Gurgaon based startup, Oyo, is looking at raising between $ 500 – 800 million in funding from Japan based investors, SoftBank. In September, Oyo had raised around $ 250 million from SoftBank as well as existing investors including Hero Enterprise, Sequoia Enterprise Lightspeed Venture Partners and Greenoaks Capital.
Oyo Rooms was one of the breakout startups from the funding boom of 2015, raising a surprise $ 100 million from SoftBank in August that year. However, after an expansion spree, the firm, which began as a marketplace, struggled to keep pace as customers complained of poor service and many rooms remained unoccupied.
Things seem to be turning around for this customer friendly platform. This is primarily due to the massive efforts put in by the Oyo team to ensure a continuous customer base with attractive incentives. Thanks to this, the customer base, as well as the occupancy rates, have drastically increased as compared to last year’s performance.
Launched in China in the past year, this Gurgaon based startup wants to significantly increase its presence in the country by capitalising on its brand value. At present, Oyo is present across 230 cities in India, Nepal and China. To continue its expansion strategies, the company needs significant funding from new and existing investors.
If the proposed round of funding from SoftBank goes through, then the market valuation of Oyo Rooms will increase significantly. Looking at the renewed popularity of Oyo, MakeMyTrip, the popular online travel agent, has agreed to add the rooms back on its roster. According to sources, if all goes as planned, Oyo plans on making its presence felt in the United Kingdoms and the United States.
SoftBank’s continued interest in Oyo proves that not only are India’s startups booming, they are flourishing. After two consecutive years of poor investments on the startup front, homegrown ventures like Flipkart are finally on the greener side of the lawn. While the situation may not be similar to the 2015 startup boon, the interest definitely is similar.
