Google and Apple combined are responsible for providing a platform for downloading applications and are also the market leaders for app stores. Almost every developer launches their app either on the Google Play Store and/or the Apple App Store, so that consumers and customers can see their products or services. There are 2.8 million android applications available on the Google Play Store while the Apple App Store has close to 1.3 million apps available for its users in early 2020.
A popular game, Fortnite was removed from both Apple and Google platforms over ambiguity in the way Fortnite developer Epic Games conducted payments inside the gaming app. This led to Epic Games filing lawsuits against both Apple and Google for banning Fortnite from their platforms. Fortnite is one of the biggest battle royale games in the world right now and there are over 250 million Fortnite players in the world.
Unfolding of the ban:
Fortnite’s latest game update offered all players a 20% discount on its in-game currency V-bucks, but only if they paid Epic Games directly rather than using Apple or Google’s payment systems. This did not sit well with Google and Apple as both platforms take a standard 30% of purchases on their app stores. It also meant Epic Games broke the rules applying to both the stores.
Apple proceeded to remove Epic Games from their platform leaving ios users with no way to install the game. Epic games released a video mocking Apple with a television themes advert similar to the one Apple used in their 1984 Super Bowl commercial.
Epic Games has defied the App Store Monopoly. In retaliation, Apple is blocking Fortnite from a billion devices.
Documents available in the public domain through the United States court records system show Epic Games filed a complaint against Google in a California court, just as it did against Apple. The lawsuit highlights Google’s motto which was once “Don’t be evil.” Epic Games said “Google has relegated its motto to nearly an afterthought, and is using its size to do evil upon competitors, innovators, customers, and users in a slew of markets it has grown to monopolise (sic.)”
The lawsuit further goes on to describe a deal that Epic Games had reached with phone maker OnePlus to make its games available ‘seamlessly’ on their devices. Epic Games said “But Google forced OnePlus to renege on the deal, citing Google’s ‘particular concern’ about Epic having the ability to install and update mobile games while ‘bypassing the Google Play Store (sic.)”
What is Epic Games looking for?
Epic Games says it wants the mobile app stores to be fairer for all developers. Epic Games also highlights that it is not seeking a compensation payout or more favourable deal for itself. However, they state any reduction in the 30% cut charged by both Apple and Google will help Epic Games favourably.
Google said “The open Android ecosystem lets developers distribute apps through multiple app stores. For game developers who choose to use the Play Store, we have consistent policies that are fair to developers and keep the store safe for users. While Fortnite remains available on Android, we can no longer make it available on Play because it violates our policies (sic.)”
Apple said in a statement “Epic has had apps on the App Store for a decade, and have benefited from the App Store ecosystem – including its tools, testing, and distribution that Apple provides to all developers. Epic agreed to the App Store terms and guidelines freely and we’re glad they’ve built such a successful business on the App Store. The fact that their business interests now lead them to push for a special arrangement does not change the fact that these guidelines create a level playing field for all developers and make the store safe for all users (sic.)” It also said “We will make every effort to work with Epic to resolve these violations so they can return Fortnite to the App Store (sic.)”
It will be interesting to watch the outcome of the lawsuit filed by Epic Games and if the courts will rule in the favour of a fairer market or in the favour of existing market rules.
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Bengaluru, June 2025 – Krutrim, the AI startup founded by Ola’s Bhavish Aggarwal, has launched its new agentic AI assistant, Kruti. Unlike traditional virtual assistants, Kruti is designed with an Indian-first approach — combining cultural context, multilingual capabilities, and generative AI to offer a more intuitive, task-oriented experience for users.
Kruti is built to do more than just respond to queries — it can independently perform tasks, make decisions, and integrate across platforms for productivity and communication. Powered by Krutrim’s proprietary Indian-trained language model, it brings a deep understanding of local languages and digital behaviors, catering to both personal and business needs in the Indian ecosystem.
Aggarwal described Kruti as “India’s digital brain,” highlighting its role in redefining AI for Bharat. The assistant will be rolled out in phases, starting with enterprise partners and expanding through apps and APIs. As Kruti integrates into various platforms — including Ola’s services — it marks a significant stride in India’s ambition to lead the global AI race.
BYJU’S, once India’s most celebrated edtech startup, has sold its major US-based subsidiaries Epic and Tynker for a fraction of their original purchase prices, marking a dramatic reversal in its global expansion strategy. The distressed sales, approved by a US bankruptcy court on May 20, 2025, come amid the company’s ongoing financial and legal turmoil. Tynker, a coding education platform acquired by BYJU’S in 2021 for $200 million, was sold to CodeHS for just $2.2 million in cash, while Epic, a digital reading platform bought for $500 million in 2022, was acquired by China’s TAL Education Group for $95 million.
These fire-sale transactions were part of a broader restructuring effort to address disputes with lenders after BYJU’S defaulted on a $1.2 billion loan, which triggered bankruptcy proceedings for its US entities. The company’s US unit, Byju’s Alpha, became the focal point of legal battles, including allegations of mismanagement and the misappropriation of funds by top executives. Court rulings in the US have highlighted instances of fraudulent transfers and breaches of fiduciary duty by suspended directors, further compounding BYJU’S woes.
As BYJU’S scrambles to stabilize its core operations, several of its other high-profile acquisitions, such as Great Learning and Aakash Institute, have started operating independently and distancing themselves from the parent company. The massive losses from the sales of Epic and Tynker underscore the risks of BYJU’S aggressive acquisition spree and the severe impact of its financial mismanagement, leaving the future of the once high-flying edtech giant in question.
Flick TV, India’s first mobile-focused OTT platform dedicated to micro-dramas, has secured $2.3 million in seed funding led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital. Founded in early 2025 by Kushal Singhal, Pratik Anand, and Sanidhya Mittal, the platform aims to address the growing demand for high-quality, short-form storytelling tailored for mobile consumption. Unlike traditional user-generated short video platforms, Flick TV produces professionally shot, under-five-minute dramas across genres such as romance, thrillers, and slice-of-life—each crafted for vertical viewing to suit India’s rapidly expanding mobile internet audience.
The newly raised capital will be used to scale up content production, with plans to launch over 100 original titles, enhance the platform’s streaming technology, and expand offerings into four regional languages. Flick TV is also investing in generative AI and advanced workflows to streamline scripting and production, aiming to combine creative excellence with operational efficiency. The founders bring deep expertise from previous roles at ShareChat, EloElo, Meesho, and Pocket FM, positioning the company to bridge the gap between creator agility and cinematic storytelling in India’s nascent micro-drama ecosystem.
Industry observers see Flick TV as a frontrunner in India’s next entertainment wave, which is expected to be mobile-native, emotionally engaging, and built for short attention spans. With the micro-drama market projected to reach $5 billion in India over the next five years—mirroring the $7 billion success in China—Flick TV is poised to set new standards for premium, binge-worthy short-form content and redefine streaming for the modern Indian viewer.
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