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Google May Have Just Declared War On Video Conferencing Rivals

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Google May Have Just Declared War On Video Conferencing Rivals

If you asked anyone four months ago about what application they would usually use for video conferencing with their friends or colleagues, it would mostly be Zoom or Google Hangouts.  But video conferencing applications and platforms saw an exponential boom in demand and saw a steep increase in daily active users since the last three months.  This is solely due to the COVID-19 pandemic which spread to all corners of the world and forced businesses to shut shops and offices as there is no vaccine for the virus.  Organisations shifted their focus to investing in remote work setups and to using video conferencing applications to conduct team and client meetings.

Zoom was the clear winner during the initial stages of the pandemic as it already had the capabilities to host more than ten users in a single call.  Therefore it came as no surprise that global daily active users on the Zoom App rose upto 67% since January 1st, 2020.  However, other tech giants such as Facebook, Google and Microsoft began upgrading their video conferencing softwares so they could take on more volume of users.  

ALSO READ: Zoom Video Conferencing App Downloads Dethrone Whatsapp And TikTok In India

Google Meets is a relatively new video conferencing platform offered by Google but now Google intends to make Google Meets a part of Gmail.  This may sound simple but the impact is much more widespread, as this move basically offers Google to reach out to a wider audience.  Gmail is one of the apps which boasts more than a five billion plus installations on the play store.  Google basically intends to win the video conferencing war and it intends to do it quickly.

Most business meetings are joined via links, and most of those links are joined from one of three applications: Gmail client, Calendar client, or group communications app.  Google’s Calendar app makes it easy to create Google Meet rooms and having Meets in Gmail means it is easier for the Artificial Intelligence (AI) algorithm to suggest a Google Meet link when a user types in a meeting or makes reference to one.

Google however cannot force any existing android smartphone maker to bundle Google Meets with Gmail on already released devices.  However, Google can amend its contract so that future smartphone launches can include Meets.  But in order to not lose any time Google is side stepping this whole process by basically building an app inside an app which means Google Meets being a part of Gmail makes it easier for Google to capture market share.  Google will begin rolling out this feature on their next Gmail update and although users can toggle to turn this feature off, almost no one would even bother to do so.

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Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach

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Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.​

This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.​

In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.

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Dunzo’s Collapse: Reliance’s ₹1,645 Crore Loss Signals Challenges in India’s Hyperlocal Delivery Market

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Startup Stories

Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.​

The downfall of Dunzo was accelerated by its inability to maintain a healthy balance between rapid expansion and revenue growth, with losses in FY23 reaching an alarming ₹1,800 crore. With monthly expenses crossing ₹100 crore and mounting pressure to scale, Dunzo resorted to layoffs and delayed payments before shutting down most services outside Bengaluru. Reliance’s significant stake, initially seen as a strategic advantage, ended up limiting the startup’s flexibility in making independent decisions during its final months.​

Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.

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Zoho Arattai vs WhatsApp: 5 Reasons India’s Homegrown Messenger Is Winning in 2025

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Zoho Arattai messenger has rapidly gained popularity in India by offering features tailored specifically for Indian users, setting itself apart from global competitors like WhatsApp. Arattai delivers exceptional regional language support, intuitive low-bandwidth messaging, and a lightweight interface, making it especially accessible to rural communities and users on lower-end smartphones. This focus on localization and inclusivity gives Arattai a significant edge in the Indian market, ensuring seamless communication even in remote areas.

Beyond usability, Arattai places a strong emphasis on user privacy and data sovereignty. The app stores all user data within India and follows a strict no-ads, no data-selling policy, which guarantees that personal information remains secure and uncompromised. While WhatsApp does provide robust end-to-end encryption, its global servers and Meta-owned data monetization model have raised concerns among privacy-conscious users. Arattai’s transparent approach makes it a trusted and attractive alternative for those who value privacy and wish to avoid intrusive advertisements or AI profiling.

Unique features such as integrated meetings, TV compatibility, and advanced mentions functionality further establish Arattai’s position as a well-rounded and future-ready messaging app. These India-first innovations, combined with Arattai’s ad-free philosophy, clean interface, and powerful optimizations for local contexts, make it the preferred messaging solution for those seeking a modern, secure, and regionally relevant alternative to WhatsApp.

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