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Swiggy Takes on Zomato with New ‘Scenes’ App for Live Events!

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Swiggy Takes on Zomato with New ‘Scenes’ App for Live Events!

In a direct challenge to Zomato’s recent foray into the events and experiences market, Swiggy has launched its own dedicated app, ‘Scenes.’ This new platform aims to curate and offer a diverse range of live events, including music concerts, stand-up comedy shows, and exclusive dining experiences. The launch of Scenes marks an important strategic move for Swiggy as it seeks to expand its service offerings beyond food delivery.

A Focus on Live Events

Unlike Zomato’s District app, which covers a broader spectrum of experiences, Swiggy’s Scenes is specifically tailored to live events. Users can browse through a curated list of events, purchase tickets directly within the app, and avail themselves of exclusive offers and discounts. The app currently features events such as New Year’s Eve parties, live music performances, and DJ nights at partner restaurants, enhancing the social dining experience for users.

Expanding the Swiggy Ecosystem

The introduction of Scenes is part of Swiggy’s ongoing strategy to diversify its offerings and strengthen its position as a comprehensive lifestyle platform. The company has been aggressively expanding its services beyond food delivery into areas such as quick commerce and grocery delivery. By venturing into live events, Swiggy aims to capture a share of the growing market for entertainment and experiences.

One BLCK: A Premium Membership

To further enhance user experience, Swiggy has introduced ‘One BLCK,’ an exclusive membership program designed for premium users. This membership offers a range of benefits, including:

  • Priority Delivery: Users receive faster delivery times with an on-time guarantee.
  • Exclusive Perks: Members enjoy complimentary drinks and desserts at partner restaurants.
  • Concierge Services: Personalized customer support enhances the overall service experience.

The membership is priced at INR 299 for three months, targeting users who are willing to pay a premium for enhanced convenience and service.

The Battle Heats Up

With both Swiggy and Zomato vying for dominance in the Indian foodtech market, competition is intensifying. The launch of Scenes represents another chapter in this rivalry as both companies strive to capture a larger share of the burgeoning events and experiences market. Zomato has been proactive in this space, having acquired Paytm’s events and ticketing business earlier this year and launching District as a standalone app for experiences.

As the online entertainment ticketing space continues to grow—projected to reach $7.80 billion by 2029—Swiggy’s entry into this arena positions it well against established players like BookMyShow and TicketNew. The Indian Event and Exhibition Market is expected to see significant growth, driven by rising consumer demand for live experiences.

Conclusion

The launch of the Scenes app underscores Swiggy’s commitment to innovation and its strategy to diversify revenue streams beyond food delivery. As the company continues to expand its ecosystem with new offerings like One BLCK and live event ticketing, it aims to enhance customer engagement and loyalty. With both Swiggy and Zomato competing aggressively in multiple domains—including food delivery, quick commerce, dining out, and now event ticketing—the battle for supremacy in India’s foodtech landscape is set to intensify in the coming months.

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ZILO Raises $4.5M to Boost Quick Fashion Delivery

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Zilo - StartupStories

Mumbai-based fashion tech startup ZILO has raised $4.5 million in seed funding, with Info Edge Ventures and Chiratae Ventures co-leading the round. Founded in 2025 by ex-Flipkart and Myntra executive Padmakumar Pal and entrepreneur Bhavik Jhaveri, ZILO aims to transform urban fashion retail by delivering products from over 250 brands—including Levi’s, Louis Philippe, and Puma—within 60 minutes of order placement. The new capital will be used to strengthen ZILO’s hybrid supply chain, deepen brand partnerships, and expand operations beyond Mumbai into other major metro cities by year-end.

ZILO’s quick commerce model stands out by combining the convenience of online shopping with the efficiency of offline retail. The platform operates through a network of dark stores and brand outlets to ensure fast delivery of fresh, in-season fashion items. Customers benefit from scheduled home trials, allowing them to try multiple sizes upon delivery with the option for instant returns, and receive AI-powered style recommendations for a more personalized shopping experience.

The funding comes amid surging investor interest in ultra-fast fashion delivery startups, as rapid fulfillment becomes a key differentiator in India’s competitive ecommerce landscape. With plans to expand its product range to include footwear, bags, and accessories by the festive season and scale up to nearly 100,000 styles, ZILO is positioning itself to meet the growing demand for speed, personalization, and reliability in fashion retail.

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Meta in Advanced Talks to Acquire Voice Cloning Startup PlayAI to Boost AI Capabilities

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Meta Ai

Meta Platform is reportedly in advanced talks to acquire PlayAI, a Palo Alto-based startup renowned for its cutting-edge voice cloning technology powered by artificial intelligence. While the deal is not yet finalized, sources indicate that Meta aims to acquire both PlayAI’s proprietary technology and a significant portion of its staff. Though financial details remain confidential, industry insiders estimate the acquisition could be worth between $300 million and $500 million.

PlayAI has made a name for itself by developing tools that generate highly realistic voice clones, with applications spanning customer service, virtual assistants, and conversational AI agents. A key differentiator for PlayAI is its low-latency, edge-computing architecture, allowing for near-instant, natural-sounding voice responses. The startup has attracted over $23 million in funding from notable investors such as 500 Startups and Kindred Ventures, positioning itself as a leader in the rapidly growing field of voice AI.

For Meta, this potential acquisition fits squarely within CEO Mark Zuckerberg’s broader strategy to make artificial intelligence central to the company’s future. Integrating PlayAI’s advanced voice technology could significantly enhance Meta’s AI assistant, smartglasses, and other hands-free devices, helping the company keep pace with competitors like Google and OpenAI. The move also follows Meta’s recent multi-billion dollar investment in Scale AI and its aggressive recruitment of top AI talent, signaling Zuckerberg’s commitment to leading in the next wave of AI innovation. Both Meta and PlayAI have declined to comment on the ongoing negotiations.

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Elon Musk Bans Hashtags from X Ads, Ushering in a New Era of AI-Driven Marketing

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Hashtag on X

Elon Musk has announced that, starting June 27, 2025, hashtags will be banned from all promoted posts on X (formerly Twitter). This policy applies exclusively to paid advertisements, meaning regular users can still include hashtags in their personal posts. Musk described hashtags in ads as an “esthetic nightmare,” emphasizing that the change is intended to create a cleaner, less cluttered feed where advertisements blend more seamlessly with organic content. 

The ban reflects Musk’s long-standing criticism of hashtags, which he has called “ugly” and unnecessary. He argues that with the platform’s advanced AI tools, such as the Grok chatbot, hashtags are no longer essential for content discovery or categorization. Instead, X’s algorithms can now surface and organize relevant content and ads without relying on manual tags, signaling a broader industry shift toward AI-driven content curation.

For advertisers, this marks a significant departure from traditional social media marketing strategies, where hashtags have been key for engagement and campaign tracking. Brands will now need to adapt by focusing on compelling visuals, concise copy, and leveraging X’s AI-powered targeting. The move has sparked debate among marketers and users, with some supporting the cleaner look and others lamenting the loss of a familiar engagement tool.

 

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