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Amazon to Launch 15-Minute Delivery Service, Targets 20 Lakh Jobs in India!

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Amazon to Launch 15-Minute Delivery Service, Targets 20 Lakh Jobs in India!

Quick Commerce Push

  • Service Launch: Amazon India is set to introduce a 15-minute delivery service called Amazon Tez, marking its entry into the fast-paced quick commerce sector.
  • Competition: This initiative aims to compete with established players like Blinkit and Zepto, which have already made significant inroads in offering rapid delivery of essential goods.
  • Initial Rollout: The service will initially launch in selected locations, starting with a pilot program in Bengaluru, before gradually expanding its reach to other urban areas across India.
  • Customer Demand: Samir Kumar, Country Manager of Amazon India, emphasized the growing consumer demand for quick deliveries, stating that people appreciate the convenience of having essentials delivered right to their doorstep within minutes. This shift in consumer behavior reflects a broader trend toward faster service and immediate gratification in shopping.

Job Creation Initiative

    • Job Creation Goal: In addition to its quick commerce push, Amazon India has reaffirmed its commitment to job creation, aiming to create 20 lakh (2 million) direct and indirect jobs by 2025.
  • Key Initiatives:
    • Expanding Seller Network: Amazon plans to empower small and medium businesses to sell online, thus integrating them into the digital economy and expanding its seller base.
    • Building a Robust Logistics Network: The company is focused on creating jobs in warehousing, transportation, and delivery services to support the new quick commerce model. This includes enhancing its logistics infrastructure to ensure timely deliveries.
    • Investing in Technology and Innovation: By investing in technology and training programs, Amazon aims to drive job growth in the tech sector, equipping workers with necessary skills for the evolving digital landscape.

Competitive Landscape

  • Market Potential: The quick commerce sector in India is estimated to be worth around $6 billion, driven by increasing consumer adoption of app-based grocery shopping and the demand for fast delivery services.
  • Intensifying Competition: Amazon’s entry into quick commerce is expected to heighten competition among existing players like Blinkit, Zepto, and Swiggy Instamart. The presence of multiple players in this space is likely to lead to innovations in service offerings and pricing strategies.

Summary

Amazon’s strategic initiatives reflect its commitment to innovation, customer convenience, and significant job creation in India. As it prepares to launch its 15-minute delivery service, the company is poised to disrupt current market dynamics within the quick commerce space. By combining rapid delivery with a robust job creation plan, Amazon aims not only to capture market share but also to contribute positively to India’s economy through employment opportunities. This dual focus on service enhancement and job creation positions Amazon as a key player in shaping the future of retail in India.

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3 Comments

3 Comments

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Imarticus Learning Acquires MyCaptain for INR 50 Crore to Boost Non-Tech Upskilling

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My Captain

Imarticus Learning, an IPO-bound professional education firm, has acquired Bengaluru-based edtech platform MyCaptain for INR 50 crore in a cash-and-stock deal. This marks Imarticus’s fourth acquisition in four years and is aimed at expanding its presence in non-tech career training, especially across India’s Tier-II and Tier-III cities. MyCaptain, which has over 500,000 learners and a revenue of ₹27 crore for FY25, specializes in creative and entrepreneurial fields, with 60% of its users from smaller cities.

 

With this acquisition, Imarticus will bring MyCaptain’s employability bootcamps in digital marketing, design, and content to its 20+ classroom centers in 16 cities, blending online and offline learning. MyCaptain will operate as a fully-owned subsidiary, and all 250 of its employees will join Imarticus, expanding the combined workforce to over 850. The move supports Imarticus’s goal to reach five million learners by FY28 and deepen its offerings in non-tech domains.

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Kingdom of Innovation: Saudi Arabia Tops Global Startup Growth Rankings for 2025

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StartupStories

Saudi Arabia has been named the fastest-growing startup ecosystem in the world in the 2025 StartupBlink Global Startup Ecosystem Index, with a growth rate exceeding 200%—the only country in the global top 100 to achieve this milestone. This surge has earned the Kingdom the “Country of the Year” title, highlighting its transformation into a global innovation leader.

The report ranks 110 countries and 1,400 cities, with three Saudi cities—led by Riyadh—making the global top 1,000. Riyadh entered the world’s top 100 startup cities, posting a 134% growth rate, and solidifying its role as a regional tech hub.

Saudi Arabia now leads globally in HealthTech, nanotechnology, and transport tech, and ranks among the top in sectors like fintech, e-commerce, logistics, and gaming. The Kingdom’s rapid progress is fueled by Vision 2030, robust government support, and record venture capital investment, making it the most funded VC market in MENA.

Startups such as Tabby, Tamara, and Jahez exemplify this momentum, as Saudi Arabia emerges as a top destination for innovation and entrepreneurship.

 

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SC Grants Relief to Paytm’s First Games, Stays Massive GST Notice

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StartupStories

The Supreme Court of India has granted interim relief to Paytm’s gaming arm, First Games, by staying proceedings on a ₹5,712 crore GST notice issued by the Directorate General of GST Intelligence (DGGI). The notice, sent in April 2025, demanded GST for the period January 2018 to March 2023, based on the department’s view that 28% GST should be levied on the total entry amount, rather than the 18% GST currently paid on platform fees.

First Games challenged the notice in the Supreme Court, which on May 23, 2025, ordered a stay on all further proceedings until a final decision is reached. The dispute is part of a broader industry-wide debate over the correct GST treatment for real money gaming platforms, with similar cases pending before the court. Following the stay, Paytm shares rose nearly 2% in early trading, reflecting investor optimism.

The Supreme Court’s order provides temporary relief to First Games and signals ongoing judicial scrutiny of GST demands across India’s online gaming sector.

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