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Netflix To Tie Up With Jio And Invest 2000 Crores In India

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The online video streaming startup Netflix is looking to increase it’s growth in India and is eyeing a partnership with the Mukesh Ambani led Reliance Jio. The US based company has also set aside a budget of Rs. 2000 crores exclusively for acquiring content in India.

In a LinkedIn post, the Business Head of Reliance Entertainment and Digital, Dr. Kushal Sanghavi said “Netflix, which is two years old in India, has 120 million customers globally. It eyes to reach next 100 million in India with this partnership.” According to Sanghavi, Reliance Jio, which currently has over 160 million paid user base, triggered a tariff war between the major telecom companies of India.

Factor Daily reported, Jio would leverage Netflix’s entire catalogue while charging a royalty fee for selected content that would appeal more to Indian viewers. Sources close to the development said, the two “have been in discussion for a few months, but the deal is yet to be finalised.” “They have also discussed sharing of original content,” the source further added. The Hindustan Times also reported both the companies are in talks for a content production and distribution partnership as well. Along with co developing original content that will be exclusive to Netflix and Jio, other aspects of the partnership at this stage can range from sharing of customer insights to improving the user experience.

During his most recent visit to India, Netflix CEO Reed Hastings said India offers a huge potential to the company, adding, “The next 100 million is from India. We are at 120 million across the world.” At present, Netflix offers subscription plans starting from Rs. 500. Jio, on the other hand, has been a champion of free data for cheaper prices. This partnership would offer unique options to the Indian audience.

In a recent report, the Institute For Competitiveness said Reliance Jio’s entry in India’s telecom market in 2016 led to $10 billion in annual savings for India. Recent estimates also show Jio users on an average consume almost 10 GB of data, 700 minutes of voice and 134 hours of video every month. Meanwhile, on an average, Netflix users stream 1 billion hours of videos per week.

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Artificial Intelligence

Adopt AI Secures $6 Million to Power No-Code AI Agents for Business Automation

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Adopt AI

Adopt AI, a San Jose and Bengaluru-based agentic AI startup, has raised $6 million in seed funding led by Elevation Capital, with participation from Foster Ventures, Powerhouse Ventures, Darkmode Ventures, and angel investors. The funding will be used to expand the company’s engineering and product teams and to scale enterprise deployments of its automation platform.

 

Founded by Deepak Anchala, Rahul Bhattacharya, and Anirudh Badam, Adopt AI offers a platform that lets businesses automate workflows and execute complex actions using natural language commands, without needing to rebuild existing systems. Its core products include a no-code Agent Builder, which allows companies to quickly create and deploy AI-driven conversational interfaces, and Agentic Experience, which replaces traditional user interfaces with text-based commands.

The startup’s technology is aimed at SaaS and B2C companies in sectors like banking and healthcare, helping them rapidly integrate intelligent agent capabilities into their applications. Adopt AI’s team includes engineers from Microsoft and Google, with Chief AI Officer Anirudh Badam bringing over a decade of AI experience from Microsoft.

The company has also launched an Early Access Program to let businesses pilot its automation solution and collaborate on new use cases.

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PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU

PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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Flam Secures $14M Series A to Revolutionize Mixed Reality Marketing with AI

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AI infrastructure startup Flam has raised $14 million in a Series A round led by RTP Global, with participation from Dovetail and existing investors, bringing its total funding to $22 million. Founded in 2021, Flam enables brands to create and deliver high-fidelity mixed reality (MR) and generative AI experiences without the need for app downloads, allowing consumers to access immersive content via QR codes or links in under 300 milliseconds.

Flam’s platform is already used by over 100 global brands-including Google, Samsung, and Netflix-reaching more than 380 million users. The new funding will accelerate product innovation, expand operations in North America, Europe, and Asia, and launch a full-stack enterprise suite for MR and GenAI-driven marketing. The company currently has over 120 employees and plans to grow to 180 by the end of 2025, aiming to transform every brand touchpoint into an interactive digital experience.

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