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X Introduces Radar: A Game-Changing Real-Time Search Tool for Premium+ Subscribers!

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X, formerly known as Twitter, has rolled out a new feature called Radar, available exclusively to its Premium+ subscribers. Designed to enhance real-time engagement, Radar aims to revolutionize how users track live content by offering powerful, real-time search capabilities. This feature is poised to transform how people stay updated on trending topics, breaking news, and live events.

What Is X’s New Tool, Radar?

Radar is a cutting-edge tool that provides Premium+ users with instant access to up-to-the-second updates on everything from viral moments to major events. Unlike conventional search functions that rely on historical data or general algorithms, Radar focuses on delivering real-time results. Whether it’s the latest political developments, sports updates, or breaking news, users can access fresh content as it happens.

Evolution of the Tool

Originally known as “Insights” and initially offered to Verified Organizations for monitoring trends, the tool has been rebranded and expanded to Premium+ subscribers. Radar is particularly useful for those who need immediate access to the latest information—journalists, content creators, marketers, or even casual users eager to stay ahead of social conversations will find it invaluable.

How Radar Works

Leveraging X’s massive and constantly updating data stream, Radar surfaces relevant content based on live events. By entering keywords or hashtags, users can access the latest posts related to their query, with results filtered by both time and relevance. This functionality allows Premium+ subscribers to follow discussions in real time, offering a more dynamic and immersive experience compared to what regular users receive.

Example Use Cases

For example, during a high-stakes sports match or an election night, Radar provides continuously updated posts, images, and videos, ensuring that users don’t miss out on key moments. This constant refresh of information gives Premium+ subscribers a competitive edge in staying informed.

A Premium Feature for Premium Users

By limiting Radar to Premium+ subscribers, X is positioning the tool as a high-value feature for its top-tier members. This move aligns with the platform’s strategy of offering exclusive tools to its paying user base. Alongside Radar, Premium+ members already enjoy perks such as an ad-free experience, longer post visibility, and the ability to edit posts.

Subscription Details

The Premium+ subscription is priced at $16 per month or $168 per year when purchased via the web. It also includes a verified checkmark. The introduction of Radar could attract more users to upgrade their subscriptions as the demand for real-time information continues to grow in today’s fast-paced digital landscape.

Competitive Landscape

As X continues to evolve its platform and introduce new features, Radar represents a significant step in the company’s effort to monetize its offerings more effectively. By catering to the needs of users who rely on immediate access to information, X is solidifying its position as a go-to platform for real-time updates.

Market Context

The launch of Radar comes at a time when competition in the social media space is intensifying with platforms like Bluesky and Threads emerging as alternatives. By providing enhanced functionalities like Radar, X aims to retain existing users while attracting new ones who seek timely insights into current events.

Conclusion

With the introduction of Radar, X is not only enhancing user experience but also reinforcing its commitment to providing valuable tools that meet the demands of modern digital communication. The focus on real-time engagement positions X favorably in an increasingly competitive market where timely information is paramount.

As this feature rolls out and evolves further, it will be interesting to see how it impacts user engagement on the platform and whether it successfully converts more users into paying subscribers.

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2 Comments

2 Comments

  1. binance h"anvisningskod

    July 17, 2025 at 3:13 am

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  2. www.binance.com

    July 17, 2025 at 5:50 am

    Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

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MPL to Lay Off 60% of India Workforce Following Online Gaming Ban

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MPL

Mobile Premier League (MPL), one of India’s top online gaming platforms, is set to lay off about 60% of its India workforce following the government’s ban on paid online games. The move, confirmed by MPL CEO Sai Srinivas through an internal email, will impact around 300 employees across multiple departments including marketing, finance, operations, engineering, and legal. This decision comes as a direct result of the Promotion and Regulation of Online Gaming Bill, 2025, which restricts paid online games involving monetary stakes to address concerns over financial risks and addiction among young users.

India contributed nearly half of MPL’s revenues, estimated at around $100 million in the 2024-25 fiscal year. With the ban on paid gaming, MPL’s primary revenue source in India has been effectively cut off, prompting the company to shift focus towards free-to-play games and expand its presence in overseas markets such as the United States and Brazil. Despite the layoffs, MPL has pledged to support the affected employees through the transition period. CEO Sai Srinivas expressed regret over the downsizing but highlighted the company’s commitment to developing new business models for the Indian market amid the regulatory changes.

This development significantly disrupts the Indian online gaming industry, which was on track to grow into a $3.6 billion sector by 2029 before the introduction of the ban. While competitors like Dream11 have adapted by discontinuing paid games and avoiding layoffs, the ban has forced many gaming startups in India to rethink their operations. The government’s regulation targets all games involving real money stakes, including fantasy sports and popular card games like rummy and poker, reshaping the future landscape for the country’s gaming ecosystem and its workforce.

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NCLT Approves Amalgamaxtion of Info Edge Subsidiary Makesense with PB Fintech

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Info Edge - PB

The National Company Law Tribunal (NCLT) has granted approval for the amalgamation of Info Edge’s subsidiary, Makesense Technologies, with PB Fintech as of August 29, 2025, in a significant move for India’s fintech sector. This strategic merger aligns with Info Edge’s ongoing focus on streamlining its corporate structure and supports PB Fintech’s growth trajectory as the operator of leading platforms such as Policybazaar and Paisabazaar. The amalgamation, cleared by NCLT’s Chandigarh bench, took place without winding up either company, enabling a seamless blending of assets and expertise for greater operational efficiency.

In the specifics of this deal, Makesense Technologies—holding a 13.04% stake in PB Fintech as of June 2025—will see its shareholders allotted 59,750 equity shares and 60,030 compulsorily convertible preference shares from PB Fintech, with no change to Info Edge’s underlying economic interest. The consolidation is expected to cut compliance and administrative costs, simplify the equity structure, and enable both companies to focus on core business strengths without duplication of resources. This move is designed to strengthen PB Fintech’s position in India’s fast-evolving fintech and insurance market, while keeping Info Edge’s investment objectives intact.

The NCLT-approved merger highlights a broader trend of consolidation within India’s tech-driven industries, as major players seek to boost competitiveness and achieve sustainable growth through mergers and amalgamations. Stakeholders—including shareholders and employees—are set to benefit from the new, streamlined structure, increased transparency, and the promise of enhanced value creation going forward. The unification of Makesense Technologies and PB Fintech is expected to make a positive impact on the broader fintech ecosystem, reinforcing both companies’ leadership and innovation agendas.

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ShareChat Appoints Neha Markanda as CBO

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Sharechat

ShareChat, one of India’s premier social media platforms, has strengthened its leadership by appointing Neha Markanda as Chief Business Officer for both its flagship ShareChat platform and the popular short video app Moj. Markanda, previously Head of Industry, E-commerce at Google India, brings over 22 years of expertise across renowned companies like Meta, GSK Consumer Healthcare, PepsiCo, and ITC. At Google India, she led transformative strategies in e-commerce and health tech, ensuring market growth and technological innovation for global brands. Her proven track record uniquely positions her to drive ShareChat’s revenue strategy, business expansion, and partnerships with advertisers and regional stakeholders.

Markanda’s appointment comes at a pivotal time for ShareChat, which recently achieved profitability and has projected a robust ₹1,200 crore revenue run rate for the year. The platforms boast a combined monthly active user base of more than 325 million, making ShareChat and Moj essential tools for marketers seeking to increase engagement across India’s diverse regions. Markanda’s expertise is expected to further accelerate ShareChat’s business growth, opening doors for brand collaborations and hyper-targeted influencer campaigns, which can connect marketers to local audiences in a culturally relevant manner.

With advanced degrees from the Indian Institute of Foreign Trade and Lady Shri Ram College, Markanda’s leadership is set to reinforce ShareChat’s momentum as India’s go-to platform for marketers and creators looking for trusted, brand-safe environments. Her focus on vernacular content and building robust partnerships will complement ShareChat and Moj’s mission to empower regional creators and deliver authentic engagement. Industry experts have lauded this strategic move, anticipating that Markanda’s vision will help ShareChat and Moj maintain their edge in India’s social media landscape.

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