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Flipkart Reports 43% Rise In GMV Growth

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Flipkart, India’s biggest ecommerce company reported a 43% rise in Gross Merchandise Value (GMV) for six months quarter which ended on 30 September 2017. As per a half yearly financial report from Flipkart’s investor Naspers, the ecommerce giant has seen a considerable jump in its market share from the same period a year ago. However, the company did not disclose Flipkart’s GMV. The report states, Flipkart’s share of monthly GMV stood at roughly 58% in June this year, up from 45% in June 2016.

Flipkart, according to the report, has further strengthened its position in the Indian ecommerce ecosystem.  The ecommerce company has been able to consistently hold its own against Amazon India during the recently concluded festive season sale. Despite facing a tough 18 months and loosing considerably market share, Flipkart managed to secure substantial capital from investors such as Tencent and SoftBank.

In the report, Naspers said, “Flipkart, the group’s equity accounted investment in India, continued its growth acceleration and further solidified its market leadership. During the recent festive season sales period, Flipkart captured around 70% of the total ecommerce market.” In the report, Naspers further added Flipkart.com is the category leader in 12 of 20 focus categories, including mobile phones, TVs, laptops and fashion. Currently, Naspers holds a 14% stake in Flipkart.

Meanwhile, Flipkart’s chief rival in the ecommerce industry, Amazon.com, claims it is the second largest player in traffic, accounting for 58% traffic on personal computers, 129% on mobile web and have 52% more app downloads. An Amazon spokesperson also said, “There are no credible third party reports analyzing the growth of the ecommerce sector in India. Though as per the recent Kantar IMRB reports for the festive season, Amazon.in leads with the highest customer share of 44% and order share of 42%.”

Flipkart saw a turnaround in its sales revenue after Kalyan Krishnamurthy took over as the CEO. Recently, mutual fund investor Morgan Stanley also marked up the valuation of Flipkart to $ 9.36 billion for the September quarter. This mark up comes after Morgan Stanley marked down the ecommerce company’s valuation for five consecutive quarters. While Amazon India has successfully built its brand name in the country, it is still facing cut throat competition from Flipkart to capture the Indian ecommerce market which is poised to reach $ 200 billion by 2026.

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Kerala Startup E-Quark Launches Innovative Mobile Holder with Built-In Charger

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Equark - StartupStories

Kerala-based startup E-Quark Molecule Innovations Pvt Ltd, headquartered in Thrissur, has introduced an innovative device called Keratin that combines a mobile phone holder with a built-in charger. This unique gadget is designed to offer users a convenient solution to hold and charge their smartphones simultaneously, addressing the common challenge of managing power supply while using mobile devices.

The device enhances user experience by integrating two essential functions into one compact design. It securely holds the phone while providing efficient charging, making it perfect for use on desks, bedside tables, or other personal spaces where easy access and power are needed. This innovation aligns with the growing trend of multifunctional mobile accessories that prioritize both convenience and practicality.

E-Quark Molecule Innovations is a key player in Kerala’s dynamic startup ecosystem, which has been rapidly expanding in tech-driven areas such as electric vehicle charging infrastructure. With the launch of this mobile holder-charger, the company is establishing itself as a leader in user-centric mobile accessories, further cementing Kerala’s position as a hub for cutting-edge technology development.

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New Instagram Features Let Users Customize Profiles and Share Quietly

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Instagram Grid

Instagram is rolling out two major features in June 2025 that promise to give users unprecedented creative control and privacy: grid rearranging and silent posting. The long-awaited grid rearranging tool allows users to freely drag and drop posts anywhere on their profile grid, breaking away from the traditional chronological order. This means users can now curate their profiles for a more visually appealing or thematic presentation, without the hassle of deleting and reposting content—an update especially welcomed by brands, creators, and anyone meticulous about their digital aesthetic.


In tandem, Instagram is introducing the “Post quietly to profile” feature, which lets users add photos and videos to their grid without notifying followers or pushing the content to their feeds. This silent posting option is ideal for those who want to document moments privately, experiment with new content, or maintain a cohesive grid without spamming their audience. It’s designed to reduce the pressure of public sharing, making Instagram a more comfortable space for personal expression and experimentation.

 

These updates reflect Instagram’s commitment to user empowerment and flexibility, responding directly to years of feedback. As Instagram head Adam Mosseri stated, the goal is to help users “create and share without added pressure,” giving them more freedom over how their content appears and how they engage with their audience.

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Zepto Delays IPO to Focus on Profitability and Indian Ownership

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Zepto - StartupStories

Overview

Zepto, a leading quick commerce startup, has postponed its planned IPO to early 2026, shifting its focus to achieving profitability and increasing Indian shareholding before going public.

Key Reasons for Delay

  • Profitability Focus: Zepto aims to reach EBITDA break-even before listing, unlike many tech firms that went public while still loss-making.
  • Market Uncertainty: Ongoing global and domestic market volatility influenced the decision to wait for more stable conditions.
  • Peer Comparison: The company wants to present a stronger profit profile, learning from the performance of rivals like Swiggy and Zomato (now Eternal).

Boosting Domestic Shareholding

  • Target: Zepto plans to raise Indian ownership to at least 51% to comply with FDI norms and reinforce its Indian identity.
  • Actions: The company is conducting secondary share sales to Indian investors and founders are increasing their stakes by buying from foreign investors.
  • Progress: Domestic ownership has reached about 40-44%, with expectations to surpass 51% before the IPO.

Financial and Operational Updates

  • Efficiency Drive: Zepto is optimizing operations, running over 900 dark stores and offering 48,000 SKUs, to reduce cash burn and move toward profitability.
  • Challenges: The company faces stiff competition from Swiggy Instamart and Blinkit, leading to higher costs, and has dealt with operational pauses and regulatory scrutiny in some regions.

Outlook

Zepto remains positive about its future, aiming to raise around $800 million in its IPO and attract both domestic and international investors. CEO Aadit Palicha emphasizes building a sustainable, majority Indian-owned business before entering the public market.

Summary: Zepto’s IPO delay reflects a strategic focus on financial stability and regulatory compliance, with profitability and Indian ownership at the forefront.

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