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Flipkart Moves To Silicon Valley With $25 Million Investment

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Flipkart, India’s biggest ecommerce giant, is reportedly eyeing deep technology investments in Silicon Valley. To ramp up their technology infrastructure, the online retailer company may invest over $25 million in at least one Silicon Valley based artificial intelligence (AI) startup.

The Economic Times reported, according to sources close to the matter, Flipkart is looking at tech acquisitions in the Valley because differentiated tech is a new focus area for the company. The sources further added, “The idea is to bring these Indian tech founders from the US who can bring deep technology capabilities that don’t exist in India.

This investment in an AI based tech startup will help Flipkart play catch up with its global rival Amazon, India. The sources claim Flipkart is currently lagging behind Amazon in terms of technology by almost 4 to 5 years. Meanwhile, Amazon has more people in its technology division globally, making it possible for the company to stay ahead of its competition.

In December last year, Flipkart’s co founder Sachin Bansal said AI would be the etailer’s key focus area this year as it looks to make acquisitions around this technology. Flipkart has been planning to invest hundreds of millions of dollars to build AI and machine learning (ML) solutions. These technologies will be used to enhance shopper experience and shortening delivery times, among others.

Artificial Intelligence and machine learning have become the latest global trend used by startups to enhance the consumer experience, build better infrastructure and target niche audiences. According to Sachin Bansal, Flipkart has already started recruiting AI professionals and partnering with hardware based companies for this purpose. In September last year, sources also revealed technology giant Microsoft invested close to $ 200 million in the ecommerce firm to enhance their AI and machine learning capabilities. In addition to this investment, Flipkart is also partnered with Microsoft’s cloud computing platform, Azure. However, Flipkart still operates on its own private cloud infrastructure, while the Microsoft Azure cloud services are yet to be implemented.

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Artificial Intelligence

Adopt AI Secures $6 Million to Power No-Code AI Agents for Business Automation

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Adopt AI

Adopt AI, a San Jose and Bengaluru-based agentic AI startup, has raised $6 million in seed funding led by Elevation Capital, with participation from Foster Ventures, Powerhouse Ventures, Darkmode Ventures, and angel investors. The funding will be used to expand the company’s engineering and product teams and to scale enterprise deployments of its automation platform.

 

Founded by Deepak Anchala, Rahul Bhattacharya, and Anirudh Badam, Adopt AI offers a platform that lets businesses automate workflows and execute complex actions using natural language commands, without needing to rebuild existing systems. Its core products include a no-code Agent Builder, which allows companies to quickly create and deploy AI-driven conversational interfaces, and Agentic Experience, which replaces traditional user interfaces with text-based commands.

The startup’s technology is aimed at SaaS and B2C companies in sectors like banking and healthcare, helping them rapidly integrate intelligent agent capabilities into their applications. Adopt AI’s team includes engineers from Microsoft and Google, with Chief AI Officer Anirudh Badam bringing over a decade of AI experience from Microsoft.

The company has also launched an Early Access Program to let businesses pilot its automation solution and collaborate on new use cases.

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PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU

PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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Funding

Flam Secures $14M Series A to Revolutionize Mixed Reality Marketing with AI

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AI infrastructure startup Flam has raised $14 million in a Series A round led by RTP Global, with participation from Dovetail and existing investors, bringing its total funding to $22 million. Founded in 2021, Flam enables brands to create and deliver high-fidelity mixed reality (MR) and generative AI experiences without the need for app downloads, allowing consumers to access immersive content via QR codes or links in under 300 milliseconds.

Flam’s platform is already used by over 100 global brands-including Google, Samsung, and Netflix-reaching more than 380 million users. The new funding will accelerate product innovation, expand operations in North America, Europe, and Asia, and launch a full-stack enterprise suite for MR and GenAI-driven marketing. The company currently has over 120 employees and plans to grow to 180 by the end of 2025, aiming to transform every brand touchpoint into an interactive digital experience.

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