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Apple to Introduce ‘LLM Siri’ for iOS 19: Here’s What We Know!

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Apple to Introduce ‘LLM Siri’ for iOS 19: Here’s What We Know!

After a significant upgrade to Siri with iOS 18 earlier this year, Apple is reportedly working on a groundbreaking version of its voice assistant, designed to rival OpenAI’s ChatGPT and Google’s Gemini. According to Bloomberg’s Mark Gurman, this new Siri will utilize an advanced large language model (LLM) to enable smoother back-and-forth conversations and handle complex requests more efficiently.

What is ‘LLM Siri’?

The revamped voice assistant, referred to internally as ‘LLM Siri,’ is being developed to replace the current version of Siri. It is expected to deliver enhanced conversational abilities and improved processing speeds, marking a major leap forward in voice assistant technology.

Key Features of LLM Siri

  • Conversational Abilities: The new Siri aims to engage in more natural and human-like conversations, allowing users to interact with the assistant more intuitively.
  • Complex Request Handling: Enhanced capabilities will enable Siri to manage sophisticated queries and tasks that go beyond simple commands.
  • Integration with Apple Intelligence: LLM Siri will leverage features from Apple’s AI initiatives, including personalized responses based on user data.

Apple plans to unveil this conversational Siri as part of the iOS 19 and macOS 16 updates, which are codenamed “Luck” and “Cheer.” These updates are slated for release in 2025, but the new Siri is likely to roll out in Spring 2026, rather than alongside the anticipated iPhone 17.

What Could ‘LLM Siri’ Offer?

The upcoming overhaul of Siri is anticipated to deliver a more intuitive and advanced AI experience, comparable to systems like ChatGPT or Gemini. Apple, known for prioritizing user privacy, is reportedly developing these capabilities in-house, ensuring stronger safeguards for personal data.

Privacy Considerations

Apple has emphasized that while it is enhancing Siri’s capabilities, it remains committed to user privacy. The LLM will be designed to process data on-device whenever possible, minimizing reliance on cloud processing and enhancing security.

Despite these advancements, Apple is unlikely to discontinue support for third-party AI integrations. Currently, ChatGPT is accessible via Siri, and Apple plans to expand compatibility with additional AI chatbots in the future.

Algorithmic Enhancements

The new Siri will utilize advanced algorithms that allow it to understand context better and respond more accurately. This includes:

  • App Intents: Expanded use of App Intents will allow for more precise control of third-party apps.
  • Contextual Awareness: The assistant will be able to consider user context—such as location and calendar events—to provide relevant responses.

Timeline for Release

  • Announcement: The new LLM Siri is expected to be announced alongside iOS 19 and macOS 16 at Apple’s annual Worldwide Developers Conference (WWDC) in June 2025.
  • Public Launch: The public release of LLM Siri may occur in Spring 2026, following internal testing phases.

Conclusion

Apple’s anticipated revamp of Siri with the introduction of ‘LLM Siri’ represents a significant shift towards more advanced conversational AI. As the company seeks to catch up with competitors like OpenAI and Google, this initiative underscores Apple’s commitment to enhancing user experience while maintaining a strong focus on privacy. With these developments on the horizon, users can look forward to a more capable and interactive voice assistant that aligns with modern expectations for digital communication.

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MPL to Lay Off 60% of India Workforce Following Online Gaming Ban

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MPL

Mobile Premier League (MPL), one of India’s top online gaming platforms, is set to lay off about 60% of its India workforce following the government’s ban on paid online games. The move, confirmed by MPL CEO Sai Srinivas through an internal email, will impact around 300 employees across multiple departments including marketing, finance, operations, engineering, and legal. This decision comes as a direct result of the Promotion and Regulation of Online Gaming Bill, 2025, which restricts paid online games involving monetary stakes to address concerns over financial risks and addiction among young users.

India contributed nearly half of MPL’s revenues, estimated at around $100 million in the 2024-25 fiscal year. With the ban on paid gaming, MPL’s primary revenue source in India has been effectively cut off, prompting the company to shift focus towards free-to-play games and expand its presence in overseas markets such as the United States and Brazil. Despite the layoffs, MPL has pledged to support the affected employees through the transition period. CEO Sai Srinivas expressed regret over the downsizing but highlighted the company’s commitment to developing new business models for the Indian market amid the regulatory changes.

This development significantly disrupts the Indian online gaming industry, which was on track to grow into a $3.6 billion sector by 2029 before the introduction of the ban. While competitors like Dream11 have adapted by discontinuing paid games and avoiding layoffs, the ban has forced many gaming startups in India to rethink their operations. The government’s regulation targets all games involving real money stakes, including fantasy sports and popular card games like rummy and poker, reshaping the future landscape for the country’s gaming ecosystem and its workforce.

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NCLT Approves Amalgamaxtion of Info Edge Subsidiary Makesense with PB Fintech

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Info Edge - PB

The National Company Law Tribunal (NCLT) has granted approval for the amalgamation of Info Edge’s subsidiary, Makesense Technologies, with PB Fintech as of August 29, 2025, in a significant move for India’s fintech sector. This strategic merger aligns with Info Edge’s ongoing focus on streamlining its corporate structure and supports PB Fintech’s growth trajectory as the operator of leading platforms such as Policybazaar and Paisabazaar. The amalgamation, cleared by NCLT’s Chandigarh bench, took place without winding up either company, enabling a seamless blending of assets and expertise for greater operational efficiency.

In the specifics of this deal, Makesense Technologies—holding a 13.04% stake in PB Fintech as of June 2025—will see its shareholders allotted 59,750 equity shares and 60,030 compulsorily convertible preference shares from PB Fintech, with no change to Info Edge’s underlying economic interest. The consolidation is expected to cut compliance and administrative costs, simplify the equity structure, and enable both companies to focus on core business strengths without duplication of resources. This move is designed to strengthen PB Fintech’s position in India’s fast-evolving fintech and insurance market, while keeping Info Edge’s investment objectives intact.

The NCLT-approved merger highlights a broader trend of consolidation within India’s tech-driven industries, as major players seek to boost competitiveness and achieve sustainable growth through mergers and amalgamations. Stakeholders—including shareholders and employees—are set to benefit from the new, streamlined structure, increased transparency, and the promise of enhanced value creation going forward. The unification of Makesense Technologies and PB Fintech is expected to make a positive impact on the broader fintech ecosystem, reinforcing both companies’ leadership and innovation agendas.

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ShareChat Appoints Neha Markanda as CBO

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Sharechat

ShareChat, one of India’s premier social media platforms, has strengthened its leadership by appointing Neha Markanda as Chief Business Officer for both its flagship ShareChat platform and the popular short video app Moj. Markanda, previously Head of Industry, E-commerce at Google India, brings over 22 years of expertise across renowned companies like Meta, GSK Consumer Healthcare, PepsiCo, and ITC. At Google India, she led transformative strategies in e-commerce and health tech, ensuring market growth and technological innovation for global brands. Her proven track record uniquely positions her to drive ShareChat’s revenue strategy, business expansion, and partnerships with advertisers and regional stakeholders.

Markanda’s appointment comes at a pivotal time for ShareChat, which recently achieved profitability and has projected a robust ₹1,200 crore revenue run rate for the year. The platforms boast a combined monthly active user base of more than 325 million, making ShareChat and Moj essential tools for marketers seeking to increase engagement across India’s diverse regions. Markanda’s expertise is expected to further accelerate ShareChat’s business growth, opening doors for brand collaborations and hyper-targeted influencer campaigns, which can connect marketers to local audiences in a culturally relevant manner.

With advanced degrees from the Indian Institute of Foreign Trade and Lady Shri Ram College, Markanda’s leadership is set to reinforce ShareChat’s momentum as India’s go-to platform for marketers and creators looking for trusted, brand-safe environments. Her focus on vernacular content and building robust partnerships will complement ShareChat and Moj’s mission to empower regional creators and deliver authentic engagement. Industry experts have lauded this strategic move, anticipating that Markanda’s vision will help ShareChat and Moj maintain their edge in India’s social media landscape.

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