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#DeleteFacebook – What Happened, When, Where And How
Amid the ongoing scandal regarding Facebook’s part in the US 2016 elections, the social media giant has found itself in the middle of yet another controversy. A New York Times report brought to light how a voter profiling company, Cambridge Analytica, harvested more than 50 million Facebook profiles of American voters without their permission. This report resulted in not just harsh criticism from lawmakers in the United States and Britain, but users as well, sparking the #DeleteFacebook movement.
According to the report, Cambridge Analytica secured a $15 million investment to develop a tool that could identify the personalities of American voters and influence their behavior. Although these profiles were obtained without the consent of the users, the millions of Facebook profiles do not constitute a data breach as nobody hacked into Facebook. The data, surprisingly, was obtained legally because the business model of Facebook is predicated on mining the personal details of its two billion users.
A former employee at Cambridge Analytica, Christopher Wylie, who helped the company obtain user data said the company was built on harvesting user data. “We exploited Facebook to harvest millions of people’s profiles. And built models to exploit what we knew about them and target their inner demons,” he added. The data allowed Cambridge Analytica to exploit the social media activity of the American electorate and help the Trump campaign target advertisements.
Wylie reached out to Aleksandr Kogan, a Russian-American who developed a personality prediction app called “thisisyourdigitallife.” Kogan told Facebook that he was collecting the data for academic purposes. It should be noted that Facebook has the right to collect user information for research and other purposes as stated in their terms and conditions. Kogan’s app compiled personal information from people based on what they liked on Facebook. As per a report by The Guardian, Kogan, through his company Global Science Research, paid 270,000 people to download the app and take a personality test. Using the test, Cambridge Analytica was able to compile information not only from the users who took the test but from their friend’s profiles as well.
The problem lies in the fact that Facebook was aware that Cambridge Analytica had user data and they asked the company to delete it. While Cambridge Analytica and Kogan seemed to comply, the social networking company never followed up or confirmed the deletion of the data. Until last week, Facebook also allowed the voter profiling company to operate on its site.
The fallout from the scandal resulted in users walking away from the social networking site. Various celebrities also took to Twitter to express their views, including Jim Carrey, who tweeted Zuckerberg’s quote from 2004.
Who are you sharing your life with? #regulatefacebook pic.twitter.com/r7B7Ajkt0V
— Jim Carrey (@JimCarrey) March 20, 2018
In addition to Cambridge Analytica’s involvement with the US 2016 election, the company has also been a part of the Brexit referendum and US Senator Ted Cruz’s primary run in 2016.
Finally, following days of silence, the Chief Executive Officer of Facebook, Mark Zuckerberg responded to the criticism via a Facebook post. Apologizing for the mistake, Zuckerberg said, “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you.”
Whistleblower Wylie was suspended from Facebook and Instagram following the controversy.
Suspended by @facebook. For blowing the whistle. On something they have known privately for 2 years. pic.twitter.com/iSu6VwqUdG
— Christopher Wylie (@chrisinsilico) March 18, 2018
Downside to @facebook also banning me on @instagram is missing out on my daily dose of well curated food pics and thirst traps 😭😭😭 #millennial #whistleblower pic.twitter.com/P8AheOMWQI
— Christopher Wylie (@chrisinsilico) March 19, 2018
Facebook along with Cambridge Analytica is facing several lawsuits in Britain and United States of America. The Attorney General of Massachusetts, Maura Healey’s office will also be opening an investigation into the matter. Senator Mark Warner of Virginia and Representative Adam Schiff of California, the Congressional Democrats leading inquiries into Russian interference in the 2016 election have also called for investigations of the Facebook data leak.
Bengaluru, January 13, 2026 Dazzl, the D2C beauty startup revolutionizing AI personalized skincare India, secured $3.2 million in seed funding led by OYO founder Ritesh Agarwal’s venture arm. Co-investors include Snapdeal’s Rohit Bansal and Fireside Ventures, valuing Dazzl at $15 million post-money. Founded in 2024 by IIT alumni Priya Singh and Arjun Mehta, the app uses smartphone scans for custom serums, boasting 50,000+ users and ₹5 crore ARR amid India’s $25 billion beauty market surge.
Ritesh Agarwal praised Dazzl’s tech: “Personalization is beauty’s future, like OYO’s guest model.” Funds target R&D for 100+ skin profiles, Gujarat manufacturing under PLI, Instagram/Nykaa campaigns, and 50 hires. In a 20% YoY growing sector (Redseer 2025), Dazzl edges Mamaearth and Plum with 95% AI precision, 90% natural formulas, ₹499 kits, 65% retention (vs. 40% avg), and viral TikTok traction in 10 cities.
D2C beauty startup Dazzl tackles regulations via FSSAI compliance, eyeing $10B e-commerce beauty by 2028 and MENA exports. Q2 haircare launches and Series A loom, with Agarwal’s backing signaling unicorn potential for sustainable beauty products India. Dazzl blends AI with clean beauty for 500M+ consumers.
Google has launched the Google Startup Hub Hyderabad, a major step in strengthening India’s dynamic startup ecosystem. This new initiative aims to empower entrepreneurs, innovators, and developers by giving them access to Google’s global expertise, mentoring programs, and advanced cloud technology. The hub reflects Google’s mission to fuel India’s digital transformation and promote innovation through the Google for Startups program.
Located in the heart of one of India’s top tech cities, the Google Startup Hub in Hyderabad will host mentorship sessions, training workshops, and networking events designed for early-stage startups. Founders will receive Google Cloud credits, expert guidance in AI, product development, and business scaling, and opportunities to collaborate with Google’s global mentors and investors. This ecosystem aims to help Indian startups grow faster and compete globally.
With Hyderabad already home to tech giants like Google, Microsoft, and Amazon, the launch of the Google Startup Hub Hyderabad further cements the city’s position as a leading innovation and technology hub in India. Backed by a strong talent pool and robust infrastructure, this hub is set to become a growth engine for next-generation startups, driving innovation from India to global markets.
BMW quietly debuted its new logo on the all-electric iX3, marking a significant yet understated shift in the brand’s design direction for 2025. The updated emblem retains the classic roundel and Bavarian blue-and-white colors, but sharp-eyed enthusiasts noticed subtle refinements: the inner chrome ring has been removed, dividing lines between blue and white are gone, and the logo now features a contemporary satin matte black background with slimmer “BMW” lettering. These enhancements showcase BMW’s embrace of modern minimalism while reinforcing their commitment to premium aesthetics and the innovative Neue Klasse philosophy for future electric vehicles.
Unlike rival automakers that reveal dramatic logo changes, BMW’s refresh is evolutionary and respectful of tradition. The new badge ditches decorative chrome and blue borders associated with earlier electric models, resulting in a flatter, more digital-friendly design that mirrors recent branding seen in BMW’s digital communications. Appearing first on the iX3’s nose, steering wheel, and hub caps, this updated identity will gradually be adopted across all BMW models—both electric and combustion—signaling a unified brand language for years to come.
BMW’s strategic logo update represents more than just aesthetic reinvention—it underscores the brand’s dedication to future-ready mobility, design continuity, and a premium EV experience. As the new roundel begins rolling out on upcoming BMW vehicles, it stands as a testament to the automaker’s depth of detail and thoughtful evolution, offering subtle distinction for keen observers and affirming BMW’s iconic status in the ever-changing automotive landscape.
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