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Google Explores Temporary Email Feature to Combat Spam!

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Google is testing a new feature called “Shielded Email” aimed at helping users mask their primary email addresses with temporary aliases to keep spam at bay. This innovative tool could enhance privacy and reduce unwanted messages in users’ inboxes.

What is Shielded Email?

According to a report by Android Authority, the Shielded Email feature was uncovered during an APK teardown of Google Play Services version 24.45.33. The analysis revealed that Shielded Email would allow users to create limited-time or single-use email aliases. These aliases would automatically forward incoming messages to the user’s primary Gmail account.

Discovery and Current Status

The feature was spotted under the ‘Autofill with Google’ menu in the Google section of Android’s Settings app. However, accessing it led to an empty page, indicating that the functionality is still under development. This suggests that while the feature is promising, it may not be available for general use just yet.

How Does It Work?

Temporary email addresses offer users a layer of privacy, especially when signing up for online services that may lead to spam or data leaks. While third-party services like TempMail already provide similar functionality, Google’s integration through its autofill feature could make the process seamless across Android devices and applications.

Functionality Overview

  • Users will be able to generate temporary email addresses for specific purposes, such as signing up for newsletters or online services.
  • All emails sent to these temporary addresses will be forwarded to the user’s main Gmail inbox.
  • Users can easily manage these aliases, including turning off forwarding if they start receiving too much spam.

It remains unclear whether Shielded Email aliases will use the @gmail.com domain or randomly generated ones. If Google opts for @gmail.com aliases, it may make it harder for companies to differentiate between real and temporary emails, offering users a significant privacy advantage.

Potential Benefits

Shielded Email could be a game-changer for privacy-conscious users. The feature might allow them to:

  • Prevent spam and unwanted emails from cluttering their inboxes.
  • Avoid sharing personal email addresses with untrusted websites or apps.
  • Simplify the process of managing temporary emails without relying on third-party tools.

Enhanced Privacy and Security

By using temporary email addresses, users can shield their primary email from potential data breaches and online tracking. If a user suspects that their temporary email has been compromised or is receiving excessive spam, they can easily delete it without affecting their primary email account.

Current Status and Expectations

Though still in the early stages, Shielded Email holds promise for improving email privacy and reducing spam. Users are awaiting more details about its implementation and whether it will extend to all Gmail users or remain exclusive to certain services.

Integration with Google Services

Google’s autofill service, already widely used across Android devices and apps, could make Shielded Email a convenient and widely accessible solution for managing online privacy. As development continues, the feature may become a valuable tool in Google’s arsenal against spam.

Conclusion

The introduction of Shielded Email represents Google’s proactive approach to enhancing user privacy in an era where spam and data breaches are prevalent concerns. By allowing users to generate temporary email addresses seamlessly integrated into their existing Gmail accounts, Google aims to provide a robust solution for managing online interactions while safeguarding personal information.

As more details emerge regarding this feature’s rollout and functionality, it will be interesting to see how users adapt it into their daily digital lives and how it impacts overall email management practices in the long run.

 

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    March 13, 2025 at 11:14 am

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Flipkart - StartupStories

Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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Delhivery’s Acquisition of Ecom Express: A Major Consolidation in Indian Logistics

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Delhivery, one of India’s leading logistics companies, has announced its acquisition of Ecom Express in an all-cash deal valued at ₹1,407 crore. This strategic move marks one of the largest consolidations in the logistics sector and is expected to enhance Delhivery’s scale, profitability, and operational efficiency.

Background

Ecom Express, founded in 2012 and headquartered in Gurugram, has faced significant financial challenges recently. The company canceled its IPO plans in 2024 and laid off hundreds of employees due to operational setbacks, including losing a major client, Meesho, which shifted to its in-house logistics service Valmo. These struggles led to a distressed sale, with private equity investors like Warburg Pincus and Partners Group exiting their stakes entirely.

Strategic Benefits for Delhivery

  1. Enhanced Scale: The acquisition will strengthen Delhivery’s network reach and infrastructure, enabling better service delivery across India.
  2. Operational Synergies: Combining operations with Ecom Express will improve efficiency and reduce costs through economies of scale.
  3. Competitive Edge: With Ecom Express as a subsidiary, Delhivery solidifies its leadership position in the logistics space by offering broader coverage and faster services.

Challenges Addressed

The acquisition mitigates risks from Ecom Express’ financial struggles while addressing past disputes between the two companies over inflated shipment volumes reported by Ecom Express during IPO filings.

Future Outlook

The deal is expected to close within six months after regulatory approval from the Competition Commission of India (CCI). Post-acquisition, Ecom Express will operate as a subsidiary of Delhivery, unlocking new growth opportunities such as advanced logistics technology integration and expanded customer reach.

With ₹5,488 crore in cash reserves as of September 2024, Delhivery is well-positioned to finance this acquisition without compromising financial stability. This move underscores Delhivery’s commitment to innovation and efficiency in India’s rapidly evolving logistics landscape.

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Jio Financial Services Introduces Digital Loans Against Securities

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Jio Financial Services, through its NBFC arm Jio Finance Limited, has launched a fully digital Loan Against Securities (LAS) service. This innovative offering allows customers to secure loans up to ₹1 crore against their shares and mutual funds within just 10 minutes via the JioFinance app.

 

Key Features:

  • Digital Process: Entirely online for speed and convenience.
  • Loan Amount: Up to ₹1 crore.
  • Interest Rates: Starting at 9.99%, tailored to individual risk profiles.
  • Tenure: Maximum of three years.
  • No Foreclosure Charges: Flexible repayment options.

Strategic Impact:

The LAS offering aligns with Jio Financial’s broader digital strategy to make financial services more accessible and efficient. It complements existing products like home loans and corporate financing.

Market Response:

Jio Financial Services’ stock rose significantly following the announcement, reflecting investor confidence in the company’s digital expansion. The shares increased by up to 5.5% on the BSE, highlighting the market’s positive reception of this strategic move12.

Leadership Perspective:

Kusal Roy, MD and CEO of Jio Finance Limited, emphasized that this launch is part of a comprehensive digital strategy aimed at transforming customer interactions with financial services1.

Future Prospects:

With its focus on technology and customer convenience, Jio Financial is poised to become a leading player in India’s digital financial services sector.

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