Prime Video has expanded its offerings in India with the launch of Channel K, a premium Korean entertainment channel available as an add-on subscription. This new channel promises a rich array of Korean series, movies, K-pop concerts, and reality shows, catering to the growing appetite for Hallyu (Korean Wave) content in the country.
What Channel K Offers
Subscribers to Channel K can access a variety of content, including acclaimed series like Summer Strike and Personal Taste, blockbuster films such as Joint Security Area and The Battle: Roar to Victory, and exclusive behind-the-scenes footage of BTS, including the highly anticipated 2024 BTS FESTA: Message from Jin.
Content Highlights
- Popular Dramas: Notable titles include Summer Strike, Personal Taste, and classic dramas that have garnered significant attention.
- Blockbuster Films: Access to acclaimed films like Joint Security Area (JSA) and Our Season.
- K-Pop Specials: Concerts and events such as NCT Nation and Made in Korea: The K-Pop Experience.
- Exclusive BTS Content: Special features including concert footage and documentaries about the global icons.
Channel K is priced affordably at ₹79 per month, with a limited-time introductory offer of just ₹1 for the first month, making premium Korean entertainment accessible to a wider audience.
Seamless Integration for Prime Members
The new channel integrates seamlessly with existing Prime Video memberships. Subscribers won’t need additional logins or separate billing; the content is housed within the Prime Video app. This integration offers personalized recommendations, features like X-Ray, watch lists, offline downloads, and data management options for a hassle-free viewing experience.
Benefits of Integration
- Unified Access: All content can be accessed through a single login, simplifying user experience.
- Personalized Recommendations: Enhanced content discovery tailored to user preferences.
- Advanced Features: Enjoy features like X-Ray for additional context on shows and movies, consolidated watchlists, and offline viewing capabilities.
Riding the Korean Wave in India
Speaking about the launch, Gaurav Bhasin, Head of Marketplace for Add-on Subscriptions and Movie Rentals at Prime Video, noted the growing popularity of Korean entertainment in India:
“Since its launch in India, add-on subscriptions on Prime Video have been instrumental in introducing international streaming services to Indian audiences. Over the years, we’ve seen tremendous love for Korean content, including series like Marry My Husband, No Gain No Love, and Jinny’s Kitchen. With Channel K, we aim to expand the selection for our Prime members and deepen their engagement with Korean storytelling.”
A Global Collaboration
Channel K is a result of a collaboration between Prime Video and IMX, an international media company. Sohn Il-Hyung, CEO of IMX, expressed excitement about bringing the channel to India:
“Our mission with Channel K is to deliver premium Korean entertainment to a global audience. Following our success in Japan, we are thrilled to partner with Prime Video to introduce Channel K in India. This initiative not only enhances accessibility to top-tier Korean content but also strengthens cultural connections between Korea and Indian audiences.”
Conclusion
With the launch of Channel K, Prime Video continues to strengthen its position as a leading platform for international content in India. By offering a dedicated hub for Korean entertainment, Prime Video caters to the increasing demand for diverse programming while fostering cultural exchange. As Indian audiences embrace the Hallyu wave, Channel K stands poised to become an essential destination for fans of Korean culture and entertainment.
