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Amazon Opens Automated Grocery Store – Amazon Go

Published

7 years ago

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Amazon.com Inc., the global ecommerce giant will launch the first of its kind supermarkets without checkouts, human or self service on Monday in Seattle. According to BBC, this revolutionary supermarket, Amazon Go, has been tested by Amazon staff for the past year.

Amazon Go store relies on cameras and sensors to track shoppers and maintain a list of what shoppers remove from the shelves and what they put back. Making cash registers and checkout lines superfluous, customers buying products from the Go store will be billed after leaving the store using credit cards on file.

A row of gates guards the entrance to the store and shoppers can only enter after they scan their Amazon Go app. The 1,800 square foot mini market is packed with shelves of food and will be open from 7 A.M. To 9 P.M. Monday to Friday. Speaking about the newest venture, the Vice President of Technology, Dilip Kumar said, “(the idea behind Amazon go is to) push the boundaries of computer vision and machine learning and to create an effortless experience for customers.”

According to Amazon, the technology used in the Amazon Go store is so accurate that the sensors can detect minute changes and distinguish between multiple people standing side by side at a shelf. The tracking is precise enough to detect which customer picked up a yogurt or a cupcake and track which customers are simply browsing. Technology website GeekWire reported, the system also knows when people pick up items and put them back in case customers simply wanted to read the label. While the company has remained tight lipped about the technology it’s using in its sensors and tracking devices, can see and identify every item in the store, without attaching a special chip to every item.

Amazon further added the technology will not replace employees but streamline the shopping process. Associates and employees will be put on different tasks including restocking shelves and helping customers troubleshoot any technical problems and help customers find items. According to people who have tested the store, Amazon sends an electronic receipt for purchases only a few minutes after walking out of the store. The Head of Amazon Go, Gianna Puerini, speaking about the technology said, “This technology didn’t exist, it was really advancing the state of the art of computer vision and machine learning.” The company has already released official Amazon Go apps on iOS and Android and customers can use their existing Amazon credentials to log in to the Amazon Go app.

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Latest News

Blissclub Raises INR 33 Crore in Fresh Funding Months After Layoffs

Published

10 hours ago

on

May 8, 2025

By

Bliss_StartupStories

Blissclub, the women-centric D2C apparel brand, has raised INR 33 crore in a Pre-Series B funding round led by Elevation Capital, with Eight Roads Ventures also participating. This funding comes just three months after the company laid off 18% of its workforce-about 21 employees from creative, sales, marketing, growth, and product teams-due to high cash burn and challenges in securing new capital.

The latest investment was made through the allotment of 16,076 compulsory convertible preference shares (CCPS) at a premium of INR 20,428 each. Elevation Capital invested INR 19 crore, securing a 24.5% stake, while Eight Roads Ventures contributed INR 14 crore, raising its stake to 15.79%. The capital will be used for working capital, capital expenditure, and general corporate purposes.

Founded in 2020 by Minu Margeret, Blissclub started as an online activewear brand for women and has since diversified its product range and established offline stores. Despite recent restructuring, the company’s revenue grew 27% to INR 86.9 crore in FY24 from INR 68.3 crore in FY23, though net losses also increased to INR 43.9 crore.

Blissclub’s successful fundraising, despite recent layoffs, underscores both the ongoing challenges and the resilience of India’s D2C startup sector in a difficult funding environment.

 

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Apple to Shift Entire US iPhone Assembly to India by 2026

Published

2 weeks ago

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April 25, 2025

By

Apple - StartupStories

Apple is set to relocate all assembly of iPhones destined for the US market from China to India by the end of 2026, marking its biggest manufacturing shift in decades. The move is driven by escalating US-China trade tensions and steep tariffs—up to 145% on Chinese imports—making Chinese assembly increasingly costly for Apple. Although some smartphone imports are temporarily exempt, a 20% duty still applies to Chinese-made iPhones entering the US.

 

India, in contrast, offers a more favorable trade environment, with a paused 26% reciprocal tariff and ongoing negotiations for a bilateral trade deal with the US that could shield Indian exports from future levies. Apple plans to more than double its current iPhone output in India, aiming to assemble over 60 million units annually for the US market. The company already produces about 25% of its global iPhones in India, working with partners like Foxconn, Tata Electronics, and Pegatron.

 

This shift is part of Apple’s broader strategy to diversify its supply chain and reduce reliance on China amid geopolitical risks. However, the transition’s success will depend on how quickly India can scale up its manufacturing capabilities and the outcome of ongoing trade negotiations.


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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

Published

2 weeks ago

on

April 23, 2025

By

PhonePe

PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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