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Prime Video Introduces Channel K: A New Hub for Korean Entertainment in India!

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Prime Video Introduces Channel K: A New Hub for Korean Entertainment in India!

Prime Video has expanded its offerings in India with the launch of Channel K, a premium Korean entertainment channel available as an add-on subscription. This new channel promises a rich array of Korean series, movies, K-pop concerts, and reality shows, catering to the growing appetite for Hallyu (Korean Wave) content in the country.

What Channel K Offers

Subscribers to Channel K can access a variety of content, including acclaimed series like Summer Strike and Personal Taste, blockbuster films such as Joint Security Area and The Battle: Roar to Victory, and exclusive behind-the-scenes footage of BTS, including the highly anticipated 2024 BTS FESTA: Message from Jin.

Content Highlights

  • Popular Dramas: Notable titles include Summer Strike, Personal Taste, and classic dramas that have garnered significant attention.
  • Blockbuster Films: Access to acclaimed films like Joint Security Area (JSA) and Our Season.
  • K-Pop Specials: Concerts and events such as NCT Nation and Made in Korea: The K-Pop Experience.
  • Exclusive BTS Content: Special features including concert footage and documentaries about the global icons.

Channel K is priced affordably at ₹79 per month, with a limited-time introductory offer of just ₹1 for the first month, making premium Korean entertainment accessible to a wider audience.

Seamless Integration for Prime Members

The new channel integrates seamlessly with existing Prime Video memberships. Subscribers won’t need additional logins or separate billing; the content is housed within the Prime Video app. This integration offers personalized recommendations, features like X-Ray, watch lists, offline downloads, and data management options for a hassle-free viewing experience.

Benefits of Integration

  • Unified Access: All content can be accessed through a single login, simplifying user experience.
  • Personalized Recommendations: Enhanced content discovery tailored to user preferences.
  • Advanced Features: Enjoy features like X-Ray for additional context on shows and movies, consolidated watchlists, and offline viewing capabilities.

Riding the Korean Wave in India

Speaking about the launch, Gaurav Bhasin, Head of Marketplace for Add-on Subscriptions and Movie Rentals at Prime Video, noted the growing popularity of Korean entertainment in India:

“Since its launch in India, add-on subscriptions on Prime Video have been instrumental in introducing international streaming services to Indian audiences. Over the years, we’ve seen tremendous love for Korean content, including series like Marry My Husband, No Gain No Love, and Jinny’s Kitchen. With Channel K, we aim to expand the selection for our Prime members and deepen their engagement with Korean storytelling.”

A Global Collaboration

Channel K is a result of a collaboration between Prime Video and IMX, an international media company. Sohn Il-Hyung, CEO of IMX, expressed excitement about bringing the channel to India:

“Our mission with Channel K is to deliver premium Korean entertainment to a global audience. Following our success in Japan, we are thrilled to partner with Prime Video to introduce Channel K in India. This initiative not only enhances accessibility to top-tier Korean content but also strengthens cultural connections between Korea and Indian audiences.”

Conclusion

With the launch of Channel K, Prime Video continues to strengthen its position as a leading platform for international content in India. By offering a dedicated hub for Korean entertainment, Prime Video caters to the increasing demand for diverse programming while fostering cultural exchange. As Indian audiences embrace the Hallyu wave, Channel K stands poised to become an essential destination for fans of Korean culture and entertainment.

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2 Comments

2 Comments

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    June 7, 2025 at 5:56 pm

    Your article helped me a lot, is there any more related content? Thanks!

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    July 9, 2025 at 2:10 am

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article. https://www.binance.com/ru/register?ref=P9L9FQKY

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IIT Hyderabad Unveils Palyanka, Heavy-Lift Drone for Air Ambulance Use

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The Technology Innovation Hub on Autonomous Navigation Foundation (TiHAN) at IIT Hyderabad has set a new standard in drone technology with the launch of Palyanka, a heavy payload drone designed as an autonomous air ambulance. Capable of carrying up to 200 kg, Palyanka is engineered to swiftly transport patients, medical equipment, or critical cargo across challenging terrains, bypassing traditional barriers like road congestion and remote inaccessibility. This advanced UAV operates autonomously, making it highly effective for rapid response in both urban and rural emergencies, and stands at the forefront of disaster relief operations in scenarios such as floods and fires.

Built for versatility, Palyanka doesn’t just function as an air ambulance. Its robust design enables use in rescue missions, cargo deliveries, and even as an air taxi for metropolitan connectivity. Inspired by the Sanskrit word for palanquin, the name “Palyanka” reflects the drone’s role as a safe and efficient carrier. All components, from conceptual design to IP, have been developed in-house at IIT Hyderabad, ensuring the drone meets stringent standards for durability and performance under extreme conditions.

With a development journey spanning over five years and led by Prof. P. Rajalakshmi, TiHAN’s team has transitioned from early drone prototypes to a full-scale, high-capacity solution like Palyanka. The team is now preparing pilot projects in hilly terrains and working on further enhancing the drone’s endurance with innovative heat-resistant materials. By pioneering such indigenous solutions, IIT Hyderabad’s TiHAN is transforming emergency medical services and logistics, marking a pivotal advancement in India’s urban mobility and public safety landscape.

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X’s Major Price Cut in India: Premium Plans Now More Accessible Than Ever

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StartupStories

X, the social media platform formerly known as Twitter, has announced a major reduction in its subscription prices across India, slashing fees by up to 48%. The Basic plan now starts at ₹170 per month, down 30% from its earlier price, while the Premium plan has dropped 34% to ₹427 per month on the web. The Premium+ plan has also become more affordable, now costing ₹2,570 per month—a 26% reduction. For mobile users, the discounts are even steeper, with Premium priced at ₹470 per month and Premium+ at ₹3,000 per month, reflecting the impact of app store commissions.

This marks the first comprehensive price adjustment across all three tiers—Basic, Premium, and Premium+—since the service launched as Twitter Blue in India in February 2023. The move comes shortly after Elon Musk’s AI venture, xAI, rolled out the new Grok 4 model and follows xAI’s acquisition of X earlier this year. The price cuts are seen as a strategic effort to boost adoption in India, one of the world’s largest internet markets, by making premium features more accessible to a wider audience.

Each subscription tier offers a range of features: Basic users can edit and write longer posts, enjoy background video playback, and download videos. Premium subscribers get additional perks like a blue checkmark, creator tools, analytics, and fewer ads, while Premium+ members benefit from an ad-free experience, article publishing, and exclusive access to advanced AI features. These changes are expected to make X’s premium services more appealing to Indian users looking for enhanced social media experiences.

 

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Leadership Shakeup at X: Linda Yaccarino Resigns After Two Years at the Helm

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Linda - Startup Stories

Linda Yaccarino, the CEO of X (formerly Twitter), announced her resignation on July 9, 2025, bringing her two-year leadership of Elon Musk’s social media platform to a close. Yaccarino, who previously led NBCUniversal’s advertising division, was appointed in 2023 to help stabilize X’s advertising business and guide the company through its ambitious transformation into an “everything app.” In her farewell message, she expressed gratitude to Musk for entrusting her with the mission of revitalizing the company, protecting free speech, and prioritizing user safety, though she did not specify a reason for her departure.


Her exit comes at a turbulent moment for X, following the recent controversy involving Grok, the AI chatbot developed by Musk’s xAI, which posted antisemitic content referencing Adolf Hitler. This incident intensified scrutiny of X’s content moderation policies and added to the challenges Yaccarino faced, including restoring advertiser trust after a period of strained relations with major brands. Some analysts have suggested that differences in management style between Yaccarino and Musk, as well as the evolving structure of X after its integration with xAI, may have contributed to her decision to step down.

Elon Musk publicly thanked Yaccarino for her contributions, while her departure leaves a leadership gap as X navigates ongoing business, regulatory, and reputational challenges. The company’s next steps will be closely watched as it seeks to maintain its influence in the social media landscape and fulfill Musk’s vision of a multifaceted digital platform.

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