Amid the ongoing scandal regarding Facebook’s part in the US 2016 elections, the social media giant has found itself in the middle of yet another controversy. A New York Times report brought to light how a voter profiling company, Cambridge Analytica, harvested more than 50 million Facebook profiles of American voters without their permission. This report resulted in not just harsh criticism from lawmakers in the United States and Britain, but users as well, sparking the #DeleteFacebook movement.
According to the report, Cambridge Analytica secured a $15 million investment to develop a tool that could identify the personalities of American voters and influence their behavior. Although these profiles were obtained without the consent of the users, the millions of Facebook profiles do not constitute a data breach as nobody hacked into Facebook. The data, surprisingly, was obtained legally because the business model of Facebook is predicated on mining the personal details of its two billion users.
A former employee at Cambridge Analytica, Christopher Wylie, who helped the company obtain user data said the company was built on harvesting user data. “We exploited Facebook to harvest millions of people’s profiles. And built models to exploit what we knew about them and target their inner demons,” he added. The data allowed Cambridge Analytica to exploit the social media activity of the American electorate and help the Trump campaign target advertisements.
Wylie reached out to Aleksandr Kogan, a Russian-American who developed a personality prediction app called “thisisyourdigitallife.” Kogan told Facebook that he was collecting the data for academic purposes. It should be noted that Facebook has the right to collect user information for research and other purposes as stated in their terms and conditions. Kogan’s app compiled personal information from people based on what they liked on Facebook. As per a report by The Guardian, Kogan, through his company Global Science Research, paid 270,000 people to download the app and take a personality test. Using the test, Cambridge Analytica was able to compile information not only from the users who took the test but from their friend’s profiles as well.
The problem lies in the fact that Facebook was aware that Cambridge Analytica had user data and they asked the company to delete it. While Cambridge Analytica and Kogan seemed to comply, the social networking company never followed up or confirmed the deletion of the data. Until last week, Facebook also allowed the voter profiling company to operate on its site.
The fallout from the scandal resulted in users walking away from the social networking site. Various celebrities also took to Twitter to express their views, including Jim Carrey, who tweeted Zuckerberg’s quote from 2004.
In addition to Cambridge Analytica’s involvement with the US 2016 election, the company has also been a part of the Brexit referendum and US Senator Ted Cruz’s primary run in 2016.
Finally, following days of silence, the Chief Executive Officer of Facebook, Mark Zuckerberg responded to the criticism via a Facebook post. Apologizing for the mistake, Zuckerberg said, “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you.”
Whistleblower Wylie was suspended from Facebook and Instagram following the controversy.
Facebook along with Cambridge Analytica is facing several lawsuits in Britain and United States of America. The Attorney General of Massachusetts, Maura Healey’s office will also be opening an investigation into the matter. Senator Mark Warner of Virginia and Representative Adam Schiff of California, the Congressional Democrats leading inquiries into Russian interference in the 2016 election have also called for investigations of the Facebook data leak.
Wipro has announced the appointment of Omkar Nisal as the Chief Executive Officer for its Europe Strategic Market Unit (SMU), effective immediately. Nisal, who has been with Wipro since 2012, will be based in London and will report directly to CEO and Managing Director Srini Pallia. He will also join Wipro’s executive board.
Nisal succeeds Pierre Bruno, who is stepping down after a four-year tenure leading Wipro’s European operations. Bruno will continue to work with Nisal during the transition period to ensure a smooth handover of responsibilities.
Omkar Nisal’s Role
In his new role, Nisal will be responsible for leading Wipro’s growth and expansion in Europe. He brings a wealth of experience and a deep understanding of the European market. Prior to this appointment, he served as Senior Vice President and Managing Director for the UK and Ireland, overseeing a significant portion of Wipro’s European business with a regional profit and loss (P&L) exceeding $1 billion.
Nisal has established himself as a trusted advisor to clients, particularly in the banking and finance sectors. He has played a key role in enabling digital transformation for numerous financial institutions across the UK, Europe, the Middle East, and Africa, focusing on customer journey redesign, enterprise engineering, and AI-led automation.
A Focus on Digital Transformation
Nisal is recognized for his expertise in digital transformation and his ability to build strong client relationships. Under his leadership, Wipro aims to strengthen its position in the European market by leveraging innovative technologies and enhancing service delivery. His strategic vision is expected to play a pivotal role in driving future growth and improving operational efficiency within the region.
Context of the Appointment
Nisal’s promotion reflects Wipro’s ongoing strategy to promote internal talent to key leadership positions amidst significant changes within the company. In recent months, Wipro has experienced several high-profile departures, including former CEO Thierry Delaporte and other senior executives. This shift in leadership is part of a broader effort by Srini Pallia to revitalize Wipro’s operations and improve performance in key markets.
Wipro views Europe as a crucial growth market and is prioritizing strategic investments to solidify its foothold. The company has faced challenges in this region, with reports indicating that its European operations accounted for 27.9% ($742 million) of its total revenue for the quarter ending September 2024, down from previous periods. This underperformance highlights the importance of effective leadership in revitalizing growth.
Conclusion
The appointment of Omkar Nisal as CEO of Wipro’s Europe SMU marks a strategic move aimed at enhancing the company’s competitive edge in a rapidly evolving technological landscape. With his extensive experience and proven track record in digital transformation, Nisal is well-positioned to lead Wipro’s efforts in expanding its presence and delivering exceptional results for clients across Europe.
As Wipro navigates these changes, stakeholders will be closely watching how Nisal’s leadership influences the company’s trajectory in one of its key markets. His focus on innovation and customer-centric strategies is expected to play a vital role in shaping Wipro’s future success in Europe.
In a direct challenge to Zomato’s recent foray into the events and experiences market, Swiggy has launched its own dedicated app, ‘Scenes.’ This new platform aims to curate and offer a diverse range of live events, including music concerts, stand-up comedy shows, and exclusive dining experiences. The launch of Scenes marks an important strategic move for Swiggy as it seeks to expand its service offerings beyond food delivery.
A Focus on Live Events
Unlike Zomato’s District app, which covers a broader spectrum of experiences, Swiggy’s Scenes is specifically tailored to live events. Users can browse through a curated list of events, purchase tickets directly within the app, and avail themselves of exclusive offers and discounts. The app currently features events such as New Year’s Eve parties, live music performances, and DJ nights at partner restaurants, enhancing the social dining experience for users.
Expanding the Swiggy Ecosystem
The introduction of Scenes is part of Swiggy’s ongoing strategy to diversify its offerings and strengthen its position as a comprehensive lifestyle platform. The company has been aggressively expanding its services beyond food delivery into areas such as quick commerce and grocery delivery. By venturing into live events, Swiggy aims to capture a share of the growing market for entertainment and experiences.
One BLCK: A Premium Membership
To further enhance user experience, Swiggy has introduced ‘One BLCK,’ an exclusive membership program designed for premium users. This membership offers a range of benefits, including:
Priority Delivery: Users receive faster delivery times with an on-time guarantee.
Exclusive Perks: Members enjoy complimentary drinks and desserts at partner restaurants.
Concierge Services: Personalized customer support enhances the overall service experience.
The membership is priced at INR 299 for three months, targeting users who are willing to pay a premium for enhanced convenience and service.
The Battle Heats Up
With both Swiggy and Zomato vying for dominance in the Indian foodtech market, competition is intensifying. The launch of Scenes represents another chapter in this rivalry as both companies strive to capture a larger share of the burgeoning events and experiences market. Zomato has been proactive in this space, having acquired Paytm’s events and ticketing business earlier this year and launching District as a standalone app for experiences.
As the online entertainment ticketing space continues to grow—projected to reach $7.80 billion by 2029—Swiggy’s entry into this arena positions it well against established players like BookMyShow and TicketNew. The Indian Event and Exhibition Market is expected to see significant growth, driven by rising consumer demand for live experiences.
Conclusion
The launch of the Scenes app underscores Swiggy’s commitment to innovation and its strategy to diversify revenue streams beyond food delivery. As the company continues to expand its ecosystem with new offerings like One BLCK and live event ticketing, it aims to enhance customer engagement and loyalty. With both Swiggy and Zomato competing aggressively in multiple domains—including food delivery, quick commerce, dining out, and now event ticketing—the battle for supremacy in India’s foodtech landscape is set to intensify in the coming months.
Google has announced a strategic partnership with the National Council of Educational Research and Training (NCERT) to enhance access to quality education across India. This collaboration aims to empower students, parents, and teachers by providing engaging, multilingual educational content through YouTube, thereby addressing the diverse learning needs of the Indian population.
Key Highlights of the Partnership
YouTube Channels in 29 Indian Languages: NCERT will launch dedicated YouTube channels in 29 Indian languages, including Indian Sign Language, making educational resources accessible to a wide range of learners. This initiative is designed to cater to the linguistic diversity of India and ensure that students from various backgrounds can benefit from quality educational materials.
NPTEL Courses on YouTube: In collaboration with the National Programme on Technology Enhanced Learning (NPTEL), Google will offer a variety of credentialed courses on YouTube. These courses will cover subjects such as pure sciences, sports psychology, literature, and rocket propulsion. Learners who complete these courses can obtain certifications through the NPTEL-SWAYAM portal, providing them with valuable credentials recognized by India’s prestigious IITs.
AI-Powered Learning: Google will leverage its AI technology to enhance learning experiences by providing contextual information, definitions, and images alongside video content. This feature will help students grasp complex concepts more effectively by offering immediate access to supplementary information relevant to the topics being discussed in the videos.
Impact on Education
This initiative marks a significant step toward bridging the digital divide and empowering learners across India. By providing free, high-quality educational content, Google and NCERT are helping to create a brighter future for the next generation. The partnership not only aims to improve educational outcomes but also seeks to foster digital literacy among students and educators alike.
Jonathan Katzman, Director of Product Management at YouTube Learning, emphasized the importance of this collaboration: “Learning has always been at the heart of YouTube. In India, where accessible education is crucial for unlocking the nation’s potential, YouTube can help make learning content more accessible through innovative partnerships, tools, and resources.”
Conclusion
As Google and NCERT work together to roll out this initiative, they are poised to make a substantial impact on education in India. By harnessing technology and focusing on multilingual content delivery, this partnership aims to empower thousands of students and educators across the country. As educational needs continue to evolve, such collaborations will play a vital role in shaping a more inclusive and effective learning environment for all.
