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McDonald’s Celebrates Hash Brown Heritage with New Mini Version!

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McDonald’s is tapping into its rich potato legacy with the launch of its new Mini Hash Browns as part of a campaign titled “Descended from Greatness.” This initiative pays homage to the brand’s iconic hash browns, tracing their lineage back to the original crispy favorites that have delighted customers for years.

Campaign Overview

Highlighting the “family history” of this beloved breakfast item, the campaign aims to evoke a sense of nostalgia and connection among fans. It spans multiple platforms, including out-of-home advertising (OOH), social media, radio, and digital displays, leveraging the affection that customers have for McDonald’s classic hash browns. With the Mini Hash Browns, the chain emphasizes that great taste truly runs in the potato family.

The campaign kicked off on October 21st with three playful OOH executions that feature themes of genealogy. Using visual elements like family trees, portraits, and ancestral statues, the advertisements celebrate the connection between the new Mini Hash Browns and their famous predecessors. Media planning and buying for the campaign were handled by OMD UK.

Marketing Insights

Lucy Johnson, the marketing manager at McDonald’s, expressed excitement about the new product, stating:

“We know if asked, most people would say an iconic McDonald’s breakfast would not be the same without a cheeky Hash Brown. This is why we are so excited to be launching Mini Hash Browns, playing on this latent love and tracing their lineage back to the OG golden-hued, crunchy McDonald’s Hash Brown. This simple yet playful campaign shows how excited we are that they are a part of the ultimate family tree.”

Engaging Consumers Through Social Media

In addition to the OOH campaign, McDonald’s has launched the “Mini Hash Brown Ancestry Service” on TikTok, a fun activation designed to engage users with the brand’s heritage. Spearheaded by McDonald’s Mini Hash Brown Ancestry Expert Patty Fry, this TikTok initiative invites users to explore their own ‘Hash Brown’ ancestry.

Creative Direction

Creative directors James Hodson and Jason Keet from Leo Burnett UK commented on the campaign’s unique angle:

“DNA testing at home has sparked a craze for ancestry and lineage. What does this have to do with launching a tasty new breakfast snack? Thanks to the magic of creativity, everything. New Mini Hash Browns are so tasty because their lineage can be traced back to true greatness: the original McDonald’s Hash Brown.”

Multi-Channel Marketing Strategy

The campaign also includes paid social media promotions featuring live animations of the Hash Brown family tree, showcasing the new bite-sized Mini Hash Browns as delightful descendants of the classic. This playful approach aims to engage both genealogists and McDonald’s breakfast enthusiasts alike.

With additional spots on radio, digital display, and paid social driving awareness and urgency for this limited-time offering, McDonald’s Mini Hash Browns are available from October 16 to November 19, 2024.

Product Availability

The Mini Hash Browns are offered in two convenient portions:

  • Single Portion (£1.49): A quick breakfast bite featuring five pieces.
  • Sharebox (£2.99): A larger option providing fifteen Mini Hash Browns, ideal for sharing.

Conclusion

McDonald’s launch of Mini Hash Browns represents not only a new product offering but also a strategic marketing initiative that taps into nostalgia and consumer engagement. By celebrating its heritage while introducing a modern twist on a classic favorite, McDonald’s aims to enhance customer loyalty and attract new fans.

As this campaign unfolds across various platforms, it will be interesting to see how effectively it resonates with consumers and influences their perception of McDonald’s commitment to quality and innovation in its menu offerings. The integration of fun digital experiences with traditional advertising reflects a comprehensive approach to modern marketing in the fast-food industry.

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Tim Cook: Apple Posts Record India Growth in iPhone, Mac & Services

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Apple

Apple CEO Tim Cook revealed that Apple closed the June quarter with record revenue in over two dozen markets, driven by double-digit growth in India across iPhone, Mac and Services. During April–June, iPhone sales in India jumped 13.4% year-on-year, Mac revenue rose 15%, and Services revenue climbed 13%, each marking an all-time quarterly high. Cook emphasized that “we saw iPhone growth in every geographic segment and double-digit growth in emerging markets including India, the Middle East, South Asia, and Brazil.”

India’s strategic importance extends beyond sales into Apple’s supply chain: 71% of iPhones sold in the U.S. now carry “Country of Origin: India,” up from 31% a year ago. This shift underscores Apple’s diversification strategy and its deepening manufacturing partnerships with Foxconn, Pegatron, and Tata Electronics. Cook noted that India has become a “major manufacturing base” for iPhones destined for global markets, reducing reliance on a single region and enhancing supply stability.

Looking forward, Apple plans to open new retail stores in India later this year, bolstering its direct-to-consumer presence and capitalizing on the world’s fastest-growing smartphone market. Despite incurring approximately $800 million in tariff costs during the quarter, Cook affirmed that India’s market potential and manufacturing advantages remain “key pillars of our global strategy” as Apple accelerates its expansion across the subcontinent.

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Microsoft Hits $4 Trillion Milestone Driven by AI and Cloud Growth

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Microsoft-Satyam

Microsoft vaulted past the $4 trillion market-capitalization milestone on July 31, becoming only the second U.S. company after Nvidia to reach this valuation as AI enthusiasm swept through equity markets. Shares jumped 5.3% on the back of stronger-than-expected fiscal Q4 results, with revenue climbing 18% year-over-year to $76.44 billion and net income rising 24% to $27.23 billion, while earnings per share of $3.65 beat analysts’ $3.37 consensus. 

The company’s Intelligent Cloud segment, led by Azure, delivered 39% revenue growth, pushing full-year Azure sales past $75 billion—a 34% increase—and underscoring cloud and AI as core growth drivers. CEO Satya Nadella emphasized that “Cloud and AI is the driving force of business transformation across every industry and sector,” reflecting momentum from strategic AI investments, including the partnership with OpenAI and proprietary model development. 

Microsoft’s share gains helped propel the Nasdaq Composite up 1.3% to 21,396 and the S&P 500 higher by 0.8%, with the Dow Jones Industrial Average adding 0.3%. Looking ahead, record capital expenditures of $30 billion slated for AI infrastructure and data-center expansion, combined with deep integration of generative AI across Microsoft 365 via Copilot, position the company to sustain market-cap expansion as enterprises accelerate digital transformation.

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Yali Capital Makes History with ₹893 Crore Deeptech Fund to Power Indian Innovation

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Yali Capital

Bangalore’s Yali Capital has closed its first deeptech-focused fund, raising a substantial ₹893 crore (about $104 million) and surpassing its initial ₹500 crore target. This major fundraising milestone highlights the growing appeal and investor confidence in India’s deeptech landscape, fueling innovation in pivotal sectors like semiconductors, artificial intelligence, robotics, aerospace, genomics, and smart manufacturing. The fund cements Yali Capital’s position as a key player driving progress in India’s burgeoning tech ecosystem.

Strategically, Yali Capital’s fund targets both early-stage (Seed, Series A) and later-stage (Series D and beyond) startups. Its diverse roster of Limited Partners (LPs) includes prominent corporations such as Infosys, Qualcomm Ventures, and Tata AIG, alongside government-backed organizations like the DPIIT Fund of Funds for Startups and the Self-Reliant India Fund. With heavyweight backers like Kris Gopalakrishnan (Infosys co-founder), Gopal Srinivasan (TVS Capital), and Utpal Sheth (RARE Enterprises), Yali Capital ensures robust strategic support. The firm’s dual structure—a SEBI-registered Alternative Investment Fund (AIF) and a GIFT City-based feeder vehicle—enables global investor participation, guided by tech luminary Lip-Bu Tan and managing partner Ganapathy Subramaniam.

Already, Yali Capital has invested in five breakthrough startups, including C2I Semiconductor, 4baseCare, and Perceptyne, focusing on chip design and AI. By devoting two-thirds of its fund to early-stage companies, Yali Capital underscores its commitment to nurturing next-generation Indian deeptech founders. This fundraising success aligns with a nationwide trend of surging investments in advanced technology and positions Yali Capital at the forefront of India’s drive toward self-reliance and global tech leadership.

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