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WhatsApp Launches Business Application

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WhatsApp, the global messaging service launched its flagship WhatsApp Business App in America, Indonesia, Italy, Mexico and the United Kingdom, yesterday. However, the app is currently available only for Android devices and can be downloaded from the Google Play Store.

WhatsApp Business aims to enable better communication between businesses and their customers. Currently, a majority of WhatsApp’s 1 billion users base already use the app for their small businesses to connect with audiences and customers. According to the Facebook owned company, the Business app will be rolled out to businesses in the rest of the world in the coming weeks.

This standalone app will help businesses give their customers useful information such as business description, email or store addresses and website links. Along with the information, businesses will also be able to provide quick automated replies to frequently asked questions. The app will also have new features to send greeting messages that introduce customers to the business and away messages that let customers know if the executives are busy. Businesses using the app will also be able to check the statistics about messages that are read by the customers among other user metrics.

In order to separate the businesses from the customers, accounts will be identified as a business account and businesses will soon be able to have confirmed accounts when their account and business phone numbers match. The company also claims more than 80% of its small business users in Brazil and India say they find the WhatsApp messaging service helpful for communicating with their customers and grow their business.

At the same time, customers who already use the app to communicate with businesses won’t need to download the new application. WhatsApp said, “(Users will) continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.” While the current app is free to use, WhatsApp is reportedly planning to offer some business tools as paid services in the future, according to Chief Operating Officer Matthew Idema.

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Unilever Introduces Innovative Color-Changing ‘Smart Label’ for Dove

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Dove_StartupStories

Unilever has launched a new innovation in personal care with the introduction of a color-changing “smart label” for its Dove Shower Sensor Deep Moisture Body Wash. This limited-edition product, available exclusively in Canada, integrates advanced packaging technology to promote healthier skin habits.

How It Works

The smart label activates when exposed to water temperatures above 41°C, displaying a “VERY HOT” warning. This feature encourages users to lower their shower temperature, helping to preserve the skin’s natural moisture—especially crucial during Canada’s cold winter months1.

A Step Towards Smarter Personal Care

This innovation reflects Unilever’s dedication to combining technology with personal care. Divya Singh, head of personal care at Unilever Canada, highlighted the product’s role in fostering better skin health through intuitive reminders. Singh stated that the sensor supports hydration and empowers consumers to maintain healthier habits confidently1.

Broader Implications

The smart label is part of a larger trend in packaging innovation, offering functionality beyond traditional use. Such advancements not only enhance user experience but also align with Unilever’s commitment to sustainability and digital transformation13.

This launch underscores Unilever’s focus on enhancing everyday products with technology while promoting skin health and environmental consciousness.

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Quick Commerce Set to Boost HUL’s Revenue

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StartupStories

Unilever’s CEO, Fernando Fernandez, is optimistic about quick commerce’s growth in India, predicting it will significantly boost Hindustan Unilever Ltd’s (HUL) revenue. Currently, quick commerce accounts for about 2% of HUL’s revenue, but Fernandez expects this to rise to 10-15% within the next three to four years.

Why Quick Commerce?

India’s unique demographic, with affluent and economically active households living in close proximity, makes quick commerce a logical and profitable channel. The margin mix in quick commerce is also favorable for improving profitability12.

Market Trends

Quick commerce is rapidly expanding in India, with its contribution to ecommerce sales doubling annually. Major players like Blinkit, Swiggy Instamart, and Zepto are driving this growth, driven by consumer preference for convenience over discounts13.

Future Outlook

Fernandez’s strategy aligns with Unilever’s goal to transform its business and meet evolving consumer preferences. Leveraging quick commerce will be key to enhancing HUL’s revenue in India, a crucial market for Unilever

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Social Media Platform X Faces Global Outage

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Social Media Platform X Faces Global Outage

Elon Musk’s social media platform X, formerly known as Twitter, experienced a significant global outage on Monday. The disruption began around 3:20 PM IST, with over 19,000 reports of issues globally, according to Downdetector.

Impact by Region

  • United States: Over 21,000 users reported issues, primarily with the app.
  • United Kingdom: More than 10,800 incidents were recorded.
  • India: Nearly 2,300 users faced difficulties, though some reports suggest around 1,000 complaints, mainly with the search bar.

Nature of the Outage

The outage affected both web and mobile app versions, preventing users from accessing timelines or posting content. The cause remains unclear, as X has not issued an official statement.

Resolution

Services resumed after about 30-40 minutes, but concerns about the platform’s reliability have increased due to its recent technical issues

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