Connect with us

Latest News

IndiGo and Spotify Team Up to Launch “6E Shuffle” with Customized Travel Playlists and Free Spotify Premium!

Published

on

IndiGo and Spotify Team Up to Launch "6E Shuffle" with Customized Travel Playlists and Free Spotify Premium!,Startup Stories,Startup Stories India,Latest Technology News and Updates,2024 Technology News,Tech News,IndiGo Spotify partnership,6E Shuffle,customized travel playlists,free Spotify Premium,IndiGo in-flight entertainment,Spotify playlists for travel,airline music collaboration,travel music experience,IndiGo promotions,Spotify Premium offer,passenger experience enhancements,music streaming in airlines,IndiGo travel perks,Spotify travel playlists,airline marketing strategies,IndiGo,IndiGo And Spotify,IndiGo and Spotify launch 6E Shuffle,IndiGo Takes Flight with Spotify,Spotify,Spotify Customized Travel Playlist,Spotify Launches 6E Shuffle,6E Shuffle,6E Shuffle With Customized Travel Playlist

IndiGo has partnered with Spotify to introduce a new feature called “6E Shuffle,” aimed at enhancing the travel experience by offering personalized playlists based on passengers’ destinations. This innovative collaboration seeks to connect music and travel, providing a unique companion for travelers who enjoy music during their journeys.

Features of “6E Shuffle”

With “6E Shuffle,” IndiGo passengers will have access to curated playlists tailored to their travel plans and musical preferences. The feature includes selections specifically designed for popular travel routes and destinations. Travelers can easily access these playlists through a dedicated microsite, which redirects them to Spotify for a seamless listening experience.

Complimentary Spotify Premium Subscription

In addition to the playlists, IndiGo’s partnership with Spotify includes a complimentary four-month subscription to Spotify Premium for customers who book directly through the airline. This allows passengers to enjoy ad-free listening and offline access to their favorite tracks, enhancing their overall travel experience.

Growing Demand for Travel-Related Playlists

Spotify has noted a significant increase in interest for travel-related playlists in India, particularly among younger audiences. The platform reports that travel-themed keywords like “road trip” and “driving” appear in user searches over 2.2 million times each month, indicating a strong demand for music that complements travel experiences. Gen Z listeners are particularly driving this trend, with searches peaking during mid-afternoon hours and notably in April.

Insights from Spotify

Neha Ahuja, Spotify India’s Director of Marketing, commented:

“Music is an integral part of travel, whether for work or holidays. Our partnership with IndiGo is significant because it allows us to connect with existing and new users. We recognize that travel is one of the most important contexts for music consumption.”

This year alone, listeners in India created several lakhs of playlists around travel themes, with over 750,000 playlists dedicated to “driving,” followed by “travel,” “bus,” and “road trip.”

Promotional Campaign

To promote the “6E Shuffle” feature, IndiGo and Spotify have enlisted I-Pop artist Armaan Malik for a video campaign. The promotional video, themed “tune in and take off,” highlights the role of music as a key component of the travel experience and encourages passengers to create memorable journeys with a tailored soundtrack.

IndiGo’s Vision

Neetan Chopra, IndiGo’s Chief Digital and Information Officer, expressed enthusiasm for the collaboration:

“We are delighted to announce our partnership with Spotify, which offers our customers a unique travel experience with personalized playlists and a complimentary four-month subscription. Travel and music are interconnected, and this partnership reflects our commitment to meeting the evolving needs of our customers.”

He emphasized that this initiative aims to create an immersive experience while continuing to deliver affordable, hassle-free, and on-time travel across IndiGo’s extensive network.

Accessing “6E Shuffle”

Travelers interested in exploring “6E Shuffle” can access the service through IndiGo’s dedicated microsite. This user-friendly platform not only provides easy access to curated playlists but also enhances engagement between travelers and their musical preferences.

Conclusion

The collaboration between IndiGo and Spotify represents a strategic move to enhance the passenger experience by integrating music into travel. By offering personalized playlists and complimentary subscriptions, this partnership aims to cater to the growing demand for entertainment during journeys.

As both companies continue to innovate within their respective industries, “6E Shuffle” stands as a testament to how technology can enhance everyday experiences—making travel more enjoyable for music enthusiasts across India.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

Published

on

Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

Zepto, the Bengaluru-based quick commerce startup, is preparing for its initial public offering (IPO) by facilitating a secondary share sale worth up to $250 million. This strategic move aims to increase Indian investor ownership from approximately 33% to nearly 50% before the anticipated public listing later this year or early next year.

Funding and Investor Details

The secondary sale will involve private equity firms, including Motilal Oswal Financial Services and Edelweiss Financial Services, allowing existing investors and employees to liquidate their shares. Although Zepto will not raise additional capital through this transaction, it is expected to execute the sale at a valuation of just over $5 billion, consistent with its last funding round in November 2024.

Objectives Behind the Sale

The primary goal of this secondary share sale is to enhance domestic ownership in Zepto, aligning with regulatory preferences and making the IPO more attractive to local institutional investors. Co-founders Aadit Palicha and Kaivalya Vohra currently hold about 20% of the company, and increasing Indian shareholder stakes is seen as a way to strengthen governance and influence over the company’s future direction.

Market Context

Zepto operates in India’s competitive grocery delivery market, facing challenges from established players like Amazon India, Swiggy, Zomato, and BigBasket. Founded in 2021 by Palicha and Vohra after they dropped out of Stanford University, Zepto has quickly gained traction in the quick commerce sector.

Conclusion

As Zepto approaches its IPO, this secondary share sale represents a crucial step in solidifying its position in the Indian market. By boosting domestic investor participation, Zepto aims to enhance its credibility and appeal as it prepares for a public listing amidst a wave of Indian startups entering the stock market.

Continue Reading

Latest News

Regional OTT Platform STAGE Raises $12.5 Million to Expand Bhojpuri and Cultural Offerings

Published

on

Regional OTT Platform STAGE Raises $12.5 Million to Expand Bhojpuri and Cultural Offerings,Startup News,Startup Stories,Startup Stories 2025,Startup Stories India,Tech News,Latest News,OTT,Bhojpuri,Cultural,STAGE,Regional OTT Platform STAGE,Indian OTT Platform STAGE Nets $12.5M Series B,STAGE News,CEO Vinay Singhal,OTT News,OTT Platform STAGE Secures $12.5 Million,STAGE Secures $12.5M Series B,STAGE Bags $12.5 Mn In Funding,Regional OTT Platform STAGE App,STAGE OTT,STAGE App,Series B,STAGE Latest News

Regional OTT platform STAGE has successfully raised $12.5 million in its Series B funding round, a move that highlights the increasing demand for regional content in India. The round was co-led by Goodwater Capital and Blume Ventures, with participation from Physis Capital and several angel investors.

The funding includes $10 million in primary capital and $2.5 million from secondary share sales, allowing early investors to partially exit. This capital will enable STAGE to enhance its content offerings, particularly in underserved languages like Bhojpuri, while strengthening its technological capabilities.

 

Since its launch in 2019, STAGE has quickly established itself as a leader in the regional OTT market, reporting an Annual Recurring Revenue (ARR) of ₹180 crore (approximately $21.7 million) and over 4.4 million paying subscribers. The platform has achieved over 20 million app installs and experienced significant growth, with a 289% increase in revenue and a 286% rise in subscribers over the past year, driven by original series such as Videshi Bahu, Kaand 2010, and Bhawani.

 

CEO Vinay Singhal emphasized that this funding is not just financial support but a validation of India’s diverse regional cultures. He noted that dialects like Haryanvi and Bhojpuri should be celebrated rather than viewed as liabilities. With this new funding, STAGE plans to further invest in content creation and technology development to enrich its storytelling experience.

 

As the demand for regional language content continues to grow, STAGE’s strategic investments position it well to expand into more languages and cultural narratives, solidifying its place in the competitive OTT landscape alongside platforms like aha video and Chaupal.

 

Continue Reading

Latest News

From Space to Earth: Sunita Williams’ Inspiring Journey and Homecoming Celebration

Published

on

From Space to Earth: Sunita Williams' Inspiring Journey and Homecoming Celebration,Startup Stories,Startup Stories India,Inspirational Stories 2025,Latest Technology News and Updates,2025 Technology News,Tech News,startup news,Sunita Williams,Sunita Williams space journey,Sunita Williams homecoming,NASA astronaut Sunita Williams,Sunita Williams space achievements,Sunita Williams return to Earth,Sunita Williams Highlights,Sunita Williams Inspiring Journey

Sunita Williams, the celebrated Indian-American astronaut, recently returned to Earth after an extended nine-month mission aboard the International Space Station (ISS). Initially scheduled for just eight days, her mission was prolonged due to technical issues with the Boeing Starliner spacecraft, which rendered it unsafe for their return.

On March 19, 2025, Williams and fellow astronaut Butch Wilmore safely splashed down off the Florida coast. 

 

Their homecoming was celebrated in Jhulasan village, Gujarat, where special prayers and rituals were held to honor her safe return. Family members expressed their joy and gratitude, emphasizing her strong ties to her ancestral home.

Upon her return, Williams received accolades from Indian officials, including a letter from Prime Minister Narendra Modi, who expressed pride in her achievements and resilience. He highlighted the inspiration she provides to future generations of scientists.

 

While her return marks a moment of celebration, it also signals the start of new challenges. After spending 286 days in space, Williams will undergo a 45-day rehabilitation period to readjust to life on Earth and regain physical strength.

Sunita Williams’ journey serves as an inspiration not only for India but for aspiring scientists worldwide, showcasing the significant contributions of Indian-origin individuals in global space exploration.

Continue Reading
Advertisement

Recent Posts

Advertisement