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Prime Video Introduces Channel K: A New Hub for Korean Entertainment in India!

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Prime Video Introduces Channel K: A New Hub for Korean Entertainment in India!

Prime Video has expanded its offerings in India with the launch of Channel K, a premium Korean entertainment channel available as an add-on subscription. This new channel promises a rich array of Korean series, movies, K-pop concerts, and reality shows, catering to the growing appetite for Hallyu (Korean Wave) content in the country.

What Channel K Offers

Subscribers to Channel K can access a variety of content, including acclaimed series like Summer Strike and Personal Taste, blockbuster films such as Joint Security Area and The Battle: Roar to Victory, and exclusive behind-the-scenes footage of BTS, including the highly anticipated 2024 BTS FESTA: Message from Jin.

Content Highlights

  • Popular Dramas: Notable titles include Summer Strike, Personal Taste, and classic dramas that have garnered significant attention.
  • Blockbuster Films: Access to acclaimed films like Joint Security Area (JSA) and Our Season.
  • K-Pop Specials: Concerts and events such as NCT Nation and Made in Korea: The K-Pop Experience.
  • Exclusive BTS Content: Special features including concert footage and documentaries about the global icons.

Channel K is priced affordably at ₹79 per month, with a limited-time introductory offer of just ₹1 for the first month, making premium Korean entertainment accessible to a wider audience.

Seamless Integration for Prime Members

The new channel integrates seamlessly with existing Prime Video memberships. Subscribers won’t need additional logins or separate billing; the content is housed within the Prime Video app. This integration offers personalized recommendations, features like X-Ray, watch lists, offline downloads, and data management options for a hassle-free viewing experience.

Benefits of Integration

  • Unified Access: All content can be accessed through a single login, simplifying user experience.
  • Personalized Recommendations: Enhanced content discovery tailored to user preferences.
  • Advanced Features: Enjoy features like X-Ray for additional context on shows and movies, consolidated watchlists, and offline viewing capabilities.

Riding the Korean Wave in India

Speaking about the launch, Gaurav Bhasin, Head of Marketplace for Add-on Subscriptions and Movie Rentals at Prime Video, noted the growing popularity of Korean entertainment in India:

“Since its launch in India, add-on subscriptions on Prime Video have been instrumental in introducing international streaming services to Indian audiences. Over the years, we’ve seen tremendous love for Korean content, including series like Marry My Husband, No Gain No Love, and Jinny’s Kitchen. With Channel K, we aim to expand the selection for our Prime members and deepen their engagement with Korean storytelling.”

A Global Collaboration

Channel K is a result of a collaboration between Prime Video and IMX, an international media company. Sohn Il-Hyung, CEO of IMX, expressed excitement about bringing the channel to India:

“Our mission with Channel K is to deliver premium Korean entertainment to a global audience. Following our success in Japan, we are thrilled to partner with Prime Video to introduce Channel K in India. This initiative not only enhances accessibility to top-tier Korean content but also strengthens cultural connections between Korea and Indian audiences.”

Conclusion

With the launch of Channel K, Prime Video continues to strengthen its position as a leading platform for international content in India. By offering a dedicated hub for Korean entertainment, Prime Video caters to the increasing demand for diverse programming while fostering cultural exchange. As Indian audiences embrace the Hallyu wave, Channel K stands poised to become an essential destination for fans of Korean culture and entertainment.

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From Space to Earth: Sunita Williams’ Inspiring Journey and Homecoming Celebration

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Sunita Williams, the celebrated Indian-American astronaut, recently returned to Earth after an extended nine-month mission aboard the International Space Station (ISS). Initially scheduled for just eight days, her mission was prolonged due to technical issues with the Boeing Starliner spacecraft, which rendered it unsafe for their return.

On March 19, 2025, Williams and fellow astronaut Butch Wilmore safely splashed down off the Florida coast. 

 

Their homecoming was celebrated in Jhulasan village, Gujarat, where special prayers and rituals were held to honor her safe return. Family members expressed their joy and gratitude, emphasizing her strong ties to her ancestral home.

Upon her return, Williams received accolades from Indian officials, including a letter from Prime Minister Narendra Modi, who expressed pride in her achievements and resilience. He highlighted the inspiration she provides to future generations of scientists.

 

While her return marks a moment of celebration, it also signals the start of new challenges. After spending 286 days in space, Williams will undergo a 45-day rehabilitation period to readjust to life on Earth and regain physical strength.

Sunita Williams’ journey serves as an inspiration not only for India but for aspiring scientists worldwide, showcasing the significant contributions of Indian-origin individuals in global space exploration.

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Unilever Introduces Innovative Color-Changing ‘Smart Label’ for Dove

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Unilever Introduces Innovative Color-Changing 'Smart Label' for Dove

Unilever has launched a new innovation in personal care with the introduction of a color-changing “smart label” for its Dove Shower Sensor Deep Moisture Body Wash. This limited-edition product, available exclusively in Canada, integrates advanced packaging technology to promote healthier skin habits.

How It Works

The smart label activates when exposed to water temperatures above 41°C, displaying a “VERY HOT” warning. This feature encourages users to lower their shower temperature, helping to preserve the skin’s natural moisture—especially crucial during Canada’s cold winter months1.

A Step Towards Smarter Personal Care

This innovation reflects Unilever’s dedication to combining technology with personal care. Divya Singh, head of personal care at Unilever Canada, highlighted the product’s role in fostering better skin health through intuitive reminders. Singh stated that the sensor supports hydration and empowers consumers to maintain healthier habits confidently1.

Broader Implications

The smart label is part of a larger trend in packaging innovation, offering functionality beyond traditional use. Such advancements not only enhance user experience but also align with Unilever’s commitment to sustainability and digital transformation13.

This launch underscores Unilever’s focus on enhancing everyday products with technology while promoting skin health and environmental consciousness.

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Quick Commerce Set to Boost HUL’s Revenue

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StartupStories

Unilever’s CEO, Fernando Fernandez, is optimistic about quick commerce’s growth in India, predicting it will significantly boost Hindustan Unilever Ltd’s (HUL) revenue. Currently, quick commerce accounts for about 2% of HUL’s revenue, but Fernandez expects this to rise to 10-15% within the next three to four years.

Why Quick Commerce?

India’s unique demographic, with affluent and economically active households living in close proximity, makes quick commerce a logical and profitable channel. The margin mix in quick commerce is also favorable for improving profitability12.

Market Trends

Quick commerce is rapidly expanding in India, with its contribution to ecommerce sales doubling annually. Major players like Blinkit, Swiggy Instamart, and Zepto are driving this growth, driven by consumer preference for convenience over discounts13.

Future Outlook

Fernandez’s strategy aligns with Unilever’s goal to transform its business and meet evolving consumer preferences. Leveraging quick commerce will be key to enhancing HUL’s revenue in India, a crucial market for Unilever

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