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TikTok Cuts Hundreds of Jobs as Focus Shifts to AI-Driven Content Moderation!

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TikTok Cuts Hundreds of Jobs as Focus Shifts to AI-Driven Content Moderation

Social media giant TikTok is laying off hundreds of employees worldwide, including a significant portion of its workforce in Malaysia, as the company shifts towards using more AI-driven content moderation. These layoffs are part of TikTok’s broader effort to streamline operations and enhance the efficiency of its content review process.

Details of the Layoffs

According to sources familiar with the situation, more than 700 jobs were initially expected to be cut in Malaysia. However, TikTok, owned by China’s ByteDance, later clarified that fewer than 500 employees in the country were affected. Most of the impacted employees worked in content moderation and were notified of their dismissal via email on Wednesday.

TikTok confirmed the layoffs and stated that several hundred employees globally would be affected as part of an ongoing plan to optimize its moderation system. The platform currently employs a combination of AI-powered tools and human moderators to review content but aims to further enhance automation in its operations.

Company Statement

A TikTok spokesperson said, “We’re making these changes as part of our ongoing efforts to strengthen our global operating model for content moderation.” The company is planning further staff reductions next month, with plans to consolidate some regional operations, according to sources.

Investment in Trust and Safety

ByteDance, which employs over 110,000 people in more than 200 cities worldwide, is expected to continue investing heavily in trust and safety efforts. TikTok has committed to investing $2 billion globally in these areas in 2024, with 80% of guideline-violating content now being removed through automated technologies.

Regulatory Pressures

The job cuts come as TikTok faces increasing regulatory pressure in Malaysia, where the government has mandated that social media platforms obtain operating licenses by January as part of efforts to combat online offenses. Malaysia has reported a significant rise in harmful social media content this year, prompting authorities to call on platforms like TikTok to improve monitoring efforts.

Broader Context

The layoffs at TikTok reflect a wider trend within the tech industry, where companies are increasingly turning to automation to reduce costs and improve efficiency amid economic pressures. Many tech firms have announced significant rounds of layoffs this year as they grapple with challenging market conditions.

TikTok’s shift towards AI-driven content moderation is seen as a strategic move not only to enhance operational efficiency but also to address regulatory scrutiny regarding harmful content on its platform. As the company navigates these changes, it remains committed to improving user safety while adapting to an evolving digital landscape.

Conclusion

The recent layoffs at TikTok underscore the challenges faced by social media platforms in balancing operational efficiency with regulatory compliance and user safety. As the company continues to invest in AI-driven solutions for content moderation, it will be crucial for TikTok to maintain its commitment to trust and safety while navigating the complexities of a rapidly changing environment. The impact of these layoffs will likely resonate within the industry as companies reassess their strategies in light of economic pressures and regulatory demands.

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Blissclub Raises INR 33 Crore in Fresh Funding Months After Layoffs

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Blissclub, the women-centric D2C apparel brand, has raised INR 33 crore in a Pre-Series B funding round led by Elevation Capital, with Eight Roads Ventures also participating. This funding comes just three months after the company laid off 18% of its workforce-about 21 employees from creative, sales, marketing, growth, and product teams-due to high cash burn and challenges in securing new capital.

The latest investment was made through the allotment of 16,076 compulsory convertible preference shares (CCPS) at a premium of INR 20,428 each. Elevation Capital invested INR 19 crore, securing a 24.5% stake, while Eight Roads Ventures contributed INR 14 crore, raising its stake to 15.79%. The capital will be used for working capital, capital expenditure, and general corporate purposes.

Founded in 2020 by Minu Margeret, Blissclub started as an online activewear brand for women and has since diversified its product range and established offline stores. Despite recent restructuring, the company’s revenue grew 27% to INR 86.9 crore in FY24 from INR 68.3 crore in FY23, though net losses also increased to INR 43.9 crore.

Blissclub’s successful fundraising, despite recent layoffs, underscores both the ongoing challenges and the resilience of India’s D2C startup sector in a difficult funding environment.

 

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Apple to Shift Entire US iPhone Assembly to India by 2026

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Apple is set to relocate all assembly of iPhones destined for the US market from China to India by the end of 2026, marking its biggest manufacturing shift in decades. The move is driven by escalating US-China trade tensions and steep tariffs—up to 145% on Chinese imports—making Chinese assembly increasingly costly for Apple. Although some smartphone imports are temporarily exempt, a 20% duty still applies to Chinese-made iPhones entering the US.

 

India, in contrast, offers a more favorable trade environment, with a paused 26% reciprocal tariff and ongoing negotiations for a bilateral trade deal with the US that could shield Indian exports from future levies. Apple plans to more than double its current iPhone output in India, aiming to assemble over 60 million units annually for the US market. The company already produces about 25% of its global iPhones in India, working with partners like Foxconn, Tata Electronics, and Pegatron.

 

This shift is part of Apple’s broader strategy to diversify its supply chain and reduce reliance on China amid geopolitical risks. However, the transition’s success will depend on how quickly India can scale up its manufacturing capabilities and the outcome of ongoing trade negotiations.


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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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