Binny Bansal, one of the co founders of Flipkart, led quite an interesting life before becoming one of the most sought after entrepreneurs in India. For Binny Bansal, Flipkart came into existence not because it was his dream project, but because Google refused to give him a job!
The early life
Picture credits: entracker.in
Back in the day, Binny Bansal’s primary love was technology and anything to do with technology. In fact, he loved the machine world so much, he even took a couple of courses on artificial intelligence and machine learning. Fresh out of IIT Delhi, Bansal realised his friends were all getting placed in various high paying jobs. While he did apply to these jobs, nothing excited him. This was when he knew he was right about the first love of his life: technology!
Taking the choice to jump from working for a MNC to working for himself was a tough choice for Binny. While there was a strong sense of comfort and satisfaction in taking home a regular package, that spark of excitement was missing. When he was introduced to Sachin Bansal, Binny realised he had finally found his calling! Despite an e commerce platform not being his first choice, Binny Bansal knew he was finally working on something he loved.
The beginning of Flipkart
Picture credits: bloomberg.com
The beginning days of Flipkart were hard. Binny and his partner worked out of a one bedroom apartment, with no real help. The first challenge Binny and his partner, Sachin Bansal, faced was to convince people to invest in their idea. Out of the 40 bookstores they approached, only two people agreed. With the salary Binny had saved from his previous job, the Bansals kicked off Flipkart. Despite having a steady cash flow, getting people to find out about their business was slightly tough. The Bansals sold less than 10 books during the initial Flipkart period.
While initially starting off only as a book delivery platform, the idea of Flipkart started spreading and Binny realised the time had come to expand the company’s product range. One of the key reasons for Flipkart’s massive growth is that both the Bansals decided to never run out of cash. Only when they had enough money and bandwidth for another category, would they decide to expand their services. Through the years, Binny Bansal helped grow Flipkart so much, it started competing with the likes of established platforms like Amazon, Big Basket and Alibaba.
Even though Binny and his partner did not have the kind of technological capabilities which today’s entrepreneurs have, they were always a step ahead of their game. Every move Binny took was to better Flipkart’s overall growth. With his heart invested in finding the right kind of investors for his business, to growing it one job at a time, Binny turned Flipkart into the largest e commerce platforms not just in India all over the world as well!
When Flipkart was in talks of being acquired by Walmart, there was nothing being said about one of the founders leaving the platform. Which is why the news of the exit was such a massive shocker!
Binny Bansal and life after Flipkart
Picture credits: livemint.com
Despite quitting Flipkart, the man who gave birth to it refused to stop being an entrepreneur. Bansal is now working on a different startup and is also helping about 10,000 startups grow and become the next Flipkarts of India!
Founded and funded by Bansal and ex McKinsey consultant Saikiran Krishnamurthy, this startup aims at targeting series B and C startups and will offer them help by giving them software tools. By helping these startups grow, Binny Bansal has made sure to use the tools he learnt during his Flipkart days for the betterment of people who are working on their own startups!
From being rejected by investors, to quitting the Company to which he gave birth and to starting out on the journey of helping other startups, Binny Bansal has lived through a lot. If you think we missed out on any other life facts about Binny Bansal, comment and let us know!
MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.
MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.
As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.
This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service
Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.
The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.
This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.
Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.
Hypergro.ai, a Bengaluru-based marketing technology startup, has raised Rs 7 crore in seed funding led by Silverneedle Ventures, with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors. Founded in 2022 by Rituraj Biswas, Neha Soman, Abhijeet Kumar, and Arijit Mukhopadhyay, the company aims to revolutionize digital marketing by addressing challenges like high Customer Acquisition Costs (CAC) and low Return on Ad Spend (ROAS).
The startup leverages AI to create hyper-personalized video ads using user-generated content (UGC). The fresh capital will be used to enhance Hypergro.ai’s AI capabilities, expand operations, and build a specialized team focusing on data analysis, predictive algorithms, and automation.
Since its inception, Hypergro.ai has collaborated with over 70 brands, including several from Shark Tank India. The company’s innovative approach has led to its selection for Google’s Startups Accelerator: AI First (India) program in July 2024, providing access to critical training, mentorship, and state-of-the-art AI tools.
Hypergro.ai’s platform now supports a community of over 300,000 creators across India and has partnered with more than 100 brands, significantly enhancing its AI model’s accuracy and improving revenue generation for clients. As it continues to expand and refine its AI-powered marketing solutions, Hypergro.ai is set to transform the digital advertising landscape, offering businesses more effective and efficient customer acquisition and engagement strategies.