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Zomato – Food App Introduces Video Streaming Feature

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Zomato Food App, Zomato Video Streaming Feature,Startup Stories,Zomato Video Streaming,Zomato Video Feature,Zomato New Feature,Zomato Latest News 2019,Zomato Launches original Content,Indian food delivery app Zomato,Zomato Originals Features,Zomato Founder

The Indian food delivery app Zomato introduced a new feature called Zomato Originals on its mobile app.  With the feature, Zomato entered the world of video streaming. The over the top (OTT) streaming feature will have original food themed programs belonging to different genres like comedy, reality, fiction, advice and celebrity interviews.  Another category, Sneak Peek, will give inside stories about various restaurants. However, the Sneak Peek feature is currently available in only 18 cities. 

Over the next 3 months, Zomato Originals will feature 18 original series produced by the food delivery app.  These series are divided into 3-15 minute videos. Zomato plans to add 2,000 videos to the app, which will be available for streaming only in India.  However, Sneak Peek and recipe videos will be available across the world. All the shows are shot vertically, which makes it easier to view them on mobiles.

In a statement, Zomato founder and CEO Deepinder Goel said, “We are constantly looking for new ways to engage our users around food. Most of our users visit the app several times a week. This presents an opportunity to further delight our users using Zomato Originals.

Zomato Originals features some well known names of Indian social media, like Sumukhi Suresh, who stars in the show Banake Dikha, in which she teaches the audience how to get the basics of cooking right.  Another show, Food and You, features India’s well known chef Sanjeev Kapoor.  The 3 minute daily show talks about the myths surrounding food.  Other shows on the app include Starry Meals with Janice, where social media star Janice Sequria takes a look inside Bollywood stars’ kitchens.  Another show which would be available is Grandmaster Chef with Sahil Shah, where comedian Sahil Shah learns old recipes.

Although Zomato is new to the OTT sector, according to the Company, it will not have a problem attracting viewers as most of its users spend a lot of time on the app.  With 70 million daily active users, looks like Zomato found the perfect opportunity to grow.

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Elon Musk Bans Hashtags from X Ads, Ushering in a New Era of AI-Driven Marketing

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Hashtag on X

Elon Musk has announced that, starting June 27, 2025, hashtags will be banned from all promoted posts on X (formerly Twitter). This policy applies exclusively to paid advertisements, meaning regular users can still include hashtags in their personal posts. Musk described hashtags in ads as an “esthetic nightmare,” emphasizing that the change is intended to create a cleaner, less cluttered feed where advertisements blend more seamlessly with organic content. 

The ban reflects Musk’s long-standing criticism of hashtags, which he has called “ugly” and unnecessary. He argues that with the platform’s advanced AI tools, such as the Grok chatbot, hashtags are no longer essential for content discovery or categorization. Instead, X’s algorithms can now surface and organize relevant content and ads without relying on manual tags, signaling a broader industry shift toward AI-driven content curation.

For advertisers, this marks a significant departure from traditional social media marketing strategies, where hashtags have been key for engagement and campaign tracking. Brands will now need to adapt by focusing on compelling visuals, concise copy, and leveraging X’s AI-powered targeting. The move has sparked debate among marketers and users, with some supporting the cleaner look and others lamenting the loss of a familiar engagement tool.

 

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Amazon India Launches At-Home Diagnostic Service, Expands Healthcare Ecosystem

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Amazon India has expanded its healthcare portfolio with the launch of Amazon Diagnostics, an at-home diagnostic testing service developed in partnership with Orange Health Labs. Now available in six major cities—Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad—the service covers over 450 PIN codes and offers access to more than 800 diagnostic tests. Customers can book tests via the Amazon app, schedule home sample collection within 60 minutes, and receive digital reports for routine tests in as little as six hours, making healthcare more accessible and convenient than ever before.

This launch completes Amazon’s integrated healthcare suite in India, which already includes Amazon Pharmacy for medicines and Amazon Clinic for virtual doctor consultations. By bringing these services together under the Amazon Medical umbrella, the company enables a seamless outpatient journey—from doctor consultation to lab testing and medicine delivery—all managed through a single digital platform. The partnership with Orange Health Labs ensures high-quality, reliable diagnostics, supported by Amazon’s operational expertise and focus on customer trust.

Amazon’s entry into the $15 billion Indian diagnostics market signals a major shift in the country’s health-tech landscape, introducing new competition for established diagnostic players. Rather than competing solely on price, Amazon is prioritizing a seamless, trustworthy experience, aiming to address the growing demand for digital healthcare solutions and simplify access for millions of users across India.

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Bhavish Aggarwal’s Krutrim Unveils ‘Kruti’ — An Agentic AI Built for Bharat

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Bengaluru, June 2025 – Krutrim, the AI startup founded by Ola’s Bhavish Aggarwal, has launched its new agentic AI assistant, Kruti. Unlike traditional virtual assistants, Kruti is designed with an Indian-first approach — combining cultural context, multilingual capabilities, and generative AI to offer a more intuitive, task-oriented experience for users.

Kruti is built to do more than just respond to queries — it can independently perform tasks, make decisions, and integrate across platforms for productivity and communication. Powered by Krutrim’s proprietary Indian-trained language model, it brings a deep understanding of local languages and digital behaviors, catering to both personal and business needs in the Indian ecosystem.

Aggarwal described Kruti as “India’s digital brain,” highlighting its role in redefining AI for Bharat. The assistant will be rolled out in phases, starting with enterprise partners and expanding through apps and APIs. As Kruti integrates into various platforms — including Ola’s services — it marks a significant stride in India’s ambition to lead the global AI race.

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