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Instagram’s New DM Filter Feature Simplifies Message Requests for Creators!

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Instagram’s New DM Filter Feature Simplifies Message Requests for Creators!

Instagram has introduced a new feature aimed at helping creators manage message requests more efficiently. Announced by Instagram head Adam Mosseri, this feature allows creators to sort and filter incoming direct messages (DMs) based on account type, streamlining interactions with other creators, verified accounts, and businesses. This update follows Mosseri’s confirmation that Instagram lowers the quality of Stories and Reels with fewer views to conserve computing resources for high-performing content.

Enhanced DM Sorting for Creators

In a video message, Mosseri detailed the rollout of the sorting and filtering tools for DMs. Creators can now organize message requests based on two primary categories: recent messages and number of followers. Additionally, Instagram has added filtering options, allowing creators to narrow down message requests to verified accounts, businesses, other creators, or subscribers. This flexibility helps creators manage their inboxes more effectively, minimizing overwhelm and ensuring important messages are easier to find.

Key Features of the New DM Filter

  • Sorting Options: Creators can sort message requests by recency or by the number of followers the sender has.
  • Filtering Capabilities: Users can filter messages from verified accounts, businesses, or fellow creators.
  • “Story Replies” Folder: A new folder consolidates all story replies in one place for quicker access.

According to Mosseri, this feature aims to help creators “easily find the messages you don’t want to miss.” The introduction of the “Story Replies” folder is particularly significant as it addresses a long-standing request from creators for better organization of their interactions.

Other Recent Instagram Updates

In recent months, Instagram has introduced several new features to enhance user experience. For instance, creators can now use customizable profile cards, making it more engaging to share their profiles. These digital cards can be personalized to reflect the creator’s style with multiple customization options.

Music Integration

Another recent feature allows users to add a song to their profile, giving them a way to express their mood or personality through music. This addition aligns with Instagram’s ongoing efforts to provide more tools and customization options for creators and enhance interactions on the platform.

Community Feedback and Future Improvements

The new DM filtering tools are part of Instagram’s broader commitment to improving the user experience for creators who often face challenges managing high volumes of messages. Mosseri acknowledged that many creators had requested these features, indicating that Instagram is listening to user feedback and working towards further enhancements.

Planned Enhancements

Mosseri stated that there is “a lot more to do” in terms of improving the inbox experience for creators. This suggests that additional features may be on the horizon as Instagram continues to refine its platform based on user needs.

Conclusion

With the rollout of these new DM filtering features, Instagram is taking significant steps toward enhancing how creators interact with their audiences. By providing tools that allow for better organization and prioritization of messages, Instagram aims to reduce the overwhelm that often comes with managing direct communications on social media.

As these updates are implemented, it will be interesting to see how they impact creator engagement and whether they lead to increased satisfaction among users who rely on direct messaging as a key component of their social media strategy. With ongoing improvements expected, Instagram continues to position itself as a platform that values creator input and strives to enhance user experience across its services.

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Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay

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Zoho Payment

Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.​

Through seamless integration with Arattai, Zoho Pay allows users to send or request payments, split expenses, and conduct UPI-based transactions directly in their chat windows. Users can link bank accounts, scan dynamic QR codes, and receive audio confirmations of payments, ensuring speed and security. This design mirrors the simplicity of India’s leading UPI apps but is powered by Zoho’s non-advertising, privacy-first model. The integration aligns with Zoho’s mission to build a self-reliant digital ecosystem, where messaging and money management coexist securely.​

In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.

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Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach

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Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.​

This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.​

In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.

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Dunzo’s Collapse: Reliance’s ₹1,645 Crore Loss Signals Challenges in India’s Hyperlocal Delivery Market

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Startup Stories

Reliance Industries has officially written off its $200 million investment in Dunzo, a once promising quick-commerce startup in India. Despite high-profile backing and the potential to disrupt the hyperlocal delivery sector, Dunzo faced insurmountable challenges including high operational costs, unsustainable cash burn, and stiff competition from larger players like Zepto and Blinkit. Reliance’s decision follows Dunzo’s operational suspension, leadership exits, and failed attempts at securing additional funding or acquisition partners, ultimately resulting in the company’s digital platforms going offline in early 2025.​

The downfall of Dunzo was accelerated by its inability to maintain a healthy balance between rapid expansion and revenue growth, with losses in FY23 reaching an alarming ₹1,800 crore. With monthly expenses crossing ₹100 crore and mounting pressure to scale, Dunzo resorted to layoffs and delayed payments before shutting down most services outside Bengaluru. Reliance’s significant stake, initially seen as a strategic advantage, ended up limiting the startup’s flexibility in making independent decisions during its final months.​

Reliance’s write-off sends a strong message to India’s startup ecosystem about the risks inherent in quick-commerce and hyperlocal delivery models. Investors are increasingly focused on sustainable growth, disciplined scaling, and profitability. For Reliance, lessons from Dunzo’s collapse are shaping future e-commerce strategies, driving greater emphasis on operational efficiency and prudent financial planning in an intensely competitive market.

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