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Sourav Ganguly and others invest Rs 3 crore in Flickstree

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8 years ago

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Former cricketer Sourav Ganguly along with Venture Catalysts and others have invested Rs. 3 crores in a Mumbai based video content discovery platform, Flickstree. These funds will be used to build product features and enable users to create their own personal video magazines based on certain interests ranging from technology to sports.

This seed round of funding, which marked the first startup investment by the cricketer also saw participation from Kolkata based Aditya Group’s Anirban Aditya and Ankit Aditya and Moksh Sports Ventures. Ganguly, who will be promoting the company along with being a key stakeholder said investing in startups is something new and hopefully few years down the line they will see success in this venture.

Flickstree founded by Saurabh Singh, Rahul Jain and Nagender Sangra in 2014 curates videos for the end users from across sites including YouTube, Vimeo, Facebook among others, based on the end user’s online preferences. The platform, officially launched in August 2016, compiles and personalizes online videos from social networks, media sites and blogs and then creates a custom user video feed.

At present, the platform has over 20 categories and uses a proprietary self learning engine to understand user context, predict user behavior and suggest content. Saurabh Singh speaking about the startup said Flickstree tries to organize video content from the free web for users as it is difficult for users to discover videos across multiple platforms.

Flickstree initially began as a movie recommendation engine and switched to a personalized digital video curation platform earlier in 2017. It now focuses on compiling and categorizing free to watch online videos from across social networks, media sites and blogs.

In recent times several cricketers have begun investing in startups all over India. Sachin Tendulkar has invested in IoT startup Smartron, while Yuvraj Singh has his own venture fund YouWeCan that has invested in multiple startups. Former Captain M.S. Dhoni and present Captain Virat Kohli, also have invested in fitness startups.

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