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Paytm Invests in MobiQuest, Mobile Loyalty Startup
Mobile payments startup Paytm, in a blog, announced they will be partnering with mobile loyalty startup MobiQuest Mobile Technologies. The details about the amount Paytm will be investing in the Noida based startup were not disclosed.
MobiQuest, founded in 2008 works in the mobile loyalty and data analytics startup space. Their flagship product M-loyal is a mobile based platform that combines mobile technology with deep drill down analytics to provide higher returns on investments (ROI.) According to Paytm, this partnership will allow them to help their 5 million merchant partners engage with their customers by using their data analytics and precision marketing solutions. Using the m-loyal platform online Paytm sellers will be able to design customized multichannel loyalty programs enabling them to engage and return to their consumer base.
Vice President of Paytm, Sudhanshu Gupta said, “ In the next phase, we aim to enable them with tools that will help them drive incremental sales and revenues. Our partnership with MobiQuest will help us offer mobile based loyalty programs to our partner merchants.”
MobiQuest was founded by Vineet Narang in 2008 and works with customers to seamlessly enable their business processes on mobiles. The platform provides loyalty, analytics and campaign management solutions to over 200 brands and over 80 million consumers across various sectors.
CEO of the company Vineet Narang said they were excited to partner with Paytm and leverage their huge consumer base. He added their team is dedicated to the mission of using real time transaction data to drive meaningful insights for the brands and their marketing ROI.
This marks the seventh investment by the One97 Communication owned company. They have previously invested in technology start ups such as SaaS based logistics company LogiNext, auto rickshaw aggregator Jugnoo and offline to online discovery platform Little.
Paytm’s recently launched ecommerce arm, Paytm Mall revamped their seller onboarding process and delisted over 85000 sellers. The aim of the company is to only partner with reputed shopkeepers and brands to establish the authenticity of the sellers on its ecommerce platform.
Rozana, India’s leading rural retail platform, has secured ₹290 crore ($35 million) in a Series B funding round led by Bertelsmann India Investments (BII), with participation from Omidyar Network India, Vivid Capital, and Tana Investment Holding. This Rozana funding brings its total capital to over ₹500 crore, fueling hyperlocal expansion in underserved rural markets. Founded in 2021 by brothers Prashant and Prateek Chauhan, the startup’s phygital model blends micro-stores, app-based ordering, and last-mile delivery to connect 5 million+ users in 12 states with brands like ITC and HUL.
The ₹290 crore investment will supercharge Rozana’s rural omnichannel retail strategy, targeting 5x growth in 18 months. Plans include adding 5,000 micro-stores in Uttar Pradesh, Bihar, and Rajasthan; AI-powered inventory tech; and new categories like groceries and electronics. By empowering 20,000+ rural micro-entrepreneurs, Rozana taps into India’s $700 billion rural retail boom, where smartphone penetration and UPI drive 12% annual growth.
This Rozana Series B milestone positions it as a frontrunner against rivals like Ninjacart, eyeing unicorn status by 2028 amid ONDC tailwinds. CEO Prashant Chauhan emphasized, “We’re building rural prosperity through accessible premium brands.” For more on Rozana funding news and rural retail trends, stay updated on India’s startup ecosystem.
Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.
These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.
For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.
Apple MacBook Air M5 Launched: M5 Chip, 22-Hour Battery in India
₹290 Crore Boost: Rozana’s Series B Funding Scales Rural Retail Network Nationwide
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