News
McDonald’s Celebrates Hash Brown Heritage with New Mini Version!
McDonald’s is tapping into its rich potato legacy with the launch of its new Mini Hash Browns as part of a campaign titled “Descended from Greatness.” This initiative pays homage to the brand’s iconic hash browns, tracing their lineage back to the original crispy favorites that have delighted customers for years.
Campaign Overview
Highlighting the “family history” of this beloved breakfast item, the campaign aims to evoke a sense of nostalgia and connection among fans. It spans multiple platforms, including out-of-home advertising (OOH), social media, radio, and digital displays, leveraging the affection that customers have for McDonald’s classic hash browns. With the Mini Hash Browns, the chain emphasizes that great taste truly runs in the potato family.
The campaign kicked off on October 21st with three playful OOH executions that feature themes of genealogy. Using visual elements like family trees, portraits, and ancestral statues, the advertisements celebrate the connection between the new Mini Hash Browns and their famous predecessors. Media planning and buying for the campaign were handled by OMD UK.
Marketing Insights
Lucy Johnson, the marketing manager at McDonald’s, expressed excitement about the new product, stating:
“We know if asked, most people would say an iconic McDonald’s breakfast would not be the same without a cheeky Hash Brown. This is why we are so excited to be launching Mini Hash Browns, playing on this latent love and tracing their lineage back to the OG golden-hued, crunchy McDonald’s Hash Brown. This simple yet playful campaign shows how excited we are that they are a part of the ultimate family tree.”
Engaging Consumers Through Social Media
In addition to the OOH campaign, McDonald’s has launched the “Mini Hash Brown Ancestry Service” on TikTok, a fun activation designed to engage users with the brand’s heritage. Spearheaded by McDonald’s Mini Hash Brown Ancestry Expert Patty Fry, this TikTok initiative invites users to explore their own ‘Hash Brown’ ancestry.
Creative Direction
Creative directors James Hodson and Jason Keet from Leo Burnett UK commented on the campaign’s unique angle:
“DNA testing at home has sparked a craze for ancestry and lineage. What does this have to do with launching a tasty new breakfast snack? Thanks to the magic of creativity, everything. New Mini Hash Browns are so tasty because their lineage can be traced back to true greatness: the original McDonald’s Hash Brown.”
Multi-Channel Marketing Strategy
The campaign also includes paid social media promotions featuring live animations of the Hash Brown family tree, showcasing the new bite-sized Mini Hash Browns as delightful descendants of the classic. This playful approach aims to engage both genealogists and McDonald’s breakfast enthusiasts alike.
With additional spots on radio, digital display, and paid social driving awareness and urgency for this limited-time offering, McDonald’s Mini Hash Browns are available from October 16 to November 19, 2024.
Product Availability
The Mini Hash Browns are offered in two convenient portions:
- Single Portion (£1.49): A quick breakfast bite featuring five pieces.
- Sharebox (£2.99): A larger option providing fifteen Mini Hash Browns, ideal for sharing.
Conclusion
McDonald’s launch of Mini Hash Browns represents not only a new product offering but also a strategic marketing initiative that taps into nostalgia and consumer engagement. By celebrating its heritage while introducing a modern twist on a classic favorite, McDonald’s aims to enhance customer loyalty and attract new fans.
As this campaign unfolds across various platforms, it will be interesting to see how effectively it resonates with consumers and influences their perception of McDonald’s commitment to quality and innovation in its menu offerings. The integration of fun digital experiences with traditional advertising reflects a comprehensive approach to modern marketing in the fast-food industry.
Google has launched the Google Startup Hub Hyderabad, a major step in strengthening India’s dynamic startup ecosystem. This new initiative aims to empower entrepreneurs, innovators, and developers by giving them access to Google’s global expertise, mentoring programs, and advanced cloud technology. The hub reflects Google’s mission to fuel India’s digital transformation and promote innovation through the Google for Startups program.
Located in the heart of one of India’s top tech cities, the Google Startup Hub in Hyderabad will host mentorship sessions, training workshops, and networking events designed for early-stage startups. Founders will receive Google Cloud credits, expert guidance in AI, product development, and business scaling, and opportunities to collaborate with Google’s global mentors and investors. This ecosystem aims to help Indian startups grow faster and compete globally.
With Hyderabad already home to tech giants like Google, Microsoft, and Amazon, the launch of the Google Startup Hub Hyderabad further cements the city’s position as a leading innovation and technology hub in India. Backed by a strong talent pool and robust infrastructure, this hub is set to become a growth engine for next-generation startups, driving innovation from India to global markets.
BMW quietly debuted its new logo on the all-electric iX3, marking a significant yet understated shift in the brand’s design direction for 2025. The updated emblem retains the classic roundel and Bavarian blue-and-white colors, but sharp-eyed enthusiasts noticed subtle refinements: the inner chrome ring has been removed, dividing lines between blue and white are gone, and the logo now features a contemporary satin matte black background with slimmer “BMW” lettering. These enhancements showcase BMW’s embrace of modern minimalism while reinforcing their commitment to premium aesthetics and the innovative Neue Klasse philosophy for future electric vehicles.
Unlike rival automakers that reveal dramatic logo changes, BMW’s refresh is evolutionary and respectful of tradition. The new badge ditches decorative chrome and blue borders associated with earlier electric models, resulting in a flatter, more digital-friendly design that mirrors recent branding seen in BMW’s digital communications. Appearing first on the iX3’s nose, steering wheel, and hub caps, this updated identity will gradually be adopted across all BMW models—both electric and combustion—signaling a unified brand language for years to come.
BMW’s strategic logo update represents more than just aesthetic reinvention—it underscores the brand’s dedication to future-ready mobility, design continuity, and a premium EV experience. As the new roundel begins rolling out on upcoming BMW vehicles, it stands as a testament to the automaker’s depth of detail and thoughtful evolution, offering subtle distinction for keen observers and affirming BMW’s iconic status in the ever-changing automotive landscape.
Apple has officially launched the highly anticipated iPhone 17 series in India, with prices starting at INR 82,900 for the base 256GB model. The new lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the newly introduced ultra-slim iPhone Air. Apple has removed the 128GB storage variant, making 256GB the minimum for all models. The standard iPhone 17 features a vibrant 6.3-inch ProMotion OLED display with a 120Hz refresh rate and an upgraded Ceramic Shield 2 for improved durability. It comes in fresh color options like lavender, mist blue, sage, white, and black.
The iPhone 17 Pro and Pro Max models are powered by Apple’s latest A19 Pro chip and start at INR 1,34,900 and INR 1,49,900, respectively. These Pro models feature sleek titanium frames, significant camera upgrades including 8K video recording, and up to 6x optical zoom in the Pro Max. Meanwhile, the iPhone Air, priced from INR 1,19,900, is the slimmest and lightest iPhone ever, boasting a 6.7-inch Super Retina XDR display with ProMotion technology and a triple-camera setup, positioning itself between the standard and Pro models.
Pre-orders for the iPhone 17 series commence on September 12, with sales beginning on September 19, 2025. Alongside the launch, Apple has reduced prices for the previous iPhone 16 models while discontinuing the iPhone 16 Pro and Pro Max variants. The iPhone 17 series exemplifies Apple’s ongoing commitment to enhancing display technology, camera capabilities, and overall performance, setting a new benchmark for premium smartphones in the Indian market.
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