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TikTok Cuts Hundreds of Jobs as Focus Shifts to AI-Driven Content Moderation!

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TikTok Cuts Hundreds of Jobs as Focus Shifts to AI-Driven Content Moderation

Social media giant TikTok is laying off hundreds of employees worldwide, including a significant portion of its workforce in Malaysia, as the company shifts towards using more AI-driven content moderation. These layoffs are part of TikTok’s broader effort to streamline operations and enhance the efficiency of its content review process.

Details of the Layoffs

According to sources familiar with the situation, more than 700 jobs were initially expected to be cut in Malaysia. However, TikTok, owned by China’s ByteDance, later clarified that fewer than 500 employees in the country were affected. Most of the impacted employees worked in content moderation and were notified of their dismissal via email on Wednesday.

TikTok confirmed the layoffs and stated that several hundred employees globally would be affected as part of an ongoing plan to optimize its moderation system. The platform currently employs a combination of AI-powered tools and human moderators to review content but aims to further enhance automation in its operations.

Company Statement

A TikTok spokesperson said, “We’re making these changes as part of our ongoing efforts to strengthen our global operating model for content moderation.” The company is planning further staff reductions next month, with plans to consolidate some regional operations, according to sources.

Investment in Trust and Safety

ByteDance, which employs over 110,000 people in more than 200 cities worldwide, is expected to continue investing heavily in trust and safety efforts. TikTok has committed to investing $2 billion globally in these areas in 2024, with 80% of guideline-violating content now being removed through automated technologies.

Regulatory Pressures

The job cuts come as TikTok faces increasing regulatory pressure in Malaysia, where the government has mandated that social media platforms obtain operating licenses by January as part of efforts to combat online offenses. Malaysia has reported a significant rise in harmful social media content this year, prompting authorities to call on platforms like TikTok to improve monitoring efforts.

Broader Context

The layoffs at TikTok reflect a wider trend within the tech industry, where companies are increasingly turning to automation to reduce costs and improve efficiency amid economic pressures. Many tech firms have announced significant rounds of layoffs this year as they grapple with challenging market conditions.

TikTok’s shift towards AI-driven content moderation is seen as a strategic move not only to enhance operational efficiency but also to address regulatory scrutiny regarding harmful content on its platform. As the company navigates these changes, it remains committed to improving user safety while adapting to an evolving digital landscape.

Conclusion

The recent layoffs at TikTok underscore the challenges faced by social media platforms in balancing operational efficiency with regulatory compliance and user safety. As the company continues to invest in AI-driven solutions for content moderation, it will be crucial for TikTok to maintain its commitment to trust and safety while navigating the complexities of a rapidly changing environment. The impact of these layoffs will likely resonate within the industry as companies reassess their strategies in light of economic pressures and regulatory demands.

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ShareChat Appoints Neha Markanda as CBO

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Sharechat

ShareChat, one of India’s premier social media platforms, has strengthened its leadership by appointing Neha Markanda as Chief Business Officer for both its flagship ShareChat platform and the popular short video app Moj. Markanda, previously Head of Industry, E-commerce at Google India, brings over 22 years of expertise across renowned companies like Meta, GSK Consumer Healthcare, PepsiCo, and ITC. At Google India, she led transformative strategies in e-commerce and health tech, ensuring market growth and technological innovation for global brands. Her proven track record uniquely positions her to drive ShareChat’s revenue strategy, business expansion, and partnerships with advertisers and regional stakeholders.

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With advanced degrees from the Indian Institute of Foreign Trade and Lady Shri Ram College, Markanda’s leadership is set to reinforce ShareChat’s momentum as India’s go-to platform for marketers and creators looking for trusted, brand-safe environments. Her focus on vernacular content and building robust partnerships will complement ShareChat and Moj’s mission to empower regional creators and deliver authentic engagement. Industry experts have lauded this strategic move, anticipating that Markanda’s vision will help ShareChat and Moj maintain their edge in India’s social media landscape.

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Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

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Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

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Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

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Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

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