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Facebook To Introduce Click To WhatsApp Messaging Button

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Facebook owned messaging app WhatsApp has been advertisement free since its launch. However, in an attempt to monetize WhatsApp, Mark Zuckerberg led Facebook will be introducing a new feature on the social networking platform.

Using a feature similar to the click to Messenger ads previously rolled out by Facebook, the company will be adding a Click To WhatsApp button to advertisements. The new update will allow advertisers to introduce a button on their ads so that users can directly message them through WhatsApp. According to reports, over a million Facebook pages have already included WhatsApp numbers to their posts to boost business.

The new ad unit aims at creating a link between Facebook and WhatsApp so that people can call or message businesses via WhatsApp with the click of a button. The feature will be rolled out in North and South America, Africa, Australia and most of Asia.

However, Facebook will be releasing the feature in Europe at a later date as currently, according to Europe’s data protection laws, data sharing between the two platforms is not allowed. Therefore, TechCrunch reported, the social media giant may observe how the feature is used elsewhere and fine tune all the issues from outside the company.

This upgrade comes on the heels of WhatsApp’s WhatsApp for Business announcement. Speaking about the latest update, the Product Marketing Manager of Facebook, Pancham Gajjar said, “Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch. By adding a click to WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service.”

Currently, WhatsApp claims to have over 1.3 billion monthly active users while Facebook has 1.37 billion daily active users. This integration of WhatsApp and Facebook will help multiple businesses reach a larger audience.

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Google’s Iconic ‘G’ Logo Gets First Update in 10 Years

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Google has refreshed its iconic ‘G’ logo for the first time in nearly 10 years, replacing the familiar solid blocks of red, yellow, green, and blue with a smooth, vibrant gradient that blends these colors seamlessly. This subtle update gives the logo a softer, more fluid, and modern appearance, aligning with Google’s evolving digital identity and current design trends.

The new gradient transitions smoothly from red to yellow, yellow to green, and green to blue, making the logo more visually appealing and adaptable across various devices, especially on mobile platforms. This redesign also reflects Google’s growing emphasis on artificial intelligence, echoing the gradient style used in the branding of Google Gemini, the company’s AI-generative assistant.

The updated ‘G’ logo has started rolling out on iOS through the Google Search app and on some Android devices, particularly Pixel phones running the Google app beta version 16.18. However, most other platforms, including the web and non-Pixel Android devices, still display the classic solid-color logo. A wider rollout is expected in the coming weeks.

So far, Google’s main wordmark and other product logos like Chrome, Maps, and Gmail remain unchanged. Given the shift toward gradient designs and AI-inspired visuals, similar updates to other Google icons may follow in the future.

In summary, this first major update to the ‘G’ logo since 2015 signals a subtle but meaningful shift in Google’s branding strategy, blending tradition with innovation as the company deepens its focus on AI and modern design aesthetics.

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Ixigo Halts Bookings for Flights and Hotels to Turkey, China

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Indian online travel platform ixigo has suspended all flight and hotel bookings to Turkey, China, and Azerbaijan in response to these countries expressing support for Pakistan after India’s military strikes-dubbed ‘Operation Sindoor’-against terror bases in Pakistan and Pakistan-Occupied Kashmir. The move, announced by CEO Aloke Bajpai on X, was described as an act of solidarity with India during heightened diplomatic tensions following the Pahalgam terror attack.

ixigo’s decision aligns with similar actions by other Indian travel companies, including EaseMyTrip and Cox & Kings, which have also restricted travel services to Turkey, China, and Azerbaijan. The suspensions come amid widespread calls for boycotts after these countries condemned India’s military response and backed Pakistan.

The travel industry’s collective response underscores how geopolitical developments are influencing business decisions, with Indian companies emphasizing national interests and unity in the face of international criticism

 

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MapmyIndia Sees 28% Surge in Q4 Profit, Hits INR 49 Cr

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MapmyIndia reported a strong fourth quarter for FY25, with consolidated net profit rising 28% year-on-year to INR 49 crore, up from INR 38.3 crore in Q4 FY24. Revenue from operations jumped 34% to INR 143.6 crore, while total income climbed 40% to INR 166.8 crore. EBITDA surged 47% to INR 58 crore, and the EBITDA margin expanded to 40% from 37% a year ago.

The Consumer Technology & Enterprise Digital Transformation (C&E) segment led growth, with revenue up 60% to INR 88.1 crore, while the Automotive & Mobility Technology (A&M) segment rose 7% to INR 55.4 crore. The company’s map-led business maintained strong EBITDA margins at 47%, and IoT-led margins improved to 14% in FY25 from 12% last year, reflecting a shift toward SaaS revenue.

For the full year, net profit increased 10% to INR 147.6 crore, and operating revenue grew 22% to INR 463.3 crore. The order book at year-end stood at INR 1,500 crore, up 10% year-on-year, supporting the company’s target to surpass INR 1,000 crore in revenue by FY28.

MapmyIndia also announced the renaming of its subsidiary Vidteq to Mappls DT, focusing on digital transformation and defence tech, led by former CEO Rohan Verma. The company declared a final dividend of INR 3.50 per share for FY25, and its shares closed 1.54% higher following the results.

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