Connect with us

Latest News

The Emergence Of OTT Market In India

Published

on

Emergence of OTT Market In India,Startup Stories,Startup News India,Latest Business News 2018,OTT Platforms in India,Top OTT Platforms 2018 India,Growth of Digital Media in India,OTT Market in India,Online Video Market in India

OTT famously known as Over The Top has come a long way in India and there is no stopping. The technology that refers to the delivery of audio and video over the internet is growing exponentially not only in India but, across the globe as well. There is a rise in the number of people shifting their interest toward web based OTT content. With the start up boom and the availability of services online like e tailing, banking, ticketing, entertainment and so on, a large number of people across all age groups are making the best use of the internet. With the deeper penetration of smartphones, faster internet speeds, a wide range of original content people are craving for more digital videos and instant content.

The Global Video Insights Report released by Vuclip revealed as much as 55 % of viewers in India have shifted to smartphones and mobile network usage from broadband as they find it easy to watch  anywhere and everywhere. When compared to traditional broadbands, OTT comes with the latest range of fresh content, high definition quality videos and buffer free experience elevating the primary expectations of customers.

Platforms such as YouTube provides opportunities for independent content creators who can publish their personalised videos without any hassle. Broadcasters who have their own content or video platforms with a variety of publishers are driving the market such as Hotstar, BigFlix, Eros Now, Voot, Viu and so on. However, with the entry of Netflix in India, independent professional content productions are only getting intense in terms of competition.

The very famous Hotstar, was launched back in February 2015 and quickly became one of the largest video on demand platforms in India. Initially, Hotstar was one of the few platforms to provide the best TV shows, movie premieres, live sports and events from across the world. Moving onto Eros Now, it is the OTT arm of Eros International launched in the same year, as Hotstar. The platform works on building content around its parent firm’s library of Bollywood movies and original content as well. While other competitors are in the line including Viu, Voot and SonyLiv, Netflix entered the OTT market in India and is striving hard to change the game. However, to make the competition even more interesting, Netflix recently launched its first Hindi original series Sacred Games and it is receiving a massive positive response from across the globe. Hindi continues to be the most consumed language when it comes to online videos. Hence, the competition to provide with the best and entertaining content is really intensifying by the day.  According to a report, Hindi videos recorded 20,550 million views in the year 2017 in India, across all the platforms. The OTT video market in India is bustling with the competition! The market potential for online content viewing is huge. The emergence of Video on Demand (VOD) service providers brought an evolution from broadcasting to narrowcasting. As of now, viewers can choose from a diverse catalogue of video content in different genres and languages of their preference and watch it whenever and whatever they like.

In a country like India, the media and entertainment sector is rapidly growing and with the emergence of live and linear OTT, it is definitely the next big thing!

 

Continue Reading
Advertisement
1 Comment

1 Comment

  1. Cvlqptob

    May 27, 2025 at 9:23 pm

    สำรวจคาสิโนออนไลน์ที่ได้รับการจัดอันดับดีที่สุดในปี 2025 เปรียบเทียบโบนัส ตัวเลือกเกม และความน่าเชื่อถือของแพลตฟอร์มชั้นนำเพื่อการเล่นเกมที่ปลอดภัยและคุ้มค่าคาสิโนคริปโต

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

Published

on

Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

The funding round was spearheaded by Skycatcher and Steadview Capital, with significant participation from notable international investors including a16z Speedrun, Bandai Namco O21 Fund, Neowiz, and prominent Web3 financiers such as Polygon Ventures and Sandeep Nailwal. Existing backers like AET Japan and BACE Capital also continued their support. SuperGaming aims to utilize this capital infusion to expand its footprint internationally, focusing on emerging markets. A key initiative includes launching its award-winning game, Indus Battle Royale, in Latin America through a partnership with LOUD.GG, alongside rolling out its proprietary SuperPlatform developed with Google Cloud to empower game developers worldwide, especially in resource-constrained regions. 

CEO and Co-Founder Roby John emphasized that this funding milestone is crucial in shifting India from merely a gaming consumer base to a hub for gaming innovation. By adopting a “hyper-local” strategy that tailors games to diverse cultures in underrepresented markets like the Middle East and Latin America, SuperGaming is poised for global growth. With over 200 million installs and an expanding user base, SuperGaming’s recent fundraising solidifies its position at the forefront of India’s gaming revolution, ready to make a major impact on the international stage.

Continue Reading

Latest News

Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

Published

on

Swiggy

Swiggy, India’s leading online food delivery platform, has introduced DeskEats, a unique meal delivery service specifically designed for office-goers and working professionals across 30 major cities. DeskEats aims to streamline office dining by offering a diverse, office-friendly menu, making it easier than ever for corporate employees to enjoy convenient and delicious meals right at their workplace. By simply typing “Office” or “Work” in the Swiggy app, users can unlock curated collections like Value Combos, Stress Munchies, Healthy Nibbles, and Teamwork Bites, catering to every office dining scenario—from solo meals to team lunches and quick snack breaks.

Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

Continue Reading

Latest News

Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

Published

on

Pine Labs

Setu, the API infrastructure platform and subsidiary of Pine Labs, has significantly strengthened its leadership by appointing Prashanth Nimmagada (ex-Razorpay) as Chief Technology Officer, signaling its commitment to innovation in India’s dynamic fintech landscape. Alongside Nimmagada, Setu has welcomed other top industry talent: Vijeth Pandit (ex-Razorpay) as Chief Product Officer, Ramkumar Thirumurthi (ex-Razorpay, co-founder Actyv.ai) as Chief Revenue Officer, Nikhil Ratanpal (ex-PhonePe) as Director of Product Development, and Santosh Subramanian (ex-Yes Bank, Wibmo) as Head of Finance. These high-profile hires accompany Anand Raisinghani’s (ex-SAP India) appointment as CEO, underscoring Setu’s focus on building a strong, experienced leadership bench to drive future growth.

Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

Continue Reading
Advertisement

Recent Posts

Advertisement