Amid the ongoing scandal regarding Facebook’s part in the US 2016 elections, the social media giant has found itself in the middle of yet another controversy. A New York Times report brought to light how a voter profiling company, Cambridge Analytica, harvested more than 50 million Facebook profiles of American voters without their permission. This report resulted in not just harsh criticism from lawmakers in the United States and Britain, but users as well, sparking the #DeleteFacebook movement.
According to the report, Cambridge Analytica secured a $15 million investment to develop a tool that could identify the personalities of American voters and influence their behavior. Although these profiles were obtained without the consent of the users, the millions of Facebook profiles do not constitute a data breach as nobody hacked into Facebook. The data, surprisingly, was obtained legally because the business model of Facebook is predicated on mining the personal details of its two billion users.
A former employee at Cambridge Analytica, Christopher Wylie, who helped the company obtain user data said the company was built on harvesting user data. “We exploited Facebook to harvest millions of people’s profiles. And built models to exploit what we knew about them and target their inner demons,” he added. The data allowed Cambridge Analytica to exploit the social media activity of the American electorate and help the Trump campaign target advertisements.
Wylie reached out to Aleksandr Kogan, a Russian-American who developed a personality prediction app called “thisisyourdigitallife.” Kogan told Facebook that he was collecting the data for academic purposes. It should be noted that Facebook has the right to collect user information for research and other purposes as stated in their terms and conditions. Kogan’s app compiled personal information from people based on what they liked on Facebook. As per a report by The Guardian, Kogan, through his company Global Science Research, paid 270,000 people to download the app and take a personality test. Using the test, Cambridge Analytica was able to compile information not only from the users who took the test but from their friend’s profiles as well.
The problem lies in the fact that Facebook was aware that Cambridge Analytica had user data and they asked the company to delete it. While Cambridge Analytica and Kogan seemed to comply, the social networking company never followed up or confirmed the deletion of the data. Until last week, Facebook also allowed the voter profiling company to operate on its site.
The fallout from the scandal resulted in users walking away from the social networking site. Various celebrities also took to Twitter to express their views, including Jim Carrey, who tweeted Zuckerberg’s quote from 2004.
In addition to Cambridge Analytica’s involvement with the US 2016 election, the company has also been a part of the Brexit referendum and US Senator Ted Cruz’s primary run in 2016.
Finally, following days of silence, the Chief Executive Officer of Facebook, Mark Zuckerberg responded to the criticism via a Facebook post. Apologizing for the mistake, Zuckerberg said, “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you.”
Whistleblower Wylie was suspended from Facebook and Instagram following the controversy.
Facebook along with Cambridge Analytica is facing several lawsuits in Britain and United States of America. The Attorney General of Massachusetts, Maura Healey’s office will also be opening an investigation into the matter. Senator Mark Warner of Virginia and Representative Adam Schiff of California, the Congressional Democrats leading inquiries into Russian interference in the 2016 election have also called for investigations of the Facebook data leak.
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BMW quietly debuted its new logo on the all-electric iX3, marking a significant yet understated shift in the brand’s design direction for 2025. The updated emblem retains the classic roundel and Bavarian blue-and-white colors, but sharp-eyed enthusiasts noticed subtle refinements: the inner chrome ring has been removed, dividing lines between blue and white are gone, and the logo now features a contemporary satin matte black background with slimmer “BMW” lettering. These enhancements showcase BMW’s embrace of modern minimalism while reinforcing their commitment to premium aesthetics and the innovative Neue Klasse philosophy for future electric vehicles.
Unlike rival automakers that reveal dramatic logo changes, BMW’s refresh is evolutionary and respectful of tradition. The new badge ditches decorative chrome and blue borders associated with earlier electric models, resulting in a flatter, more digital-friendly design that mirrors recent branding seen in BMW’s digital communications. Appearing first on the iX3’s nose, steering wheel, and hub caps, this updated identity will gradually be adopted across all BMW models—both electric and combustion—signaling a unified brand language for years to come.
BMW’s strategic logo update represents more than just aesthetic reinvention—it underscores the brand’s dedication to future-ready mobility, design continuity, and a premium EV experience. As the new roundel begins rolling out on upcoming BMW vehicles, it stands as a testament to the automaker’s depth of detail and thoughtful evolution, offering subtle distinction for keen observers and affirming BMW’s iconic status in the ever-changing automotive landscape.
Apple has officially launched the highly anticipated iPhone 17 series in India, with prices starting at INR 82,900 for the base 256GB model. The new lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the newly introduced ultra-slim iPhone Air. Apple has removed the 128GB storage variant, making 256GB the minimum for all models. The standard iPhone 17 features a vibrant 6.3-inch ProMotion OLED display with a 120Hz refresh rate and an upgraded Ceramic Shield 2 for improved durability. It comes in fresh color options like lavender, mist blue, sage, white, and black.
The iPhone 17 Pro and Pro Max models are powered by Apple’s latest A19 Pro chip and start at INR 1,34,900 and INR 1,49,900, respectively. These Pro models feature sleek titanium frames, significant camera upgrades including 8K video recording, and up to 6x optical zoom in the Pro Max. Meanwhile, the iPhone Air, priced from INR 1,19,900, is the slimmest and lightest iPhone ever, boasting a 6.7-inch Super Retina XDR display with ProMotion technology and a triple-camera setup, positioning itself between the standard and Pro models.
Pre-orders for the iPhone 17 series commence on September 12, with sales beginning on September 19, 2025. Alongside the launch, Apple has reduced prices for the previous iPhone 16 models while discontinuing the iPhone 16 Pro and Pro Max variants. The iPhone 17 series exemplifies Apple’s ongoing commitment to enhancing display technology, camera capabilities, and overall performance, setting a new benchmark for premium smartphones in the Indian market.
India’s deeptech ecosystem has reached a significant milestone with the launch of BIGShift, a premier accelerator programme by Inc42 and India Accelerator designed to empower early-stage startups developing breakthrough technologies. The first cohort comprises 13 innovative startups addressing complex challenges in fields such as artificial intelligence, aerospace, robotics, healthcare, and geospatial analytics. These startups benefitted from specialized capital-readiness training, strategic mentorship, and direct access to investors interested in supporting high-risk, high-reward deeptech ventures, making BIGShift a crucial platform for nurturing India’s next-generation technology leaders.
The accelerator programme uniquely combines virtual bootcamp sessions with a comprehensive two-day in-person masterclass, equipping startups with advanced go-to-market strategies, funding expertise, and a valuable network of experienced operator-mentors. Noteworthy startups from the cohort include ActionSync, focused on enterprise data unification; Polygon Geospatial, delivering AI-powered real-time spatial analytics; Purna AI, which innovates in preventive health through genetic biomarkers; Spacetaxi, pursuing reusable commercial rockets; and VertiFly, specializing in hybrid eVTOL aerial mobility solutions. This diverse group exemplifies the ingenuity and pioneering spirit of Indian deeptech entrepreneurship across multiple high-impact sectors.
BIGShift’s inaugural cohort not only accelerates technological development but also provides critical support mechanisms like pilot project matchmaking, regulatory guidance, and facilitating enterprise collaborations. As these 13 startups transition their groundbreaking solutions from the lab to the marketplace, BIGShift is poised to be a catalyst for deeptech innovation in India, helping transform scientific research into scalable, impactful businesses that will shape the country’s technological future.
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