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IndiGo and Spotify Team Up to Launch “6E Shuffle” with Customized Travel Playlists and Free Spotify Premium!
IndiGo has partnered with Spotify to introduce a new feature called “6E Shuffle,” aimed at enhancing the travel experience by offering personalized playlists based on passengers’ destinations. This innovative collaboration seeks to connect music and travel, providing a unique companion for travelers who enjoy music during their journeys.
Features of “6E Shuffle”
With “6E Shuffle,” IndiGo passengers will have access to curated playlists tailored to their travel plans and musical preferences. The feature includes selections specifically designed for popular travel routes and destinations. Travelers can easily access these playlists through a dedicated microsite, which redirects them to Spotify for a seamless listening experience.
Complimentary Spotify Premium Subscription
In addition to the playlists, IndiGo’s partnership with Spotify includes a complimentary four-month subscription to Spotify Premium for customers who book directly through the airline. This allows passengers to enjoy ad-free listening and offline access to their favorite tracks, enhancing their overall travel experience.
Growing Demand for Travel-Related Playlists
Spotify has noted a significant increase in interest for travel-related playlists in India, particularly among younger audiences. The platform reports that travel-themed keywords like “road trip” and “driving” appear in user searches over 2.2 million times each month, indicating a strong demand for music that complements travel experiences. Gen Z listeners are particularly driving this trend, with searches peaking during mid-afternoon hours and notably in April.
Insights from Spotify
Neha Ahuja, Spotify India’s Director of Marketing, commented:
“Music is an integral part of travel, whether for work or holidays. Our partnership with IndiGo is significant because it allows us to connect with existing and new users. We recognize that travel is one of the most important contexts for music consumption.”
This year alone, listeners in India created several lakhs of playlists around travel themes, with over 750,000 playlists dedicated to “driving,” followed by “travel,” “bus,” and “road trip.”
Promotional Campaign
To promote the “6E Shuffle” feature, IndiGo and Spotify have enlisted I-Pop artist Armaan Malik for a video campaign. The promotional video, themed “tune in and take off,” highlights the role of music as a key component of the travel experience and encourages passengers to create memorable journeys with a tailored soundtrack.
IndiGo’s Vision
Neetan Chopra, IndiGo’s Chief Digital and Information Officer, expressed enthusiasm for the collaboration:
“We are delighted to announce our partnership with Spotify, which offers our customers a unique travel experience with personalized playlists and a complimentary four-month subscription. Travel and music are interconnected, and this partnership reflects our commitment to meeting the evolving needs of our customers.”
He emphasized that this initiative aims to create an immersive experience while continuing to deliver affordable, hassle-free, and on-time travel across IndiGo’s extensive network.
Accessing “6E Shuffle”
Travelers interested in exploring “6E Shuffle” can access the service through IndiGo’s dedicated microsite. This user-friendly platform not only provides easy access to curated playlists but also enhances engagement between travelers and their musical preferences.
Conclusion
The collaboration between IndiGo and Spotify represents a strategic move to enhance the passenger experience by integrating music into travel. By offering personalized playlists and complimentary subscriptions, this partnership aims to cater to the growing demand for entertainment during journeys.
As both companies continue to innovate within their respective industries, “6E Shuffle” stands as a testament to how technology can enhance everyday experiences—making travel more enjoyable for music enthusiasts across India.
Home services startup Pronto is in advanced talks to raise about $25 million at a near-$100 million valuation, underscoring strong investor confidence in India’s fast-growing 10-minute home services market. This potential round would be the company’s third major funding milestone after its $2 million seed and $11 million Series A in 2025, backed by marquee investors such as General Catalyst, Glade Brook Capital, Bain Capital and new participant Epiq Capital. The fresh capital is expected to further strengthen Pronto’s positioning as a leading tech-led household help platform for urban consumers.
Pronto operates a 10-minute on-demand home-services platform that connects users with trained, background-verified workers for everyday tasks like sweeping, mopping, utensil cleaning, laundry and basic cooking. Using a hub-and-spoke, shift-based model, the startup stations workers at hyperlocal hubs, enabling sub-10-minute fulfilment and more predictable earnings compared to the informal domestic-help market. Founded in 2024 by Anjali Sardana and based in Delhi NCR, Pronto has already expanded from Gurugram into major cities such as New Delhi, Mumbai, Bengaluru and Pune, and is handling around 6,000 daily bookings with nearly 1,300 active professionals as of December 2025.
The upcoming $25 million fundraise is expected to be used to enter more metros, deepen presence in existing neighbourhoods with additional hubs and upgrade Pronto’s technology for smarter routing, shift planning and real-time operations. A significant portion of the capital will also go into training, retention and benefits for its workforce to maintain consistent service quality at scale, especially as competition heats up from rivals like Snabbit and Urban Company in the rapid home services space. This near-$100 million valuation not only validates Pronto’s model but also highlights a broader shift toward organised, tech-driven domestic-help solutions in India’s largely informal home-services market.
Bhavish Aggarwal has sold Ola Electric shares worth about ₹325 crore over three consecutive trading sessions, primarily to fully repay a promoter-level loan of ₹260 crore and release all pledged promoter shares. Despite the stake sale, he continues to hold a significant shareholding of over 34 percent in Ola Electric, and the company has clearly stated that there is no change in promoter control or his long-term commitment to the business. This one-time, limited monetisation at the promoter’s personal level is positioned as a structural clean-up rather than a signal of reduced confidence in the company.
The transactions, executed through open-market bulk deals, included an initial sale of about 2.6 crore shares worth roughly ₹92 crore at an average price of ₹34.99 per share, followed by additional trades of around ₹142 crore and ₹90 crore, taking the total sale value to approximately ₹324–325 crore. As a result, Aggarwal’s stake has fallen by a little over 2 percent, while all previously pledged promoter shares about 3.93 percent of Ola Electric’s equity are being released, removing the overhang and risk typically associated with pledged stock. The company has also clarified that these deals do not involve any capital raise or dilution by Ola Electric itself, which is important for investors tracking promoter stake and governance.
The share sale came at a time when Ola Electric’s stock had been under pressure, even hitting an all-time closing low amid concerns around growth, competition and heavy promoter selling. However, once the company confirmed that the stake sale was complete and all promoter-level pledges would be cleared, the stock rebounded sharply, gaining around 9–10 percent as markets welcomed the removal of this technical overhang. For investors, the focus is now expected to shift back to Ola Electric’s core fundamentals EV sales growth, margins, and market-share performance in India’s two-wheeler EV segment while the reduced promoter debt risk and continued high promoter holding offer some comfort on long-term alignment.
Kuku FM’s parent company, Mebigo Labs, has hired leading investment banks to prepare for a 200 million dollar IPO in India, marking a major milestone for the country’s digital audio ecosystem. The Mumbai-based company has reportedly appointed Kotak Mahindra Capital, Axis Bank and Morgan Stanley’s India unit to manage the proposed share sale, which is likely to be launched on Indian stock exchanges once key regulatory steps are completed. This move signals strong intent to tap public markets and test investor appetite for subscription-led regional audio platforms in India.
The planned IPO proceeds are expected to help Kuku FM expand its content library, strengthen its regional language offerings and invest in technology to enhance user experience. With a focus on Hindi, Marathi, Tamil and other Indian languages, Kuku FM aims to capture the fast-growing audience in Tier 2 and Tier 3 cities seeking affordable audiobooks, courses and storytelling content. The funds could also provide additional firepower for marketing, partnerships and product innovation, helping the platform compete more aggressively in India’s crowded digital entertainment and creator economy landscape.
Founded in 2018, Kuku FM has built a subscription-driven business model and has reportedly scaled to millions of paying users, backed by multiple funding rounds from prominent investors. Its decision to pursue a 200 million dollar IPO positions it as one of the first major Indian audio platforms to attempt a public listing, potentially paving the way for other podcast and niche content startups to follow. As the IPO process moves forward, Kuku FM’s performance in the public markets will be closely watched as a key indicator of how investors value regional, knowledge-first audio platforms in India’s booming digital economy.
WhatsApp Rolls Out ‘Member Tags’ Feature to Simplify Group Roles and Management
How Pronto Is Redefining 10-Minute Home Services in India with a $25 Million Fundraise
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