If you asked anyone four months ago about what application they would usually use for video conferencing with their friends or colleagues, it would mostly be Zoom or Google Hangouts. But video conferencing applications and platforms saw an exponential boom in demand and saw a steep increase in daily active users since the last three months. This is solely due to the COVID-19 pandemic which spread to all corners of the world and forced businesses to shut shops and offices as there is no vaccine for the virus. Organisations shifted their focus to investing in remote work setups and to using video conferencing applications to conduct team and client meetings.
Zoom was the clear winner during the initial stages of the pandemic as it already had the capabilities to host more than ten users in a single call. Therefore it came as no surprise that global daily active users on the Zoom App rose upto 67% since January 1st, 2020. However, other tech giants such as Facebook, Google and Microsoft began upgrading their video conferencing softwares so they could take on more volume of users.
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Google Meets is a relatively new video conferencing platform offered by Google but now Google intends to make Google Meets a part of Gmail. This may sound simple but the impact is much more widespread, as this move basically offers Google to reach out to a wider audience. Gmail is one of the apps which boasts more than a five billion plus installations on the play store. Google basically intends to win the video conferencing war and it intends to do it quickly.
Most business meetings are joined via links, and most of those links are joined from one of three applications: Gmail client, Calendar client, or group communications app. Google’s Calendar app makes it easy to create Google Meet rooms and having Meets in Gmail means it is easier for the Artificial Intelligence (AI) algorithm to suggest a Google Meet link when a user types in a meeting or makes reference to one.
Google however cannot force any existing android smartphone maker to bundle Google Meets with Gmail on already released devices. However, Google can amend its contract so that future smartphone launches can include Meets. But in order to not lose any time Google is side stepping this whole process by basically building an app inside an app which means Google Meets being a part of Gmail makes it easier for Google to capture market share. Google will begin rolling out this feature on their next Gmail update and although users can toggle to turn this feature off, almost no one would even bother to do so.
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May 23, 2025 at 8:26 pm
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