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Google May Have Just Declared War On Video Conferencing Rivals

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Google May Have Just Declared War On Video Conferencing Rivals

If you asked anyone four months ago about what application they would usually use for video conferencing with their friends or colleagues, it would mostly be Zoom or Google Hangouts.  But video conferencing applications and platforms saw an exponential boom in demand and saw a steep increase in daily active users since the last three months.  This is solely due to the COVID-19 pandemic which spread to all corners of the world and forced businesses to shut shops and offices as there is no vaccine for the virus.  Organisations shifted their focus to investing in remote work setups and to using video conferencing applications to conduct team and client meetings.

Zoom was the clear winner during the initial stages of the pandemic as it already had the capabilities to host more than ten users in a single call.  Therefore it came as no surprise that global daily active users on the Zoom App rose upto 67% since January 1st, 2020.  However, other tech giants such as Facebook, Google and Microsoft began upgrading their video conferencing softwares so they could take on more volume of users.  

ALSO READ: Zoom Video Conferencing App Downloads Dethrone Whatsapp And TikTok In India

Google Meets is a relatively new video conferencing platform offered by Google but now Google intends to make Google Meets a part of Gmail.  This may sound simple but the impact is much more widespread, as this move basically offers Google to reach out to a wider audience.  Gmail is one of the apps which boasts more than a five billion plus installations on the play store.  Google basically intends to win the video conferencing war and it intends to do it quickly.

Most business meetings are joined via links, and most of those links are joined from one of three applications: Gmail client, Calendar client, or group communications app.  Google’s Calendar app makes it easy to create Google Meet rooms and having Meets in Gmail means it is easier for the Artificial Intelligence (AI) algorithm to suggest a Google Meet link when a user types in a meeting or makes reference to one.

Google however cannot force any existing android smartphone maker to bundle Google Meets with Gmail on already released devices.  However, Google can amend its contract so that future smartphone launches can include Meets.  But in order to not lose any time Google is side stepping this whole process by basically building an app inside an app which means Google Meets being a part of Gmail makes it easier for Google to capture market share.  Google will begin rolling out this feature on their next Gmail update and although users can toggle to turn this feature off, almost no one would even bother to do so.

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Kerala Startup E-Quark Launches Innovative Mobile Holder with Built-In Charger

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Equark - StartupStories

Kerala-based startup E-Quark Molecule Innovations Pvt Ltd, headquartered in Thrissur, has introduced an innovative device called Keratin that combines a mobile phone holder with a built-in charger. This unique gadget is designed to offer users a convenient solution to hold and charge their smartphones simultaneously, addressing the common challenge of managing power supply while using mobile devices.

The device enhances user experience by integrating two essential functions into one compact design. It securely holds the phone while providing efficient charging, making it perfect for use on desks, bedside tables, or other personal spaces where easy access and power are needed. This innovation aligns with the growing trend of multifunctional mobile accessories that prioritize both convenience and practicality.

E-Quark Molecule Innovations is a key player in Kerala’s dynamic startup ecosystem, which has been rapidly expanding in tech-driven areas such as electric vehicle charging infrastructure. With the launch of this mobile holder-charger, the company is establishing itself as a leader in user-centric mobile accessories, further cementing Kerala’s position as a hub for cutting-edge technology development.

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New Instagram Features Let Users Customize Profiles and Share Quietly

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Instagram Grid

Instagram is rolling out two major features in June 2025 that promise to give users unprecedented creative control and privacy: grid rearranging and silent posting. The long-awaited grid rearranging tool allows users to freely drag and drop posts anywhere on their profile grid, breaking away from the traditional chronological order. This means users can now curate their profiles for a more visually appealing or thematic presentation, without the hassle of deleting and reposting content—an update especially welcomed by brands, creators, and anyone meticulous about their digital aesthetic.


In tandem, Instagram is introducing the “Post quietly to profile” feature, which lets users add photos and videos to their grid without notifying followers or pushing the content to their feeds. This silent posting option is ideal for those who want to document moments privately, experiment with new content, or maintain a cohesive grid without spamming their audience. It’s designed to reduce the pressure of public sharing, making Instagram a more comfortable space for personal expression and experimentation.

 

These updates reflect Instagram’s commitment to user empowerment and flexibility, responding directly to years of feedback. As Instagram head Adam Mosseri stated, the goal is to help users “create and share without added pressure,” giving them more freedom over how their content appears and how they engage with their audience.

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Zepto Delays IPO to Focus on Profitability and Indian Ownership

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Zepto - StartupStories

Overview

Zepto, a leading quick commerce startup, has postponed its planned IPO to early 2026, shifting its focus to achieving profitability and increasing Indian shareholding before going public.

Key Reasons for Delay

  • Profitability Focus: Zepto aims to reach EBITDA break-even before listing, unlike many tech firms that went public while still loss-making.
  • Market Uncertainty: Ongoing global and domestic market volatility influenced the decision to wait for more stable conditions.
  • Peer Comparison: The company wants to present a stronger profit profile, learning from the performance of rivals like Swiggy and Zomato (now Eternal).

Boosting Domestic Shareholding

  • Target: Zepto plans to raise Indian ownership to at least 51% to comply with FDI norms and reinforce its Indian identity.
  • Actions: The company is conducting secondary share sales to Indian investors and founders are increasing their stakes by buying from foreign investors.
  • Progress: Domestic ownership has reached about 40-44%, with expectations to surpass 51% before the IPO.

Financial and Operational Updates

  • Efficiency Drive: Zepto is optimizing operations, running over 900 dark stores and offering 48,000 SKUs, to reduce cash burn and move toward profitability.
  • Challenges: The company faces stiff competition from Swiggy Instamart and Blinkit, leading to higher costs, and has dealt with operational pauses and regulatory scrutiny in some regions.

Outlook

Zepto remains positive about its future, aiming to raise around $800 million in its IPO and attract both domestic and international investors. CEO Aadit Palicha emphasizes building a sustainable, majority Indian-owned business before entering the public market.

Summary: Zepto’s IPO delay reflects a strategic focus on financial stability and regulatory compliance, with profitability and Indian ownership at the forefront.

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