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Amazon to Launch 15-Minute Delivery Service, Targets 20 Lakh Jobs in India!

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Amazon to Launch 15-Minute Delivery Service, Targets 20 Lakh Jobs in India!

Quick Commerce Push

  • Service Launch: Amazon India is set to introduce a 15-minute delivery service called Amazon Tez, marking its entry into the fast-paced quick commerce sector.
  • Competition: This initiative aims to compete with established players like Blinkit and Zepto, which have already made significant inroads in offering rapid delivery of essential goods.
  • Initial Rollout: The service will initially launch in selected locations, starting with a pilot program in Bengaluru, before gradually expanding its reach to other urban areas across India.
  • Customer Demand: Samir Kumar, Country Manager of Amazon India, emphasized the growing consumer demand for quick deliveries, stating that people appreciate the convenience of having essentials delivered right to their doorstep within minutes. This shift in consumer behavior reflects a broader trend toward faster service and immediate gratification in shopping.

Job Creation Initiative

    • Job Creation Goal: In addition to its quick commerce push, Amazon India has reaffirmed its commitment to job creation, aiming to create 20 lakh (2 million) direct and indirect jobs by 2025.
  • Key Initiatives:
    • Expanding Seller Network: Amazon plans to empower small and medium businesses to sell online, thus integrating them into the digital economy and expanding its seller base.
    • Building a Robust Logistics Network: The company is focused on creating jobs in warehousing, transportation, and delivery services to support the new quick commerce model. This includes enhancing its logistics infrastructure to ensure timely deliveries.
    • Investing in Technology and Innovation: By investing in technology and training programs, Amazon aims to drive job growth in the tech sector, equipping workers with necessary skills for the evolving digital landscape.

Competitive Landscape

  • Market Potential: The quick commerce sector in India is estimated to be worth around $6 billion, driven by increasing consumer adoption of app-based grocery shopping and the demand for fast delivery services.
  • Intensifying Competition: Amazon’s entry into quick commerce is expected to heighten competition among existing players like Blinkit, Zepto, and Swiggy Instamart. The presence of multiple players in this space is likely to lead to innovations in service offerings and pricing strategies.

Summary

Amazon’s strategic initiatives reflect its commitment to innovation, customer convenience, and significant job creation in India. As it prepares to launch its 15-minute delivery service, the company is poised to disrupt current market dynamics within the quick commerce space. By combining rapid delivery with a robust job creation plan, Amazon aims not only to capture market share but also to contribute positively to India’s economy through employment opportunities. This dual focus on service enhancement and job creation positions Amazon as a key player in shaping the future of retail in India.

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3 Comments

3 Comments

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Artificial Intelligence

Adopt AI Secures $6 Million to Power No-Code AI Agents for Business Automation

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Adopt AI

Adopt AI, a San Jose and Bengaluru-based agentic AI startup, has raised $6 million in seed funding led by Elevation Capital, with participation from Foster Ventures, Powerhouse Ventures, Darkmode Ventures, and angel investors. The funding will be used to expand the company’s engineering and product teams and to scale enterprise deployments of its automation platform.

 

Founded by Deepak Anchala, Rahul Bhattacharya, and Anirudh Badam, Adopt AI offers a platform that lets businesses automate workflows and execute complex actions using natural language commands, without needing to rebuild existing systems. Its core products include a no-code Agent Builder, which allows companies to quickly create and deploy AI-driven conversational interfaces, and Agentic Experience, which replaces traditional user interfaces with text-based commands.

The startup’s technology is aimed at SaaS and B2C companies in sectors like banking and healthcare, helping them rapidly integrate intelligent agent capabilities into their applications. Adopt AI’s team includes engineers from Microsoft and Google, with Chief AI Officer Anirudh Badam bringing over a decade of AI experience from Microsoft.

The company has also launched an Early Access Program to let businesses pilot its automation solution and collaborate on new use cases.

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Latest News

PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU

PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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Funding

Flam Secures $14M Series A to Revolutionize Mixed Reality Marketing with AI

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Flam_StartupStories

AI infrastructure startup Flam has raised $14 million in a Series A round led by RTP Global, with participation from Dovetail and existing investors, bringing its total funding to $22 million. Founded in 2021, Flam enables brands to create and deliver high-fidelity mixed reality (MR) and generative AI experiences without the need for app downloads, allowing consumers to access immersive content via QR codes or links in under 300 milliseconds.

Flam’s platform is already used by over 100 global brands-including Google, Samsung, and Netflix-reaching more than 380 million users. The new funding will accelerate product innovation, expand operations in North America, Europe, and Asia, and launch a full-stack enterprise suite for MR and GenAI-driven marketing. The company currently has over 120 employees and plans to grow to 180 by the end of 2025, aiming to transform every brand touchpoint into an interactive digital experience.

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