After launching the first data analytics brand, Billion, Flipkart is all set to create an Artificial Intelligence unit called AIForIndia in order to strengthen its business offerings.
The ecommerce giant is looking at expanding its services by investing millions of dollars into the venture and has already initiated its hiring process. Flipkart is looking to hire AI specialists for this particular project and is considering hiring people from the IIT sector for the project.
The AIForIndia project will be headed by Chief Data Scientist, Mayur Datar, Bansal and Flipkart’s Chief Executive Offidcer, Kalyan Krishnamurthy. The company is expected to reap benefits of the new technologies to solve issues both on the consumer and supply sides.
Not just in India, this ecommerce giant is also looking at expanding their reach into the United States as well. Flipkart has been on an acquiring spree since earlier this year when it acquired Silicon Valley based F7 Labs. According to reports, F7 Labs has already started working on an AI project called Mira.
Apart from this, Flipkart has also tied up with Microsoft in order to leverage its position in the AI and machine learning space. This is being done in order to better understand the world of machines and t0 foster a better relationship with sales.
Flipkart has been making a lot of new additions, thereby securing its position as a leading ecommerce platform. To make matters interesting, Flipkart’s fashion arm, Myntra, has started using these new technologies in order to sell products more efficiently.
Through this artificial intelligence process, customers can order online using their voice only. The ecommerce giant is all geared up to double down its work with artificial intelligence technologies, across operations ranging from conversational search, visual similarity, better last mile delivery, fraud detection, personalization to warehousing.
“Right now, the use of AI is moderate. There are some interesting projects in the marketplace, customer support, search and personalization. You will see much more innovation coming out of Flipkart in the next year…this is going to be a big game changer for us,” said the Executive Chairman of Flipkart, Sachin Bansal.