Articles
The Journey Of Dhirubhai Ambani
Published
5 years agoon
Reliance is a household name in India with various sectors under its umbrella like power, retail, textiles, telecommunications, renewable energy, construction and many other ventures. However, Reliance was not always at the top. The credit for the meteoric rise of the Reliance Group goes to the founder, Dhirubhai Ambani.
On the occasion of his of his birthday, let us take a look at his journey and the shaping of Reliance Industries.
Beginnings
Dhirubhai Ambani was the son of a school teacher and was born on December 28th, 1932 in British India. Having grown up in a family of modest means he migrated to Aden, Yemen at the age of seventeen to work as a clerk in A. Besse & Co., a transcontinental trading firm. It was here Dhirubhai, learnt about accounting, finances, trading and business skills. Having earned enough savings he returned back to India and started a company called ‘Majin’ with his cousin Champaklal Damani, which traded in spices and yarn with Yemen. During this time Dhirubhai Ambani and his cousin stayed in a small two bedroom apartment and operated out of a single room with three chairs.
Founding of Reliance Industries
After parting ways with his cousin, due to conflicting business temperaments, Dhirubhai then founded a textile trading company called Reliance Commercial Corporation which later came to be known as Reliance Industries. After some extensive marketing of the brand it slowly became a household name in India leading to the beginning of franchise outlets under the brand name ‘Only Vimal’. This brand became so famous that a team from the World Bank visited the manufacturing unit of Reliance Textiles.
IPO and expansion
Due to the reluctance of banks to lend him money, he decided to file for an IPO in 1977. He was also able to convince traders in Gujarat to become shareholders in his company by explaining that it would be profitable for them as well. The slow economy and government regulations did not affect the share value of Reliance Industries, owing to investor confidence. The company became so profitable their Annual General Meetings (AGM,) were held in stadiums, which was a first in India. Dhirubhai’s sons Mukesh and Anil Ambani also joined his company and started infusing new technology to offer scalability. They gradually expanded into petrochemicals, plastics and power generation and added them to their portfolio.
Awards and recognitions
Dhirubhai Ambani was posthumously awarded the Padma Vibhushan in 2016 which is India’s second highest civilian honour. He was also the first Indian to receive the Dean’s medal by the Wharton School for setting an outstanding example of leadership. The Indian Post released a stamp featuring Dhirubhai Ambani on 28th December, 2002.
Dhirubhai Ambani is a shining example of what an ordinary Indian can achieve if they have the mind for it and the ability to take risks. He is an example that strikes a chord with everyone because of his rags to riches story and will continue to inspire many generations to come.
The workplace has undergone massive changes in the last century. At the turn of the Industrial Revolution, any workplace was dominated by men while the women were delegated to run the homes. However, with the advent of the internet and new and exciting technologies, workplaces have undergone a tectonic shift. Women are no longer comfortable staying at home and are instead opting to lead teams and organisations. As every year passes, we get closer to true gender equality, women have proven time and again that they are equally capable to get the job done if not better in some instances. Names like Wolfe Herd (Bumble founder,) Kylie Jenner (Kylie Cosmetics founder,) Masaba Gupta (Masaba clothing label founder) are just some of the names who are known for leading world famous brands with their unique style of leadership.
As the world celebrates International Women’s Day, we bring to you five women founders who run world famous and successful startups.
1) Upasana Taku-MobiKwik
If you are an Indian and are used to doing online shopping, more often than not at the time of payment, you would be directed to a payment gateway. One of these gateways would normally be MobiKwik. The startup is a well known name in the digital payments and digital wallet space. MobiKwik was founded by Upasana Taku in 2009, who prior to founding MobiKwik used to work with PayPal. Today Upasana Taku is also in charge of bank partnerships, business operations, and talent acquisition at MobiKwik.
2) Richa Kar-Zivame
An enthusiastic MBA student, Richa Kar, developed an online lingerie shopping platform in the year 2011. Currently, Zivame is India’s leading online lingerie store with a valuation of more than $ 100 million. The brilliant idea for her own lingerie business came to light when Richa tracked Victoria’s Secret’s sales, who was one of her clients when she was working at SAP. She observed the lingerie sales figures reached peaks overseas but, Indian women were not provided with the similar innerwear. While Richa was studying the Indian lingerie market, she realized the social embarrassment in India surrounding lingerie shopping. Today Richa Kar could be credited with destigmatising the uneasiness surrounding lingerie shopping in India.
3) Falguna Nayar-Nykaa
After a long stint as an investment banker, Falguni Nayar founded Nykaa.com in the year 2013. An online one stop shop for beauty products from Indian and international brands, Nykaa changed the world of online shopping. Who would have ever thought buying makeup online would be so easy? Falguni Nayar proved many critics wrong and created a brand new place for people who love experimenting with styles, designs and colors.
ALSO READ: Zivame: Founding Story
4) Sabina Chopra-Yatra.com
Yatra.com is a popular Indian website for making flight and hotel bookings. Sabina Chopra was instrumental in identifying the potential for travel commerce in India and people moving towards cheaper or easier travel. By the time, people started looking to make bookings, Sabina made sure Yatra.com was already in place. Sabina was the former Head of India Operations of eBookers, which is also an online travel company based in Europe. Along with this, she was also working with Japan Airlines which further adds to her experience in the travel industry.
5) Rashmi Sinha-SlideShare
SlideShare allows people to upload and access their presentations online. While this feature is presently available everywhere, SlideShare was one of the first players in making this happen. Rashmi Sinha was one of the founders of the presentation sharing platform SlideShare. The company became so successful that in 2012, LinkedIn acquired the company for an amount of $100 million.
Let us know in the comments if you know any other wonderful women who have become leaders of their right or have started up and are doing extraordinary things. We at Startup Stories wish a wonderful Women’s Day to all the women in the world who are changemakers.
Articles
Why Are Ads On Digital Media Failing To Reach The Right Audience?
Published
4 years agoon
March 1, 2021If you are a regular user of social media platforms and also a fan of consuming content on the digital medium, then there is a very high likelihood that you have seen ads on pages you are reading or watching something. There would be times when you have been targeted by an ad which feels like it was wrongly targeted at you. Imagine if you are a vegetarian by choice and while browsing online, if you are targeted by a food delivery app which shows ads about chicken dishes. The ad would only serve to spoil the mood of the online user instead of serving its actual purpose which is to push the user to buy a chicken dish.
These wrongly targeted ads might be the side effects of performance marketing or a weak brand marketing. Performance marketing means advertising programs where advertisers pay only when a specific action occurs. These actions can include a generated lead, a sale, a click, and more. Inshort, performance marketing is used to create highly targeted ads for a very specific target audience at a low cost. Performance marketing usually means high volume for a very specific cost.
Brand marketers on the other hand believe in narrowly defining target audiences but end up spending a lot of money on ad placements. Gautam Mehra, CEO, Dentsu Programmatic India & CDO, Dentsu International Asia Pacific said, “You’ve defined a persona, you know the emotions you want to elicit, but then you buy a YouTube masthead and CricInfo sponsorships because IPL is up. If brand advertisers look at audience-based buys more deeply than just placements, you will see more relevant ads (sic.)”
ALSO READ: How Digital Marketing Is Impacted Due To The COVID-19 Pandemic
Performance marketing is more of a sales function rather than a marketing function and is about meeting the cost of acquisition. This is a reason why budgets are usually high for performance marketing. Mehra goes on to add, “the fact is that an engineer can out-beat FMCGs on performance marketing. Advertisers who have cracked this are spending 10x and are on an ‘always on’ mode (unlike time-bound brand campaigns.)”
There is always the case of supply and demand, with the supply usually exceeding the demand on digital platforms. Ultimately, it boils down to the choice between no ad versus low relevance ad and it is quite easy to guess that having a low relevance ad is better.
Arvind R. P., Director – Marketing and Communications at McDonald’s India (West and South,) said “McDonalds’ for instance, has seen its share of spends on digital grow from 20% levels a couple of years back to over 40% at present. Outcomes of this journey have been encouraging, proven by our media-mix-modelling and other key metrics. We have seen best results from an optimal mix of Television plus digital (sic.)” Moreover, Arvind also believes performance marketing only approach could turn out to be more suited to short term, versus a more consistent full funnel effort. The latter ensures adequate emphasis on building consideration, as well as growing transactions. Arvind feels digital is a complex medium which needs investment in the right talent who could use the right tools. Brands which underestimate the need for the investment are often disappointed from the return on investment from the digital medium.
With the constantly changing consumer dynamics marketers are now shifting to unscripted marketing which frankly needs more insights into the consumer mindset. The lack of marketers to do the proper research is why digital medium is plagued with irrelevant ads.
Articles
From Unicorn To Bankruptcy; Knotel Bears The Brunt Of COVID-19 Pandemic
Published
4 years agoon
February 8, 2021It is no secret that in the fast paced world of startups, fortunes can change at the snap of fingers. Sometimes startups tend to scale so quickly that they become unicorns and sometimes the fortunes reverse so quickly that a startup can immediately go bankrupt from being a unicorn. The latter was the case for an American property technology startup Knotel, who are now bankrupt due to the disruptions by the COVID-19 pandemic.
Knotel is a property technology company quite similar to WeWork. Knotel designed, built and ran custom headquarters for companies which It manages the spaces with ‘flexible’ terms. Knotel does a mix of direct leases and revenue sharing deals. Knotel marketed its offering as ‘headquarters as a service’ or a flexible office space which could be customized for each tenant while also growing or shrinking as needed. For the revenue-share agreements, Knotel solicits clients, builds out offices, and manages properties, and shares the rent paid to it by the client with the landlord. This model is the majority revenue generator for Knotel.
In March 2020, just before the COVID-19 pandemic unleashed its economic destruction on the world, Knotel was valued at $ 1.6 billion. What is even more interesting is Knotel raised $ 400 million in Series C funding in August 2019 which led to its unicorn status. However, with the COVId-19 pandemic and its consequent lockdowns and curfews by various governments across the world, startups and businesses shifted to a remote working model. This in turn led to startups pulling out of Knotel properties to cut down on working costs.
ALSO READ: Quibi : Startup With A Billion Dollar Launch To Shutting Down All In Six Months
In late March 2020, according to Forbes, Knotel laid off 30% of its workforce and furloughed another 20%, due to the impact of the coronavirus. It was at this point that Knotel was valued at $ 1.6 billion. The company had started the year with about 500 employees. By the third week of March,Knotel had a headcount of 400. With the cuts, about 200 employees remained with the other 200 having either lost their jobs or on unpaid leave, according to Forbes.
In 2021, Knotel filed for bankruptcy and agreed to sell its assets to Newmark, one of their investors for a total of $ 70 million dollars. As work culture is still undergoing changes as a consequence of the COVID-19 pandemic and with many companies realising that remote work model saves costs and improves work efficiency, the flexible workspace sector would continue to face challenges. Knotel is just the tip of the iceberg and is a warning call for the flexible working spaces industry.
Recent Posts
- OneStack Secures $2 Million to Digitize Cooperative Banking in India
- Social Media Platforms Push for AI Labeling to Counter Deepfake Risks
- Bengaluru’s Cult.fit Set to Make Waves in the Market with Upcoming ₹2,500 Crore IPO
- From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture
- Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges
- Indian Healthtech Startup Dozee Raises $8 Million to Revolutionize Healthcare with Innovative Technology
- Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership
- Vanguard Group Invests INR 129 Crore in CarTrade, Signaling Confidence in India’s Digital Automotive Sector
- Transforming India’s AI Landscape: OpenAI and Meta’s Collaborative Talks with Reliance Industries
- Regional OTT Platform STAGE Raises $12.5 Million to Expand Bhojpuri and Cultural Offerings
- Zoho Leads India’s Web Revolution with Ulaa for a Self-Reliant Digital Future
- Scrutiny on Grok: The Controversy Surrounding X’s AI Chatbot and Its Language Use
- Fractal Invests $20 Million in Asper.ai to Accelerate AI Solutions for Consumer Goods
- Tinder U: Revolutionizing Campus Connections for College Students in India
- From Space to Earth: Sunita Williams’ Inspiring Journey and Homecoming Celebration
- Bengaluru’s Hypergro.ai Raises Rs 7 Crore to Enhance AI-Powered Advertising Solutions
- Amazon Reshapes Its Alexa Business with AI and Backend Innovations
- xAI Expands Horizons: Musk Acquires Hotshot to Revolutionize Text-to-Video Generation
- Unilever Introduces Innovative Color-Changing ‘Smart Label’ for Dove
- Uber in Talks to Acquire EV Ride-Hailing Startup BluSmart
Airport Transfer Parry Sound
January 5, 2025 at 10:34 am
Our affordable Shuttle Service from Parry Sound Airport is perfect for all your travel needs. Whether you require a Taxi from Parry Sound Airport or a Limo to Toronto Airport, we offer reliable transport at great prices. Our private Shuttles ensure timely and stress-free arrivals.
BennyEmevy
January 17, 2025 at 4:21 pm
На этом сайте вы найдёте подробную информацию о препарате Ципралекс. Здесь представлены сведения о показаниях, режиме приёма и возможных побочных эффектах.
http://RiviereauxFeuillesCanada.auio.xyz/category/website/wgI2vZFhZf5rbhFqBTP7G0CD1
BennyEmevy
January 21, 2025 at 8:23 pm
На данном сайте вы сможете найти полезную информацию о препарате Ципралекс. Вы узнаете здесь информация о основных показаниях, дозировке и вероятных побочных эффектах.
http://AlamAbuNigeiraEgypt.eorg.site/category/website/wgI2vZFhZf5rbhFqBTP7G0CD1
BennyEmevy
January 24, 2025 at 11:46 am
На этом сайте вы найдёте подробную информацию о препарате Ципралекс. Здесь представлены сведения о показаниях, режиме приёма и вероятных побочных эффектах.
http://gotshipped.eorg.xyz/category/website/wgI2vZFhZf5rbhFqBTP7G0CD1
DannyJoide
January 25, 2025 at 5:03 am
На этом ресурсе можно получить актуальное зеркало 1xBet.
Мы предоставляем только актуальные адреса на сайт.
Когда главный портал недоступен, примените альтернативным входом.
Оставайтесь всегда на связи без ограничений.
https://telegra.ph/Otvetstvennaya-igra-kak-poluchat-udovolstvie-bez-riskov-01-21
MixWatch
January 26, 2025 at 4:42 pm
На данном сайте MixWatch вы сможете найти актуальные новости из мира часов.
Тут выходят обзоры новых моделей и аналитика популярных брендов.
Читайте экспертными мнениями о тенденциях в часовом искусстве.
Следите за всеми событиями индустрии!
https://mixwatch.ru/
coach-bag-shop.ru
January 26, 2025 at 8:18 pm
На этом сайте можно приобрести брендовые сумки Coach https://coach-bag-shop.ru/.
В каталоге представлены различные модели для разных случаев.
Всякая сумка сочетает в одном премиальность и стиль.
Купите сейчас и получите отправку в сжатые сроки!
RobertPam
January 28, 2025 at 5:34 pm
Промокоды — это уникальные комбинации символов, дающие выгоду при покупках.
Они используются в интернет-магазинах для снижения цены.
https://network.janenk.com/read-blog/2773
Здесь вы сможете получить актуальные промокоды на товары и услуги.
Применяйте их, чтобы сократить расходы на заказы.
Denniscrino
January 28, 2025 at 11:52 pm
Программа наблюдения за объектами – это актуальное решение для защиты имущества, объединяющий технологии и удобство использования .
На сайте вы найдете подробное руководство по выбору и настройке систем видеонаблюдения, включая онлайн-хранилища, их преимущества и ограничения .
Облачное видеонаблюдение
Рассматриваются комбинированные системы, сочетающие облачное и локальное хранилище , что делает систему универсальной и эффективной.
Важной частью является описание передовых аналитических функций , таких как определение активности, распознавание объектов и дополнительные алгоритмы искусственного интеллекта.
Donnytaimb
January 30, 2025 at 9:18 am
This comprehensive resource serves as an in-depth guide to the realm of modern video surveillance, offering valuable information for both skilled CCTV installers and business owners seeking to improve their surveillance setup.
Backup Software
The site presents a detailed analysis of cloud-based video surveillance systems, examining their benefits, limitations, and practical applications.
ecopies.ru
February 1, 2025 at 2:43 pm
Здесь доступны актуальные события РФ и всего мира.
Здесь можно прочитать важные репортажи на различные темы.
https://ecopies.rftimes.ru/
Следите за ключевых событий ежедневно .
Объективность и скорость подачи в каждой публикации .
Roberttrank
February 6, 2025 at 10:06 pm
На этом сайте можно получить увеличение лайков и подписчиков в соцсетях, включая ВК, TikTok, Telegram и другие .
Быстрая без рисков раскрутка профиля обеспечена.
https://vc.ru/services/1448225-besplatnaya-nakrutka-instagram-top-25-sposobov-v-2025-godu
Выгодные цены и качественное предоставление услуг.
Запустите продвижение уже сейчас !
DanielPraby
February 19, 2025 at 1:13 pm
На этом сайте собрана важная информация о лечении депрессии, в том числе у возрастных пациентов.
Здесь можно найти методы диагностики и советы по улучшению состояния.
http://blackandwhiteguide.com/__media__/js/netsoltrademark.php?d=empathycenter.ru%2Farticles%2Felitseya-i-elitseya-ku-tab-preimushchestva%2F
Отдельный раздел уделяется психологическим особенностям и их влиянию на психическим здоровьем.
Также рассматриваются эффективные медикаментозные и немедикаментозные методы лечения.
Материалы помогут разобраться, как справляться с угнетенным состоянием в пожилом возрасте.
DanielPraby
February 19, 2025 at 8:21 pm
На этом сайте представлена полезная информация о терапии депрессии, в том числе у пожилых людей.
Здесь можно найти методы диагностики и подходы по улучшению состояния.
http://affiliatedtpo.net/__media__/js/netsoltrademark.php?d=empathycenter.ru%2Farticles%2Fkak-spravlyatsya-s-trevogoy-bez-lekarstv%2F
Особое внимание уделяется психологическим особенностям и их связи с психическим здоровьем.
Также рассматриваются современные терапевтические и психологические методы лечения.
Статьи помогут разобраться, как справляться с угнетенным состоянием в пожилом возрасте.
Robertcob
February 23, 2025 at 6:59 am
На этом сайте вы можете купить лайки и фолловеров для Instagram. Это позволит увеличить вашу популярность и привлечь новую аудиторию. Здесь доступны быструю доставку и надежный сервис. Выбирайте удобный пакет и развивайте свой аккаунт легко и просто.
Бесплатная накрутка рилс Инстаграм
Airport Limo Service from Buffalo to Owen Sound
March 6, 2025 at 12:30 pm
Need a shuttle from Owen Sound to Toronto Pearson? Our Owen Sound Taxi to Toronto service offers direct and reliable airport transfers with affordable rates. We also provide luxury limo services, executive transfers to Hamilton Airport, and private transport to Buffalo Airport for your convenience and comfort.
Virgilsar
March 10, 2025 at 3:41 am
Стильно одеваться уместно, ведь стиль позволяет чувствовать себя привлекательно.
Образ формирует первое впечатление окружающих.
Хороший лук помогает лёгкому общению.
Гардероб выражает индивидуальность.
Стильно составленная одежда и аксессуары поднимает самооценку.
http://divadlo-kolovrat.cz/index.php/forum/vitej-na-webu/686-25#68368
Jamesdiz
March 10, 2025 at 9:35 am
This online pharmacy provides an extensive variety of health products at affordable prices.
Shoppers will encounter all types of remedies suitable for different health conditions.
Our goal is to keep safe and effective medications without breaking the bank.
Speedy and secure shipping ensures that your purchase arrives on time.
Enjoy the ease of getting your meds on our platform.
https://www.iheart.com/podcast/269-the-advancement-of-cialis-164422832/episode/the-impact-of-cialis-black-800-164422833/
Jasonrip
March 10, 2025 at 2:31 pm
Частная клиника предоставляет широкий спектр медицинских услуг для взрослых и детей.
Опытные врачи обладают высокой квалификацией и используют современное оборудование.
В клинике созданы комфортные условия для диагностики и лечения.
В нашем центре доступны гибкие программы лечения для всех обратившихся.
Особое внимание мы уделяем профилактике заболеваний.
Каждый посетитель может получить оперативную помощь без очередей и лишнего стресса.
wiki.addmeintopsite.com
BenitoCrear
March 12, 2025 at 4:41 pm
Клиника премиум-класса предлагает современное лечение всем пациентам.
В нашем центре персонализированное лечение всестороннюю диагностику.
В клинике работают лучшие специалисты в своей области, применяющие новейшие технологии.
Наши услуги включают все виды диагностики и лечения, в том числе медицинские услуги по восстановлению здоровья.
Забота о вашем здоровье — основная цель нашего обслуживания.
Свяжитесь с нами, и мы поможем вам вернуться к здоровой жизни.
wiki.prospectuso.com
BenitoCrear
March 20, 2025 at 5:40 pm
На этом ресурсе вы найдете центр ментального здоровья, которая предоставляет психологические услуги для людей, страдающих от стресса и других психических расстройств. Мы предлагаем комплексное лечение для восстановления ментального здоровья. Наши специалисты готовы помочь вам преодолеть проблемы и вернуться к сбалансированной жизни. Квалификация наших специалистов подтверждена множеством положительных отзывов. Обратитесь с нами уже сегодня, чтобы начать путь к восстановлению.
leker.pl
gruzoperevozki-minsk12.ru-Faf
March 23, 2025 at 8:44 am
Доставка грузов в городе Минск — выгодное решение для компаний и частных лиц.
Мы оказываем транспортировку по Минску и региона, работая круглосуточно.
В нашем автопарке новые автомобили разной мощности, что дает возможность учесть любые задачи клиентов.
gruzoperevozki-minsk12.ru
Мы содействуем офисные переезды, перевозку мебели, строительных материалов, а также небольших грузов.
Наши сотрудники — это квалифицированные эксперты, знающие дорогах Минска.
Мы предлагаем своевременную подачу транспорта, бережную погрузку и выгрузку в нужное место.
Подать заявку на грузоперевозку можно через сайт или по звонку с быстрым ответом.
www.gameathlon.gr-Whamy
March 24, 2025 at 9:30 am
Game Athlon is a popular gaming site offering exciting games for users of all levels.
The platform provides a huge collection of slots, live casino tables, classic casino games, and sports betting.
Players can enjoy smooth navigation, high-quality graphics, and intuitive interfaces on both computer and mobile devices.
http://www.gameathlon.gr
GameAthlon prioritizes player safety by offering encrypted transactions and transparent RNG systems.
Reward programs and VIP perks are regularly updated, giving registered users extra opportunities to win and enjoy the game.
The support service is available 24/7, assisting with any issues quickly and politely.
GameAthlon is the top destination for those looking for entertainment and huge prizes in one trusted space.
avtoaibolit-76.ru
March 28, 2025 at 7:57 pm
Предоставляем транспортные услуги с автобусами и микроавтобусами корпоративным клиентам, компаний среднего и малого сегмента, а также для частных клиентов.
Газель на час в Челябинске
Организуем приятную и абсолютно безопасную доставку небольших и больших групп, предоставляя заказы на свадебные мероприятия, корпоративы, туристические поездки и разные мероприятия в городе Челябинске и Челябинской области.