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Paytm Invests in MobiQuest, Mobile Loyalty Startup

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Mobile payments startup Paytm, in a blog, announced they will be partnering with mobile loyalty startup MobiQuest Mobile Technologies. The details about the amount Paytm will be investing in the Noida based startup were not disclosed.

MobiQuest, founded in 2008 works in the mobile loyalty and data analytics startup space. Their flagship product M-loyal is a mobile based platform that combines mobile technology with deep drill down analytics to provide higher returns on investments (ROI.) According to Paytm, this partnership will allow them to help their 5 million merchant partners engage with their customers by using their data analytics and precision marketing solutions. Using the m-loyal platform online Paytm sellers will be able to design customized multichannel loyalty programs enabling them to engage and return to their consumer base.

Vice President of Paytm, Sudhanshu Gupta said, “ In the next phase, we aim to enable them with tools that will help them drive incremental sales and revenues. Our partnership with MobiQuest will help us offer mobile based loyalty programs to our partner merchants.”

MobiQuest was founded by Vineet Narang in 2008 and works with customers to seamlessly enable their business processes on mobiles. The platform provides loyalty, analytics and campaign management solutions to over 200 brands and over 80 million consumers across various sectors.

CEO of the company Vineet Narang said they were excited to partner with Paytm and leverage their huge consumer base. He added their team is dedicated to the mission of using real time transaction data to drive meaningful insights for the brands and their marketing ROI.

This marks the seventh investment by the One97 Communication owned company. They have previously invested in technology start ups such as SaaS based logistics company LogiNext, auto rickshaw aggregator Jugnoo and offline to online discovery platform Little.

Paytm’s recently launched ecommerce arm, Paytm Mall revamped their seller onboarding process and delisted over 85000 sellers. The aim of the company is to only partner with reputed shopkeepers and brands to establish the authenticity of the sellers on its ecommerce platform.

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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe

PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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Piyush Anchliya Joins Cashfree as CFO Amid Fintech Boom

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Cashfree Payment - StartupStories

Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Flipkart - StartupStories

Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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