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Netflix To Tie Up With Jio And Invest 2000 Crores In India

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The online video streaming startup Netflix is looking to increase it’s growth in India and is eyeing a partnership with the Mukesh Ambani led Reliance Jio. The US based company has also set aside a budget of Rs. 2000 crores exclusively for acquiring content in India.

In a LinkedIn post, the Business Head of Reliance Entertainment and Digital, Dr. Kushal Sanghavi said “Netflix, which is two years old in India, has 120 million customers globally. It eyes to reach next 100 million in India with this partnership.” According to Sanghavi, Reliance Jio, which currently has over 160 million paid user base, triggered a tariff war between the major telecom companies of India.

Factor Daily reported, Jio would leverage Netflix’s entire catalogue while charging a royalty fee for selected content that would appeal more to Indian viewers. Sources close to the development said, the two “have been in discussion for a few months, but the deal is yet to be finalised.” “They have also discussed sharing of original content,” the source further added. The Hindustan Times also reported both the companies are in talks for a content production and distribution partnership as well. Along with co developing original content that will be exclusive to Netflix and Jio, other aspects of the partnership at this stage can range from sharing of customer insights to improving the user experience.

During his most recent visit to India, Netflix CEO Reed Hastings said India offers a huge potential to the company, adding, “The next 100 million is from India. We are at 120 million across the world.” At present, Netflix offers subscription plans starting from Rs. 500. Jio, on the other hand, has been a champion of free data for cheaper prices. This partnership would offer unique options to the Indian audience.

In a recent report, the Institute For Competitiveness said Reliance Jio’s entry in India’s telecom market in 2016 led to $10 billion in annual savings for India. Recent estimates also show Jio users on an average consume almost 10 GB of data, 700 minutes of voice and 134 hours of video every month. Meanwhile, on an average, Netflix users stream 1 billion hours of videos per week.

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Swiggy Unveils Pyng: AI App Linking Users to Verified Pros

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Swiggy - StartupStories

Swiggy has launched Pyng, a new app aimed at connecting consumers with verified professionals across over 100 specializations, including yoga instructors, financial advisors, tutors, and event planners. Currently live in Bengaluru, Pyng uses AI to match users with trusted experts and offers a money-back guarantee for unsatisfactory services.

The app also provides professionals with tools to manage bookings, track payments, and schedule services efficiently. This marks Swiggy’s entry into the professional services marketplace, expanding beyond its core food delivery and quick commerce businesses. Pyng is available on both iOS and Android, with plans for a nationwide rollout.

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Eat Better Secures ₹17 Crore in Pre-Series A Funding

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Eat Better, a Jaipur-based D2C snacking brand, has raised ₹17 crore in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital. Founded by Vidushi Kanoria, Mridula Kanoria, and Shaurya Kanoria in 2020, Eat Better specializes in healthy snacks like dry fruit ladoos and nuts.

Key Highlights:

  • Investment Use: Funds will expand Eat Better’s product line and enhance its presence on quick commerce platforms.
  • Market Position: Competes with brands like Happilo and Yoga Bar in the healthy snacking space.
  • Operational Milestones: Fulfills over 2 lakh orders monthly.
  • Financial Performance: Revenue grew nearly threefold to ₹14.47 crore in FY24, with a reduced net loss.

Market Opportunity:

The Indian food and beverages market is projected to reach $68 billion by 2030, positioning Eat Better favorably to capitalize on the demand for healthy snacks. With this funding, Eat Better aims to strengthen its market presence and product offerings.

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Outzidr Raises ₹30 Crore to Transform Gen Z Fashion

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Bengaluru-based D2C fashion startup Outzidr, co-founded by Nirmal Jain, Mani Kant Mani, and Justin Mario, has secured ₹30 crore in seed funding led by Stellaris Venture Partners, with participation from angel investors like Ramakant Sharma (Livspace) and Ghazal Alagh (Mamaearth).

Launched in February 2025, Outzidr targets Gen Z women aged 17–27 with affordable occasion-specific apparel such as partywear and travel outfits. The brand introduces over 2,000 new designs monthly and uses a “test-and-react” model to scale popular styles based on early sales data. With an agile inventory cycle of less than three weeks, it plans to shift 90% of manufacturing to India within two years for sustainability.

The funds will bolster supply chain efficiency, technology development, team expansion, and brand-building. Outzidr aims to achieve ₹100 crore annualized revenue within 6–8 months through its D2C platform and marketplaces like Myntra, Nykaa Fashion, and AJIO.

Led by industry veterans with expertise in fashion and logistics, Outzidr is poised to capitalize on India’s growing D2C market fueled by Gen Z’s demand for trendy and affordable fashion.

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