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Netflix India to Challenge Disney+ and JioCinema with WWE Rights

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Netflix India to Challenge Disney+ and JioCinema with WWE Rights

Netflix India is poised to make a significant impact in the Indian sports streaming market by acquiring the exclusive media rights for WWE in a landmark 10-year deal. This strategic move marks a notable shift for the streaming giant, which has largely focused on entertainment content while avoiding sports until now.

Details of the WWE Deal

The WWE deal, valued at $5 billion globally, will enable Netflix to stream flagship shows such as Raw, SmackDown, and NXT starting in April 2025. This transition follows the expiration of WWE’s current contract with Sony Pictures Networks India (SPNI), a long-time partner. While SPNI sought to retain some television rights, Netflix insisted on exclusivity in the Indian market.

Implications for SPNI

The loss of WWE rights represents a significant blow to SPNI, which has relied heavily on sports programming to attract viewers. Although SPNI recently acquired rights for the Asian Cricket Council, replacing WWE’s popularity will pose a substantial challenge.

Competitive Landscape

This move positions Netflix to directly challenge dominant players like Disney+ Hotstar and JioCinema, which currently hold rights to major cricket tournaments such as the Indian Premier League (IPL). WWE has cultivated a loyal following in India over two decades of television broadcasts, but transitioning this audience from traditional TV to a subscription model will be crucial for Netflix’s success.

Market Dynamics

The entry of Netflix into sports streaming aligns with its global strategy to diversify content offerings and engage younger audiences. The company aims to leverage WWE’s strong fanbase to significantly boost its subscriber numbers in India.

Transitioning Audiences

Experts believe that converting WWE’s traditional television audience into subscribers for Netflix will be critical. The partnership is seen as an opportunity for Netflix to enhance its presence in a market where sports content is increasingly valuable.

Historical Context

WWE programming has been broadcasted in India since 2002, primarily through Ten Sports and later through SPNI after acquiring Ten Sports from Zee Entertainment for $385 million in 2016. The collaboration between WWE and SPNI has lasted over two decades, making this transition particularly noteworthy.

Key Takeaways

  • Exclusive Rights Acquisition: Netflix India is acquiring exclusive WWE rights in a landmark 10-year deal.
  • Entry into Sports Streaming: This marks Netflix’s first foray into sports streaming in India.
  • Shift from Traditional TV: WWE will transition from traditional TV broadcasting to exclusive streaming on Netflix.
  • Competitive Challenge: This move directly challenges Disney+ Hotstar and JioCinema’s dominance in Indian sports streaming.
  • SPNI’s Strategic Challenge: SPNI faces significant challenges in replacing WWE content after losing these rights.
  • Subscriber Growth Potential: Netflix aims to boost subscriptions by attracting WWE’s loyal fanbase.

Conclusion

The acquisition of WWE rights represents a pivotal moment for Netflix India as it seeks to establish itself in the competitive sports streaming arena. By leveraging the popularity of WWE and transitioning its audience from traditional television, Netflix aims to enhance its service offerings and significantly increase its subscriber base. As this deal unfolds, it will be essential to monitor how it impacts both Netflix’s growth trajectory and the broader landscape of sports entertainment in India.

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Imarticus Learning Acquires MyCaptain for INR 50 Crore to Boost Non-Tech Upskilling

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My Captain

Imarticus Learning, an IPO-bound professional education firm, has acquired Bengaluru-based edtech platform MyCaptain for INR 50 crore in a cash-and-stock deal. This marks Imarticus’s fourth acquisition in four years and is aimed at expanding its presence in non-tech career training, especially across India’s Tier-II and Tier-III cities. MyCaptain, which has over 500,000 learners and a revenue of ₹27 crore for FY25, specializes in creative and entrepreneurial fields, with 60% of its users from smaller cities.

 

With this acquisition, Imarticus will bring MyCaptain’s employability bootcamps in digital marketing, design, and content to its 20+ classroom centers in 16 cities, blending online and offline learning. MyCaptain will operate as a fully-owned subsidiary, and all 250 of its employees will join Imarticus, expanding the combined workforce to over 850. The move supports Imarticus’s goal to reach five million learners by FY28 and deepen its offerings in non-tech domains.

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Kingdom of Innovation: Saudi Arabia Tops Global Startup Growth Rankings for 2025

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StartupStories

Saudi Arabia has been named the fastest-growing startup ecosystem in the world in the 2025 StartupBlink Global Startup Ecosystem Index, with a growth rate exceeding 200%—the only country in the global top 100 to achieve this milestone. This surge has earned the Kingdom the “Country of the Year” title, highlighting its transformation into a global innovation leader.

The report ranks 110 countries and 1,400 cities, with three Saudi cities—led by Riyadh—making the global top 1,000. Riyadh entered the world’s top 100 startup cities, posting a 134% growth rate, and solidifying its role as a regional tech hub.

Saudi Arabia now leads globally in HealthTech, nanotechnology, and transport tech, and ranks among the top in sectors like fintech, e-commerce, logistics, and gaming. The Kingdom’s rapid progress is fueled by Vision 2030, robust government support, and record venture capital investment, making it the most funded VC market in MENA.

Startups such as Tabby, Tamara, and Jahez exemplify this momentum, as Saudi Arabia emerges as a top destination for innovation and entrepreneurship.

 

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SC Grants Relief to Paytm’s First Games, Stays Massive GST Notice

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StartupStories

The Supreme Court of India has granted interim relief to Paytm’s gaming arm, First Games, by staying proceedings on a ₹5,712 crore GST notice issued by the Directorate General of GST Intelligence (DGGI). The notice, sent in April 2025, demanded GST for the period January 2018 to March 2023, based on the department’s view that 28% GST should be levied on the total entry amount, rather than the 18% GST currently paid on platform fees.

First Games challenged the notice in the Supreme Court, which on May 23, 2025, ordered a stay on all further proceedings until a final decision is reached. The dispute is part of a broader industry-wide debate over the correct GST treatment for real money gaming platforms, with similar cases pending before the court. Following the stay, Paytm shares rose nearly 2% in early trading, reflecting investor optimism.

The Supreme Court’s order provides temporary relief to First Games and signals ongoing judicial scrutiny of GST demands across India’s online gaming sector.

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