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New Framework For The National Policy On Ecommerce To Be Formed

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The first Indian ecommerce think tank meeting was held yesterday. It was convened by Suresh Prabhu, the Commerce Minister,  to discuss the framework for the National Policy on ECommerce. During this meeting Minister Prabhu said the framework would be drafted in the next six months.

This framework will relate to the ecommerce sector issues like FDI, intellectual property rights protection, taxation policy, data flows, physical and digital infrastructure. At the meeting the authorities concluded by setting up a task force to look into the inputs provided by the stakeholders.

This meeting was attended by 50 stakeholders from the Reserve Bank of India, the Telecom Regulatory Authority of India and the Competition Commission of India. Indian Internet leaders Flipkart, Ola and Paytm were also present at this meeting. Representatives were sent from Reliance Jio, Wipro, MakeMyTrip, JustDial, Pepperfry, UrbanClap, TCS, Bharti Enterprises and Practo to the meeting.

Commerce Secretary Rita Teaotia explained, “The task force will come out with a set of recommendations which would be brought before the think tank in five months. The think tank will give its report in six months.

The task force along with its subgroups would deliberate on all the issues in detail. This comes during the fight against reclassification of discounts as capital expenditure by the Indian ecommerce sector heads.

The Commerce Minister also explained India was growing exponentially in the ecommerce sector and would continue to grow. He further stated to ensure this growth it needs to be promoted with the help of the policy. The Minister called on the ecommerce firms and said they would need to play a greater global role. The Confederation of All India Traders (CAIT,) retaliated at the Ministry of Commerce for not including representatives of trade at the meeting.

Secretary General of CAIT Praveen Khandelwal said the CAIT had made multiple complaints against the malpractices of the ecommerce companies. He further added the Government was choosing to avoid the traders and take no action against the complaints.

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Artificial Intelligence

Adopt AI Secures $6 Million to Power No-Code AI Agents for Business Automation

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Adopt AI

Adopt AI, a San Jose and Bengaluru-based agentic AI startup, has raised $6 million in seed funding led by Elevation Capital, with participation from Foster Ventures, Powerhouse Ventures, Darkmode Ventures, and angel investors. The funding will be used to expand the company’s engineering and product teams and to scale enterprise deployments of its automation platform.

 

Founded by Deepak Anchala, Rahul Bhattacharya, and Anirudh Badam, Adopt AI offers a platform that lets businesses automate workflows and execute complex actions using natural language commands, without needing to rebuild existing systems. Its core products include a no-code Agent Builder, which allows companies to quickly create and deploy AI-driven conversational interfaces, and Agentic Experience, which replaces traditional user interfaces with text-based commands.

The startup’s technology is aimed at SaaS and B2C companies in sectors like banking and healthcare, helping them rapidly integrate intelligent agent capabilities into their applications. Adopt AI’s team includes engineers from Microsoft and Google, with Chief AI Officer Anirudh Badam bringing over a decade of AI experience from Microsoft.

The company has also launched an Early Access Program to let businesses pilot its automation solution and collaborate on new use cases.

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PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU

PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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Funding

Flam Secures $14M Series A to Revolutionize Mixed Reality Marketing with AI

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AI infrastructure startup Flam has raised $14 million in a Series A round led by RTP Global, with participation from Dovetail and existing investors, bringing its total funding to $22 million. Founded in 2021, Flam enables brands to create and deliver high-fidelity mixed reality (MR) and generative AI experiences without the need for app downloads, allowing consumers to access immersive content via QR codes or links in under 300 milliseconds.

Flam’s platform is already used by over 100 global brands-including Google, Samsung, and Netflix-reaching more than 380 million users. The new funding will accelerate product innovation, expand operations in North America, Europe, and Asia, and launch a full-stack enterprise suite for MR and GenAI-driven marketing. The company currently has over 120 employees and plans to grow to 180 by the end of 2025, aiming to transform every brand touchpoint into an interactive digital experience.

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