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Blinkit Introduces EMI Payment Option for Orders Above ₹2,999: Here’s What You Need to Know!

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Blinkit, the quick-commerce platform formerly known as Grofers, has launched a new EMI (Equated Monthly Installment) payment option aimed at making larger purchases more affordable for its users. Announced by CEO Albinder Dhindsa on social media, the new feature allows customers to opt for EMI payments on orders exceeding ₹2,999, with the exception of gold and silver coins. This move is designed to ease financial planning by enabling users to spread out payments over time, offering more flexibility in managing higher-value purchases.

Key Features of the EMI Option

“We have introduced buying with EMI on Blinkit!” Dhindsa shared. “We believe this will improve affordability and enable better financial planning for our customers.”

Benefits of the EMI Payment Option

  • Affordability: The EMI option allows customers to make larger purchases without the burden of immediate full payment.
  • Financial Flexibility: Users can manage their budgets better by spreading costs over several months.
  • Targeted Offerings: The option is particularly beneficial for price-sensitive customers looking to buy higher-value items.

This introduction comes as part of Blinkit’s broader strategy to enhance customer retention by offering convenient and financially accessible services. By providing EMI payment options, Blinkit aims to appeal to price-sensitive customers and make the platform more attractive amid economic uncertainties. This aligns with a growing trend in the e-commerce industry, where companies are leveraging EMI schemes to cater to a wider audience and encourage higher-value transactions.

Competitive Landscape

Founded in 2013, Blinkit has continuously expanded its services to compete with key rivals such as Swiggy Instamart and Zepto. In recent months, Blinkit has been adding higher-priced items, including electronics like iPhones, to its platform. The new EMI option will help the company reach more customers looking for flexible payment solutions on these larger purchases.

Recent Innovations

In addition to the EMI feature, Blinkit has introduced other innovations to stay ahead in the competitive market:

  • 10-Minute Returns and Exchanges Service: This service for clothing and footwear is currently available in major cities like Mumbai, Bangalore, Hyderabad, and Pune. It enables quick replacements for size-related issues, enhancing the customer experience.
  • GSTIN Input During Checkout: Blinkit now allows users to input their GSTIN during checkout for business purchases, enabling companies to claim up to 28% in GST input credits.

Customer Safety Concerns

The introduction of the EMI option comes amid rising concerns about food safety in India’s food delivery sector. Earlier this year, a tragic incident in Patiala saw a young girl lose her life after consuming a cake ordered through Zomato. In response, Zomato removed the offending restaurant from its platform and banned its owner from operating on the platform in the future.

While Blinkit focuses on expanding its services and enhancing customer convenience, it must also remain vigilant about safety and quality standards to build trust among its user base.

Conclusion

With quick delivery times, competitive pricing, and now easier payment options like EMIs, Blinkit is strengthening its position as a leading player in the grocery and essentials delivery sector. The introduction of this feature not only enhances customer experience but also aligns with broader trends in e-commerce that emphasize affordability and accessibility.

As Blinkit continues to innovate and adapt to market demands, it will be crucial for the platform to maintain high standards of service while expanding its offerings. The success of the EMI payment option could serve as a significant differentiator in an increasingly competitive landscape.

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

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Bengaluru’s Hypergro.ai Raises Rs 7 Crore to Enhance AI-Powered Advertising Solutions

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Hypergro.ai, a Bengaluru-based marketing technology startup, has raised Rs 7 crore in seed funding led by Silverneedle Ventures, with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors. Founded in 2022 by Rituraj Biswas, Neha Soman, Abhijeet Kumar, and Arijit Mukhopadhyay, the company aims to revolutionize digital marketing by addressing challenges like high Customer Acquisition Costs (CAC) and low Return on Ad Spend (ROAS).

 

The startup leverages AI to create hyper-personalized video ads using user-generated content (UGC). The fresh capital will be used to enhance Hypergro.ai’s AI capabilities, expand operations, and build a specialized team focusing on data analysis, predictive algorithms, and automation.

 

Since its inception, Hypergro.ai has collaborated with over 70 brands, including several from Shark Tank India. The company’s innovative approach has led to its selection for Google’s Startups Accelerator: AI First (India) program in July 2024, providing access to critical training, mentorship, and state-of-the-art AI tools.

 

Hypergro.ai’s platform now supports a community of over 300,000 creators across India and has partnered with more than 100 brands, significantly enhancing its AI model’s accuracy and improving revenue generation for clients. As it continues to expand and refine its AI-powered marketing solutions, Hypergro.ai is set to transform the digital advertising landscape, offering businesses more effective and efficient customer acquisition and engagement strategies.

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