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Is Samantha Prabhu joining Secret Alchemist to launch a new era of wellness and aromatherapy?

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Actress Samantha Prabhu has taken a significant step into the startup world by becoming a co-founder of Secret Alchemist, a direct-to-consumer (D2C) wellness brand specializing in aromatherapy. This move not only marks her entry into the wellness sector but also coincides with the brand’s recent achievement of raising $500,000 in a seed funding round led by Inflection Point Ventures (IPV), with contributions from prominent investors including Siddharth Shah, founder of Pharmeasy, and Rishubh Satiya, founder of Plix.

Founded in 2021 by Ankita Thadani and Akash Valia, Secret Alchemist focuses on creating a diverse range of products centered around essential oils and holistic wellness. The brand aims to utilize the newly acquired funds to enhance its marketing strategies, strengthen its brand presence, and expand its customer base. Thadani expressed enthusiasm regarding Prabhu’s involvement, highlighting that her personal journey with aromatherapy aligns perfectly with the company’s mission to promote wellness at its core.

Samantha Prabhu shared her personal connection to aromatherapy during her healing journey abroad, where she discovered the comforting effects of essential oils. She emphasized how this experience motivated her to seek out a trustworthy brand upon returning to India. After trying Secret Alchemist’s products and experiencing their positive impact firsthand, she felt compelled to share this transformative experience with others. “It’s not just about investing in a brand—it’s about believing in the power of natural remedies to bring true well-being,” she stated.

 

The funding will also facilitate team expansion and operational scaling as the company prepares for the festive season. Secret Alchemist plans to broaden its product offerings by introducing pure-grade essential oils available in various forms, including creams, mists, and shower gels. Currently, the product lineup includes roll-ons, candles, pain management solutions, hair care products, and skincare items. Additionally, the company provides bulk order options and consultations with certified aromatherapists.

The beauty and personal care market in India is experiencing rapid growth, valued at $31.5 billion with an annual growth rate of 30%. The D2C body care segment alone is valued at $2.6 billion. Secret Alchemist aims to tap into this expanding market by targeting consumers who prioritize sustainable and wellness-focused products.

Samantha Prabhu’s investment in Secret Alchemist marks her fourth foray into the startup ecosystem. She has previously invested in brands such as SustainKart, Nourish You, and The Souled Store. This trend of celebrity involvement in startups is becoming increasingly common in India; for instance, actor Nayanthara recently invested in the event tech startup Ticket9.

As Secret Alchemist embarks on this new chapter under Samantha Prabhu’s co-leadership, it is well-positioned to make a significant impact in the wellness sector. The combination of Prabhu’s influence and the founders’ expertise in aromatherapy is expected to drive growth and foster a deeper connection with consumers seeking holistic wellness solutions.

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Shining Bright: The VedaOils Story of Success in Candle Industry

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VedaOils is one of the leading suppliers of candle waxes, wicks, and other supplies. We provide everything that you need to make impressive DIY candles at home. Also, our bulk supplies ensure that you don’t have to go anywhere to produce candles in bulk. This blog covers the hallmarks of our candle wax and supplies business. 

How VedaOils Earned Place as Trusted Name in Candle Industry?

The following things helped us in emerging as a trusted name in the candle wax industry: 

  • Our Exclusive Candle Wax Selection

We have a selection of exclusive candle waxes that includes soy wax, paraffin wax, carnauba wax, and more. Moreover, each of these types of wax is available in different forms such as pellets, powders, etc. So, you can choose the wax type and form that compliments your candle making business. 

  • Best Quality of Waxes 

At VedaOils, we provide the best quality candle waxes at wholesale rates. The quality will not be compromised even when you purchase them in bulk quantities. Best Quality of Waxes 

  • Study Guides 

You will find a lot of information about candle making and related business on our site. These informative details will help you grow your candle making business or start it from scratch. 

  • Reasonable Prices

As we produce candle wax in bulk, we offer them at reasonable prices to our clients. You can also avail attractive deals and discounts on bulk purchases. 

 

What Makes VedaOils Different from Other Brands?

The things that make us stand apart from other brands in the market are highlighted below: 

  • Top Quality & Best Price in Market

No brand comes closer to us when it comes to offering top-quality candle waxes at affordable rates. We assure you of providing the best prices in the market without compromising on the quality. 

  • Variety of Products 

Our B2B business is not limited to just producing candle waxes. We provide candle wick, Moulds, jars, and all the other supplies as well. This makes us the one-stop solution for your candle making business.
Variety of Products

  • Bulk and Wholesale Options for Small & Big Businesses

We offer candle wax in bulk quantities. So, both small and big businesses can order candle wax from us according to their requirements. 

  • Outstanding Customer Service After Sales & Service

Our commitment to excellence shows from the exceptional after sales services we provide to our customers. We adopt a flexible return policy to help our clients get the best quality candle wax at all times. 

  • Express Shipping Everywhere

Our partnerships with the top logistics companies across the world helps us deliver our products everywhere. So, you can now order our candle wax from any part of the world.
Express Shipping Everywhere

How VedaOils is Shaping the Future of Candle Industry In Worldwide?

VedaOils delivers the promise of shaping the future of candle waxes through these means: 

  • Promise to Be Eco-Friendly

VedaOils is committed to offering eco-friendly solutions to our clients. So, we employ all the standard eco-friendly manufacturing and packaging practices.

Promise to Be Eco-Friendly

  • Innovative Marketing & Product Development

With innovative marketing and product development strategies, we try to promote our offerings across the world. You can also tie-up with us to promote your candle making business now! 

  • Quality Control Measures 

We adopt a strict policy when it comes to following quality control measures. This helps us to deliver premium quality candle waxes at all times. 

CEO Future Vision For VedaOils

Aayush Gupta, the CEO and founder of VedaOils wants to expand the candle wax business across the world. With new markets being captured with each passing year, we envision to be the leading candle supplies manufacturer in the globe. 

VedaOils in the Spotlight: Our Key Achievements and Honors!

The success of our brand reflects in the numerous events and seminars we have organised and participated in for candle makers around the world. Our latest innovations and launches in this segment shows why we are the leading supplier of candle wax in India.

Conclusion

These were some of the things that you must know before ordering candle wax from us. We offer great deals and discounted rates to our B2B clients. Contact us today or visit our website to order our candle making wax today! 

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Gemini Assistant Enhances User Experience with New Integrations for WhatsApp and Spotify!

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Gemini, the virtual assistant integrated into Android as an alternative to Google Assistant, is reportedly enhancing its capabilities with new extensions for WhatsApp and Spotify. Initially designed to answer queries, generate text, and search the web, Gemini’s third-party app integration had been limited. However, recent developments indicate that Gemini will now support these popular apps through new extension features.

New Functionalities for Gemini

According to an Android Authority report, these new capabilities were discovered in the Google app’s Android beta version 15.40.31.29 by tipster Assemble Debug. Although the feature has not yet been rolled out to beta testers, it is anticipated that activating the extension will introduce a prompt card indicating that Google Assistant actions are being replaced with Gemini Extensions. To utilize these extensions, users will need to keep the Gemini app activity turned on.

WhatsApp Integration

Once activated, Gemini will learn the user’s preferred app for calling or texting specific contacts. It will automatically select this preferred app by default, although users can adjust their preferences and disable any extension from the activity menu. The tipster successfully activated the WhatsApp extension, allowing users to send text messages to designated contacts using voice commands, similar to Google Assistant.

When invoked, the Gemini assistant interface displays an app card that users can click to enter WhatsApp and review their messages. This extension also permits users to edit messages before sending them and initiate voice calls directly through WhatsApp.

Spotify Integration

In addition, the extension for Spotify reportedly works for both free and Premium users. Users can prompt Gemini to play a specific song on Spotify, and the assistant will automatically start playback. Similar to WhatsApp, a Spotify card appears after the command is executed, allowing users to tap it to access the selected song within the app.

Importance of Enhanced Integration

The introduction of these extensions marks a significant step forward for Gemini as it seeks to enhance user experience and streamline interactions with popular applications. By integrating with widely used platforms like WhatsApp and Spotify, Gemini aims to provide a more cohesive and efficient user experience.

Competitive Landscape

This move positions Gemini as a strong competitor in the virtual assistant space, particularly against established players like Amazon’s Alexa and Apple’s Siri. By enabling deeper integration with third-party apps, Google is actively working on expanding Gemini’s capabilities and personalization features.

Conclusion

The anticipated rollout of WhatsApp and Spotify extensions for Gemini represents a significant enhancement in functionality for Google’s virtual assistant. As it continues to evolve, Gemini aims to offer users a more personalized experience while streamlining communication and entertainment options directly through voice commands. This development not only reflects Google’s commitment to improving its AI offerings but also highlights the growing importance of seamless integration in today’s digital landscape.

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Artificial Intelligence

Google Photos May Soon Add AI Attribution to Combat Deepfakes!

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Google Photo's - Startup Stories

Google Photos is reportedly developing a new feature that would allow users to determine whether an image was generated or enhanced using artificial intelligence (AI). This functionality aims to provide transparency and help users identify AI-generated content, potentially reducing the spread of deepfakes and misinformation.

Introduction of AI Attribution

According to recent reports, Google Photos is working on adding ID resource tags that will reveal details about the AI origin of an image, along with the digital source type. However, it remains unclear how exactly this information will be displayed to users. The introduction of such a feature aligns with growing concerns over the proliferation of deepfakes—manipulated media that can mislead viewers and create false narratives.

Tackling Deepfakes

Deepfakes have become a significant issue, as they can be used to spread misinformation or create misleading media. A notable example includes actor Amitabh Bachchan, who filed a lawsuit against a company for running deepfake video ads featuring him without consent. This highlights the urgent need for tools that can help users verify the authenticity of digital content.

How Will This Work?

As per an Android Authority report, the upcoming feature in Google Photos could allow users to verify if an image was digitally generated using AI. While this feature has been found in the layout files of the Google Photos app (version 7.3), it is currently inactive. The app contains strings of XML code suggesting the addition of “ai_info” and “digital_source_type” tags in the metadata, which could help users identify whether an image was created or enhanced by AI tools like Gemini or Midjourney.

Potential Integration with EXIF Data

While details remain unclear, Google could embed this AI attribution information within the Exchangeable Image File Format (EXIF) data of images. However, this might require users to access metadata to view AI-related information, making it less visible. Alternatively, the app might display an on-image badge to clearly indicate that the image was AI-generated or enhanced, similar to how Meta labels manipulated content on platforms like Instagram.

Importance of User Awareness

This feature could prove crucial in increasing user awareness and protecting against the misuse of AI-generated content, especially in light of the rise of deepfakes. By providing clear attribution regarding the origins of images, Google aims to empower users with the information needed to discern genuine content from manipulated media.

Broader Context: Enhancements in User Experience

In addition to this potential feature, Google Photos is also rolling out other enhancements aimed at improving user experience. For instance, recent updates have introduced advanced editing tools powered by AI, allowing users to enhance their photos effortlessly.

Conclusion

The development of AI attribution in Google Photos represents a proactive approach to combating misinformation and enhancing user trust in digital content. As deepfakes become increasingly sophisticated and prevalent, features like these will be essential for maintaining transparency and integrity in online communications. By empowering users with tools to verify content authenticity, Google is taking significant steps toward fostering a safer digital environment.

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