Latest News
X Introduces Radar: A Game-Changing Real-Time Search Tool for Premium+ Subscribers!
X, formerly known as Twitter, has rolled out a new feature called Radar, available exclusively to its Premium+ subscribers. Designed to enhance real-time engagement, Radar aims to revolutionize how users track live content by offering powerful, real-time search capabilities. This feature is poised to transform how people stay updated on trending topics, breaking news, and live events.
What Is X’s New Tool, Radar?
Radar is a cutting-edge tool that provides Premium+ users with instant access to up-to-the-second updates on everything from viral moments to major events. Unlike conventional search functions that rely on historical data or general algorithms, Radar focuses on delivering real-time results. Whether it’s the latest political developments, sports updates, or breaking news, users can access fresh content as it happens.
Evolution of the Tool
Originally known as “Insights” and initially offered to Verified Organizations for monitoring trends, the tool has been rebranded and expanded to Premium+ subscribers. Radar is particularly useful for those who need immediate access to the latest information—journalists, content creators, marketers, or even casual users eager to stay ahead of social conversations will find it invaluable.
How Radar Works
Leveraging X’s massive and constantly updating data stream, Radar surfaces relevant content based on live events. By entering keywords or hashtags, users can access the latest posts related to their query, with results filtered by both time and relevance. This functionality allows Premium+ subscribers to follow discussions in real time, offering a more dynamic and immersive experience compared to what regular users receive.
Example Use Cases
For example, during a high-stakes sports match or an election night, Radar provides continuously updated posts, images, and videos, ensuring that users don’t miss out on key moments. This constant refresh of information gives Premium+ subscribers a competitive edge in staying informed.
A Premium Feature for Premium Users
By limiting Radar to Premium+ subscribers, X is positioning the tool as a high-value feature for its top-tier members. This move aligns with the platform’s strategy of offering exclusive tools to its paying user base. Alongside Radar, Premium+ members already enjoy perks such as an ad-free experience, longer post visibility, and the ability to edit posts.
Subscription Details
The Premium+ subscription is priced at $16 per month or $168 per year when purchased via the web. It also includes a verified checkmark. The introduction of Radar could attract more users to upgrade their subscriptions as the demand for real-time information continues to grow in today’s fast-paced digital landscape.
Competitive Landscape
As X continues to evolve its platform and introduce new features, Radar represents a significant step in the company’s effort to monetize its offerings more effectively. By catering to the needs of users who rely on immediate access to information, X is solidifying its position as a go-to platform for real-time updates.
Market Context
The launch of Radar comes at a time when competition in the social media space is intensifying with platforms like Bluesky and Threads emerging as alternatives. By providing enhanced functionalities like Radar, X aims to retain existing users while attracting new ones who seek timely insights into current events.
Conclusion
With the introduction of Radar, X is not only enhancing user experience but also reinforcing its commitment to providing valuable tools that meet the demands of modern digital communication. The focus on real-time engagement positions X favorably in an increasingly competitive market where timely information is paramount.
As this feature rolls out and evolves further, it will be interesting to see how it impacts user engagement on the platform and whether it successfully converts more users into paying subscribers.
Latest News
Zerodha Reports 23% Profit Decline in FY25 as Revenues Miss Target
Zerodha experienced a challenging FY25, as its revenue fell 11.5% to ₹8,847 crore and net profit dropped 22.9% to ₹4,237 crore. This decline reflects tougher regulatory conditions, lower trading volumes, and increased operational costs in the brokerage market, all of which impacted core earning segments for the company.
Despite these headwinds, Zerodha improved its operating margin to 63.78% and built up significant cash reserves, reporting ₹22,679 crore in bank balances. Salary expenses and director remuneration increased, but disciplined cost controls helped the company maintain profitability and a debt-free balance sheet. The drop in active clients and increased compliance costs further contributed to the profit contraction.
Looking ahead, Zerodha’s resilience is supported by its robust cash position and operational efficiency. Maintaining steady margins, diversifying product offerings, and investing in technology positions the company to withstand future regulatory fluctuations and changing market sentiment reinforcing its status as one of India’s leading brokerage firms.
Latest News
Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay
Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.
Through seamless integration with Arattai, Zoho Pay allows users to send or request payments, split expenses, and conduct UPI-based transactions directly in their chat windows. Users can link bank accounts, scan dynamic QR codes, and receive audio confirmations of payments, ensuring speed and security. This design mirrors the simplicity of India’s leading UPI apps but is powered by Zoho’s non-advertising, privacy-first model. The integration aligns with Zoho’s mission to build a self-reliant digital ecosystem, where messaging and money management coexist securely.
In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.
Latest News
Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach
Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.
This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.
In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.

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