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Swiggy Takes on Zomato with New ‘Scenes’ App for Live Events!
In a direct challenge to Zomato’s recent foray into the events and experiences market, Swiggy has launched its own dedicated app, ‘Scenes.’ This new platform aims to curate and offer a diverse range of live events, including music concerts, stand-up comedy shows, and exclusive dining experiences. The launch of Scenes marks an important strategic move for Swiggy as it seeks to expand its service offerings beyond food delivery.
A Focus on Live Events
Unlike Zomato’s District app, which covers a broader spectrum of experiences, Swiggy’s Scenes is specifically tailored to live events. Users can browse through a curated list of events, purchase tickets directly within the app, and avail themselves of exclusive offers and discounts. The app currently features events such as New Year’s Eve parties, live music performances, and DJ nights at partner restaurants, enhancing the social dining experience for users.
Expanding the Swiggy Ecosystem
The introduction of Scenes is part of Swiggy’s ongoing strategy to diversify its offerings and strengthen its position as a comprehensive lifestyle platform. The company has been aggressively expanding its services beyond food delivery into areas such as quick commerce and grocery delivery. By venturing into live events, Swiggy aims to capture a share of the growing market for entertainment and experiences.
One BLCK: A Premium Membership
To further enhance user experience, Swiggy has introduced ‘One BLCK,’ an exclusive membership program designed for premium users. This membership offers a range of benefits, including:
- Priority Delivery: Users receive faster delivery times with an on-time guarantee.
- Exclusive Perks: Members enjoy complimentary drinks and desserts at partner restaurants.
- Concierge Services: Personalized customer support enhances the overall service experience.
The membership is priced at INR 299 for three months, targeting users who are willing to pay a premium for enhanced convenience and service.
The Battle Heats Up
With both Swiggy and Zomato vying for dominance in the Indian foodtech market, competition is intensifying. The launch of Scenes represents another chapter in this rivalry as both companies strive to capture a larger share of the burgeoning events and experiences market. Zomato has been proactive in this space, having acquired Paytm’s events and ticketing business earlier this year and launching District as a standalone app for experiences.
As the online entertainment ticketing space continues to grow—projected to reach $7.80 billion by 2029—Swiggy’s entry into this arena positions it well against established players like BookMyShow and TicketNew. The Indian Event and Exhibition Market is expected to see significant growth, driven by rising consumer demand for live experiences.
Conclusion
The launch of the Scenes app underscores Swiggy’s commitment to innovation and its strategy to diversify revenue streams beyond food delivery. As the company continues to expand its ecosystem with new offerings like One BLCK and live event ticketing, it aims to enhance customer engagement and loyalty. With both Swiggy and Zomato competing aggressively in multiple domains—including food delivery, quick commerce, dining out, and now event ticketing—the battle for supremacy in India’s foodtech landscape is set to intensify in the coming months.
Google has launched the Google Startup Hub Hyderabad, a major step in strengthening India’s dynamic startup ecosystem. This new initiative aims to empower entrepreneurs, innovators, and developers by giving them access to Google’s global expertise, mentoring programs, and advanced cloud technology. The hub reflects Google’s mission to fuel India’s digital transformation and promote innovation through the Google for Startups program.
Located in the heart of one of India’s top tech cities, the Google Startup Hub in Hyderabad will host mentorship sessions, training workshops, and networking events designed for early-stage startups. Founders will receive Google Cloud credits, expert guidance in AI, product development, and business scaling, and opportunities to collaborate with Google’s global mentors and investors. This ecosystem aims to help Indian startups grow faster and compete globally.
With Hyderabad already home to tech giants like Google, Microsoft, and Amazon, the launch of the Google Startup Hub Hyderabad further cements the city’s position as a leading innovation and technology hub in India. Backed by a strong talent pool and robust infrastructure, this hub is set to become a growth engine for next-generation startups, driving innovation from India to global markets.
BMW quietly debuted its new logo on the all-electric iX3, marking a significant yet understated shift in the brand’s design direction for 2025. The updated emblem retains the classic roundel and Bavarian blue-and-white colors, but sharp-eyed enthusiasts noticed subtle refinements: the inner chrome ring has been removed, dividing lines between blue and white are gone, and the logo now features a contemporary satin matte black background with slimmer “BMW” lettering. These enhancements showcase BMW’s embrace of modern minimalism while reinforcing their commitment to premium aesthetics and the innovative Neue Klasse philosophy for future electric vehicles.
Unlike rival automakers that reveal dramatic logo changes, BMW’s refresh is evolutionary and respectful of tradition. The new badge ditches decorative chrome and blue borders associated with earlier electric models, resulting in a flatter, more digital-friendly design that mirrors recent branding seen in BMW’s digital communications. Appearing first on the iX3’s nose, steering wheel, and hub caps, this updated identity will gradually be adopted across all BMW models—both electric and combustion—signaling a unified brand language for years to come.
BMW’s strategic logo update represents more than just aesthetic reinvention—it underscores the brand’s dedication to future-ready mobility, design continuity, and a premium EV experience. As the new roundel begins rolling out on upcoming BMW vehicles, it stands as a testament to the automaker’s depth of detail and thoughtful evolution, offering subtle distinction for keen observers and affirming BMW’s iconic status in the ever-changing automotive landscape.
Apple has officially launched the highly anticipated iPhone 17 series in India, with prices starting at INR 82,900 for the base 256GB model. The new lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the newly introduced ultra-slim iPhone Air. Apple has removed the 128GB storage variant, making 256GB the minimum for all models. The standard iPhone 17 features a vibrant 6.3-inch ProMotion OLED display with a 120Hz refresh rate and an upgraded Ceramic Shield 2 for improved durability. It comes in fresh color options like lavender, mist blue, sage, white, and black.
The iPhone 17 Pro and Pro Max models are powered by Apple’s latest A19 Pro chip and start at INR 1,34,900 and INR 1,49,900, respectively. These Pro models feature sleek titanium frames, significant camera upgrades including 8K video recording, and up to 6x optical zoom in the Pro Max. Meanwhile, the iPhone Air, priced from INR 1,19,900, is the slimmest and lightest iPhone ever, boasting a 6.7-inch Super Retina XDR display with ProMotion technology and a triple-camera setup, positioning itself between the standard and Pro models.
Pre-orders for the iPhone 17 series commence on September 12, with sales beginning on September 19, 2025. Alongside the launch, Apple has reduced prices for the previous iPhone 16 models while discontinuing the iPhone 16 Pro and Pro Max variants. The iPhone 17 series exemplifies Apple’s ongoing commitment to enhancing display technology, camera capabilities, and overall performance, setting a new benchmark for premium smartphones in the Indian market.
Google Launches Startup Hub in Hyderabad to Boost India’s Innovation Ecosystem
Indian Man Quits JPMorgan, Takes 70% Pay Cut to Launch $6 Million Startup
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