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Google Explores Temporary Email Feature to Combat Spam!

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Google is testing a new feature called “Shielded Email” aimed at helping users mask their primary email addresses with temporary aliases to keep spam at bay. This innovative tool could enhance privacy and reduce unwanted messages in users’ inboxes.

What is Shielded Email?

According to a report by Android Authority, the Shielded Email feature was uncovered during an APK teardown of Google Play Services version 24.45.33. The analysis revealed that Shielded Email would allow users to create limited-time or single-use email aliases. These aliases would automatically forward incoming messages to the user’s primary Gmail account.

Discovery and Current Status

The feature was spotted under the ‘Autofill with Google’ menu in the Google section of Android’s Settings app. However, accessing it led to an empty page, indicating that the functionality is still under development. This suggests that while the feature is promising, it may not be available for general use just yet.

How Does It Work?

Temporary email addresses offer users a layer of privacy, especially when signing up for online services that may lead to spam or data leaks. While third-party services like TempMail already provide similar functionality, Google’s integration through its autofill feature could make the process seamless across Android devices and applications.

Functionality Overview

  • Users will be able to generate temporary email addresses for specific purposes, such as signing up for newsletters or online services.
  • All emails sent to these temporary addresses will be forwarded to the user’s main Gmail inbox.
  • Users can easily manage these aliases, including turning off forwarding if they start receiving too much spam.

It remains unclear whether Shielded Email aliases will use the @gmail.com domain or randomly generated ones. If Google opts for @gmail.com aliases, it may make it harder for companies to differentiate between real and temporary emails, offering users a significant privacy advantage.

Potential Benefits

Shielded Email could be a game-changer for privacy-conscious users. The feature might allow them to:

  • Prevent spam and unwanted emails from cluttering their inboxes.
  • Avoid sharing personal email addresses with untrusted websites or apps.
  • Simplify the process of managing temporary emails without relying on third-party tools.

Enhanced Privacy and Security

By using temporary email addresses, users can shield their primary email from potential data breaches and online tracking. If a user suspects that their temporary email has been compromised or is receiving excessive spam, they can easily delete it without affecting their primary email account.

Current Status and Expectations

Though still in the early stages, Shielded Email holds promise for improving email privacy and reducing spam. Users are awaiting more details about its implementation and whether it will extend to all Gmail users or remain exclusive to certain services.

Integration with Google Services

Google’s autofill service, already widely used across Android devices and apps, could make Shielded Email a convenient and widely accessible solution for managing online privacy. As development continues, the feature may become a valuable tool in Google’s arsenal against spam.

Conclusion

The introduction of Shielded Email represents Google’s proactive approach to enhancing user privacy in an era where spam and data breaches are prevalent concerns. By allowing users to generate temporary email addresses seamlessly integrated into their existing Gmail accounts, Google aims to provide a robust solution for managing online interactions while safeguarding personal information.

As more details emerge regarding this feature’s rollout and functionality, it will be interesting to see how users adapt it into their daily digital lives and how it impacts overall email management practices in the long run.

 

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D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes

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StartupStories

Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.

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Centre Mulls Revoking X’s Safe Harbour Over Grok Misuse

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Grok - StartupStories

The Centre is weighing the option of revoking X’s safe harbour status in India after its AI chatbot Grok was allegedly misused to generate and circulate obscene and sexually explicit content, including material seemingly involving minors. The IT Ministry has already issued a notice to X, directing the platform to remove unlawful content, fix Grok’s safeguards, act against violators, and submit a detailed compliance report within a tight deadline. If the government finds X’s response inadequate, it could argue that the platform has failed to meet due‑diligence standards under Indian law, opening the door to harsher action.​

Under Section 79 of the IT Act, safe harbour protects intermediaries like X from being held directly liable for user‑generated content, provided they follow due‑diligence rules and promptly act on legal takedown orders. Revoking this protection would mean X and its officers could be exposed to criminal and civil liability for obscene, unlawful, or harmful content that remains on the platform, including AI‑generated images from Grok. This prospect significantly raises X’s compliance risk in India and could force tighter moderation, stricter AI controls, and more aggressive removal of flagged posts.​

The Grok episode also spotlights the regulatory grey zone around generative AI, where tools can create harmful content at scale even without traditional user uploads. Policymakers are increasingly questioning whether AI outputs should still enjoy the same intermediary protections as conventional user posts, especially when they involve women and children. How the government ultimately proceeds against X over Grok misuse could set a precedent for AI accountability, platform responsibility, and safe harbour interpretation in India’s fast‑evolving digital ecosystem.

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Home services startup Pronto is in advanced talks to raise about $25 million at a near-$100 million valuation, underscoring strong investor confidence in India’s fast-growing 10-minute home services market. This potential round would be the company’s third major funding milestone after its $2 million seed and $11 million Series A in 2025, backed by marquee investors such as General Catalyst, Glade Brook Capital, Bain Capital and new participant Epiq Capital. The fresh capital is expected to further strengthen Pronto’s positioning as a leading tech-led household help platform for urban consumers.​

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The upcoming $25 million fundraise is expected to be used to enter more metros, deepen presence in existing neighbourhoods with additional hubs and upgrade Pronto’s technology for smarter routing, shift planning and real-time operations. A significant portion of the capital will also go into training, retention and benefits for its workforce to maintain consistent service quality at scale, especially as competition heats up from rivals like Snabbit and Urban Company in the rapid home services space. This near-$100 million valuation not only validates Pronto’s model but also highlights a broader shift toward organised, tech-driven domestic-help solutions in India’s largely informal home-services market.​

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