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New Framework For The National Policy On Ecommerce To Be Formed

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The first Indian ecommerce think tank meeting was held yesterday. It was convened by Suresh Prabhu, the Commerce Minister,  to discuss the framework for the National Policy on ECommerce. During this meeting Minister Prabhu said the framework would be drafted in the next six months.

This framework will relate to the ecommerce sector issues like FDI, intellectual property rights protection, taxation policy, data flows, physical and digital infrastructure. At the meeting the authorities concluded by setting up a task force to look into the inputs provided by the stakeholders.

This meeting was attended by 50 stakeholders from the Reserve Bank of India, the Telecom Regulatory Authority of India and the Competition Commission of India. Indian Internet leaders Flipkart, Ola and Paytm were also present at this meeting. Representatives were sent from Reliance Jio, Wipro, MakeMyTrip, JustDial, Pepperfry, UrbanClap, TCS, Bharti Enterprises and Practo to the meeting.

Commerce Secretary Rita Teaotia explained, “The task force will come out with a set of recommendations which would be brought before the think tank in five months. The think tank will give its report in six months.

The task force along with its subgroups would deliberate on all the issues in detail. This comes during the fight against reclassification of discounts as capital expenditure by the Indian ecommerce sector heads.

The Commerce Minister also explained India was growing exponentially in the ecommerce sector and would continue to grow. He further stated to ensure this growth it needs to be promoted with the help of the policy. The Minister called on the ecommerce firms and said they would need to play a greater global role. The Confederation of All India Traders (CAIT,) retaliated at the Ministry of Commerce for not including representatives of trade at the meeting.

Secretary General of CAIT Praveen Khandelwal said the CAIT had made multiple complaints against the malpractices of the ecommerce companies. He further added the Government was choosing to avoid the traders and take no action against the complaints.

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Swiggy Unveils Pyng: AI App Linking Users to Verified Pros

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Swiggy has launched Pyng, a new app aimed at connecting consumers with verified professionals across over 100 specializations, including yoga instructors, financial advisors, tutors, and event planners. Currently live in Bengaluru, Pyng uses AI to match users with trusted experts and offers a money-back guarantee for unsatisfactory services.

The app also provides professionals with tools to manage bookings, track payments, and schedule services efficiently. This marks Swiggy’s entry into the professional services marketplace, expanding beyond its core food delivery and quick commerce businesses. Pyng is available on both iOS and Android, with plans for a nationwide rollout.

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Eat Better Secures ₹17 Crore in Pre-Series A Funding

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Eat Better, a Jaipur-based D2C snacking brand, has raised ₹17 crore in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital. Founded by Vidushi Kanoria, Mridula Kanoria, and Shaurya Kanoria in 2020, Eat Better specializes in healthy snacks like dry fruit ladoos and nuts.

Key Highlights:

  • Investment Use: Funds will expand Eat Better’s product line and enhance its presence on quick commerce platforms.
  • Market Position: Competes with brands like Happilo and Yoga Bar in the healthy snacking space.
  • Operational Milestones: Fulfills over 2 lakh orders monthly.
  • Financial Performance: Revenue grew nearly threefold to ₹14.47 crore in FY24, with a reduced net loss.

Market Opportunity:

The Indian food and beverages market is projected to reach $68 billion by 2030, positioning Eat Better favorably to capitalize on the demand for healthy snacks. With this funding, Eat Better aims to strengthen its market presence and product offerings.

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Funding

Outzidr Raises ₹30 Crore to Transform Gen Z Fashion

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Bengaluru-based D2C fashion startup Outzidr, co-founded by Nirmal Jain, Mani Kant Mani, and Justin Mario, has secured ₹30 crore in seed funding led by Stellaris Venture Partners, with participation from angel investors like Ramakant Sharma (Livspace) and Ghazal Alagh (Mamaearth).

Launched in February 2025, Outzidr targets Gen Z women aged 17–27 with affordable occasion-specific apparel such as partywear and travel outfits. The brand introduces over 2,000 new designs monthly and uses a “test-and-react” model to scale popular styles based on early sales data. With an agile inventory cycle of less than three weeks, it plans to shift 90% of manufacturing to India within two years for sustainability.

The funds will bolster supply chain efficiency, technology development, team expansion, and brand-building. Outzidr aims to achieve ₹100 crore annualized revenue within 6–8 months through its D2C platform and marketplaces like Myntra, Nykaa Fashion, and AJIO.

Led by industry veterans with expertise in fashion and logistics, Outzidr is poised to capitalize on India’s growing D2C market fueled by Gen Z’s demand for trendy and affordable fashion.

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