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The Ecommerce Battle: Amazon Vs Flipkart

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Ecommerce rivals Amazon and Flipkart have geared up for their respective festive season sales. For the first time since the inception of ecommerce in India, both the companies will begin their sale offers on the same day.

Both platforms will be offering attractive deals and huge discounts across various categories to drive up sales for five consecutive days. According to sources, homegrown market leader Flipkart has tasked its executives to register a lead of 70%-30% over Amazon India. Meanwhile, the American online retailer Amazon has promised to fight with the force of ‘two Amazons’ against Flipkart in an epic battle. While the stage has been set by the two giants, this year will see the debut of another ecommerce entrant, Alibaba backed Paytm Mall, along with market veterans Snapdeal and Shopclues.

In preparation for the sale, Flipkart India Pvt., Ltd., received a working capital credit of Rs. 1,000 crore from Axis Bank in addition to the existing credit line of Rs. 375 crores that the company already had with the bank. Amazon India has also been catching up with Flipkart in metrics like traffic, volumes and seller base. The global firm has launched 50 brands since January and hosts over two million products under its fashion category. The focus this year will be on the high spending Prime customers while acquiring new customers through their consumables category. Multiple industry experts agree the total sale generated by Flipkart’s Big Billion Days and Amazon’s Great Indian Festival will be at least 50% more than last year, even touching the Rs. 15,000 crores mark.

New entrant Paytm Mall backed by China’s Alibaba has also chalked out an aggressive budget of Rs. 1,000 crores for the sale season including Rs. 501 crores cashback offers. For their four day sale, Paytm Mall will be spending close to $ 35 million on its logistics network claiming that over 50% of the orders will be delivered the same day or by the next day. Meanwhile, smaller ecommerce firms such as Snapdeal and Shopclues are hoping to reaffirm their position in the market this season. Snapdeal, after the failed attempt to merge with Flipkart, plans to conduct 3 or 4 festive sales to regain the big chunk of market share they lost during the 2016 festive season sale. ShopClues, on the other hand, will focus on unstructured categories including unbranded fashion goods to defend its position in smaller towns. The ecommerce firm plans to double sales to over 10 million units during the festive period as it targets an Initial Public Offering (IPO) next year.

According to a study by management consulting agency RedSeer, during the 2016 sale, India’s ecommerce companies generated a gross revenue of $ 2.2 billion. The battle for highest gross revenue generated through festive season sale begins on September 20.

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Kerala Startup E-Quark Launches Innovative Mobile Holder with Built-In Charger

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Equark - StartupStories

Kerala-based startup E-Quark Molecule Innovations Pvt Ltd, headquartered in Thrissur, has introduced an innovative device called Keratin that combines a mobile phone holder with a built-in charger. This unique gadget is designed to offer users a convenient solution to hold and charge their smartphones simultaneously, addressing the common challenge of managing power supply while using mobile devices.

The device enhances user experience by integrating two essential functions into one compact design. It securely holds the phone while providing efficient charging, making it perfect for use on desks, bedside tables, or other personal spaces where easy access and power are needed. This innovation aligns with the growing trend of multifunctional mobile accessories that prioritize both convenience and practicality.

E-Quark Molecule Innovations is a key player in Kerala’s dynamic startup ecosystem, which has been rapidly expanding in tech-driven areas such as electric vehicle charging infrastructure. With the launch of this mobile holder-charger, the company is establishing itself as a leader in user-centric mobile accessories, further cementing Kerala’s position as a hub for cutting-edge technology development.

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New Instagram Features Let Users Customize Profiles and Share Quietly

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Instagram Grid

Instagram is rolling out two major features in June 2025 that promise to give users unprecedented creative control and privacy: grid rearranging and silent posting. The long-awaited grid rearranging tool allows users to freely drag and drop posts anywhere on their profile grid, breaking away from the traditional chronological order. This means users can now curate their profiles for a more visually appealing or thematic presentation, without the hassle of deleting and reposting content—an update especially welcomed by brands, creators, and anyone meticulous about their digital aesthetic.


In tandem, Instagram is introducing the “Post quietly to profile” feature, which lets users add photos and videos to their grid without notifying followers or pushing the content to their feeds. This silent posting option is ideal for those who want to document moments privately, experiment with new content, or maintain a cohesive grid without spamming their audience. It’s designed to reduce the pressure of public sharing, making Instagram a more comfortable space for personal expression and experimentation.

 

These updates reflect Instagram’s commitment to user empowerment and flexibility, responding directly to years of feedback. As Instagram head Adam Mosseri stated, the goal is to help users “create and share without added pressure,” giving them more freedom over how their content appears and how they engage with their audience.

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Zepto Delays IPO to Focus on Profitability and Indian Ownership

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Zepto - StartupStories

Overview

Zepto, a leading quick commerce startup, has postponed its planned IPO to early 2026, shifting its focus to achieving profitability and increasing Indian shareholding before going public.

Key Reasons for Delay

  • Profitability Focus: Zepto aims to reach EBITDA break-even before listing, unlike many tech firms that went public while still loss-making.
  • Market Uncertainty: Ongoing global and domestic market volatility influenced the decision to wait for more stable conditions.
  • Peer Comparison: The company wants to present a stronger profit profile, learning from the performance of rivals like Swiggy and Zomato (now Eternal).

Boosting Domestic Shareholding

  • Target: Zepto plans to raise Indian ownership to at least 51% to comply with FDI norms and reinforce its Indian identity.
  • Actions: The company is conducting secondary share sales to Indian investors and founders are increasing their stakes by buying from foreign investors.
  • Progress: Domestic ownership has reached about 40-44%, with expectations to surpass 51% before the IPO.

Financial and Operational Updates

  • Efficiency Drive: Zepto is optimizing operations, running over 900 dark stores and offering 48,000 SKUs, to reduce cash burn and move toward profitability.
  • Challenges: The company faces stiff competition from Swiggy Instamart and Blinkit, leading to higher costs, and has dealt with operational pauses and regulatory scrutiny in some regions.

Outlook

Zepto remains positive about its future, aiming to raise around $800 million in its IPO and attract both domestic and international investors. CEO Aadit Palicha emphasizes building a sustainable, majority Indian-owned business before entering the public market.

Summary: Zepto’s IPO delay reflects a strategic focus on financial stability and regulatory compliance, with profitability and Indian ownership at the forefront.

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