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IBM Joins Forces with Ferrari to Revolutionize Formula 1 Fan Engagement through Next-Gen Data and Analytics!

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IBM has announced a groundbreaking multi-year partnership with Scuderia Ferrari, set to commence on January 1, 2025, positioning itself as the official Fan Engagement and Data Analytics Partner for the iconic Formula 1 team. This collaboration aims to revolutionize fan experiences through advanced analytics and digital innovation, integrating IBM’s cutting-edge technology with Ferrari’s storied motorsport legacy.

Key Features of the Partnership

Redesigned Mobile App

At the heart of this partnership is a fully redesigned mobile app scheduled for release during the 2025 Formula 1 season. The app will provide fans with an immersive experience, utilizing IBM’s data analytics tools to deliver personalized content and insights in real-time. By leveraging Ferrari’s extensive data archive—encompassing historical statistics and live race metrics—IBM aims to create dynamic features that enhance engagement for racing enthusiasts.

 

Enhanced Fan Engagement

Jonathan Adashek, IBM’s Senior Vice President of Marketing and Communications, highlighted the critical nature of speed and precision in Formula 1, stating, “In Formula 1, seconds matter whether it’s on or off the track.” He emphasized that the collaboration will enable Scuderia Ferrari to rapidly deliver world-class insights from their abundant data through IBM’s technological support. Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, echoed this sentiment, expressing a commitment to elevating fan engagement through innovative digital solutions.

Strategic Goals

This partnership aligns with Ferrari’s strategic goals to create more inclusive and accessible digital experiences while appealing to a younger audience. The collaboration is designed not only to engage existing fans but also to attract new supporters by offering unique digital content and virtual access to Ferrari’s operations.

 

Focus on Younger Audiences

As Formula 1 continues to grow in global popularity, particularly among younger demographics, this partnership seeks to redefine how fans interact with Scuderia Ferrari both on and off the track. By creating a robust interactive environment, Ferrari aims to foster a deeper connection between the team and its supporters.

Leveraging IBM’s Expertise

IBM brings extensive experience from its collaborations with prestigious sporting events such as Wimbledon and the US Open, where it has successfully utilized data analytics to enhance fan experiences. The partnership with Ferrari will leverage IBM’s hybrid cloud and AI capabilities, transforming fan engagement while supporting operational excellence in racing.

Future Outlook

As Formula 1 evolves into a more data-driven sport, the collaboration between IBM and Ferrari is expected to set new standards for fan engagement across the industry. The integration of advanced technologies could lead to improved race strategies and real-time insights that fans can access via the new app.

This partnership not only signifies a strategic move for both companies but also highlights the increasing importance of technology in enhancing sports experiences. With their shared commitment to innovation and excellence, IBM and Ferrari are poised to redefine what it means to engage with motorsport fans in the digital age.

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4 Comments

4 Comments

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    February 20, 2025 at 1:42 pm

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CoRover Unveils BharatGPT Mini: India’s First Offline Multilingual AI

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CoRover has launched BharatGPT Mini, India’s first offline multilingual AI model, at VivaTech 2025 in Paris, with the event officiated by Union Minister Jitin Prasada. This innovative Small Language Model (SLM), featuring around 534 million parameters, is specifically designed for edge devices and low-compute environments, enabling robust AI capabilities without the need for cloud connectivity. Its ability to function entirely offline and support 14 Indic languages makes it a powerful tool for digital inclusion, particularly in rural and remote regions where internet access is limited.

BharatGPT Mini’s architecture is optimized for deployment across various sectors, including healthcare, education, banking, and governance, allowing citizens to interact with essential services in their native languages. The model can be integrated into small businesses, government offices, and other organizations through the CoRover Builder platform, which offers a no-code solution for deploying AI assistants across web, telephony, and IoT systems. By processing data locally and encrypting it on-device, BharatGPT Mini ensures strong privacy and data sovereignty, aligning with India’s strategic goal of developing indigenous AI solutions. 

The launch has garnered strong support from both the Indian government and industry leaders, who see BharatGPT Mini as a catalyst for democratizing access to digital services. CoRover anticipates significant growth in the adoption of Small Language Models, with early feedback indicating a substantial increase in project demand. As CoRover looks to expand its expertise globally, BharatGPT Mini stands out as a scalable, multilingual, and privacy-centric solution, setting a new standard for inclusive and sovereign AI innovation in India’s diverse landscape.

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Kerala Startup E-Quark Launches Innovative Mobile Holder with Built-In Charger

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Kerala-based startup E-Quark Molecule Innovations Pvt Ltd, headquartered in Thrissur, has introduced an innovative device called Keratin that combines a mobile phone holder with a built-in charger. This unique gadget is designed to offer users a convenient solution to hold and charge their smartphones simultaneously, addressing the common challenge of managing power supply while using mobile devices.

The device enhances user experience by integrating two essential functions into one compact design. It securely holds the phone while providing efficient charging, making it perfect for use on desks, bedside tables, or other personal spaces where easy access and power are needed. This innovation aligns with the growing trend of multifunctional mobile accessories that prioritize both convenience and practicality.

E-Quark Molecule Innovations is a key player in Kerala’s dynamic startup ecosystem, which has been rapidly expanding in tech-driven areas such as electric vehicle charging infrastructure. With the launch of this mobile holder-charger, the company is establishing itself as a leader in user-centric mobile accessories, further cementing Kerala’s position as a hub for cutting-edge technology development.

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New Instagram Features Let Users Customize Profiles and Share Quietly

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Instagram is rolling out two major features in June 2025 that promise to give users unprecedented creative control and privacy: grid rearranging and silent posting. The long-awaited grid rearranging tool allows users to freely drag and drop posts anywhere on their profile grid, breaking away from the traditional chronological order. This means users can now curate their profiles for a more visually appealing or thematic presentation, without the hassle of deleting and reposting content—an update especially welcomed by brands, creators, and anyone meticulous about their digital aesthetic.


In tandem, Instagram is introducing the “Post quietly to profile” feature, which lets users add photos and videos to their grid without notifying followers or pushing the content to their feeds. This silent posting option is ideal for those who want to document moments privately, experiment with new content, or maintain a cohesive grid without spamming their audience. It’s designed to reduce the pressure of public sharing, making Instagram a more comfortable space for personal expression and experimentation.

 

These updates reflect Instagram’s commitment to user empowerment and flexibility, responding directly to years of feedback. As Instagram head Adam Mosseri stated, the goal is to help users “create and share without added pressure,” giving them more freedom over how their content appears and how they engage with their audience.

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