Connect with us

News

McDonald’s Celebrates Hash Brown Heritage with New Mini Version!

Published

on

McDonald’s Celebrates Hash Brown Heritage with New Mini Version!,Startup Stories,Startup Stories India,Inspirational Stories 2024,Latest Technology News and Updates,2024 Technology News,Tech News,startup news,McDonald's mini hash browns,McDonald's hash brown heritage,new McDonald's menu items,mini hash browns,McDonald's breakfast items,hash brown recipe,fast food breakfast trends,McDonald's promotions,hash brown nostalgia,limited-time McDonald's menu,McDonald,McDonald New Mini Version,McDonald Unveils Mini Hash Brown Heritage,McDonald Latest Update

McDonald’s is tapping into its rich potato legacy with the launch of its new Mini Hash Browns as part of a campaign titled “Descended from Greatness.” This initiative pays homage to the brand’s iconic hash browns, tracing their lineage back to the original crispy favorites that have delighted customers for years.

Campaign Overview

Highlighting the “family history” of this beloved breakfast item, the campaign aims to evoke a sense of nostalgia and connection among fans. It spans multiple platforms, including out-of-home advertising (OOH), social media, radio, and digital displays, leveraging the affection that customers have for McDonald’s classic hash browns. With the Mini Hash Browns, the chain emphasizes that great taste truly runs in the potato family.

The campaign kicked off on October 21st with three playful OOH executions that feature themes of genealogy. Using visual elements like family trees, portraits, and ancestral statues, the advertisements celebrate the connection between the new Mini Hash Browns and their famous predecessors. Media planning and buying for the campaign were handled by OMD UK.

Marketing Insights

Lucy Johnson, the marketing manager at McDonald’s, expressed excitement about the new product, stating:

“We know if asked, most people would say an iconic McDonald’s breakfast would not be the same without a cheeky Hash Brown. This is why we are so excited to be launching Mini Hash Browns, playing on this latent love and tracing their lineage back to the OG golden-hued, crunchy McDonald’s Hash Brown. This simple yet playful campaign shows how excited we are that they are a part of the ultimate family tree.”

Engaging Consumers Through Social Media

In addition to the OOH campaign, McDonald’s has launched the “Mini Hash Brown Ancestry Service” on TikTok, a fun activation designed to engage users with the brand’s heritage. Spearheaded by McDonald’s Mini Hash Brown Ancestry Expert Patty Fry, this TikTok initiative invites users to explore their own ‘Hash Brown’ ancestry.

Creative Direction

Creative directors James Hodson and Jason Keet from Leo Burnett UK commented on the campaign’s unique angle:

“DNA testing at home has sparked a craze for ancestry and lineage. What does this have to do with launching a tasty new breakfast snack? Thanks to the magic of creativity, everything. New Mini Hash Browns are so tasty because their lineage can be traced back to true greatness: the original McDonald’s Hash Brown.”

Multi-Channel Marketing Strategy

The campaign also includes paid social media promotions featuring live animations of the Hash Brown family tree, showcasing the new bite-sized Mini Hash Browns as delightful descendants of the classic. This playful approach aims to engage both genealogists and McDonald’s breakfast enthusiasts alike.

With additional spots on radio, digital display, and paid social driving awareness and urgency for this limited-time offering, McDonald’s Mini Hash Browns are available from October 16 to November 19, 2024.

Product Availability

The Mini Hash Browns are offered in two convenient portions:

  • Single Portion (£1.49): A quick breakfast bite featuring five pieces.
  • Sharebox (£2.99): A larger option providing fifteen Mini Hash Browns, ideal for sharing.

Conclusion

McDonald’s launch of Mini Hash Browns represents not only a new product offering but also a strategic marketing initiative that taps into nostalgia and consumer engagement. By celebrating its heritage while introducing a modern twist on a classic favorite, McDonald’s aims to enhance customer loyalty and attract new fans.

As this campaign unfolds across various platforms, it will be interesting to see how effectively it resonates with consumers and influences their perception of McDonald’s commitment to quality and innovation in its menu offerings. The integration of fun digital experiences with traditional advertising reflects a comprehensive approach to modern marketing in the fast-food industry.

Continue Reading
Advertisement
1 Comment

1 Comment

  1. melhor código de indicac~ao binance

    March 19, 2025 at 5:34 pm

    Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

Leave a Reply

Your email address will not be published. Required fields are marked *

Funding

Agritech Startup Gramik Raises INR 17 Crore to Expand Rural Commerce in India

Published

on

StartupStories
  • Gramik, a Lucknow-based agritech startup, has secured INR 17 crore in a bridge funding round ahead of its upcoming INR 56 crore Series A raise.
  • The funding round included investments via Optionally Convertible Debentures (OCDs) and Compulsorily Convertible Debentures (CCDs).
  • Key investors include Sammaan Global Ventures, Money Creeper Investment, and prominent angels such as Balram Yadav (MD & CEO, Godrej Agrovet), Gev Aryaton, Irfan Alam, Nikhil Bhagat, and Salvia Siddiqui.

Gramik’s Unique Peer Commerce Model

  • Founded in 2021 by Raj Yadav, Gramik empowers over 120 million small and marginal farmers in India through a technology-driven rural commerce platform.
  • The startup operates a dual-channel distribution network using Village-Level Entrepreneurs (VLEs) and rural retailers to deliver high-quality agri-inputs to remote areas.
  • Gramik’s full-stack platform offers demand aggregation, logistics, embedded credit, and agronomy services, ensuring last-mile delivery and support for farmers.

Expansion Plans and Future Growth

  • Gramik currently operates in 12 districts, with 1,200+ active VLEs and 250+ rural retail partners, and plans to expand to 3,000 VLEs and reach 1 million+ farmers across Uttar Pradesh, Maharashtra, and Jammu.
  • The new funds will be used to expand Gramik’s private-label products, enhance agronomy-led farmer engagement, and scale operations in key states.
  • With a strong focus on supply chain efficiency, technology, and farmer advisory services, Gramik aims to become a leader in India’s $50 billion agri-input and rural commerce market.
  • Backed by previous seed funding of over INR 25 crore, Gramik is set to drive innovation and inclusive growth for rural communities.

 

Continue Reading

Funding

Reliance Jio Platforms Puts $100 Billion IPO on Hold to Focus on Growth

Published

on

Reliance Jio Platforms, the digital and telecom powerhouse led by Mukesh Ambani, has decided to postpone its highly anticipated initial public offering (IPO), shelving plans for a 2025 listing. The IPO, which analysts valued at over $100 billion and expected to be India’s largest-ever stock market debut, will not take place this year. The company has yet to appoint bankers for the process, signaling that preparations for the public offering have not started in earnest.

According to sources close to the matter, Jio Platforms wants to give its business more time to grow before going public. The company is focusing on boosting revenues, expanding its telecom subscriber base, and scaling up its digital services—including apps, connected devices, and AI solutions—so it can achieve a higher valuation when the IPO eventually happens. Nearly 80% of Jio Platforms’ $17.6 billion annual revenue currently comes from its telecom business, Reliance Jio Infocomm, but the company is investing heavily in new digital ventures and partnerships, such as its collaboration with Nvidia on AI infrastructure.

The news of the delay impacted the market, with shares of parent company Reliance Industries falling by up to 1.8% following the announcement. Despite a strong IPO environment in India, Jio’s move is seen as a strategic decision to ensure stronger business fundamentals and a higher valuation before entering the public markets. Major investors, including Google and Meta, are said to support the decision, viewing it as a step toward long-term value creation.

Continue Reading

News

Starlink Receives Final Regulatory Approval to Launch Satellite Internet in India

Published

on

Starlink - StartupStories

Elon Musk’s Starlink has received the final regulatory green light to launch its satellite internet services in India, marking a major milestone for the country’s digital connectivity. The Indian National Space Promotion and Authorisation Centre (IN-SPACe) granted Starlink the crucial approval, making it the third company after Eutelsat OneWeb and Reliance Jio to secure full regulatory clearance for satellite broadband in India.

What Does This Mean for India?

  • Starlink can now move forward with commercial satellite broadband operations, aiming to bring high-speed internet to both urban and remote regions where traditional connectivity is limited or unavailable.
  • The approval allows Starlink to operate its Gen1 satellite constellation over Indian territory, using a mix of Ka and Ku band frequencies for reliable internet access.
  • The license is valid until July 7, 2030, giving Starlink five years to establish and grow its presence in the Indian market.

What’s Next for Starlink?

Before launching services, Starlink must:

  • Acquire satellite spectrum from the Department of Telecommunications (DoT)
  • Set up ground infrastructure such as gateway stations across the country
  • Complete security and compliance trials as required by Indian authorities

If all goes according to plan, Starlink’s commercial rollout could begin by late 2025 or early 2026.

Pricing and Partnerships

  • Starlink kits are expected to cost around ₹33,000, with monthly subscription fees likely ranging from ₹3,000 to ₹4,200.
  • The hardware and services will be distributed through major telecom partners like Bharti Airtel and Reliance Jio, expanding Starlink’s reach across India36.
  • These rates are similar to those in neighboring countries where Starlink has already launched.

Why Is This Important?

  • Starlink’s entry is set to transform India’s internet landscape, especially for rural and underserved communities.
  • The move supports India’s broader goal of expanding digital access and bridging the connectivity gap across diverse regions.

In Summary

With this final approval, Starlink is poised to revolutionize satellite internet in India, offering new options for millions of users and supporting the country’s digital future. The next steps involve spectrum allocation, infrastructure setup, and regulatory compliance—after which Starlink aims to go live, potentially as soon as the end of 2025.

Continue Reading
Advertisement

Recent Posts

Advertisement