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Flipkart To Invest In Logistics Arm eKart

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Flipkart, India’s largest ecommerce site, reportedly infused another $ 257.3 million in its logistics services arm eKart. According to filings with Registrar of Companies, Flipkart raised this sum in multiple tranches between October and November last year. eKart is operated by Instakart Services Pvt., Ltd.

VCCircle reported the ecommerce firm raised close to $ 51.56 million in October last year. The company further raised the bulk of the investment amounting to $206.6 million in November 2017, in two tranches. The filings also revealed, eKart raised this capital by allocating equity shares worth Rs. 62.51 apiece to its Singapore based group firm Klick2Shop Logistics International Pvt., Ltd. Lick2Shop Logistics controls Instakart and is considered to be a subsidiary of Flipkart Pvt., Ltd.

In October last year, reports suggested eKart had earmarked $ 460.7 million in the form of a strategic reserve pool. In the RoC filings, the company said,“Considering the future requirements of the company whereby it may have to make strategic investments in other business/acquire companies for inorganic growth, extend loans and/ or guarantee to other corporates or provide security in connection with loans availed by other corporate. It is proposed to fix the limits at Rs. 3, 000 crores.

2017 was undoubtedly a good year for the homegrown online retailer. Flipkart set records and raised $ 4 billion from Japan based venture capital firm SoftBank. Despite a failed merger deal with rival Snapdeal, the ecommerce behemoth successfully relaunched their online food delivery arm Supermart in Bengaluru. The Chief Executive Officer of the ecommerce firm Kalyan Krishnamurthy told a news daily the company would now be focusing on increasing its monthly active users. 

In December, Flipkart also successfully completed the repurchase of employee stock options (ESOPs) worth $ 100 million. Krishnamurthy further added in the year 2018, the firm will also focus on developing the frequency of transactions and the number of times the Indian customer shops online in a year. Many market analysts estimate currently top online retailers such as Flipkart and Amazon have roughly 15 to 20 million active monthly customers.

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Flick TV Secures $2.3M to Revolutionize India’s Micro-Drama Streaming Scene

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Flick TV StartupStories

Flick TV, India’s first mobile-focused OTT platform dedicated to micro-dramas, has secured $2.3 million in seed funding led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital. Founded in early 2025 by Kushal Singhal, Pratik Anand, and Sanidhya Mittal, the platform aims to address the growing demand for high-quality, short-form storytelling tailored for mobile consumption. Unlike traditional user-generated short video platforms, Flick TV produces professionally shot, under-five-minute dramas across genres such as romance, thrillers, and slice-of-life—each crafted for vertical viewing to suit India’s rapidly expanding mobile internet audience.

The newly raised capital will be used to scale up content production, with plans to launch over 100 original titles, enhance the platform’s streaming technology, and expand offerings into four regional languages. Flick TV is also investing in generative AI and advanced workflows to streamline scripting and production, aiming to combine creative excellence with operational efficiency. The founders bring deep expertise from previous roles at ShareChat, EloElo, Meesho, and Pocket FM, positioning the company to bridge the gap between creator agility and cinematic storytelling in India’s nascent micro-drama ecosystem.

Industry observers see Flick TV as a frontrunner in India’s next entertainment wave, which is expected to be mobile-native, emotionally engaging, and built for short attention spans. With the micro-drama market projected to reach $5 billion in India over the next five years—mirroring the $7 billion success in China—Flick TV is poised to set new standards for premium, binge-worthy short-form content and redefine streaming for the modern Indian viewer.

 

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Imarticus Learning Acquires MyCaptain for INR 50 Crore to Boost Non-Tech Upskilling

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My Captain

Imarticus Learning, an IPO-bound professional education firm, has acquired Bengaluru-based edtech platform MyCaptain for INR 50 crore in a cash-and-stock deal. This marks Imarticus’s fourth acquisition in four years and is aimed at expanding its presence in non-tech career training, especially across India’s Tier-II and Tier-III cities. MyCaptain, which has over 500,000 learners and a revenue of ₹27 crore for FY25, specializes in creative and entrepreneurial fields, with 60% of its users from smaller cities.

 

With this acquisition, Imarticus will bring MyCaptain’s employability bootcamps in digital marketing, design, and content to its 20+ classroom centers in 16 cities, blending online and offline learning. MyCaptain will operate as a fully-owned subsidiary, and all 250 of its employees will join Imarticus, expanding the combined workforce to over 850. The move supports Imarticus’s goal to reach five million learners by FY28 and deepen its offerings in non-tech domains.

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Ex-100X.VC Partners Launch 247VC, Announce INR 250 Crore Fund for Seed-Stage Startups

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StartupStories

Former 100X.VC partners Yagnesh Sanghrajka and Shashank Randev have launched a new venture capital firm, 247VC, unveiling a maiden fund with a target corpus of INR 250 crore (about $30 million). The SEBI-registered Category II AIF includes a base of INR 200 crore and a INR 50 crore greenshoe option, and is focused on backing 30 seed-stage startups across India over the next three years.

 

247VC will target high-potential founders in sectors like deeptech, enterprise tech, consumption, and Industry 5.0, with initial cheque sizes ranging from INR 3 crore to INR 4 crore and follow-on capital for top-performing companies. The fund has attracted prominent early backers, including Sachin Tagra (JSW Ventures), Vivek Mathur (ex-Elevation Capital), and Shailendra Majmundar (Johns Hopkins University).

Sanghrajka and Randev, who together have invested in over 200 startups previously, aim to support ambitious founders building for scale and innovation, especially in emerging and underexplored markets. The launch comes as seed-stage investing gains momentum in India, with average cheque sizes rising despite a cautious funding environment.

 

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