Connect with us

Latest News

Meta Revives Facial Recognition Technology to Combat ‘Celeb Bait’ Scams!

Published

on

Meta Revives Facial Recognition Technology to Combat ‘Celeb Bait’ Scams!,Startup Stories,Startup Stories India,Latest Technology News and Updates,2024 Technology News,Tech News,startup news,Meta facial recognition technology,celeb bait scams,combating online fraud,facial recognition for security,Meta technology updates,scam prevention strategies,celebrity impersonation scams,AI and facial recognition,Meta social media safety,protecting users from scams,Celeb Bait,Meta testing facial recognition technology,Meta Revives Facial Recognition Technology,Meta,Future Applications of Facial Recognition,Meta Future Applications of Facial Recognition,Meta,Facebook

Three years after discontinuing its facial recognition technology due to privacy concerns and regulatory scrutiny, Meta (formerly Facebook) is reintroducing the software as part of a new effort to crack down on “celeb bait” scams. The social media giant announced on Tuesday that it will begin testing facial recognition technology again, enrolling around 50,000 public figures in a trial aimed at protecting them from fraudulent ads using their likeness.

Trial Overview

The trial will automatically compare celebrities’ Facebook profile pictures with images used in suspicious scam advertisements. If a match is found and Meta determines the ad is fraudulent, it will block the ad from appearing. Celebrities involved in the trial will be notified and given the option to opt out if they prefer not to participate.

Global Launch and Limitations

Set to launch globally in December, the trial will not be available in certain regions, including the European Union, Britain, South Korea, and U.S. states like Texas and Illinois, where Meta lacks the necessary regulatory approvals.

Intentions Behind the Revival

Monika Bickert, Meta’s vice president of content policy, explained the company’s intention behind the trial.

“The goal is to provide as much protection as possible for public figures. They can opt out if they choose, but we want to make this protection readily available and simple for them,” she said during a press briefing.

Meta’s decision to revive facial recognition comes as it tries to balance using technology to tackle the rising number of online scams while addressing privacy concerns. When Meta discontinued its facial recognition system in 2021, it cited growing societal concerns and deleted the face scan data of one billion users.

Legal Pressures

However, the company now faces legal pressure, including a $1.4 billion settlement with the state of Texas for allegedly collecting biometric data illegally, along with multiple lawsuits accusing it of failing to curb “celeb bait” scams.

Data Privacy Assurances

The trial promises to delete any facial recognition data generated during ad comparisons immediately, regardless of whether a scam is detected. Bickert assured that the tool underwent a “robust privacy and risk review process” both internally and externally, involving discussions with regulators, policymakers, and privacy experts before implementation.

Future Applications of Facial Recognition

In addition to targeting scam ads, Meta is also considering using facial recognition for account recovery. The company plans to test this feature for non-celebrity users on both Facebook and Instagram, allowing them to regain access to compromised or locked accounts through facial recognition verification.

Enhanced User Experience

This feature aims to streamline identity verification processes for users who may have lost access due to hacking or forgotten passwords. By leveraging facial recognition technology, Meta hopes to provide a more efficient recovery method compared to traditional verification techniques.

Conclusion

Meta’s revival of facial recognition technology reflects its evolving approach to balancing privacy concerns with the need for enhanced security and fraud prevention on its platforms. As the landscape of online scams continues to grow more sophisticated, this initiative aims not only to protect public figures but also to enhance user safety across its services.

Call for Vigilance

As Meta moves forward with this technology, it underscores the importance of vigilance among users regarding their digital identities and personal data. The ongoing developments in AI-driven technologies necessitate robust security measures and informed consent practices to ensure that user privacy remains a priority alongside innovation.

Continue Reading
Advertisement
9 Comments

9 Comments

  1. Binance注册

    April 19, 2025 at 6:45 am

    Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  2. Binance referral

    May 18, 2025 at 11:02 am

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  3. binance

    June 30, 2025 at 6:33 pm

    Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

  4. MM88

    November 7, 2025 at 3:25 am

    Khám phá thế giới giải trí trực tuyến đỉnh cao tại MM88, nơi mang đến những trải nghiệm cá cược thể thao và casino sống động.

  5. GO88

    November 8, 2025 at 7:39 am

    Tham gia cộng đồng game thủ tại Go88 để trải nghiệm các trò chơi bài, poker phổ biến nhất hiện nay.

  6. 谷歌站群

    November 10, 2025 at 11:30 pm

    专业构建与管理谷歌站群网络,助力品牌实现全域流量的强势增长。谷歌站群

  7. Kuwin

    November 11, 2025 at 10:44 pm

    kuwin sở hữu kho game đa dạng từ slot đến trò chơi bài đổi thưởng, mang đến cho bạn những giây phút giải trí tuyệt vời.

  8. iwin

    November 22, 2025 at 6:35 pm

    iwin – nền tảng game bài đổi thưởng uy tín, nơi bạn có thể thử vận may và tận hưởng nhiều tựa game hấp

  9. J88

    November 23, 2025 at 6:35 pm

    Đến với J88, bạn sẽ được trải nghiệm dịch vụ cá cược chuyên nghiệp cùng hàng ngàn sự kiện khuyến mãi độc quyền.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Zerodha Reports 23% Profit Decline in FY25 as Revenues Miss Target

Published

on

Zerodha FY25

Zerodha experienced a challenging FY25, as its revenue fell 11.5% to ₹8,847 crore and net profit dropped 22.9% to ₹4,237 crore. This decline reflects tougher regulatory conditions, lower trading volumes, and increased operational costs in the brokerage market, all of which impacted core earning segments for the company.​

Despite these headwinds, Zerodha improved its operating margin to 63.78% and built up significant cash reserves, reporting ₹22,679 crore in bank balances. Salary expenses and director remuneration increased, but disciplined cost controls helped the company maintain profitability and a debt-free balance sheet. The drop in active clients and increased compliance costs further contributed to the profit contraction.​

Looking ahead, Zerodha’s resilience is supported by its robust cash position and operational efficiency. Maintaining steady margins, diversifying product offerings, and investing in technology positions the company to withstand future regulatory fluctuations and changing market sentiment reinforcing its status as one of India’s leading brokerage firms.

Continue Reading

Latest News

Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay

Published

on

Zoho Payment

Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.​

Through seamless integration with Arattai, Zoho Pay allows users to send or request payments, split expenses, and conduct UPI-based transactions directly in their chat windows. Users can link bank accounts, scan dynamic QR codes, and receive audio confirmations of payments, ensuring speed and security. This design mirrors the simplicity of India’s leading UPI apps but is powered by Zoho’s non-advertising, privacy-first model. The integration aligns with Zoho’s mission to build a self-reliant digital ecosystem, where messaging and money management coexist securely.​

In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.

Continue Reading

Latest News

Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach

Published

on

Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.​

This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.​

In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.

Continue Reading
Advertisement

Recent Posts

Advertisement