window.addEventListener('DOMContentLoaded', function() {
Connect with us

Latest News

Facebook Rolls Out New Safety Measures

Published

on

Facebook Rolls Out New Safety,Best Motivational Stories 2018, Best Startups in India 2018,Latest Startup News India,startup stories,Facebook Updates 2018,Facebook New Features 2018,Facebook New Tools,Latest Facebook Updates,Facebook New Safety Features,New Facebook Features


It goes without saying that when you put your thoughts out into the world, you deserve to feel safe and when this safety is attacked, your mental health may get affected. Facebook, a platform for promoting your thoughts and ideas, has moved from being a purely interactive social media platform to a place where trolls and trollers rule the roost. To protect its more than 2 billion regular user base, Facebook has passed new tools and tweaked its settings to act against the bullies.

Delete, moderate and remove negative comments 

“Do not feed the trolls,” is what people have always said. How often does one listen to the wise sayings of the people with experience? Never, right? If a bear pokes you, you cannot help but poke back and this is how negativism breeds on a constant basis on Facebook. To counter this growing trend of hatred, Facebook is going to give its users more control over the comments.

Now, not only can you hide multiple comments, you can also delete them with the click of a button. The new feature is going to be rolled out on desktops, Android and iOS versions. Furthermore, if you think a family member or friend is being bullied, harassed or abused, you can report the said post on behalf of the friend or family member. Once reported, the Community Operations team will take a look at the post and decide the required action on the basis of Facebook’s rules and regulations.

To simplify matters, if you think the decision taken by the Committee is not what you thought it would be (both for the person who raised the complaint and the person against whom the complaint has been made,) you can make an appeal and the Committee will decide accordingly.

Protection of not just individual users, but celebrities as well

So far, Facebook has allowed people to talk, criticize and discuss about celebrities and the things they have said and done, without any regard to the person’s well being. Now, Facebook is working on protecting these celebrities by making sure no celebrity on the platform is personally and negatively attacked.

Previously, Facebook had introduced a tool that protected celebrities up to a certain age. However, to improve the safety standards, the social media platform is now expanding its policies to protect celebrities without age as a barrier. With Facebook’s new tools, anyone experiencing things they do not want to on Facebook can now report, block the user and ignore the messages without letting the harasser know.

Taking safety one step forward, Facebook is going to start a new partnership with the National Parent Teachers Association in the United States and will organise over 200 community events to address the challenges faced by parents in all the states. Further, Facebook is also going to offer peer to peer anti bullying and safety programs to schools in the United Kingdom. By organising and supporting safety programs in India, Facebook is spreading the message of improving the standards of online safety in all the countries where this social media platform is used on a regular basis.

 

Overall Facebook Rating
  • Security
  • User Experience
  • Mobile Freindly
3.8

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Emerging Startup Stories

Discover Kheyti, The Startup Changing The Lives of Farmers In India

Published

on

Kheyti, India Farmers Lives, Startup Stories, Latest Business News 2023, Entrepreneur Inspiring Stories, Agri Tech Startup Kheyti, Kheyti Founders, India Agriculture, Agriculture Farming, Kheyti Scheme, Small holders Farmers,Smart farmers, Smart Greenhouse For Indian Farmers, Indian Startup Kheyti, Kheyti Startup,Saumya, Kaushik Kappagantula, Sathya Raghu, Greenhouse in a Box, Small Farmers in India

Farming has been an integral part of India’s history and culture for ages. It’s been the foundation of the Indian economy, supporting millions of people with food and jobs. Crops and agriculture hold immense importance in Indian society, not just in terms of money, but also in terms of culture, community, and spirituality.

Farming is a way of life for many people in India, but it can be a difficult and unpredictable business and farmers face a number of challenges, from erratic weather patterns to low market prices for their crops. Kheyti is a social enterprise founded in 2015 by Saumya, Kaushik Kappagantula, and Sathya Raghu. The organisation provides sustainable solutions to small farmers in India, helping them overcome challenges and improve their lives.

Kheyti’s flagship product is the “Greenhouse-in-a-Box,” a low-cost modular greenhouse that allows farmers to grow high-value crops year-round, even in unfavourable weather conditions. operates on a subscription-based model, where farmers can purchase a “Greenhouse-in-a-Box” kit or sign up for crop advisory services on a monthly or annual basis. Kheyti.com also earns revenue by connecting farmers with markets and buyers, taking a small commission on sales. They work to keep the costs low by partnering with local manufacturers to produce their products and leveraging tech to provide personalised crop advisory services at scale.

They also provide crop advisory services to farmers, offering personalised advice on crop selection, planting, and management. In total, The company has helped over 6,000 small farmers increase their incomes by an average of 300%. You call them small farmers, Kheyti calls them Smart farmers!

While there are other companies in India that offer similar solutions to small farmers, Kheyti stands out for its focus on sustainability, innovation, and community involvement. It works closely with farmers to develop tailored solutions that meet their needs while focusing on sustainable farming practices. Through its efforts, Kheyti has improved soil health, reduced water usage, and increased yields of various crops.

Looking ahead, Kheyti plans to expand its reach to more farmers in India and beyond and aims to continue developing new products and services that can help small farmers overcome the challenges they face. With its commitment to sustainability and innovation, The visionaries at Kheyti claim it has the potential to transform the agricultural sector and contribute to a more equitable future for all.

Imagine the joy and hope Kheyti brings to struggling farmers in India. With Kheyti’s help, over 6,000 small farmers have transformed their lives, becoming Smart farmers who handle challenges and succeed. With sustainable solutions, Kheyti is not only revolutionising agriculture but also spreading hope for a brighter future.

 

Continue Reading

Latest News

Leher Versus Clubhouse: Which Audio Listening Startup Would You Choose?

Published

on

Leher Versus Clubhouse: Which Audio Listening Startup Would You Choose?,Startup Stories,Leher App Vs Clubhouse App - Which Audio Listening Startup Do You Prefer,Leher Versus Clubhouse,Leher App Vs Clubhouse App,Leher App Versus Clubhouse App,Leher,Clubhouse,Clubhouse App,Leher App,Leher App Is an Indian Alternative to Clubhouse

Clubhouse is a new type of social networking platform which is an audio only platform.  This means every conversation takes place through audio where users speak to let their thoughts known.  Users can create and host rooms where speakers will talk about a particular topic.  Originating in the Silicon Valley, Clubhouse attracted some major names onto its platform like Elon Musk, Evan Williams, Reddit co founder Alexis Ohanian, former Y Combinator President Sam Altman, AngelList co founder Naval Ravikant, Ashton Kuthcer, Oprah Winfrey, Drake, Kevin Hart and many others are some of the influential personalities who are on Clubhouse.  There is however a catch as Clubhouse is currently limited to iOS.

Leher is an Indian made alternative to Clubhouse and is a similar audio sharing and listening startup.  Leher also has video support unlike Clubhouse and is also available for both Android and iOS.  However, Leher does not have the biggest names in the world on its platform but it does have significant micro influencers and is growing at a rapid pace.  Within 180 days of its beta version launch, the company claimed to have its users spend about 44 minutes every day and 250,000 minutes per month for live video sessions.

We at Startup Stories are curious to see which among Leher or Clubhouse would our readers choose to take part in a virtual discussion.  Please let us know your answer in the poll below.

Which Audio Listening Startup Would You Choose?

Continue Reading

Articles

Why Are Ads On Digital Media Failing To Reach The Right Audience?

Published

on

Why Are Ads On Digital Media Failing To Reach The Right Audience?,Startup Stories,Digital Advertising,Best Practices from Digital Ads Experts,reasons for digital marketing failure in startups,Reasons Why Marketing Campaigns Fail,Why You Are Failing to Reach Your Target Customers Online,Missing your target audience,The Advertising Industry Has a Problem

If you are a regular user of social media platforms and also a fan of consuming content on the digital medium, then there is a very high likelihood that you have seen ads on pages you are reading or watching something.  There would be times when you have been targeted by an ad which feels like it was wrongly targeted at you.  Imagine if you are a vegetarian by choice and while browsing online, if you are targeted by a food delivery app which shows ads about chicken dishes.  The ad would only serve to spoil the mood of the online user instead of serving its actual purpose which is to push the user to buy a chicken dish.

These wrongly targeted ads might be the side effects of performance marketing or a weak brand marketing.  Performance marketing means advertising programs where advertisers pay only when a specific action occurs. These actions can include a generated lead, a sale, a click, and more.  Inshort, performance marketing is used to create highly targeted ads for a very specific target audience at a low cost.  Performance marketing usually means high volume for a very specific cost.  

Brand marketers on the other hand believe in narrowly defining target audiences but end up spending a lot of money on ad placements.  Gautam Mehra, CEO, Dentsu Programmatic India & CDO, Dentsu International Asia Pacific said, “You’ve defined a persona, you know the emotions you want to elicit, but then you buy a YouTube masthead and CricInfo sponsorships because IPL is up.  If brand advertisers look at audience-based buys more deeply than just placements, you will see more relevant ads (sic.)”  

ALSO READ: How Digital Marketing Is Impacted Due To The COVID-19 Pandemic

Performance marketing is more of a sales function rather than a marketing function and is about meeting the cost of acquisition.  This is a reason why budgets are usually high for performance marketing.  Mehra goes on to add, “the fact is that an engineer can out-beat FMCGs on performance marketing.  Advertisers who have cracked this are spending 10x and are on an ‘always on’ mode (unlike time-bound brand campaigns.)”

There is always the case of supply and demand, with the supply usually exceeding the demand on digital platforms.  Ultimately, it boils down to the choice between no ad versus low relevance ad and it is quite easy to guess that having a low relevance ad is better.  

Arvind R. P., Director – Marketing and Communications at McDonald’s India (West and South,) said “McDonalds’ for instance, has seen its share of spends on digital grow from 20% levels a couple of years back to over 40% at present.  Outcomes of this journey have been encouraging, proven by our media-mix-modelling and other key metrics.  We have seen best results from an optimal mix of Television plus digital (sic.)”  Moreover, Arvind also believes performance marketing only approach could turn out to be more suited to short term, versus a more consistent full funnel effort.  The latter ensures adequate emphasis on building consideration, as well as growing transactions.  Arvind feels digital is a complex medium which needs investment in the right talent who could use the right tools.  Brands which underestimate the need for the investment are often disappointed from the return on investment from the digital medium.

With the constantly changing consumer dynamics marketers are now shifting to unscripted marketing which frankly needs more insights into the consumer mindset.  The lack of marketers to do the proper research is why digital medium is plagued with irrelevant ads.

Continue Reading
Advertisement

Recent Posts

Advertisement