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Google May Have Just Declared War On Video Conferencing Rivals

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Google May Have Just Declared War On Video Conferencing Rivals

If you asked anyone four months ago about what application they would usually use for video conferencing with their friends or colleagues, it would mostly be Zoom or Google Hangouts.  But video conferencing applications and platforms saw an exponential boom in demand and saw a steep increase in daily active users since the last three months.  This is solely due to the COVID-19 pandemic which spread to all corners of the world and forced businesses to shut shops and offices as there is no vaccine for the virus.  Organisations shifted their focus to investing in remote work setups and to using video conferencing applications to conduct team and client meetings.

Zoom was the clear winner during the initial stages of the pandemic as it already had the capabilities to host more than ten users in a single call.  Therefore it came as no surprise that global daily active users on the Zoom App rose upto 67% since January 1st, 2020.  However, other tech giants such as Facebook, Google and Microsoft began upgrading their video conferencing softwares so they could take on more volume of users.  

ALSO READ: Zoom Video Conferencing App Downloads Dethrone Whatsapp And TikTok In India

Google Meets is a relatively new video conferencing platform offered by Google but now Google intends to make Google Meets a part of Gmail.  This may sound simple but the impact is much more widespread, as this move basically offers Google to reach out to a wider audience.  Gmail is one of the apps which boasts more than a five billion plus installations on the play store.  Google basically intends to win the video conferencing war and it intends to do it quickly.

Most business meetings are joined via links, and most of those links are joined from one of three applications: Gmail client, Calendar client, or group communications app.  Google’s Calendar app makes it easy to create Google Meet rooms and having Meets in Gmail means it is easier for the Artificial Intelligence (AI) algorithm to suggest a Google Meet link when a user types in a meeting or makes reference to one.

Google however cannot force any existing android smartphone maker to bundle Google Meets with Gmail on already released devices.  However, Google can amend its contract so that future smartphone launches can include Meets.  But in order to not lose any time Google is side stepping this whole process by basically building an app inside an app which means Google Meets being a part of Gmail makes it easier for Google to capture market share.  Google will begin rolling out this feature on their next Gmail update and although users can toggle to turn this feature off, almost no one would even bother to do so.

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MPL to Lay Off 60% of India Workforce Following Online Gaming Ban

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MPL

Mobile Premier League (MPL), one of India’s top online gaming platforms, is set to lay off about 60% of its India workforce following the government’s ban on paid online games. The move, confirmed by MPL CEO Sai Srinivas through an internal email, will impact around 300 employees across multiple departments including marketing, finance, operations, engineering, and legal. This decision comes as a direct result of the Promotion and Regulation of Online Gaming Bill, 2025, which restricts paid online games involving monetary stakes to address concerns over financial risks and addiction among young users.

India contributed nearly half of MPL’s revenues, estimated at around $100 million in the 2024-25 fiscal year. With the ban on paid gaming, MPL’s primary revenue source in India has been effectively cut off, prompting the company to shift focus towards free-to-play games and expand its presence in overseas markets such as the United States and Brazil. Despite the layoffs, MPL has pledged to support the affected employees through the transition period. CEO Sai Srinivas expressed regret over the downsizing but highlighted the company’s commitment to developing new business models for the Indian market amid the regulatory changes.

This development significantly disrupts the Indian online gaming industry, which was on track to grow into a $3.6 billion sector by 2029 before the introduction of the ban. While competitors like Dream11 have adapted by discontinuing paid games and avoiding layoffs, the ban has forced many gaming startups in India to rethink their operations. The government’s regulation targets all games involving real money stakes, including fantasy sports and popular card games like rummy and poker, reshaping the future landscape for the country’s gaming ecosystem and its workforce.

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NCLT Approves Amalgamaxtion of Info Edge Subsidiary Makesense with PB Fintech

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Info Edge - PB

The National Company Law Tribunal (NCLT) has granted approval for the amalgamation of Info Edge’s subsidiary, Makesense Technologies, with PB Fintech as of August 29, 2025, in a significant move for India’s fintech sector. This strategic merger aligns with Info Edge’s ongoing focus on streamlining its corporate structure and supports PB Fintech’s growth trajectory as the operator of leading platforms such as Policybazaar and Paisabazaar. The amalgamation, cleared by NCLT’s Chandigarh bench, took place without winding up either company, enabling a seamless blending of assets and expertise for greater operational efficiency.

In the specifics of this deal, Makesense Technologies—holding a 13.04% stake in PB Fintech as of June 2025—will see its shareholders allotted 59,750 equity shares and 60,030 compulsorily convertible preference shares from PB Fintech, with no change to Info Edge’s underlying economic interest. The consolidation is expected to cut compliance and administrative costs, simplify the equity structure, and enable both companies to focus on core business strengths without duplication of resources. This move is designed to strengthen PB Fintech’s position in India’s fast-evolving fintech and insurance market, while keeping Info Edge’s investment objectives intact.

The NCLT-approved merger highlights a broader trend of consolidation within India’s tech-driven industries, as major players seek to boost competitiveness and achieve sustainable growth through mergers and amalgamations. Stakeholders—including shareholders and employees—are set to benefit from the new, streamlined structure, increased transparency, and the promise of enhanced value creation going forward. The unification of Makesense Technologies and PB Fintech is expected to make a positive impact on the broader fintech ecosystem, reinforcing both companies’ leadership and innovation agendas.

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ShareChat Appoints Neha Markanda as CBO

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Sharechat

ShareChat, one of India’s premier social media platforms, has strengthened its leadership by appointing Neha Markanda as Chief Business Officer for both its flagship ShareChat platform and the popular short video app Moj. Markanda, previously Head of Industry, E-commerce at Google India, brings over 22 years of expertise across renowned companies like Meta, GSK Consumer Healthcare, PepsiCo, and ITC. At Google India, she led transformative strategies in e-commerce and health tech, ensuring market growth and technological innovation for global brands. Her proven track record uniquely positions her to drive ShareChat’s revenue strategy, business expansion, and partnerships with advertisers and regional stakeholders.

Markanda’s appointment comes at a pivotal time for ShareChat, which recently achieved profitability and has projected a robust ₹1,200 crore revenue run rate for the year. The platforms boast a combined monthly active user base of more than 325 million, making ShareChat and Moj essential tools for marketers seeking to increase engagement across India’s diverse regions. Markanda’s expertise is expected to further accelerate ShareChat’s business growth, opening doors for brand collaborations and hyper-targeted influencer campaigns, which can connect marketers to local audiences in a culturally relevant manner.

With advanced degrees from the Indian Institute of Foreign Trade and Lady Shri Ram College, Markanda’s leadership is set to reinforce ShareChat’s momentum as India’s go-to platform for marketers and creators looking for trusted, brand-safe environments. Her focus on vernacular content and building robust partnerships will complement ShareChat and Moj’s mission to empower regional creators and deliver authentic engagement. Industry experts have lauded this strategic move, anticipating that Markanda’s vision will help ShareChat and Moj maintain their edge in India’s social media landscape.

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