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WhatsApp Launches Business Application

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WhatsApp, the global messaging service launched its flagship WhatsApp Business App in America, Indonesia, Italy, Mexico and the United Kingdom, yesterday. However, the app is currently available only for Android devices and can be downloaded from the Google Play Store.

WhatsApp Business aims to enable better communication between businesses and their customers. Currently, a majority of WhatsApp’s 1 billion users base already use the app for their small businesses to connect with audiences and customers. According to the Facebook owned company, the Business app will be rolled out to businesses in the rest of the world in the coming weeks.

This standalone app will help businesses give their customers useful information such as business description, email or store addresses and website links. Along with the information, businesses will also be able to provide quick automated replies to frequently asked questions. The app will also have new features to send greeting messages that introduce customers to the business and away messages that let customers know if the executives are busy. Businesses using the app will also be able to check the statistics about messages that are read by the customers among other user metrics.

In order to separate the businesses from the customers, accounts will be identified as a business account and businesses will soon be able to have confirmed accounts when their account and business phone numbers match. The company also claims more than 80% of its small business users in Brazil and India say they find the WhatsApp messaging service helpful for communicating with their customers and grow their business.

At the same time, customers who already use the app to communicate with businesses won’t need to download the new application. WhatsApp said, “(Users will) continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.” While the current app is free to use, WhatsApp is reportedly planning to offer some business tools as paid services in the future, according to Chief Operating Officer Matthew Idema.

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PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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Google’s Iconic ‘G’ Logo Gets First Update in 10 Years

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Google has refreshed its iconic ‘G’ logo for the first time in nearly 10 years, replacing the familiar solid blocks of red, yellow, green, and blue with a smooth, vibrant gradient that blends these colors seamlessly. This subtle update gives the logo a softer, more fluid, and modern appearance, aligning with Google’s evolving digital identity and current design trends.

The new gradient transitions smoothly from red to yellow, yellow to green, and green to blue, making the logo more visually appealing and adaptable across various devices, especially on mobile platforms. This redesign also reflects Google’s growing emphasis on artificial intelligence, echoing the gradient style used in the branding of Google Gemini, the company’s AI-generative assistant.

The updated ‘G’ logo has started rolling out on iOS through the Google Search app and on some Android devices, particularly Pixel phones running the Google app beta version 16.18. However, most other platforms, including the web and non-Pixel Android devices, still display the classic solid-color logo. A wider rollout is expected in the coming weeks.

So far, Google’s main wordmark and other product logos like Chrome, Maps, and Gmail remain unchanged. Given the shift toward gradient designs and AI-inspired visuals, similar updates to other Google icons may follow in the future.

In summary, this first major update to the ‘G’ logo since 2015 signals a subtle but meaningful shift in Google’s branding strategy, blending tradition with innovation as the company deepens its focus on AI and modern design aesthetics.

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Ixigo Halts Bookings for Flights and Hotels to Turkey, China

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Indian online travel platform ixigo has suspended all flight and hotel bookings to Turkey, China, and Azerbaijan in response to these countries expressing support for Pakistan after India’s military strikes-dubbed ‘Operation Sindoor’-against terror bases in Pakistan and Pakistan-Occupied Kashmir. The move, announced by CEO Aloke Bajpai on X, was described as an act of solidarity with India during heightened diplomatic tensions following the Pahalgam terror attack.

ixigo’s decision aligns with similar actions by other Indian travel companies, including EaseMyTrip and Cox & Kings, which have also restricted travel services to Turkey, China, and Azerbaijan. The suspensions come amid widespread calls for boycotts after these countries condemned India’s military response and backed Pakistan.

The travel industry’s collective response underscores how geopolitical developments are influencing business decisions, with Indian companies emphasizing national interests and unity in the face of international criticism

 

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