexity Pro for a year—a benefit valued at ₹17,000 ($200). This collaboration enables Airtel users across mobile, broadband, and digital TV to harness advanced capabilities in generative AI, including leading AI models like GPT 4.1, Claude, and Gemini, along with up to 300 Pro searches daily, image generation, document analysis, and personalized planning services. The move is seen as a milestone for telecom innovation and the democratization of AI in India, making powerful research and productivity tools accessible to a massive user base.

This strategic partnership positions Airtel as an “AI-first” telecom provider, allowing it to gain key insights into user interactions with artificial intelligence and adapt its networks for growing digital demands. For Perplexity, the tie-up grants exclusive access to India’s vast telecom audience, rapidly propelling the app to the No. 1 spot on the Indian App Store, surpassing global competitors like ChatGPT and Google Gemini. Airtel customers can activate their complimentary subscription seamlessly through the Airtel Thanks App, under the Rewards and OTTs section, reinforcing Airtel’s commitment to digital customer empowerment.

The broader Indian startup ecosystem reflects both breakthrough innovation and hard-earned lessons, illustrated by the recent shutdown of Ohm Mobility, an EV financing startup. Despite multiple pivots and industry-leading investors, Ohm Mobility struggled to achieve a sustainable business model—a reminder of the challenges in market fit and adaptability. As AI adoption accelerates and startup realities evolve, industry leaders like Airtel and Perplexity are setting new standards, while others, like Ohm Mobility, offer valuable insights on resilience and the importance of business model flexibility in India’s dynamic tech landscape.

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Tesla Secures Mumbai Facility as Key Step in India Market Entry

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Tesla StartupStories

Tesla has ramped up its India expansion by leasing a 24,565 sq ft warehouse at Lodha Logistics Park in Mumbai’s Kurla West. The five-year lease, registered on May 16, 2025, involves a total rent of over ₹24 crore, starting at ₹37.53 lakh per month with a 5% annual escalation. The facility includes two ground-floor units and 20 parking spots, with rent payments commencing June 1, 2025.

This warehouse will function as a key service center and garage for Tesla’s India operations, excluding bodywork and spray painting. The move supports Tesla’s preparations for its official market debut, expected in late 2025 or early 2026.

Tesla’s India rollout includes offices in Pune, flagship showrooms in Mumbai’s Bandra Kurla Complex (BKC) and Delhi-NCR, and co-working spaces in Mumbai. The new warehouse lease highlights Tesla’s commitment to building a robust infrastructure for sales, service, and delivery of electric vehicles and energy products across India.

While manufacturing plans are not yet confirmed, Tesla is reportedly exploring sites in Maharashtra for a potential assembly unit. The Mumbai warehouse lease marks a significant step in Tesla’s strategy to establish a strong presence in one of the world’s fastest-growing EV markets.

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Razorpay Partners with MeitY Startup Hub to Accelerate Deeptech Innovation in Tier II and III Cities

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Razorpay

MeitY Startup Hub (MSH), under the Ministry of Electronics and Information Technology, has partnered with fintech leader Razorpay to support the growth of deeptech and emerging tech startups across India, with a special focus on those in Tier II and III cities. Through this collaboration, early-stage startups will gain access to Razorpay’s fintech infrastructure, mentorship, and resources via the Razorpay Rize program.

Startups in areas like AI, blockchain, robotics, and IoT will benefit from streamlined company incorporation support, expert mentorship, product credits, and guidance for applying to global accelerators such as Y Combinator. Selected founders will also join the exclusive Rize Community, connecting with peer networks and attending masterclasses.

MSH CEO Panneerselvam Madanagopal emphasized that this partnership will help founders scale faster by providing vital support in mentorship, capital access, and digital infrastructure. As India’s startup ecosystem surpasses 159,000 DPIIT-recognised startups, this initiative aims to give deeptech entrepreneurs the tools and networks needed to innovate for India and expand globally.

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