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Meta Revives Facial Recognition Technology to Combat ‘Celeb Bait’ Scams!

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Three years after discontinuing its facial recognition technology due to privacy concerns and regulatory scrutiny, Meta (formerly Facebook) is reintroducing the software as part of a new effort to crack down on “celeb bait” scams. The social media giant announced on Tuesday that it will begin testing facial recognition technology again, enrolling around 50,000 public figures in a trial aimed at protecting them from fraudulent ads using their likeness.

Trial Overview

The trial will automatically compare celebrities’ Facebook profile pictures with images used in suspicious scam advertisements. If a match is found and Meta determines the ad is fraudulent, it will block the ad from appearing. Celebrities involved in the trial will be notified and given the option to opt out if they prefer not to participate.

Global Launch and Limitations

Set to launch globally in December, the trial will not be available in certain regions, including the European Union, Britain, South Korea, and U.S. states like Texas and Illinois, where Meta lacks the necessary regulatory approvals.

Intentions Behind the Revival

Monika Bickert, Meta’s vice president of content policy, explained the company’s intention behind the trial.

“The goal is to provide as much protection as possible for public figures. They can opt out if they choose, but we want to make this protection readily available and simple for them,” she said during a press briefing.

Meta’s decision to revive facial recognition comes as it tries to balance using technology to tackle the rising number of online scams while addressing privacy concerns. When Meta discontinued its facial recognition system in 2021, it cited growing societal concerns and deleted the face scan data of one billion users.

Legal Pressures

However, the company now faces legal pressure, including a $1.4 billion settlement with the state of Texas for allegedly collecting biometric data illegally, along with multiple lawsuits accusing it of failing to curb “celeb bait” scams.

Data Privacy Assurances

The trial promises to delete any facial recognition data generated during ad comparisons immediately, regardless of whether a scam is detected. Bickert assured that the tool underwent a “robust privacy and risk review process” both internally and externally, involving discussions with regulators, policymakers, and privacy experts before implementation.

Future Applications of Facial Recognition

In addition to targeting scam ads, Meta is also considering using facial recognition for account recovery. The company plans to test this feature for non-celebrity users on both Facebook and Instagram, allowing them to regain access to compromised or locked accounts through facial recognition verification.

Enhanced User Experience

This feature aims to streamline identity verification processes for users who may have lost access due to hacking or forgotten passwords. By leveraging facial recognition technology, Meta hopes to provide a more efficient recovery method compared to traditional verification techniques.

Conclusion

Meta’s revival of facial recognition technology reflects its evolving approach to balancing privacy concerns with the need for enhanced security and fraud prevention on its platforms. As the landscape of online scams continues to grow more sophisticated, this initiative aims not only to protect public figures but also to enhance user safety across its services.

Call for Vigilance

As Meta moves forward with this technology, it underscores the importance of vigilance among users regarding their digital identities and personal data. The ongoing developments in AI-driven technologies necessitate robust security measures and informed consent practices to ensure that user privacy remains a priority alongside innovation.

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Inkers Technology Raises $3 Million to Revolutionize Construction with AI!

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Inkers Technology Raises $3 Million to Revolutionize Construction with AI!

Inkers Technology, a leading AI-powered construction technology startup, has successfully raised $3 million in a Series A funding round led by prominent investor Ashish Kacholia’s Lucky Investments. This funding will be instrumental in accelerating the company’s growth, expanding its team, and enhancing its innovative AI-powered platform, Observance.

How Observance Works

Observance is designed to transform the construction industry by automating complex data processing tasks and providing actionable insights. The platform leverages advanced AI algorithms to process vast amounts of construction data, including:

  • Point Cloud Data: Captured from laser scans of construction sites.
  • Images: Photographic evidence of site conditions.
  • BIM Models: Building Information Modeling data that represents the physical and functional characteristics of facilities.
  • Project Schedules: Timelines that outline project milestones and deadlines.

Key Features

With Observance, construction teams can:

  • Identify Defects Early: The platform detects and prioritizes potential issues such as water seepage, concrete defects, and structural problems.
  • Streamline Workflows: Automates routine tasks and optimizes resource allocation to enhance efficiency.
  • Accelerate Project Delivery: Reduces project timelines and minimizes costly delays through improved planning and execution.
  • Improve Decision-Making: Provides valuable insights that enable informed decisions throughout the project lifecycle.

A Proven Track Record

Inkers Technology has already made significant strides in the industry, with its platform deployed across 150+ construction sites in major Indian cities such as Bengaluru, Delhi NCR, Kolkata, Chennai, and Hyderabad. Observance has processed over 2 petabytes of data, identifying more than 40,000 defects, which has saved clients millions of dollars in potential rework costs.

The unique approach of Observance sets it apart from traditional methods. It can quickly scan large areas—up to 100,000 square feet per hour—and generate accurate as-built 3D models, thermal maps, and detailed reports within 24 to 48 hours. This efficiency drastically reduces the time required for project planning and execution compared to conventional practices.

Future Growth Plans

The newly acquired capital will be utilized to further enhance Observance’s capabilities and expand its reach within the construction industry. Inkers Technology aims to drive digital transformation by solving critical challenges faced by infrastructure projects across India and beyond. The company plans to enhance its product offerings by integrating more advanced features such as real-time analytics and automated reporting tools.

Founders’ Vision

Co-founded by Rohan Shravan, Manish Giri, and Srikanth Kannada, Inkers Technology is committed to leveraging cutting-edge technologies like computer vision, deep learning, and hardware-level acceleration to optimize construction processes. Their vision is to create a more efficient and sustainable construction environment through innovative AI solutions.

Conclusion

With this fresh infusion of capital, Inkers Technology is well-positioned to revolutionize the construction industry and shape the future of building and infrastructure. By harnessing the power of AI through its Observance platform, the company not only enhances operational efficiencies but also contributes significantly to cost savings and improved project outcomes for its clients. As the construction sector increasingly embraces digital transformation, Inkers is poised to lead the charge with its innovative solutions.

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DigiBoxx Partners with Arctera to Enhance Cloud Backup Solutions for Indian Firms!

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DigiBoxx Partners with Arctera to Enhance Cloud Backup Solutions for Indian Firms!

DigiBoxx, a prominent Indian cloud storage service provider, has announced a strategic partnership with Arctera, a leading data management firm. This collaboration aims to bolster cloud backup and recovery capabilities for Indian enterprises by integrating Arctera’s Backup Exec solution into DigiBoxx’s Megh3 platform.

Megh3: India’s First Indigenous Cloud Storage Solution

Megh3 is a pioneering indigenous, fully managed elastic cloud storage solution that offers cost-effective and scalable storage services tailored for Indian businesses. By integrating Backup Exec, Megh3 will further empower organizations to safeguard their critical data with advanced backup and recovery features. This partnership is particularly significant as it enhances the existing capabilities of Megh3, making it a more comprehensive solution for data management.

Key Benefits of the Partnership

  • Enhanced Data Protection: Arctera’s Backup Exec provides robust data protection capabilities, including advanced encryption, malware protection, and ransomware defense. This ensures that businesses can protect their sensitive information against various cyber threats.
  • Simplified Data Management: The integration simplifies data management tasks, reducing the need for extensive IT resources and infrastructure investments. Organizations can manage their data more effectively without overwhelming their IT teams.
  • Scalable and Reliable Backup: Backup Exec offers scalable backup solutions that accommodate growing data volumes and evolving business needs. This flexibility is crucial for businesses looking to adapt to changing market conditions.
  • Secure Data Storage: DigiBoxx’s Megh3 ensures that all data is stored securely within India, addressing concerns related to data sovereignty and compliance with local regulations. This feature is particularly appealing to businesses that prioritize data privacy and security.

Arctera’s Commitment to Data Protection

Arctera, which was recently spun off from Veritas Technologies, is dedicated to delivering innovative data protection solutions. The company’s Backup Exec product line is trusted by numerous organizations worldwide, including 70% of Fortune 100 companies. Simon Jelley, General Manager and Vice President of Data Protection at Arctera, emphasized the importance of reliable backup solutions, stating that Backup Exec provides comprehensive data protection and recovery capabilities that empower businesses to focus on their core operations.

Conclusion

This strategic partnership between DigiBoxx and Arctera marks a significant step toward strengthening the cloud infrastructure ecosystem in India. By offering advanced cloud backup and recovery solutions through Megh3, the two companies aim to empower Indian businesses to thrive in the digital age. As organizations increasingly rely on digital solutions for their operations, having robust backup systems in place becomes essential for ensuring business continuity and protecting valuable data assets. This collaboration not only enhances the technological landscape in India but also supports the broader goal of fostering digital transformation across various sectors.

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Ola’s Head of HR Steps Down Amid Wave of Leadership Exits!

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Ola's Head of HR Steps Down Amid Wave of Leadership Exits!

N Balachandar, the Group Chief People Officer of Ola, has resigned from his position, marking the latest in a series of high-profile exits at the company. His departure comes during a tumultuous period for Ola, which has faced significant challenges and changes within its leadership team.

Background on N Balachandar

Balachandar joined Ola in 2021, overseeing the HR functions for various segments of the company, including ride-hailing, electric vehicles, and artificial intelligence. His role was crucial in shaping the company’s workforce strategy during a time of rapid growth and transformation. However, his exit adds to a growing list of departures that have raised concerns about stability within Ola’s leadership.

Recent Executive Exits

In recent months, Ola has witnessed several notable executive departures:

  • Siddharth Shakdher, the former Chief Business Officer of Ola Consumer, left to pursue other opportunities after a brief tenure.
  • Mahesh Alanthat, the former Vice President and Head of Sales at Ola Electric, also exited amid ongoing restructuring efforts.
  • The company has conducted layoffs, particularly within its electric vehicle division, further indicating internal challenges.

These exits highlight a potential crisis in leadership stability as Ola navigates a competitive landscape and seeks to redefine its strategic direction.

Challenges Facing Ola

Ola’s challenges extend beyond personnel changes. The ride-hailing sector is becoming increasingly competitive with the emergence of new players like Rapido and Namma Yatri, which have begun to capture market share. Additionally, Ola Electric has faced difficulties such as declining market share and rising customer complaints regarding service quality and product reliability.

The company’s struggles have been compounded by economic pressures and the need to adapt to shifting consumer preferences in both the ride-hailing and electric vehicle markets. This context makes it imperative for Ola to stabilize its leadership team and ensure continuity in its strategic initiatives.

Importance of Leadership Stability

As Ola continues to navigate these challenges, maintaining a strong and stable leadership team will be crucial. The company must focus on rebuilding trust among employees and stakeholders while fostering an environment conducive to innovation and growth. Effective leadership is essential for steering the company through its current difficulties and positioning it for future success.

Conclusion

N Balachandar’s resignation from Ola is emblematic of broader issues within the company as it grapples with significant changes in its executive ranks. With multiple high-profile exits occurring in quick succession, Ola faces an urgent need to stabilize its leadership and address operational challenges. As the company works to regain its footing amidst increasing competition and market pressures, it will be vital for them to implement strategies that bolster both employee morale and customer satisfaction.

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