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McDonald’s Celebrates Hash Brown Heritage with New Mini Version!

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McDonald’s is tapping into its rich potato legacy with the launch of its new Mini Hash Browns as part of a campaign titled “Descended from Greatness.” This initiative pays homage to the brand’s iconic hash browns, tracing their lineage back to the original crispy favorites that have delighted customers for years.

Campaign Overview

Highlighting the “family history” of this beloved breakfast item, the campaign aims to evoke a sense of nostalgia and connection among fans. It spans multiple platforms, including out-of-home advertising (OOH), social media, radio, and digital displays, leveraging the affection that customers have for McDonald’s classic hash browns. With the Mini Hash Browns, the chain emphasizes that great taste truly runs in the potato family.

The campaign kicked off on October 21st with three playful OOH executions that feature themes of genealogy. Using visual elements like family trees, portraits, and ancestral statues, the advertisements celebrate the connection between the new Mini Hash Browns and their famous predecessors. Media planning and buying for the campaign were handled by OMD UK.

Marketing Insights

Lucy Johnson, the marketing manager at McDonald’s, expressed excitement about the new product, stating:

“We know if asked, most people would say an iconic McDonald’s breakfast would not be the same without a cheeky Hash Brown. This is why we are so excited to be launching Mini Hash Browns, playing on this latent love and tracing their lineage back to the OG golden-hued, crunchy McDonald’s Hash Brown. This simple yet playful campaign shows how excited we are that they are a part of the ultimate family tree.”

Engaging Consumers Through Social Media

In addition to the OOH campaign, McDonald’s has launched the “Mini Hash Brown Ancestry Service” on TikTok, a fun activation designed to engage users with the brand’s heritage. Spearheaded by McDonald’s Mini Hash Brown Ancestry Expert Patty Fry, this TikTok initiative invites users to explore their own ‘Hash Brown’ ancestry.

Creative Direction

Creative directors James Hodson and Jason Keet from Leo Burnett UK commented on the campaign’s unique angle:

“DNA testing at home has sparked a craze for ancestry and lineage. What does this have to do with launching a tasty new breakfast snack? Thanks to the magic of creativity, everything. New Mini Hash Browns are so tasty because their lineage can be traced back to true greatness: the original McDonald’s Hash Brown.”

Multi-Channel Marketing Strategy

The campaign also includes paid social media promotions featuring live animations of the Hash Brown family tree, showcasing the new bite-sized Mini Hash Browns as delightful descendants of the classic. This playful approach aims to engage both genealogists and McDonald’s breakfast enthusiasts alike.

With additional spots on radio, digital display, and paid social driving awareness and urgency for this limited-time offering, McDonald’s Mini Hash Browns are available from October 16 to November 19, 2024.

Product Availability

The Mini Hash Browns are offered in two convenient portions:

  • Single Portion (£1.49): A quick breakfast bite featuring five pieces.
  • Sharebox (£2.99): A larger option providing fifteen Mini Hash Browns, ideal for sharing.

Conclusion

McDonald’s launch of Mini Hash Browns represents not only a new product offering but also a strategic marketing initiative that taps into nostalgia and consumer engagement. By celebrating its heritage while introducing a modern twist on a classic favorite, McDonald’s aims to enhance customer loyalty and attract new fans.

As this campaign unfolds across various platforms, it will be interesting to see how effectively it resonates with consumers and influences their perception of McDonald’s commitment to quality and innovation in its menu offerings. The integration of fun digital experiences with traditional advertising reflects a comprehensive approach to modern marketing in the fast-food industry.

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1 Comment

  1. melhor código de indicac~ao binance

    March 19, 2025 at 5:34 pm

    Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

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Imarticus Learning Acquires MyCaptain for INR 50 Crore to Boost Non-Tech Upskilling

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My Captain

Imarticus Learning, an IPO-bound professional education firm, has acquired Bengaluru-based edtech platform MyCaptain for INR 50 crore in a cash-and-stock deal. This marks Imarticus’s fourth acquisition in four years and is aimed at expanding its presence in non-tech career training, especially across India’s Tier-II and Tier-III cities. MyCaptain, which has over 500,000 learners and a revenue of ₹27 crore for FY25, specializes in creative and entrepreneurial fields, with 60% of its users from smaller cities.

 

With this acquisition, Imarticus will bring MyCaptain’s employability bootcamps in digital marketing, design, and content to its 20+ classroom centers in 16 cities, blending online and offline learning. MyCaptain will operate as a fully-owned subsidiary, and all 250 of its employees will join Imarticus, expanding the combined workforce to over 850. The move supports Imarticus’s goal to reach five million learners by FY28 and deepen its offerings in non-tech domains.

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Kingdom of Innovation: Saudi Arabia Tops Global Startup Growth Rankings for 2025

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StartupStories

Saudi Arabia has been named the fastest-growing startup ecosystem in the world in the 2025 StartupBlink Global Startup Ecosystem Index, with a growth rate exceeding 200%—the only country in the global top 100 to achieve this milestone. This surge has earned the Kingdom the “Country of the Year” title, highlighting its transformation into a global innovation leader.

The report ranks 110 countries and 1,400 cities, with three Saudi cities—led by Riyadh—making the global top 1,000. Riyadh entered the world’s top 100 startup cities, posting a 134% growth rate, and solidifying its role as a regional tech hub.

Saudi Arabia now leads globally in HealthTech, nanotechnology, and transport tech, and ranks among the top in sectors like fintech, e-commerce, logistics, and gaming. The Kingdom’s rapid progress is fueled by Vision 2030, robust government support, and record venture capital investment, making it the most funded VC market in MENA.

Startups such as Tabby, Tamara, and Jahez exemplify this momentum, as Saudi Arabia emerges as a top destination for innovation and entrepreneurship.

 

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SC Grants Relief to Paytm’s First Games, Stays Massive GST Notice

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StartupStories

The Supreme Court of India has granted interim relief to Paytm’s gaming arm, First Games, by staying proceedings on a ₹5,712 crore GST notice issued by the Directorate General of GST Intelligence (DGGI). The notice, sent in April 2025, demanded GST for the period January 2018 to March 2023, based on the department’s view that 28% GST should be levied on the total entry amount, rather than the 18% GST currently paid on platform fees.

First Games challenged the notice in the Supreme Court, which on May 23, 2025, ordered a stay on all further proceedings until a final decision is reached. The dispute is part of a broader industry-wide debate over the correct GST treatment for real money gaming platforms, with similar cases pending before the court. Following the stay, Paytm shares rose nearly 2% in early trading, reflecting investor optimism.

The Supreme Court’s order provides temporary relief to First Games and signals ongoing judicial scrutiny of GST demands across India’s online gaming sector.

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